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SUNDAY INSPIRATIONS: If you do not breathe through writing…

Sunday Inspirations. Send us your favorite quote, image, poem, idea … anything that has been helpful or inspirational to your writing process. If we love it, we may use it as is, or take the inspiration and modify it in some way. Give us a link to your website or blog and we’ll be sure to give you credit! Email inspiration@writemarketdesign.com or post your suggestion in the comment section below!

Here’s today’s inspiration: “If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don’t write, because our culture has no use for it.”

Anais Nin

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________Anatomy of a Book Launch

If you’re getting ready to launch your book and would like help to put together a successful event, download my free special report: Anatomy of a Book Launch. Then CALL me at 602.518.5376 to schedule your complimentary 15-minute consultation. It’s never too early to begin planning!

__________________

SUNDAY INSPIRATIONS: Write what you would like to read…

Sunday Inspirations. Send us your favorite quote, image, poem, idea … anything that has been helpful or inspirational to your writing process. If we love it, we may use it as is, or take the inspiration and modify it in some way. Give us a link to your website or blog and we’ll be sure to give you credit! Email inspiration@writemarketdesign.com or post your suggestion in the comment section below!

Here’s today’s inspiration: “Write the kind of story you would like to read. People will give you all sorts of advice about writing, but if you are not writing something you like, no one else will like it either.”

Meg Cabot

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________Anatomy of a Book Launch

If you’re getting ready to launch your book and would like help to put together a successful event, download my free special report: Anatomy of a Book Launch. Then CALL me at 602.518.5376 to schedule your complimentary 15-minute consultation. It’s never too early to begin planning!

__________________

SUNDAY INSPIRATIONS: What we are unable to say…

Sunday Inspirations. Send us your favorite quote, image, poem, idea … anything that has been helpful or inspirational to your writing process. If we love it, we may use it as is, or take the inspiration and modify it in some way. Give us a link to your website or blog and we’ll be sure to give you credit! Email inspiration@writemarketdesign.com or post your suggestion in the comment section below!

Here’s today’s inspiration: “The role of a writer is not to say what we can all say, but what we are unable to say.”

silence

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________Anatomy of a Book Launch

If you’re getting ready to launch your book and would like help to put together a successful event, download my free special report: Anatomy of a Book Launch. Then CALL me at 602.518.5376 to schedule your complimentary 15-minute consultation. It’s never too early to begin planning!

__________________

Summer’s here and the marketing’s easy

With Memorial Day being the unofficial start of summer, it’s time to turn our thoughts to summer reading – particularly, how to get our books into the hands of summer readers. Summer is traditionally the time we reserve for specific activities. Let’s have some fun as we explore some of the book marketing ideas we can implement as the weather warms and our thoughts turn to vacation and relaxation.

GS - beach vector

Summer Book Marketing Ideas

WITH STUDENTS on summer break, they may have time for hobbies they can’t quite fit in during the school year. Does your book – fiction or nonfiction – focus or touch on an activity that might be a new summer interest for children or adults? Are there clubs, Meetups, or classes related to your topic of music, stamp-collecting, jewelry-making, vegan cooking, etc.? Think about attending such groups in your area – or starting one of your own – but don’t rule out those in other parts of the country. Let your fingers do the googling, and reach out to the coordinators and ask if they’d be interested in a Skype lesson from you!

FAMILY VACATIONS and reunions are also popular during the summer months. How can you tie in the theme of your book with travel plans, auto safety, pool safety, cookouts, games, scrapbooking, slumber parties, camping, water sports, and more? Blog on these topics, offer giveaways, write news releases to connect the dots for would-be readers. Is it the perfect beach read? Might shops on the pier in your favorite beach town be willing to carry your book? You’ll never know if you don’t ask them.

IF YOUR CHILD is the reader I was as a kid, he or she is most definitely participating in your local library’s summer reading program. Is it possible to get your children’s book on next summer’s or this fall’s reading list? Can you create a series of activities around you book for a local school or summer program? Invite the kids in your neighborhood to act out the story, write their own stories, or make puppets related to your characters.

CELEBRATE the summer birthdays! No – not necessarily your birthday, but the birthday of a certain well-known someone. One famous June birthday is Blake Shelton (June 18th). Tom Hanks will be 59 on July 9th. And that famous red-headed Leo, Lucille Ball, was an August 6th baby. For those still alive and kicking, why not create an inexpensive birthday banner from eSigns and get all your friends to sign it? Send it, along with a copy of your book, to their publicist. Will it necessarily get there? Maybe. Maybe not. But if it does… Hold a party in their honor – or offer a “birthday special” where you discount you book just for that day for anyone who shares their favorite quote from that celebrity via Facebook, Twitter, or Gooogle+. Give a free book to the person who most resembles the celebrity on Instagram. This is the time to break out your magic wand and get creative!

