Feeds:
Posts
Comments

Posts Tagged ‘authors social media’

Want more readers/buyers for YOUR book this holiday season?

Event Listing banner

It’s what every author wants, isn’t it? More eyeballs on his/her blog. More likes, shares, and comments on his/her social media pages. More visits to their websites. What if there were an EASY way to do all of the above for a very affordable price point?

Enter the VIRTUAL Holiday Author Event.

This 10-day virtual event, running from December 1st through December 10th, is designed to do just that. Give reader participants an incentive to visit your blog, website, social media profiles and purchase your books. It starts Day 1 with a Welcome Party, where each author is introduced via their headshots and images of their book covers. The authors themselves are welcome to stop by this webinar and say hello in person!

On Day 2, we’ll host a One-Day Blog Hop, where we list each author’s featured blog post for this event, and encourage participants to visit and comment for the chance to be entered to win prizes.

Day 3 we’ll encourage participants to check out our authors’ websites through a Virtual Treasure Hunt. Each author will provide a question about his/her website that the participants must answer in order to be entered in that day’s drawings.

We’ll head into a 3-hour Facebook Party on Day 4, during which time participants can ask our authors questions about their books and writing process. Every comment or share on the event page will get the participant an entry into that day’s drawings.

Day 5 is all about video – the fastest growing segment of the Internet – with Videos R US. We’ll post links to our authors’ videos (whether on YouTube, Vine, another video platform, or their own websites) and encourage our participants to make comments on the videos in order to be entered into that day’s drawings.

On Day 6, we’ll offer the option for our authors and participants to join any of three Author Tweet Chats (9 a.m., 1 p.m., and 7 p.m. PST). This is fun of the fast and feverish variety, as participating authors field questions they can answer in 140 characters.

The Day 7 event will require a little creativity on the part of the authors as we feature Infographic Mania. We’ll encourage our participants to comment on and rePin our authors’ infographics on their various Pinterest pages.

For Day 8, we’ll jump into Periscoping, via the new and SUPER-easy Twitter video app. Each author’s cover will be featured and participants will share the love by sending hearts and/or commenting while the video is streaming live.

On Day 9, we’ll focus on the Instagram Word Jumble, where the participants will put on their puzzle-solving hats to answer a word scramble presented through the titles on the authors’ book covers.

Beyond the daily event fun, we’ll also have a Cover Contest and a First Chapter Contest – which the reading public will judge. For voting in the contests, they’ll be entered to win copies of the winning books and T-shirts featuring the winning books’ covers.

Day 10 will then offer a Wrap-Up Party where we announce the Cover Contest and First Chapter Contest winners, give away great prizes, and conclude our amazing 10-day event.

Sound like fun? Whether you participate in just one event or join us for all 10 days, the Virtual Holiday Author Event promises to give you great exposure for yourself and your book(s), starting at just $35 for the first title. It’s just $10 per each additional title and $10 to enter either contest. There is no place on the web where you can beat this exposure right before the holidays! And if you know other authors who might like to join us, be sure to register as a Holiday Author Event affiliate, so you can make a little extra holiday spending cash for every author you refer who signs up.

Come share in the fun. You’ll be glad you did!

Marcie in winter

 

Read Full Post »

Id have to go back in time to cast “Stan” as a film

Day 30 of the 5-Week Author Blog Challenge grants me the fantasy of making my book into a film. All 35 posts for this Challenge will be focused on writing, publishing, and book marketing. I hope you’ll stick around through all 35 posts. And if you want to take part, come on in – the water is great! You can register here.

______________________

Day 29 writing prompt:

If a Hollywood agent were to come knocking on your door with an offer to turn your book into a movie and told you that you could call all the shots, who would you have direct and star in it? Write the first paragraph of a glowing Rotten Tomatoes review of your film.

