Give yourself PERMISSION to market your books.
I know, I know – the title on this post sounds somewhat ridiculous. Why would authors have to give themselves permission to market their own books? The books are THEIR books, aren’t they? Who’s going to stop them from marketing those books? Aha – now we’re getting somewhere. Who IS going to stop you, the author, from marketing your own book? Would you believe me if I told you that YOU are the most likely culprit?
It’s all about a little thing my good friend Therese Skelly likes to call mindset. And if you mean to become an SBM* and get really good at marketing your books, you must first master your mindset. This means embracing the role of marketer and salesperson, confident that you have an excellent product (your book) to sell to your very hungry market (your potential readers).
In all my years participating in the Phoenix networking and business development circle, one thing that still amazes me is how difficult it is for many people to promote themselves and their businesses. They just have a huge hesitation to say, “Here’s what I do, and you should hire/buy from me because I’m pretty good at it.” Unfortunately, many authors struggle from the same challenges.
What’s behind this fear of self-promotion? Lots of things, most likely – but the biggest one appears to be a hugely emotional fear of rejection. “What if they don’t like my book?” Last post, I encouraged you to develop a thick skin. Now I’m STRONGLY encouraging you to give yourself permission to promote your book. Take a page out of Debbie Allen‘s playbook and become a shameless self-promoter.
If it’s a good book that can help people, you owe it to them to let them know about it. If it’s a fictional work that will truly move your readers, don’t you think they want the opportunity to read it? Get over your fear, false humility, or whatever is holding you back and get out there to toot your own horn! Because here’s the deal – it will be difficult to impossible to get anyone else to promote your book for you or with you if you don’t take the lead by passionately promoting it yourself.
See you Thursday!
*Savvy Book Marketer
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