Archive for June 23rd, 2011

Interested or COMMITTED – what’s the difference when it comes to book marketing?

(Please click on image to enlarge.)

Good morning, SBM’s and SBM’s-in-training!* I want to begin with a little question today:

Are you interested in marketing your books,
or are you committed to marketing your books?

As my friend Karen Gridley, the Excuse Removal Expert, says, there is a HUGE difference between being interested (“Yeah, I might pursue that if nothing more intriguing crosses my path in the meantime”) and committed (“I will do WHATEVER it takes to accomplish this goal.”)

Book marketing is not rocket science yes, that old cliche. But the words really apply here, in that marketing your book is neither terribly complicated nor difficult. It doesn’t even necessarily require a huge budget. The thing about book marketing the process of getting your books in front of readers who will buy them is that it does require creativity, strategy, and a significant commitment of time and energy.

The sooner you get started, the more effective you will be. Whether your book is still on post-it notes all over your dining room table or rolling off the presses tomorrow, NOW is the time to start forming your marketing plan and building your platform.

Are you simply interested in marketing your books, or are you truly committed to getting them into the hands of readers who will like them, recommend them, and anxiously await your next release? Only YOU can decide…

See you Monday!


*Savvy Book Marketer


We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.


We welcome and encourage your thoughtful, courteous comments below.


If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.



Monday, June 20 – Take a page from the Boy Scouts: Always be PREPARED!

Thursday, June 16 Are you using the 80/20 RULE when it comes to marketing your books?

Monday, June 13 – RELATIONSHIP marketing is the only way to SELL something personal like a book


Read Full Post »

%d bloggers like this: