Posts Tagged ‘October’

Ideas for October Book Promotions

October days

As you may be well aware, I’ve been working on a novel for a while now. We’re closing in on the finish – I can see that proverbial light at the end of the tunnel, in that I’ve hired an editor who has already looked over my manuscript. He’s given me a quote, and I’ve given him a guarantee to have the final version to him by Thanksgiving. That’s progress! #StanTravels

In addition, I’ve hired a coach to help me create and conduct a crowdfunding campaign to raise money for said editing (good editing is expensive, but worth every penny!) and printing/distribution of the book. The crowdfunding campaign will launch in January. To that end, I’ve embarked on a social media blitz to grow my list, as it pertains to people interested in Stan Finds Himself on the Other Side of the World. That means posting every day across multiple platforms, as well as a coordinated video effort which will have me reading the entire story, out loud, on video. I’ll let you know when I’ve that series launches. “Say CHEESE!”

So I’ve been looking around for fun things to post and it occurred to me that there might be some cool holidays that relate to the multiple themes of Stan’s trip around the world. Brownielocks.com did not disappoint! There are many, many days celebrating topics or themes from the novel. Read the post I wrote about those specific holidays here.

If you’re needing fodder for your own blog feed or social media pages, the following are just a sampling of the various “holidays” in October.

October calendar

Just based on this small smattering of holidays, there are many things you can do, regardless of your genre. For Frugal Is Fun Day, come up with a super-cool, super-cheap marketing idea. Invite a handful or your tribe out for beer or wine at your favorite pub/wine bar and do an impromptu reading the week of the 8th. It would no doubt be unorthodox, but have a party at the cemetery on the 29th – especially if your book has a spooky theme! If you have a publicist, create a special thank-you for them on the 30th.

But perhaps none of these resonate with you. As I posted on Stan’s blog the other day, you might want to create your own holiday. First, check to make sure it doesn’t already exist – there are the craziest days you’ve ever heard of on the Brownielocks.com. If “Left-Handed Golfers Who Wear Hats Day” isn’t on the list, but that’s your book’s audience, you might just want to create such a day. Start by doing a search for “how to create your own holiday.” This will yield many a story, tip-sheet, and blog post on the subject.

So which holiday – whether it’s in October or any other time of the year – is the perfect one to acknowledge when it comes to generating buzz for YOUR book?

And, by the way…

“Who’s there?”
“Cows go.”
“Cows go who?”

cows go moo



We welcome and encourage your thoughtful, courteous comments below.


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October is around the corner do you have your PR calendar ready to go?

Sunday was National Comic Book Day. Whether you realize it or not, just about every day of the year has a unique celebration, commemoration, or recognition attached to it. Same with weeks and months. In October alone, there are dozens of “month” declarations things like the following, among many others:

  • Adopt-A-Shelter-Dog Month
  • Antidepressant Death Awareness Month
  • Bake and Decorate Month, Natl
  • Celiac Disease Awareness Month
  • Chili Month, Natl
  • Crime Prevention Month, Natl
  • Domestic Violence Awareness Month
  • Down Syndrome Awareness Month, Natl
  • Dyslexia Awareness Month
  • Eat Better, Eat Together Month
  • Emotional Intelligence Awareness Month
  • Family Sexuality Education Month, Natl
  • Financial Planning Month
  • Gay and Lesbian History Month
  • Liver Awareness Month, Natl
  • Menopause Month, World
  • Month of Freethought
  • Organize Your Medical Information Month
  • Photographer Appreciation Month
  • Physical Therapy Month, Natl
  • Positive Attitude Month
  • Protect Your Hearing Month, Natl
  • Reading Group Month, Natl
  • Right-Brainers Rule Month
  • Roller Skating Month, Natl
  • Self-Promotion Month
  • Stamp Collecting Month, Natl
  • Vegetarian Month
  • Workplace Politics Awareness Month

For a complete list, visit the Chase Annual Events site.

If you don’t have your October PR calendar ready to go, what are you waiting for?! How will you use these day, week, and month declarations to promote your book? How creative do you want to be?

  • Write a media release tying your book to the declared month/week/day.
  • Hold a contest about the declared month/week/day.
  • Write a blog post about the declared month/week/day.
  • Find activities in your area related to the declared month/week/day, and show up!
  • Give a speech/presentation tying your book to the declared month/week/day.

I could go on, but I won’t. You’re an SBM* by now, so surely you’ve got some ideas of your own!

Here’s the deal. Come back and describe in the comment section for THIS  post how you used an October month/week/day declaration to help promote your book, and you’ll be entered into a drawing to win a copy of Chase’s Calendar of Events 2012 print edition.


*Savvy Book Marketer


We welcome and encourage your thoughtful, courteous comments below.


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