Feeds:
Posts
Comments

Posts Tagged ‘time management’

Think you don’t have time to write? Really…?

prolific writers

This quote came across my email a few months ago and has been sitting on my desktop taunting me ever since. Today, my friend Joe Torres published THIS blog post for Phoenix Publishing & Book Marketing. READ it! You (and that book you’re still working on) will be glad you did.

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Join the Holiday Author Event to get maximal exposure for your book(s) right before the holidays!
Event Listing banner

 

 

 

__________________

Read Full Post »

Are you organized for success in 2013?

Marcie juggling

OK, then. It’s the first Monday in February. How are YOUR book marketing plans for 2013 going? I was battling a fierce cold for the first two+ weeks of January. When I finally stopped coughing long enough to be able to hold a reasonable phone conversation, I looked up, and January was g-o-n-e. Now, I find myself back in work mode – and the ideas are swirling fast and furious.

I’ve been reading great stuff, meeting fantastic people, developing new projects, one after the other – all of which is very exciting, but I’m realizing that if I don’t rein it in a bit and organize these thoughts, they could be lost in the whirlwind of energy that carried them to me … and wind up going nowhere.

If you’ve ever heard of the Enneagram personality assessment, I’m a 7 – THE ENTHUSIAST. “Sevens are extroverted, optimistic, versatile, and spontaneous. Playful, high-spirited, and practical, they can also misapply their many talents, becoming overextended, scattered, and undisciplined. They constantly seek new and exciting experiences, but can become distracted and exhausted by staying on the go. They typically have problems with impatience and impulsiveness. At their best: they focus their talents on worthwhile goals, becoming appreciative, joyous, and satisfied.”

Some coaches refer to this as Shiny Gold Object Syndrome. Or using my catlike reflexes to chase a bird, eat food, climb on the dresser, sit in your lap, and bat at dust bunnies … all simultaneously. I think many creative types fall into this category. The goal is to work on that last line, “At their best: they focus their talents on worthwhile goals, becoming appreciative, joyous, and satisfied.” They say the teacher teaches what the teacher needs to learn … so trust me when I say I’m not necessarily the best-equipped person to tell you how to manage the 1,000 new ideas that may barrage you daily.

The following are a few things that are working for me. Please know, these didn’t come easily and I have yet to master them completely. But since I’ve been incorporating them, I’m definitely more productive, focused, and calm.

  1. WRITE IT DOWN. No matter how good the idea, quote, tagline, website, suggestion, or invitation may be, it’s not going to stay at the forefront of your mind for long. Because if you’re active and interested, another great idea, quote, tagline, website, suggestion, or invitation is going to come along right behind it. And then another. Do you really want to trust your memory to recall all of those opportunities, or do you want to be sure to be able to examine them again, when you have some time to focus on them?
  2. Which leads to the next point. MAKE SOME TIME. I used to have a really bad habit of not reading email as it came in. “Oh, that sounds interesting. I’ll look at it later when I have more time,” is what I told myself. Two hours pass. Another 137 emails poured in on top of the one I was going to “get to,” and before you know it, it was buried, deadline all but forgotten. And it wouldn’t come up again until someone mentioned having attended the event, met the speaker, or in some other way taken advantage of that email that I was going to get to. Now I schedule time to read – and ATTEND to – email every two days.
  3. PRIORITIZE. Try as you might, you cannot do it all. At least not all at once. This means learning to put an order to your goals and ascribing deadlines to them, too. You might think about creating a physical or virtual file for the things that are interesting but don’t practically apply right now. Then calendar some time (once a quarter, once a month, whatever works for you) to look that file over. At that point, you can reassess your current plans and determine whether the things in your Future Folder might have more relevance now.

One thing is true: it’s impossible to be successful if you’re overwhelmed. 2013 can be your best year yet – as long as you stay somewhat organized and VERY focused. Please share your suggestions, ideas, and experiences around what’s worked for you in the comment section below!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________Microsoft PowerPoint - Create a Fan Page 2013 ebook

Need help creating – or updating – your Facebook Fan Page? At nearly 200 pages, this eBook is chock-full of screen shots and details about how to create or improve your Facebook Fan Page. Includes details about adding a MY BOOKS feature to your page. Grow your Fan Page and grow your list of potential readers! Get Using Facebook Fan Pages to Market Your Book and/or Build Your Business today!

Read Full Post »

“What gets MEASURED gets done” when it comes to book marketing.

(Please click on image to enlarge.)

If you have ever read a pile of résumés – or perhaps applied for a job – you’ve likely seen or used the term “self starter.” While it didn’t make LinkedIn’s Top 10 Most Overused Résumé Phrases or CareerBuilder’s list of Overused Résumé Words, it’s up there, as far as overused terms that generally don’t mean much. Except when it comes to a project like marketing your book.

Hands down, EVERY SBM*
must be a SELF-STARTER.

What is a self-starter? According to thefreedictionary.com, a self-starter is “One who displays an unusual amount of initiative.” So you can no doubt see why this is a very good trait for a Savvy Book Marketer!

The challenge most independently published authors face is the fact that there are no hard external deadlines there’s no one else putting pressure on you to get it done. When you have a publishing company waiting for your head shot or a PR firm waiting for content for a media release, there’s external pressure to get those things done. Unfortunately for most of us, human nature requires that sort of external pressure. We tend to make ourselves accountable to others in a way that we won’t be on our own.

This is where the discipline of a self-starter comes in VERY handy. If you want to launch a successful book marketing campaign, you must create hard deadlines for yourself and live up to them. Start by making appointments in your calendar, and KEEPING THEM! Treat yourself as you would a client (or your boss). You wouldn’t cancel at the last minute or constantly reschedule, would you? Not if you wanted to stay in business (or keep your job). Well, if your book is important, treat it that way!

If this still seems a bit out of reach, perhaps you can enlist someone to be your accountability partner. As Tom Peters is so fond of saying, what gets measured gets done. You’re far more likely to meet an impending deadline if it is on your calendar for this afternoon than you are by simply keeping a checklist in your head and “hoping you have time” to get to it today. Your book’s success depends on YOU!

See you Monday!

MARCIE

*Savvy Book Marketer

__________________

We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Monday, July 4 – A commitment to book marketing means MAKING time for it

Thursday, June 30 – How much TIME will you devote to marketing your book?

Monday, June 27 Start with ONE book marketing strategy, and BE DILIGENT about it!


Read Full Post »

A commitment to book marketing means MAKING time for it.

(Please click on image to enlarge.)

Happy 4th of July to all! Just in case you missed it, we did a rare Saturday post this weekend offering 10 book marketing tips for the Independence Day holiday.

Now, we’re back to the topic at hand: finding TIME to market our books.

You will never find time for anything.
If you want
the time, you must make it.

– Charles Buxton

So, as SBMs*, we’re in agreement that we’re COMMITTED to marketing our books. Even if we’re very busy and time is an elusive commodity. As the above quote from Charles Buxton indicates, it will not be a matter of finding time for book marketing, but rather making time for it. It may be helpful to remind yourself that you made time to WRITE the book, didn’t you?

Only you can decide which time works best for you when it comes to your book marketing plan. Maybe it’s early morning, before the family is up and moving around. Perhaps it’s late at night, after all are in bed. Could be weekends. The important thing is that you carve out time on a regular basis. Of course, certain tasks like phone calls will need to be done during business hours – but more than likely, if you schedule carefully, you can accomplish such little jobs during your lunch hour.

If you’re still in the process of writing your book, scheduling time for your work moves from important to critical.

Don’t be afraid to use your resources and built-in support network: your family and friends. Make sure they understand how important this book project is to you, and why – and then empower them to assist in your success. Whether that’s helping with chores, keeping quiet while you’re working, or just making sure they get up for school without needing you to nag them. Perhaps a friend could take the little ones for a few hours a week. Maybe you need to be a little more assertive with your partner regarding household errands.