OK – this feels a little like putting the cart before the horse, but since I’m all in for this Challenge (who came up with these prompts anyway?!), I’ll play along. Casting for the three main characters – Stan, Paula, and Gretchen – is easy. Again, since this is my fantasy, my rules. So I would just lift the cast of Definitely, Maybe, as they were when it was released in 2008, and insert them here for the film version of Stan Finds Himself on the Other Side of the World (sans the Rachel Weisz and the precocious child character). Ryan Reynolds would be Stan, Isla Fisher his best friend/love interest, and Elizabeth Banks would play the vain, egocentric Gretchen. Throw in Justin Long as Jack – the friend from grad school days and Frances McDormand as Stan’s mom, and we have a pretty good cast. I’m really not sure who I’d want to cast as Stan’s younger, developmentally disabled sister, Kerrie. It’s a small but important role that would have to go to someone willing to be unglamorous for a role, so maybe Emma Watson?

Cast of characters

Because this isn’t a chick flick, I’d want a tight writer who could invigorate the plot with a bit of drama. I’m not sure it’s her style, but Shonda Rhimes definitely comes to mind. And since I’ve limitless budget and a time machine, I’d also consider the ghost of John Hughes as cowriter.

The director role is a bit tougher. People I’d consider: Gus Van Sant, of Good Will Hunting and Milk fame; Stephen Frears, who directed High Fidelity and The Queen; and Gurinder Chadha, director of Bend It Like Beckham. But my number one choice would be Ben Affleck, who – say what you will about his acting and his personal life – has done a remarkable job with the two major films he’s directed thus far (Argo and The Town).

What does this exercise accomplish? I think that in order to see your book acted out as a film, it has to be succinct, action oriented, and plot driven. If nothing happens in your book, not much is going to happen in the film version, right? The good news is that I can see Stan making his way around the world. Sure, the movie version would highlight a half-dozen countries, as opposed to the 23 he visits in the book. But the more important backflashes would be there – as well as the ancillary characters who offer Stan some of the many lessons he learns as he finds himself.

Yep – it’s a book I would read and a movie I would watch!

Please make sure to check in again tomorrow, when I will discuss the best advice I’ve ever received to advance my writing career.

And for the record, I’d love your feedback on my Author Blog Challenge posts! And, of course, would really love to have you support all of the bloggers in the Challenge. Find their links here.

Here’s to seeing YOUR book become a film!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________SM for authors COVER

If you’re new to social media, my book Social Media for Authors goes into much greater detail about when, how, and where to post for the greatest chances at succeeding with your specific goals. Get your copy today! It’s never too early to begin planning!

__________________

Read Full Post »

Travel partners abound for “Stan”

Day 29 of the 5-Week Author Blog Challenge asks who the perfect partner would be to help me market my novel. All 35 posts for this Challenge will be focused on writing, publishing, and book marketing. I hope you’ll stick around through all 35 posts. And if you want to take part, come on in – the water is great! You can register here.

______________________

Day 29 writing prompt:

Who would be the perfect person/company to partner with to sell your book? It might be another author, a performer, a shop owner, a seminar facilitator, a teacher, etc. Pretty much, the answer to this question is limited only by your imagination. How will you reach out to that person/company? What’s the hook for your pitch?

Such an interesting question – and so very many ideas that come up, as a result! I think the number one partner for me would be a travel website like TripAdvisor.com – especially because I mention the site by name in the text. If movies can do product placement, why can’t a novel? Right now, the site is only mentioned once, but I think I’d be willing to have Stan stumble his fingers across the site more often in exchange for some good quid pro quo!

tripadvisor

Travel agents would also be potentially great partners, as would the aforementioned travel clubs and Meetups.

travel shop

Kitschy shops that sell maps, globes, and travel accessories would be a perfect fit. Alas, one of the coolest, the ADC Map and Travel Center in Washington, D.C., has shuttered its doors permanently. Specialty shops from each of the countries – or ones like Yucatecan Imports in Tempe, Ariz., that sell goods from all corners of the globe – might also be worth a phone call or a visit.

Yucatecan Imports

While I suppose not every traveler is a reader, travel does provide ample opportunity for reading … so a novel about travel is a great fit and certainly one of my hooks.

It’s time to hit the LinkedIn and see who in my circle knows someone who might hook me up with the perfect connections…

What about you? Who are your perfect partners? Chances are plenty of them, if you just put on your SBM* hat and let the ideas percolate awhile…

Please make sure to check in again tomorrow, when I’ll be casting the Hollywood version of #StanTravels!