GO FLY A KITE – with your book cover on it. YouTube is full of videos that show you how to make your own kite. You can really go all out with this one and have the image of you book cove printed on fabric via Spoonflower.com. Then take it to the beach or a well-populated park and let her fly. Get adventurous and give a few kites with your children’s book cover on them away to families.

While you’re printing fabric, why not put you book cover on a t-shirt or a sign or a wrap for your vehicle?

TIE YOUR BOOK IN with the latest summer blockbuster. Paranormal your cup of tea? How about offering a discount on your book(s) to anyone who has a suggestion to the new cast for avoiding the Poltergeist curse. More into thrillers? Have your readers post an alternate ending to the new Avengers, Mad Max, or Jurassic film for a chance to win a signed copy of your book.

SCOUR THE CALENDAR for appropriate months, weeks, or days related to your book and do something creative to celebrate. For instance, hold a book signing bonfire to celebrate Midsummer Day (June 24th), discount your Canadian-themed books on July 1st for Canada Day, or collect recipes from readers during August, National Peach Month.

Since You’ll Be Traveling Anyway…

DO YOUR RESEARCH and schedule a signing at a bookstore, hobby shop, or specialty boutique in the locale(s) you’ll be visiting. If you really plan ahead, you can even take out a small ad in the local newspaper and send news releases to the local media.

TIME YOUR VACATION to coincide with special events, such as Founders’ Day parades, beach parties, or summer carnivals. Find out what’s involved in getting a vendor booth. At the very least, carry your bookmarks or postcards with you – and always have copies of your book on hand!

TAP YOUR HOTEL OR B&B and ask if they will allow you to display and/or sell your books in the lobby. Maybe they’ll even offer to have you do an impromptu reading!

Plan for the Rest of the Year

While you have some down time, summer may also be the perfect opportunity to plan – or get caught up – on your marketing for the rest of the year.

  • Follow up on old leads. Even if it’s been several months, you never know who might have an interest in partnering with you for a win-win campaign.
  • Plan your quarterly or bimonthly newsletters for the rest of the year.
  • Write one news release per month, tying your book to the season/time of the year.
  • Start reaching out to the bloggers you want to include on your virtual book tour. Yep – even if your book’s been out for a while, this is always a possibility.
  • Develop a quarterly contest: Ask your readers to help you name your next book, name a character in your next book, decide where your character goes on vacation.

The sky’s the limit when it comes to summer marketing for your book. But you’ve got to start. You’ve got to make a plan. And then you’ve got to FOLLOW THROUGH!

SOURCES
http://www.startupnation.com/start-your-business/launch-a-home-business/9-sizzling-summer-marketing-ideas
http://www.streetdirectory.com/travel_guide/5597/marketing/chill_out_with_a_summer_time_marketing_plan.html
http://www.wiseinkblog.com/book-marketing/5-tips-to-market-your-book-and-relax-on-summer-vacation
http://www.selfpublishedauthor.com/content/promoting-your-book-during-summer

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________Anatomy of a Book Launch

If you’re getting ready to launch your book and would like help to put together a successful event, download my free special report: Anatomy of a Book Launch. Then CALL me at 602.518.5376 to schedule your complimentary 15-minute consultation. It’s never too early to begin planning!

__________________

SUNDAY INSPIRATIONS: Changing the world into words…

Sunday Inspirations. Send us your favorite quote, image, poem, idea … anything that has been helpful or inspirational to your writing process. If we love it, we may use it as is, or take the inspiration and modify it in some way. Give us a link to your website or blog and we’ll be sure to give you credit! Email inspiration@writemarketdesign.com or post your suggestion in the comment section below!

Here’s today’s inspiration: “The true alchemists do not change lead into gold; they change the world into words.”

William Glass

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________Anatomy of a Book Launch

If you’re getting ready to launch your book and would like help to put together a successful event, download my free special report: Anatomy of a Book Launch. Then CALL me at 602.518.5376 to schedule your complimentary 15-minute consultation. It’s never too early to begin planning!

__________________

Badly reviewed book? Write another one!

I typically avoid movie and concert reviews before I go to see a show. If I like a band or a movie trailer looks interesting, I decide to go – and I want to make up my own mind about the show, without the influence of others clouding things up ahead of time. I typically pay more attention to book reviews, perhaps because of the time investment required to read a book. Nevertheless, a reading recommendation from someone I know carries a lot more weight than a review from a stranger, regardless of the source.

U2 ie tourLast night was one of those nights I was really glad not to have read the reviews ahead of time. We saw the first of two sold-out shows on U2’s Innocence and Experience world tour – and it was the most disappointing concert ever. This morning, as I looked through some of the reviews of other legs of this tour, the worst I saw described them as “good, not great.” The thing is, I believe they played really well last night. Bono almost certainly sang as well as he ever has, and The Edge’s iconic guitar was probably amazing.

It was the sound system that ruined things. When they were here in 2011, U2 played the football stadium. Last night, they played the basketball arena, but it seemed as though the sound was still set for the MUCH larger venue. I have no fear of loud – but this was so loud that the sound was completely distorted. Even when Bono was just speaking to the crowd, you could barely make out what he was saying.

I love this band – and I really, really wanted to enjoy this show. I just couldn’t do it. The visual elements were spectacular – but I don’t typically attend a concert for the visuals. I go for the music. Especially this band’s music. Clearly, the sound issue did not affect every concertgoer’s experience. One guy wrote on Twitter wrote that it was the best concert he ever saw. In fact, the whole arena cheered and held up their cell phone lights (21st century lighters) as the band played themselves off the stage with “I Still Haven’t Found What I’m Looking For.” But I wasn’t the only one who had a problem with the terrible sound. My husband and I overheard several conversations as we walked to the train about how bad it was. So where were the sound engineers? Why did some of us hate the sound quality, while others seemed not to even notice?

Here’s the thing. No artist, film director, sports team – or author – is going to hit it out of the park every time. Am I wickedly disappointed that U2’s bad show was here? Of course. Do I still love the band? Of course. And am I still glad I went last night? Of course.

I think our most important job as authors is to make the best books we can. But the more we write, the more we open ourselves up to criticism, and the more likely we are to eventually write a book that flops. For whatever reason, it misses the mark. What’s a book’s equivalent of a bad sound system? Some of our loyal readers will love us, no matter what. But others will notice – and perhaps comment on – the disappointing book. Remember, you didn’t set out to write a disappointing book – it happened in spite of your best efforts.

The question is, what will you do next? Will you close up shop, never to write another word? Of course not. You’ll take a day or two to lick your wounds. Analyze what you might have done differently. And then you’ll sit down at the computer (or pull out your yellow pad) and start your next book. Those loyal readers will still be there, anticipating your next release. And the readers you disappointed last time? Well, if they’re like this U2 fan, they will no doubt give you another chance because they know that one less-than-stellar book is the outlier. Your next one will again be outstanding.

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________Anatomy of a Book Launch

If you’re getting ready to launch your book and would like help to put together a successful event, download my free special report: Anatomy of a Book Launch. Then CALL me at 602.518.5376 to schedule your complimentary 15-minute consultation. It’s never too early to begin planning!

__________________

Learning something you didn’t know you didn’t know

I had an interesting experience with a client this week. He’s writing a book about job search techniques and has hired me to put the book together for him. Now, he asked me at the start of our project to be patient with him, as this is his first time through the publishing process. I usually try to keep that fact in mind with every client – to remember to meet them wherever they are. While there is generally some overlap in terms of the things people need explained, by and large the questions are always different. This one surprised me, though.

I sent the client the front matter and first chapter in the format I’d designed for his book. He wrote back, almost immediately:

At the top of each page appears my name or the book title. I printed out a page this AM.  

It is the first time that I have seen such a format, and I’m a bit uncomfortable with it. Is this something new?  What is the rationale behind the format?

Please share the reason for the format.  Then, I will give you an immediate response to keep or eliminate it.

As I’ve alluded, I hear all kinds of questions from new authors, but this was a first. I scratched my head a bit, and then responded:

Pull almost any book off your shelf. There is a header at the top of most books. It is not by any means a requirement. Just makes for a more finished look.

I can remove it if you don’t want it, so just let me know.

Microsoft Word - Stan Finds Himself for TFOB

Then came his sheepish response:

It’s unbelievable, I never noticed. Keep it.

So I think there are two lessons here. First – it’s helpful to hire an expert, but when you do so, you’ve got to be willing to trust them. You’re hiring them because they can fill in a lot of the blanks you have, particularly about things you don’t know that you don’t know.

what_you_dont_know_charts

More important, though, is the underlying statement my client made: “I’m a bit uncomfortable with it.” REALLY? He’s a bit uncomfortable with having his name on his own book? Why might that be? He spent a lot of time writing it. He’s clearly an expert on the subject and is offering some very good advice that he knows has already helped many people find jobs. He’s willing to put his name on the front and spine of the book. But the idea of putting his name in the header – that concerned him.

I’m guessing it’s all just a part of putting his work out there for the world to see. If we ever hope to have any success at all, we authors must get over our fear and worry about what people might say about our books. Yep – it’s human nature to focus on the one bad review or lose sleep wondering how we’ll get the negative critic to come around. But we get what we focus on. So while we’re in thluke quotee midst of the publishing process, we really need to focus on why we’re writing, discovering ways to connect with our audience, and keeping our end goal in mind, whatever that may be.

You wrote the book – you deserve to put your name on it, and to proudly display it and talk about it and sell it to the right person in the right situation. Go ahead – I dare you. Claim your success and let your author’s light shine for all the world to see.

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________Anatomy of a Book Launch

If you’re getting ready to launch your book and would like help to put together a successful event, download my free special report: Anatomy of a Book Launch. Then CALL me at 602.518.5376 to schedule your complimentary 15-minute consultation. It’s never too early to begin planning!

__________________

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