Above all, assume the important people in your life are in your corner and cheering you on. Even in the unfortunate situation that they are not, you can still make time for marketing your book. It may take you a little longer, but the steps are the same, and you can do it if you remain focused, diligent, and active!

See you Thursday!

MARCIE

*Savvy Book Marketer

__________________

We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Thursday, June 30 – How much TIME will you devote to marketing your book?

Monday, June 27 Start with ONE book marketing strategy, and BE DILIGENT about it!

Thursday, June 23 – INTERESTED or COMMITTED – What’s the difference when it comes to book marketing?


Read Full Post »

How much TIME will you devote to marketing your book?

(Please click on image to enlarge.)

In a recent post, we discussed the difference between being interested and being committed. It will come as no surprise that becoming an SBM* requires the latter: COMMITMENT. Today we’re going to talk about one of the biggest commitments you must make if you really want to get the World’s Best Book into the hands of as many readers as possible: TIME.

Ohhhh. I can hear the groans across the airwaves! “Time? That’s the thing I have the least of.” To quote Cher from Moonstruck: “Snap out of it!” Do you want to sell books or not?

OK, I’m really not diminishing the fact that you’re busy. Here I am typing this with one hand while holding my dog’s leash in the other and balancing a laundry basket on my head. I get busy! But busy is just life in our culture these days. What busy CANNOT be is an excuse not to carve out time to market your book.

I have a good friend who has an amazing book concept that has been in development … for more than FOUR years. The reason? Life keeps getting in the way. Don’t let this be you.

This is where a little thing called self-regulation comes in. According to a white paper by Roy F. Baumeister and Kathleen D. Vohs for Social and Personality Psychology Compass, “Self-regulation is the self ’s capacity for altering its behaviors.” Pretty simple definition for a complicated but essential learning and behavior process.

Here’s the thing to remember: Life isn’t going to get less busy because you’re embarking on a Savvy Book Marketing campaign. In all likelihood, it’s going to get busier. But if you understand that at the outset, you’ll be better able to manage all the other things that will pull at you when you’re setting your marketing schedule and goals.

Remember, you’ve already given yourself permission to sell your book. Now it’s time to make whatever time commitment it takes. If you don’t make your book your priority, no one else is going to do it for you.

See you Monday!

MARCIE

*Savvy Book Marketer

__________________

We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Monday, June 27 Start with ONE book marketing strategy, and BE DILIGENT about it!

Thursday, June 23 – INTERESTED or COMMITTED – What’s the difference when it comes to book marketing?

Monday, June 20 – Take a page from the Boy Scouts: Always be PREPARED!


Read Full Post »

A book is a BUSINESS.

If you're serious about selling books, you've got to think of your book as a business.(Please click on image to enlarge.)

Well, we’re just underway, and after only two posts, we’re already approaching 300 hits to our little blog … so it seems we’re onto a topic of interest to many of you!

Here’s the thing – once you have made the decision to write a book you intend to SELL, you must make the mental shift to treating your book as a business unto itself. Altering your paradigm in this way will allow you to begin creating the space to pursue the publication and marketing of your book as diligently as you would a business – with a strategy, budget, marketing plan, metrics, deadlines, etc. – rather than as a hobby, where you work on it here and there … and perhaps … one day … finish it. This is true whether you’re writing fiction or nonfiction.

You may already have a full-time job, or other projects that consume many of your waking hours. Nevertheless, if you are strategic and determined, you will make time, if necessary, to focus on your book so that you can treat it as a business. Watch for future posts where we talk about scheduling time and creating a marketing strategy!

__________________

Visit Write | Market | Design to download your Marketing Skills Evaluation.

__________________

PREVIOUS POSTS

Thursday, May 5 Decide that you WANT to sell books

Monday, May 2 – Welcome to Our Blog – Marcie Brock, Book Marketing Maven

Read Full Post »

%d bloggers like this: