Posts Tagged ‘editing’

Did your editor actually deliver what they promised?

Having  begun my publishing career as a professional editor, I’ve written a number of posts about how important editing is to your success as an author. Whether it’s your first book or your twenty-first, you’ve got to pay for editing if you intend to make the best book you can. I realize that many authors are struggling to budget time and money to get their books published. Sure, 3 cents a word sounds like a LOT of money, especially when you’re talking about a 100,000-word novel. But you get what you pay for – and if you want a book that’s not only error free, but that makes sense, follows a logical story arc, and is eminently readable, you will spend the money.

money with red pen

Editing fees vary wildly, but the pros I know (myself included) run from about 2.5 cents/word to 8 cents/word. And depending on your work, you may need several rounds of editing: content editing (developing the story); line editing (making sure you’re using the right tenses, word choices, syntax); and proofreading (eliminating typos and misspellings). Most authors go with one editor for everything – and this can be a mistake. You need someone other than yourself – even if they’re not a professional – to read the final proof after it has been typeset.

Typesetting means moving the document out of Microsoft Word or Pages into a book design program like InDesign. When the text is pasted into the design program, all formatting is lost and must be re-created. Things like bold, italics, and all caps must be reformatted in the design program. Additionally, the cut-and-paste operation likely happens in pieces, leaving open the possibility for dropped words or phrases. If you’re going to publish a professional book, you will have a proofreader go over the book after it’s been laid out – not while it’s still a Word doc that has many iterations still to go.

So here’s the million dollar question: How do you know you’ve received your money’s worth from your editor/proofreader?

I recently read two books by local authors I know personally. One was a magnificent story told with lyrical writing that literally took my breath away at times. And I was unable to give it a 5-star review because it had enough typos in it that it wasn’t a perfect read. They were small things, like inconsistent use of the Oxford comma (either use it or don’t – just be consistent about it) and occasional use of the nonexistent word alright – things many a reader might have missed or overlooked. Still, it was enough to stop me at times. The other one may be a good story, but it has so many typos, misspellings, omitted words, and wrong words (e.g., sequenced when the word should have been sequined) that it is virtually unreadable. I am unable to get past the mistakes long enough to see the story or care what happens to the characters. I headed to Amazon to see what others thought about the book. There are only two reviews so far, and both are 5-start reviews – which makes me think those reviewers must be friends of the author.

Both authors paid for alleged professional editing. And, I presume, they thought they were getting an even exchange – quality work in exchange for whatever fees they paid. Not knowing how much each paid, I can’t say who took the bigger hit – but I have a guess. One used an editor “who came highly recommended through Bay Area Independent Publishers group.” The other used a local guy who is known for being fast and inexpensive. Surprise that the BAIP-recommended gal didn’t deliver – not so much with the guy who promises to beat anyone else’s prices.

I contacted each author and gave them my feedback – and explained my hesitancy to write reviews of their books as I had read them. I wouldn’t typically have said anything to the authors, but both of them personally asked me to review their books. That means they opened themselves up to my professional advice, so I provided it honestly. I made suggestions to the first author about simple ways to nudge my review of his book from 4 stars to 5. I told the second author I recommended he pay for another professional edit/proofing (with a different editor/proofreader) before sending his book out for any further reviews.

So back to our question: How do you know you’ve received your money’s worth from your editor/proofreader?

This is something of a troubling conundrum. One would expect professional writers to recognize mistakes like tense and subject/verb incongruities, but some don’t. And it’s reading out loudparticularly difficult to see errors in your own work – in large part because you’ve spent so much time with it and are so close to it that it’s easy to read over the mistakes, to add in the missing word and just keep going. So one thing I would advise is that an author read their work out loud, after the final proofreading has occurred. That’s when you notice everything, because you’re reading to speak, not skimming or assuming. So missing words jump off the page at you. Wrong tenses catch your ear. Of course, this won’t help if you don’t already know that the correct spelling is always all right.

Secondly, you’ve paid a professional to edit your work – but now you need to find a trusted friend, track down your high school English teacher, or locate someone in your circle who earned an English degree prior to the turn of the century and have them read your book. If they don’t have the time (or want to be paid for the task) to read the whole book, have them spot-check different chapters and sections. Make sure your editor didn’t go gangbusters at the start, and then rush to finish and do a shoddy job on the last three chapters.

Whether you write fiction or nonfiction, editing will probably be the most expensive aspect of your publishing process. Make sure you budget well – and then, double-check to be certain the editor/proofreader delivered as promised.



We welcome and encourage your thoughtful, courteous comments below.

__________________Hire an Editor Special Report

Visit our website to download your free eBook, The First-Time Author’s Guide to Hiring the Right Editor for YOU. If you’d like more information about our editing services, email us or call us today for your complimentary 15-minute consultation! 602.518.5376

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I’d stay up all night chatting with my ideal reader…

Day 21 of the 5-Week Author Blog Challenge gives participants the opportunity to identify something every author needs to know: his/her ideal reader. All 35 posts for this Challenge will be focused on writing, publishing, and book marketing. I hope you’ll stick around through all 35 posts. And if you want to take part, come on in – the water is great! You can register here.


Day 21 writing prompt:

Describe the market for your book – to the tiniest detail (e.g., childless divorced women past age 50 who want to remarry). Why that demographic? Describe their psychographics. How do you connect with them to market to them?

I am continually amazed, as a book marketing consultant, how many authors fail to consider – or often even have a clue – who the audience for their books is. They just decide they’re going to write a book – and figure they’ll get to the marketing stuff later. Then the book is done, they’ve got a palette of them sitting in their garages, and they wish they’d given some thought to their audiences earlier.

As I have mentioned at considerable length in many prior posts, knowing your reader is crucial to getting your books in his/her hands. This includes really fine-point details:

Whether you’re writing fiction or nonfiction, you must know everything you can about your reader. This includes two components: demographics and psychographics. Demographics means measurable things like age, education, and marital/parenting status. Psychographics, on the other hand, are the things that make your reader unique, such as their personality traits, values, and attitudes.

When it comes to reading, here are some interesting statistics to consider:

  • In a 2013 survey of 1,005 people in the U.S. conducted in English and Spanish via landlines and cell phones, some 76 percent of adults ages 18 and older said that they read at least one book in the past year. (I am very skeptical of this statistic.)
  • Women are more likely than men to have read a book in the previous 12 months, and those with higher levels of income and education are more likely to have done so as well.
  • The average college freshman reads at a seventh-grade level.
  • The average reading level for American adults is about seventh to eighth grade.
  • The reading skills of American adults are significantly lower than those of adults in most other developed countries, according to a new international survey.
  • There are almost half-a-million words in the English Language – the largest language on earth, incidentally – but one-third of all our writing is made up of only 22 words. (Scary!)
  • According to the Literacy Project Foundation, 50 percent of American adults cannot read a book at the eighth-grade level.

Some of these stats conflict a bit, and overall the news is not good for reading and literacy in America. However, I’m not here to dwell on these issues today. My point is that my reader is not the average American reader.

Meg Cabot

If you’re thinking this image looks familiar, it’s because I used it for my Sept. 24th post, “If ‘Stan’ were nonfiction, it’d still be a travelogue… just drier.

While I don’t think I deliberately set out to do this, looking back on my novel writing process, it seems inevitable that I would write something I wanted to read. I mean, who doesn’t? Children’s authors, maybe. But don’t you think you’d HAVE to write a book that you, personally, would like? Otherwise, it would feel forced and fraudulent.

To that end, my reader is smart – more than likely college educated. He or she likes to travel, or at least enjoys learning about other cultures, and is probably better traveled than Stan, at least at the start of his trip. He or she will tend to lean politically liberal (a Bernie Sanders fan, to be sure) – or will wind up chucking the book across the room at various points in the reading of it. He/she maymillennials or may not have a religious tradition. More than likely, they are exploring and open to various spiritual teachings. I’m surmising this reader is younger – a Millennial or Gen-Xer. I’m having to keep this in mind as I write – to make an effort to be more socially current than I personally may have an interest in. This is one place where I am not exactly my reader.

My reader wants needs to make a difference. He/she is wired and connected to a handful of the most useful social media platforms – which is, in large part, where I will go to meet him or her. He or she reads the news online. Thinks Trevor Noah is doing a better job than they expected. Still likes and shops at bookstores. Loves indie coffee houses. Shops thrift stores. Recycles. Has done volunteer work and attended several Meetups in the last year. He or she is urban, as opposed to suburban or rural. He or she embraces public transportation, has a bicycle and rides unashamedly and unironically. He or she is fairly health conscious, eats organic at least sometimes, is assuredly opposed to Monsanto, and has called/emailed his or her legislator on at least one issue of importance. Is amused by PeopleOfWalmart.com but prefers DailyCurrant.com.

I think the biggest challenge with meeting my readers in person is that I’ll love them and want to hang out with them and chat into the wee hours (at which time they are most definitely up!), which would leave little time for anything else, seeing as meeting interesting new people is probably my most favorite activity in the entire world. A great problem to have, I suppose – meeting too many new people and having to cut conversations short. Ask me again in a year.

Well, that may not be every detail, but it’s a hell of a start. So tell us a bit about who your ideal reader is and how you plan to connect with him/her. Use the Comments section below…

Please be sure to check in again tomorrow, when I’ll reveal who I’d really, really like to have endorse my book…

And for the record, I’d love your feedback on my Author Blog Challenge posts! And, of course, would really love to have you support all of the bloggers in the Challenge. Find their links here.

Here’s to wonderful writing surprises!



We welcome and encourage your thoughtful, courteous comments below.

__________________Anatomy of a Book Launch

If you’re getting ready to launch your book and would like help to put together a successful event, download my free special report: Anatomy of a Book Launch. Then CALL me at 602.518.5376 to schedule your complimentary 15-minute consultation. It’s never too early to begin planning!


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Self publishing “Stan” for all the right reasons

Day 20 of the 5-Week Author Blog Challenge asks participants to discuss their publishing choices. All 35 posts for this Challenge will be focused on writing, publishing, and book marketing. I hope you’ll stick around through all 35 posts. And if you want to take part, come on in – the water is great! You can register here.


Day 20 writing prompt:

Did you publish your book as a traditionally printed book, an eBook, an audiobook, or all three? How did you come to your decision? Which company(ies) did you use for printing, formatting, recording, editing, and distribution? How did you select them?

I think at some point, almost every beginning author fantasizes about a publishing contract with a large house, a fat advance, giant PR budget, and extensive book tour. And while some authors certainly have that fantasy come true, most of us may have one or the other of those things happen, but it’s unlikely that a fairy godmother will turn all of our ragtag dreams into a Cinderella reality.

raven author2market

Anymore, the biggest deal is not making a beautiful, professional book one can proudly display and sell and sign at author events. Even self-published authors with great skills, a solid supporting cast, and/or a decent budget can make one. The biggest deal is finding readers for said beautiful book. While there are many tools at an author’s disposal for marketing said beautiful book, they only work when:

(a) the author has a plan

(b) the author commits to the plan and executes it faithfully

(c) the author stays the course and is consistent about his/her marketing efforts

(d) the author monitors the plan so he/she knows what’s working and what isn’t

(e) the author tweaks the plan accordingly

My plan for Stan Finds Himself on the Other Side of the World is to self-publish as a print book, an ebook, and eventually an audiobook. I’m in conversation with an editor right now – preparing to send her a draft so she can see my work and provide a sample edit. As a professional editor, I’ve mentioned that I’m pretty fussy about who touches my work. She’s an excellent writer, though, and a good person with a wonderful sense of humor – so I’m thinking she may be a perfect fit. Mind you, not every good writer is an excellent editor, but I think it almost always happens that a good editor is a pretty decent writer. We met through the Phoenix Publishing & Book Promotion Meetup, where a fair amount of professional services are exchanged.

The print and ebooks are easy. I work with a great local (Phoenix) printer who came highly recommended and has never disappointed. I will likely use several ebook distribution services, including Amazon, at least for the short term. As for the audiobook…

I know, I know, I know that it’s highly discouraged for authors to read their own books, but I really want to try it. I also know it’s super-duper absolutely ultimately highly discouraged not to use a professional studio, but I have access to a couple semi-professional studios, and also may attempt that. What I won’t attempt is the editing. I’ve never done much audio editing, but I’ve rewound and rewound and rewound while doing transcription, so I can only imagine the tedium that accompanies eliminating every um, er, cough, or sniffle, not to mention adding appropriate stops for commas, dashes, periods, and ends of paragraphs. Fortunately, we also have a Stan @ Mt Olympusfantastic audiobook production company in the Valley. So regardless of the level of support I need, I’m sure I can get it reliably.

Other plans include a coloring book – probably initially reserved for a crowdfunding campaign – as well as a cookbook with food and drink recipes from all the places Stan visits. These will almost surely become ancillary products. Depending on the success of my musical venture with my husband, we may put together a CD and/or digital album as another ancillary offering. There will be no sequel to Stan, but the goal is to get my next novel done in less than half the time it’s taken Stan to hit the streets.

Please be sure to check in again tomorrow, when I’ll be describing who I see as the market for Stan

And for the record, I’d love your feedback on my Author Blog Challenge posts! And, of course, would really love to have you support all of the bloggers in the Challenge. Find their links here.

Here’s to wonderful writing surprises!



We welcome and encourage your thoughtful, courteous comments below.

__________________Anatomy of a Book Launch

If you’re getting ready to launch your book and would like help to put together a successful event, download my free special report: Anatomy of a Book Launch. Then CALL me at 602.518.5376 to schedule your complimentary 15-minute consultation. It’s never too early to begin planning!


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Well traveled with an eye for detail?

Perhaps the most important aspect of the publishing process, after the writing, is editing. The  Day 14 prompt for the 5-Week Author Blog Challenge invites us to talk editing. All 35 posts for this Challenge will be focused on writing, publishing, and book marketing. I hope you’ll stick around through all 35 posts. And if you want to take part, come on in – the water is great! You can register here.


Day 14 writing prompt:

Describe your editing process. Who edited/will edit your book? What was your relationship with your editor like? What could each of you have done to improve the process? What might you do differently in the future?

Having begun my business as an editor and honed my skills for years, I find the writing process – particularly for fiction – much more difficult. It’s easy for me to determine where to cut, condense, and reduce the number of words. Another story completely when it comes to enhancing, adding description, painting word pictures that require more – not fewer – words.

That said, I’m extraordinarily particular when it comes to who will give editorial input to my novel. I’m no idiot – so I know it will require at least a once-over from another professional. Who that is – will be – I have no idea, yet.

Here’s a little list excerpted from my special report, “The Fist-Time Author’s Guide to Hiring the Right Editor for YOU.”

eye for detail

The Least You Should Expect from a Skilled Professional Editor

  • Listens, hears, and understands the author’s concerns, vision, and intent.
  • Makes suggestions in a way the author can hear and appreciate without being made to feel wrong, criticized, or patronized.
  • Identifies and understands the needs of the reader.
  • Has a very strong sense of structure and excellent organizational skills.
  • Has excellent writing, grammar, and copy editing skills.
  • Has an ear for language (e.g., diction and idiom).
  • Can quickly familiarize himself/herself with virtually any subject.
  • Makes technical passages and complex concepts accessible to the average reader.
  • Keeps the text focused on speaking directly to the reader.
  • Calls attention to unclear writing and/or faulty logic.
  • Checks for consistency throughout the work, in voice, tone, message, and more.
  • Knows when it’s necessary for the author to rewrite and/or add text.
  • Will unabashedly write new text when appropriate.
  • Can emulate the author’s usage, style, and tone when rewriting.
  • Catches “isms” and prejudices without a compulsion to be politically correct.
  • Treats the author’s writing with detachment and objectivity, never inserting or superimposing his/her personal beliefs/positions into the author’s work.
  • Knows how and when to use humor, analogies, examples, and literary devices to maintain and increase reader interest.
  • Can create appropriate chapters, subsections, bullet lists, sidebars, and graphics to improve flow and readability.
  • Is readily available for author questions and consultations.
  • Can determine and explain the appropriate depth of editing.
  • Develops a strong author/editor relationship.
  • Challenges the author to give his or her best.
  • Is compulsive, but not overly.
  • Is flexible, but not overly.
  •  Can spot legal problems with trademarks, citations, etc.
  • Reads, reads, reads, and reads — any and all types of material.
  • Will offer a sample of his/her work to the client at no fee.
  • Expects to be paid a fee commensurate with his/her skills.

Yep – that’s the least you should expect. Any less than that, and you’re not getting your money’s worth. Is it any wonder I’m a little particular about who will edit my work? I am looking for someone with a super-skilled eye for detail. And since Stan does travel all the way around the world, a person who’s been to a few of the countries I’ve never visited wouldn’t hurt.

The way I work with a client is have them submit either the first chapter – OR the chapter that is most representative of their work. (Writers have a tendency to do a lot of work on the first or early chapters, so that part reads very well – but they seldom give quite as much attention to the latter part of the manuscript.) Then I evaluate the writing and degree of editing necessary. Not every writer needs intense developmental editing, as some manuscripts come in quite clean. Others need to be reworked from the ground up. Then I give them a sample edit of four or five pages.

Once we agree to move forward, they send the complete manuscript in a Word document. I work with revision marks – and use the comment feature if the client prefers that. Otherwise, I make my comments within the text in an alternate font and bold/highlight them. Once I’ve finished the manuscript, I send it back. The client looks it over, makes changes based on my suggestions, and returns it to me for a final reading – unless we make other arrangements. This is how I expect the process to work with my novel, as well.Front cover

Visit WriteMarketDesign.com to download a copy of the complete special report.

Please be sure to come back and read my next post, where I’’ll be talking about my book cover design process…

And for the record, I’d love your feedback on my Author Blog Challenge posts! And, of course, would really love to have you support all of the bloggers in the Challenge. Find their links here.

Here’s to skilled wordsmiths everywhere!



We welcome and encourage your thoughtful, courteous comments below.

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Is YOUR book newsworthy?

Continuing our PR theme…

Virtually every author thinks his or her book is fantastic. The reality is that most aren’t – especially (and unfortunately) most self-published books. Authors have great intentions, but they often lack skill and fail to recruit others to fill their gaps. Things like poor spelling, ridiculous grammar mistakes, meandering storylines, absent editing, and amateur cover designs are a handful of the most egregious sins that first-time self-publishing authors commit.

Person read newspaper

That’s not the worst part, though. The worst part is that they so often let their egos get in the way, refusing to even ask for input or advice until they’ve spent boatloads of money and effort, only to find they’ve created a mediocre book. I am a publishing consultant by trade, but I make it a practice not to offer advice unless asked. Many a self-published author has proudly given or shown me a book that I would never recommend, let alone purchase.

This may challenge you a bit, but I’m not willing to sugar-coat things just to make you feel better. That won’t do you any good. Here’s the straight scoop: newsworthy books are good books — usually REALLY good books. Newsworthy books give people — the media, in particular — reasons to talk about them. Newsworthy books won’t sell themselves, but they will lend themselves to word-of-mouth and interviews and retweets.

Here are some questions that may help you discover whether you’ve written a newsworthy book:


  • Is your book the first to point out a trend or raise an issue?
  • Do you have a unique approach for a well-covered subject?
  • Does your book raise thought-provoking questions on an important topic?
  • Does your book offer a behind-the-scenes look at a specific industry, celebrity, organization, or company that would interest the general public?
  • Is your book controversial, extreme, avant-garde, politically incorrect, and/or scandalous?
  • Does your book offer step-by-step instructions to solve a vexing problem?
  • Does your book inspire its readers to make sweeping life changes?
  • Does your book offer commentary on
    and/or a tie-in to an­other popular book/ movie/ TV show?


  • Is yours just another dog story, or is it about a family of ferrets?
  • Are the main characters rich and powerful, or people everyone can relate to, like a school teacher and a truck driver?
  • Do your characters follow traditional gender roles, or is the school teacher male and the truck driver female?
  • Is your book set in present-day America, or is it set in 1950s Havana, Cuba?
  • Do you write about real places, companies, universities, and religions — or go the safe route and fictionalize everything?
  • Is your book overburdened with lots of explanations, or do you use active verbs and descriptive nouns?
  • Are your characters ones bloggers or journalists will relate to?
  • Does your book inspire its readers to make sweeping life changes?
  • Does your book offer commentary on and/or a tie-in to another popular book/movie/TV show?

If you’re starting to realize that your book is less newsworthy than it could be, maybe it’s time for a rewrite.

Here’s to making your book newsworthy!

Laura (AKA Marcie Brock)


We welcome and encourage your thoughtful, courteous comments below.


Want to learn lots more about launching a successful media campaign to help you build your author platform? Book your complimentary 20-minute consultation (phone or Skype). Or get my comprehensive book, The Author’s Media Tool Kit today!

602.518.5376 or phxazlaura on Skype


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How responsive are you to feedback? Psst – it’s an editor’s job to give you some…

I hosted a gathering for some authors the other night as part of the Phoenix Publishing & Book Promotion Meetup.

At one point, the conversation turned to editing. One of the authors who attended writes YA fantasy fiction. She described her experience working with her editor: “At one point, he actually made me cry. My book started out at 145,000 words, and wound up being 115,000 words, so he made me cut out a LOT of stuff. But it was so much better after I did that. It was hard to hear, but so important. I can’t imagine people thinking they don’t need an editor.”


We’ve written before about the importance of an editor to your book marketing efforts. With few exceptions (Fifty Shades of Grey comes to mind), a book that’s not readable due to lack of editing is very challenging to market. Ever succumbed to the dozens – perhaps hundreds – of sites that offer access to free ebooks? I have. And guess what – free books are free for a reason. Most of them are so bad, I’m just glad I didn’t spend even 99¢ on them. The thing is, they don’t have to be bad. More than likely, though, their authors opted to skip the editing step in the publishing process.

I will grant you that good editing is expensive. It’s a specific skill that good editors spend many years developing and honing, and for which they deserve to be well paid. A good editor’s job is to make your work sound like you, but better. If you want your book to succeed, find an editor. Budget for the best editor you can afford! Even if you can’t afford a professional editor, there are things you can do to improve your writing. Barter with a friend. Find a college English major looking to make a few bucks. Head to Craigslist, for crying out loud. But get someone to read it before you publish.

But whether you invest a lot or a little in your editor, the relationship promises to go south unless the following apply to you:

• You want to publish or submit the best manuscript or copy you possibly can.

• You have a strong vision for your book or manuscript and have clearly identified your audience.

You are coachable and can accept advice and/or criticism from a professional who has your best interests at heart. (Ahem … this is the whole point of this post, right?)

While you are coachable, you also are not afraid to push back and tell your editor they are not taking your work in the right direction. (Also incredibly important.)

• You are interested in forming a partnership with a skilled expert who can give you precise advice about strengthening your writing to create a book you will be proud of.

• You want your manuscript to stand out among all the others that prospective agents and/or publishers will be reviewing.

Visit WriteMarketDesign.com to download my free special report, “First-Time Author’s Guide to Hiring the Right Editor for You” to learn more about how the editing process works.

Here’s to a great editing experience!


__________________ Summer Author Event PHOENIX-AREA AUTHORS: If you or someone you know is an author in Phoenix, please consider participating in the Summer Author Event on August 16. This multi-author book signing and meet-and-greet will put you in front of hundreds of readers in a casual environment where you can sell and sign books. There are three levels of participation. The first 100 attendees will receive goody bags – and for just $25, you can put a promo for your book into the goody bags!  Learn more or register at SummerAuthorEvent.com.


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january tip of day

January 8 Book Marketing Tip: Decide how soon to send your manuscript out for review

This is more a question/issue to ponder than a tip, necessarily. It comes out of a real-life conversation with a friend. Beth is a retired adoption case worker. Since retiring, she’s hung out her shingle as a private adoption counselor and is still very much involved in the adoption world – mostly U.S. infant adoptions.

chicken egg

One other thing she does to stay current with adoption is review adoption books and movies on her blog, Bibliotherapy for Adoption. A few weeks ago, she was telling me about a book she’s been asked to review, pre-publication. Her comments spurred this post:

In just the short piece I’ve read, I’ve found three typos. Darn! The editor in me can’t get past that, to read the content. You can add: “Proofread your copy before you send it out for review” to your list of [author] TO-DOs. Since the typos bother me so much, I am tempted to read through and mark it up, then reread for content.

And Beth is absolutely right. Any worthy reader is likely to notice grammar errors and typos in a published book, let alone one that is still in draft form. Here’s the conundrum, as I explained to Beth.

If a self-publishing author waits until their manuscript is fully proofed to send it out for reviews/endorsements, it’s quite often way too late for the reviews to be of much use. Yet no reader worth their salt will allow grammar issues and typos to go unnoticed. I suppose putting UNCORRECTED PROOF on the front might assuage some expectations, however.

Your book timeline has to factor in editing and proofreading, preferably before you begin sending out review copies. This might seem like a no-brainer – of course you get it proofed before you send it out! But some of the more established reviewers (not necessarily book bloggers like Beth) must receive the book 3 to 4 months in advance of your publication date. That means either (a) you wait till it’s proofed, professionally typeset, and in perfect shape for review, postponing your publication date until you know the reviews will be in or (b) you send a relatively polished bound manuscript for review, which you identify as an “uncorrected proof,” and hope your advance readers/reviewers can overlook any small mistakes.

I will keep hammering this point for as long as this blog endures: editing and proofreading matter! Once your prospective reader gets past the cover to open your book, they’re going to read your words. If Beth is just a few pages into this manuscript and is noticing errors, what are the chances she will see errors at p. 97 or p. 133? You want your reader to open at any point in the book and KEEP READING.

If the thought had occurred to you that you’re a good writer, you’ve worked hard on your book, and you don’t really need editing and proofreading, I hope this post has disabused you of that idea. No matter how good you are, you cannot edit/proof your own work!

What are your experiences with the review/proofreading process? Please share them in a private message or in the comment section below!

Happy writing!



We welcome and encourage your thoughtful, courteous comments below.


Want a professional book cover that doesn’t cost you an arm and a leg? Visit our website to Template 5peruse our selection of 25 book cover templates, and download our complimentary special report, “Book Elements: Organizing the Parts of Your Book” TODAY!

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