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Posts Tagged ‘Pinterest for authors’

january tip of day

January 23 Book Marketing Tip: Pick the social networking vehicle your reader is driving!

If your social marketing is to be useful, it needs to be two things. Who wants to guess what the first one is? OK – I haven’t mentioned it in a while, but you seriously should not need this reminder. Social marketing needs to be SOCIAL. But all the social marketing in the world could be a waste of time (and money if you’re hiring out any aspect of it) if it’s not aimed at your target readers.

As we’ve mentioned in the past, every author needs to answer 1 question before they begin their marketing: Who is my reader?  However, if your social marketing is to do you any good, you need to take that question a step further and answer the next question: Which social network does my reader use most?

There was a funny meme that made the rounds on the social networks 12 to 18 months ago. It involved bodily fluids and how each network would report on release of said fluid. We posted a version in a blog titled How are you incorporating social media into your book marketing strategy?

Last night at the Phoenix Social Media Marketing Meetup, I heard a more useful analogy, which I want to share with you here. Thanks to Giselle Aguilar, the Meetup coordinator, for this analogy. Definitely track her down if you need help with your social media strategy.

Social Network Users Are Like Drivers

 

  car sport Twitter users are quick. They like the fast-paced nature of a busy Twitter feed, and prefer easy-to-digest short bursts of info, links, quotes, and images. They are very social themselves, the most adept sharing the tweets they like.For me, Twitter is a huge information resource. My Twitter feed keeps me up to date on marketing, publishing, and social media trends in a way no other social network can.

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 car luxury Due to its nature as a site for businesspeople, LinkedIn draws the highest net worth users of any of the social networks. Like luxury vehicle drivers, these people prefer clean, elegant, useful information. Frills are OK, as long as they have a purpose. You won’t catch LinkedIn users sharing pictures of cats or zombies or kids.

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 car mini Attracting the second-highest net worth users, Pinterest users are like minivan drivers. Pinterest is the place for women – specifically moms.Interestingly, though, photos with people are repined much less frequently than those without. Images that are longer than they are wide are more often shared.

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 car convertible Convertible drivers want to be seen – and YouTube is the social network for users who appreciate the visual. With more than a billion unique visitors each month, YouTube is the #2 search engine on the web. As much as 80 percent of YouTube’s traffic comes from outside the US, so if you’re looking for international readers, this may be the place for you. According to Nielsen, YouTube reaches more American adults ages between 18 and 34 than any cable network, which is worth noting if your readers are younger. (This one is mine – not from Giselle.)

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 car suv I love this comparison: Facebook is multipurpose, like an SUV. Facebook users are inherently social, posting everything from pictures of cats, zombies, and their kids to quotes, links, political messages, music, videos, and event listings.Facebook’s reach is vast, to be sure, but don’t assume it’s your reader’s number one online hangout. Do your research and find out for sure before you pour endless hours into it that don’t do much to boost your visibility as an author.

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 car pickup Here’s another great comparison. Like pickup drivers, Google+ users just want to get it done. Google+ has circles and hangouts and authorship. It’s got the versatility of an SUV, but its more workmanlike in its approach.With more than 540 million users in less than three years, Google+ is catching on in a huge way, because it’s so versatile – and proper integration can be an enormous boost to your blog/website traffic.

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Does this mean that you should use only one social network? Of course not! Many people/families have more than one car – or dream of having a second vehicle. Their taste is diverse. Likewise, your reader probably uses more than one social network. But if you want to see a return on your social marketing ROI, you must dedicate your time/energy/money to the networks where your reader is hanging out. If they have a Twitter account but send one tweet a year, and you’re doing lots of Tweet Chats and employing a big Click to Tweet campaign, you are probably missing each other – like two cars passing on the highway.
Have a presence on all the social networks, but focus on the one or two that will connect you with the most readers.
Here’s to identifying your readers’ favorite social networks!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Winter Author Blog Challenge #5: Nine ways authors can Pin for success

Woo-hoo! The Winter Author Blog Challenge is underway. This time around, the Challenge is just 15 days, and our focus is social media. The goal is for participants to post all 15 days, following the daily prompts provided, if they so choose. As with the inaugural Author Blog Challenge that took place last summer, I’ll be playing along with all of the posts, even though Marcie and I are the hosts!

And now we unveil the FIFTH prompt:

One of the newest and fastest growing social media platforms is Pinterest? Have you jumped onboard? What kinds of images do (or could) you post that are related to your book or the topic of your book? What other kinds of images do you post? Are you linking each post back to your blog, website, or Amazon page? IF YOU’RE NOT USING Pinterest, what’s holding you back? Take a look at book marketer extraordinaire John Kremer’s Pinterest Boards. After perusing them, how MIGHT you use Pinterest to brand yourself and your book? Is it something you’re considering? Be sure to give us your Pinterest link.

As with everything we post on the Marcie Brock blog, these are our opinions (and suggestions) only. And it is our opinion that of all the current social media platforms, Pinterest is one of the most fun. If you haven’t jumped in yet, we caution: B-E C-A-R-E-F-U-L!!! It can be a monstrous time-waster, but you will probably have tons of fun while you’re wasting it.

I have 27 boards – and as I looked them over again for this post, I was so pleased by all of them that  it’s almost hard to say which is my favorite. Of course, Ireland wins because … well, it’s Ireland! Elegant Christmas comes in a close second. After that, I like all of them.

Pinterest boards

I love Client Books because it’s a chance to both promote my clients’ books and my company’s range of skill and offerings. In the image below, the only cover I didn’t design was Honor O’Flynn.

Pinterest client

  • I post on Marcie and ABC sporadically, doing a bunch at one time.
  • Since TRAVEL is one of the most popular categories on Pinterst, I created the Writers’ Retreats and Author Birthplaces boards.
  • Inspirations by Laura is a grouping of inspirational images I created and posted to Facebook over the last couple years.
  • I worked so hard on the Social Media Icons for my newsletter that I decided to post on Pinterest because I’d love to come across them on someone else’s site someday.
  • Moon Glow seems to be getting the most likes and repins. And Open Sesame is a collection of mesmerizing doorways and passageways.

Some of these are just for enjoyment, but a good number are “work related.” The thing is, your Pinning needn’t be a time-waster. If used properly, Pinterest can be a phenomenal tool for marketing your books. Here are nine ways authors can use Pinterest to grow their platforms and sell more books.

1. Literally sell books. Your cover image becomes vital here (for those of you skimping on a cover designer or having your next-door neighbor’s kid do it), because Pinterest is all about the images! In the edit window, if you include a price, Pinterest automatically inserts a tab with the price in the upper left-hand corner of your image.

Pinterest pricing

The illustration above is purely for explanatory purposes. In this case, I’ve linked the pin to my Amazon store, so a book by Thomas Aquinas is for sale there, but that’s not entirely clear from the image.

2. For fiction authors, create a Pinterest board for the main characters or settings in your book. You can encourage reader/fan involvement by asking them to suggest images your words evoke. Of course, this might not work for me personally, as one of the most delicious aspects of reading fiction is getting to imagine the scene in my own head – so I might not want others’ ideas influencing my reading pleasure. Then again, maybe once I’d finished the book…

3. Offer your readers an insider’s look at your process: your writing space, the view from your office window, your dog asleep at your feet, your favorite tea mug, the coffee shop where you go to edit, images of members of your critique group.

4. Imagine your book’s success. Which cities would you like to visit for your book tour? At which writers’ retreat would you love to spend the summer or winter? What kind of writing studio or library would you build?

5. Make friends and influence people by promoting your friends’ and favorite authors’ books.

6. Pin special offers, discounts, and coupons.

7. Generate after-party enthusiasm by sharing the pictures of your signings and readings.

8. Share your own inspirations. Pin images, quotes, and people that inspire you.

9. Hold a contest: PART 1: Offer a giveaway for fans who buy your book and send you a picture of them reading it in a creative ay or place. PART 2: Create a Board for all the images you receive. PART 3: Have your Pinterest followers vote on the best picture. Ask your followers to share their favorites on Twitter and Facebook.

REMINDERS

  • Large, captivating images work best. Keep this in mind when you’re designing your book cover!
  • Add the “Pin It” widget to your website and/or blog.
  • Give your boards short, catchy names.
  • Images that are longer than they are wide get repinned most often. Think infographics!
  • Remember to ENGAGE. Don’t be a one-sided Pinner. If you like someone’s images, comment on them – start conversations with people.

Get creative like New Leaf Literary Agency, where each literary agent has his/her own board and each book has its own board. Thanks to Katrina Lantz, Novelist for sharing this!picture placeholder

Lastly, don’t be like this guy! He has the vanity name Pinterest.com/author – and yet he has NO PINS!!!

In the meantime, come Pin with us!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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