And for the record, I’d love your feedback on my Author Blog Challenge posts! And, of course, would really love to have you support all of the bloggers in the Challenge. Find their links here.

Here’s to meeting all kinds of wonderful characters in your waking life!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________SM for authors COVER

If you’re new to social media, my book Social Media for Authors goes into much greater detail about when, how, and where to post for the greatest chances at succeeding with your specific goals. Get your copy today! It’s never too early to begin planning!

__________________

Read Full Post »

Social media is one TOOL in an author’s marketing toolbox

Day 28 of the 5-Week Author Blog Challenge asks participants to talk social media. All 35 posts for this Challenge will be focused on writing, publishing, and book marketing. I hope you’ll stick around through all 35 posts. And if you want to take part, come on in – the water is great! You can register here.

______________________

Day 28 writing prompt:

How are you using social media to promote your book? What aspect of social media would you like to learn more about? What are your next steps?

Social media is a tricky beast. Authors get all kinds of bogged down in mastering the perfect post to help them sell more books. In reality, however, social media is about connection. This is not to say that sales can’t and won’t come as a result of an author’s social media efforts. But increased sales, specifically, is probably the wrong goal.

SM crossword color

Better goals would be:

  • Increased visibility – so that people have heard of you before
  • New relationships which can lead to unexpected doors opening
  • Partnerships with other authors, near and far
  • Speaking opportunities
  • Ideas sparked by watching what other authors (or non-authors) are doing

tigers-book-cover-e1396893475651I’ve written before about the success of Robert Scanlan, author of Tigers Under My Bed: Life Lessons Tamed During Three Organ Transplants. Initially quite skeptical about the value of social media, Robert did his research and rightly determined that LinkedIn was the best platform for him. Through his LinkedIn connections, he was able to get his book in front of several renowned transplant surgeons shortly after its release in May 2014. Now, it is being used as an ancillary textbook in both the USC and UCLA medical schools. Sure, his sales have increased. But more importantly, this positions Robert as an expert on his subject matter, which will lead to more exposure and paid speaking gigs. These sure offer a better payday than selling a single book to one new follower on Twitter.

My novel is about a guy who travels around the world. Not quite the gravitas of organ pacific coast tourtransplantation, but I do manage to touch on some important issues along the way. For example, the story ends just after Hurricane Sandy devastated the Atlantic Coast in the fall of 2012. Social issues are always relevant and good conversation starters for social media.

Another thing to keep in mind is that social media is not a marketing strategy. It’s a tool you apply to your specific marketing efforts – like a media release or email signature.

Personal social media goals

  • Facebook author page for Laura Orsini
  • Tweetchats about travel to the countries Stan visits
  • A video book trailer, using the cartoon version of Stan I created on com
  • Get started on Instagram – the one platform I’ve been hemming and hawing about
  • Jump into Periscope with both feet
  • Connecting with English-speaking readers from other parts of the world

All of this will be in support of a Pacific Coast train tour I am planning for summer of 2016! It’s still in the early idea phase, but it will happen. And I’m looking to take 5 to 7 other authors with me. So if you can afford to take a couple weeks off and want to invest in the trip of a lifetime with some other amazing authors, please be sure to contact me!

Please also make sure to check in again tomorrow, when I’ll be discussing my ideal business and marketing partners … some of whom may actually exist!

And for the record, I’d love your feedback on my Author Blog Challenge posts! And, of course, would really love to have you support all of the bloggers in the Challenge. Find their links here.

Here’s to using social media as a tool to enhance all your other marketing efforts!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________SM for authors COVER

If you’re new to social media, my book Social Media for Authors goes into much greater detail about when, how, and where to post for the greatest chances at succeeding with your specific goals. Get your copy today! It’s never too early to begin planning!

__________________

Read Full Post »

january tip of day

January 23 Book Marketing Tip: Pick the social networking vehicle your reader is driving!

If your social marketing is to be useful, it needs to be two things. Who wants to guess what the first one is? OK – I haven’t mentioned it in a while, but you seriously should not need this reminder. Social marketing needs to be SOCIAL. But all the social marketing in the world could be a waste of time (and money if you’re hiring out any aspect of it) if it’s not aimed at your target readers.

As we’ve mentioned in the past, every author needs to answer 1 question before they begin their marketing: Who is my reader?  However, if your social marketing is to do you any good, you need to take that question a step further and answer the next question: Which social network does my reader use most?

There was a funny meme that made the rounds on the social networks 12 to 18 months ago. It involved bodily fluids and how each network would report on release of said fluid. We posted a version in a blog titled How are you incorporating social media into your book marketing strategy?

Last night at the Phoenix Social Media Marketing Meetup, I heard a more useful analogy, which I want to share with you here. Thanks to Giselle Aguilar, the Meetup coordinator, for this analogy. Definitely track her down if you need help with your social media strategy.

Social Network Users Are Like Drivers

 

  car sport Twitter users are quick. They like the fast-paced nature of a busy Twitter feed, and prefer easy-to-digest short bursts of info, links, quotes, and images. They are very social themselves, the most adept sharing the tweets they like.For me, Twitter is a huge information resource. My Twitter feed keeps me up to date on marketing, publishing, and social media trends in a way no other social network can.

______________________________

 car luxury Due to its nature as a site for businesspeople, LinkedIn draws the highest net worth users of any of the social networks. Like luxury vehicle drivers, these people prefer clean, elegant, useful information. Frills are OK, as long as they have a purpose. You won’t catch LinkedIn users sharing pictures of cats or zombies or kids.

______________________________

 car mini Attracting the second-highest net worth users, Pinterest users are like minivan drivers. Pinterest is the place for women – specifically moms.Interestingly, though, photos with people are repined much less frequently than those without. Images that are longer than they are wide are more often shared.

______________________________

 car convertible Convertible drivers want to be seen – and YouTube is the social network for users who appreciate the visual. With more than a billion unique visitors each month, YouTube is the #2 search engine on the web. As much as 80 percent of YouTube’s traffic comes from outside the US, so if you’re looking for international readers, this may be the place for you. According to Nielsen, YouTube reaches more American adults ages between 18 and 34 than any cable network, which is worth noting if your readers are younger. (This one is mine – not from Giselle.)

______________________________

 car suv I love this comparison: Facebook is multipurpose, like an SUV. Facebook users are inherently social, posting everything from pictures of cats, zombies, and their kids to quotes, links, political messages, music, videos, and event listings.Facebook’s reach is vast, to be sure, but don’t assume it’s your reader’s number one online hangout. Do your research and find out for sure before you pour endless hours into it that don’t do much to boost your visibility as an author.

______________________________

 car pickup Here’s another great comparison. Like pickup drivers, Google+ users just want to get it done. Google+ has circles and hangouts and authorship. It’s got the versatility of an SUV, but its more workmanlike in its approach.With more than 540 million users in less than three years, Google+ is catching on in a huge way, because it’s so versatile – and proper integration can be an enormous boost to your blog/website traffic.

______________________________

Does this mean that you should use only one social network? Of course not! Many people/families have more than one car – or dream of having a second vehicle. Their taste is diverse. Likewise, your reader probably uses more than one social network. But if you want to see a return on your social marketing ROI, you must dedicate your time/energy/money to the networks where your reader is hanging out. If they have a Twitter account but send one tweet a year, and you’re doing lots of Tweet Chats and employing a big Click to Tweet campaign, you are probably missing each other – like two cars passing on the highway.
Have a presence on all the social networks, but focus on the one or two that will connect you with the most readers.
Here’s to identifying your readers’ favorite social networks!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Want a professional book cover that doesn’t cost you an arm and a leg? Visit our website to Template 5peruse our selection of 25 book cover templates, and download our complimentary special report, “Book Elements:

Read Full Post »

january tip of day

January 17 Book Marketing Tip: Be consistent with your social media!

 

Woo-hoo! I’m delighted to share the news that the Write | Market | Design Facebook page has reached 500 Likes! Sure, there are pages with Likes in the thousands, but every one of them started somewhere. Thanks to all who’ve liked our page and shared the link. If you haven’t checked us out yet, come on down!

 

Here’s a bit of chronology:

 

Thanks to the best social media teacher in the world (Scott White, of PersonalPowerTraining.net), I was a very early adopter and jumped 500fblikeson Facebook back in late 2006. Back then, there were no Pages. The only option you had was to use your personal profile for business marketing, too. I did that, and have steadily built my “friends” to 2,565, with 109 subscribers to my personal page. The challenge has been bringing those friends over to my business page.

 

We were hanging out at 474 Likes for the l-o-n-g-e-s-t time. Then I started doing a few things differently.

 

ONE. I used to duplicate a lot of content between the my personal page and business page — but I do that less frequently lately. I’m very selective about what I post in both places, and I always post it on my business page first, and “share” it to my personal page. There’s a strategic reason for this: people on my personal page can see where the post originated, perhaps clicking over to my business page to see what other goodies I’m posting there.

 

TWO. I invited/reinvited a bunch of friends to like my page. They may have been people I never invited in the first place, or people who just never accepted an original invitation. At any rate, I had 7 additional likes from my own personal page once I sent these invites.

 

THREE. I changed the kinds of things I post. As you can tell from the title and content of this blog, I’m all about book marketing. My Facebook page is more representative of all aspects of self-publishing — although my posts did, for a long time, lean more to marketing tips. Lately, I’ve been posting a combination of humorous literary posts (see below), self-publishing/book marketing tips, and the occasional promo piece for my business. In short, I made the page more interesting.

 

film -book

 

FOUR. I started posting much more consistently — not just more often, but more consistently.

 

FIVE. In order to post more consistently, I started using Facebook’s scheduling feature to time my posts to go out at regular intervals throughout the day. To do so, go to your page and find the status box.

 

fb sched 1

Type your text or upload your image, as you normally would.
Then click on the clock icon in the bottom left-hand corner of the status box.

fb sched 2
Doing so will bring up a calendar. Choose the date on which you wish to publish your post.

fb sched 3
If you plan to stagger your posts, add the time you wish to publish your post.
Be sure to check that you have the a.m./p.m. correct.

fb sched 4
Click the SCHEDULE button.

fb sched 5

That’s it! Your screen will gray out and you’ll see a confirmation window
telling you that your post has been scheduled.

Of course, this is an inexact science. But I know I added nearly 30 people in little more than a week once I started changing the way I post and doing it more consistently. If Facebook isn’t your thing, I believe these strategies will work for you on many different social platforms. Next up, more interactivity!

Here’s to more consistency in your social networking!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Want a professional book cover that doesn’t cost you an arm and a leg? Visit our website to Template 5peruse our selection of 25 book cover templates, and download our complimentary special report, “Book Elements:

Read Full Post »

january tip of day

January 4 Book Marketing Tip: Your book marketing is stalled until you have a cover

As you might imagine, the first question almost every new author asks about marketing their forthcoming book is “What should I do first?” The answer is simple: Determine your title and get your book cover designed.

Why is the cover so important  especially in today’s ebook world? Because you use it EVERYWHERE!where to begin

We’ve written before on the 8 mistakes to avoid when designing your book cover. That post is probably worth a glance, whether you’re creating your own cover (not recommended unless you have some pretty mean graphic design skills) or  hiring a pro (prices can range considerably, but so can the quality!).

Places you might use your cover:

  • your author website
  • your blog
  • collateral materials like postcards, bookmarks, your author one sheet
  • your book trailer
  • on your personal Facebook page and your book/author fan page
  • your book’s Twitter account
  • your book’s Pinterest board
  • your media releases
  • email announcements to your list

This list is by no means comprehensive. Yet each one of these is a marketing step you’ll want to get moving on BEFORE YOU FINISH the book. If you wait until your book is done to design your cover, you’ll leave an unnecessary and gaping hole in your marketing strategy.

Happy cover designing!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Want a professional book cover that doesn’t cost you an arm and a leg? Visit our website to Template 5peruse our selection of 25 book cover templates, and download our complimentary special report, “Book Elements: Organizing the Parts of Your Book” TODAY!

Read Full Post »

Older Posts »

%d bloggers like this: