Increase your exposure: Buy your own book on Amazon!
My longest-term client publishes a holistic health newspaper, known online as Natural Healing News. One of the most significant features of the paper, known in print as AZ Networking News, has been its bimonthly publication of book and movie reviews. The books my client receives from authors all over the world run the gamut from very badly self-published editions to gorgeous hardback books from larger players in the traditional publishing world – and everything in between. It was a natural fit for her to create an online bookstore through which to offer links to the books’ Amazon pages.
As we were uploading the articles for the August/September 2015 issue of the newspaper to the website earlier this week – and creating Amazon links for the books and music – I was reminded of a very simple, yet potentially effective marketing idea I learned from my friend and promoter extraordinaire, Raleigh Pinsky.
What happens whenever you look at a book – or purchase a book – on Amazon?
You are shown a string of other titles under the heading: “Customers Who Bought This Item Also Bought.”
Just for demonstration purposes, I searched for one of the best books I’ve ever read, Secrets of Attraction, by Sandra Anne Taylor. As soon as I clicked the title link, I scrolled down a little to reveal the following:
You’ll likely notice something about the books: they’re all very similar in theme to the book in my original search.
Assuming your book is on Amazon – and I COMPLETELY understand if it is not – next time you purchase a book (or other product) on Amazon, buy a copy of your own book, too. That way, the next time someone even looks at the book you bought, they’ll see your book come up under: Customers Who Bought This Item Also Bought. This has the potential to expose your book to people who might not be seeking it, but might have an interest. And depending on your contract with Amazon, if they buy your book you’ll probably get something back on the deal.
Here’s to getting more eyeballs on your book!
ANSWERS to Tuesday’s Trivia Questions
In Tuesday’s post, Word Trivia: Which Author Coined Which Word?, I promised to post the answers to the trivia question today. Without further ado, I give you…
1. William Shakespeare is said to have first written bedazzled in The Taming of the Shrew.
2. Ernest Hemingway is credited with the first English use of cajones.
3. John Milton gave us pandemonium, the capital of Hell in Paradise Lost.
4. Sir Walter Scott first used freelance in Ivanhoe.
We welcome and encourage your thoughtful, courteous comments below.
If you’re getting ready to launch your book and would like help to put together a successful event, download my free special report: Anatomy of a Book Launch. Then CALL me at 602.518.5376 to schedule your complimentary 15-minute consultation. It’s never too early to begin planning!