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Posts Tagged ‘Summer Author Event’

Leverage the power of your fellow authors to boost your marketing

It’s been a while since we’ve addressed the importance of an abundance mentality, versus a poverty or lack mentality. But it came up as I chatted with a fellow author at the recent Summer Author Event.

My thinking in putting together the Summer Author Event was that a collective is almost always more powerful than a singlebarn raising person when it comes to getting things done. Think about the barn raisings of yesteryear – and occasionally of modern times. The whole town would come together to help one farmer literally raise the structure’s frame from the ground to its permanent standing position. Now consider what might never have happened if one person – even one very strong, very organized person – might have tried to build a barn on his own.

While Americans live in a culture that seems to idolize the “can do” spirit of entrepreneurs and high achievers, it’s easy to forget that literally doing it on your own can be a long, lonely, difficult endeavor. This is true for authors as much as for any other business owner.

The gentleman mentioned at the start of this post expressed dismay at the thought that I’d like to have even more authors at the next event. “More authors just means more competition, which will probably translate to less sales for me!” He also insisted that he must sell his books at list price if he’s to make any money on them.

I challenge this poverty perspective on both counts.

FIRST – how many titles do you typically find in a brick-and-mortar bookstore? I’m guessing it’s at least a few thousand more than we had at our fledgling author book signing/meet-and-greet event. And how often do you find all the car dealerships, antique shops, and hotels grouped in close proximity in cities and towns around the country? We generally recognize that competition is a good thing. Not to mention that my friend’s historical novels were likely not competing with about 90 percent of the other titles at the event, as the remainder were from vastly different genres.

The more authors who come together in this event, the more people there are to spread the word, and the more people they have to invite. My list of 700 invitees vs. 50 people’s lists that amount to thousands – which will result in a better event for all of us?

SECOND – I asked the authors to track their sales, first noting whether they were selling at list price or offering special event pricing, and to record how many of each title sold. This was for tracking purposes: I wanted to know for next time which kinds of books did well, and at what price. I won’t say that people expect special pricing when they attend things like the Summer Author Event, but it actually can increase sales.

E.C. Brierfield, our best-selling author at this event, was really creative, putting PDFs of 4 of his novels on one jump drive and selling the whole thing at a flat price. Guess what he did? He sold out all 10 of those before most of the other authors had sold 2 printed books. Was it a special event price? It was a special event item!

How can YOU leverage the power of the collective to multiply your marketing efforts and increase your sales? For one thing, stop thinking of other authors as competitors. Look at them as colleagues, allies, and partners – and see if you can’t come up with a creative way to market your books for the coming holiday season!

Here’s to the power of the group!

Laura

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We welcome and encourage your thoughtful, courteous comments below."Practical Philanthropy" book cover

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Check out Laura’s newest book, Practical Philanthropy: How ‘Giving Back’ Helps You, Your Business, and the World Around You. A percentage of all book sales is donated to Art4TheHomeless.org and the Society of St. Vincent de Paul.

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Summer Author Event is TODAY!

After lots of planning, coordinating, and marketing, the Summer Author Event has come together quite nicely. If you are in the Phoenix area, please plan to join us at the Phoenix Center for the Arts, 1202 N. 3rd Street, between 10 a.m. and 3:30 p.m. We’ll have exciting book giveaways on the half-hour.

Below, you can see the interesting variety of items in the goody bags:

goody bag items

Our author participants range in genre from children’s books to business to spiritual titles to personal development and a wide variety of fiction.

Postcard back

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We look forward to seeing you today!

Laura

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PHOENIX-AREA BOOK LOVERS: Come out to meet me and 30+ other local authors for this one-of-a-kind book lovers’ event. Several Summer Author Eventfirst-time authors, award-winning authors, and authors of a wide variety of genres will be on hand to sell and sign books. Genres of all sorts – from fiction to spirituality to leadership to personal finance. The first 100 attendees to register will receive goody bags! Giveaways on the half-hour. Learn more and get your complimentary ticket at SummerAuthorEvent.com.

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We welcome and encourage your thoughtful, courteous comments below.

 

 

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Middle school students inspire fantasy author – guest post from Dan Trumpis

Fairies, gremlins, magic, monsters, and mayhem. If you’re a fiction fan, you’ll want to be with us TOMORROW, as the inaugural Summer Author Event takes place at the Phoenix Center for the Arts (1202 N. 3rd Street, Phoenix 85004). More than 30 local authors will come together in one place for a fantastic book signing/meet-and-greet event that promises to delight every sort of book lover. Genres range from all manner of fiction to spiritual works, children’s books, business books, personal development books, and everything in between. Join us from 10 a.m. to 3:30 p.m. We’ll have giveaways from the authors on the half-hour!
Today, we are very pleased to have our third guest post from one of the SAE’s participating authors. DAN TRUMPIS is the YA author of Welcome to Harmony and Gwen Gladstone: A Tale from the Town of Harmony. If you’re in the Phoenix area, please be sure to come by on Saturday to meet Dan, chat with him up close and personal, and pick up his latest book!

trumpis books____________

Greetings.

My name is Dan Trumpis, and I am the proud author of Welcome to Harmony and Gwen Gladstone: A Tale from the Town of Harmony. Both are novels for middle-grade readers and full of magic and monsters. It’s been a long road getting here. I’ve spent years trying to find my voice as a writer. I didn’t intend to write for younger readers, at Trumpisleast not at first, but it was something I eventually settled into. Now, I’m proud to call myself a children’s author – even though quite a few adults have said they’ve enjoyed my books as well.

I think being a teacher definitely helped shape me as a writer. I got to sample a wealth of classic and contemporary children’s literature and experience the joy many of these books brought to my students. Like many indie authors, I tried to get published through traditional means. I got “teased” by a couple of agents. One of them even took a meeting with the head of juvenile literature at Tor. Sadly, nothing ever came from it.

That didn’t stop me from writing though. I thought about indie publishing for quite a while. At the same time, I began sharing Welcome to Harmony with my class and some other students at the school where I taught fifth grade. I got a great response, especially from the eighth graders at that school. They gave me such great constructive criticism for Welcome to Harmony that I immediately began a rewrite.

After that, I decided to plunge into the world of indie publishing, and I haven’t regretted it since. My plans are to write a series of books that take place in a common setting, the fictional town of Harmony, which will include a revolving cast of characters, all of whom are middle-school kids, each with a different supernatural ability. I’m currently in the midst of writing the third book. I have to be honest. It’s not going so well, but when I get low and consider giving up, I remember a great quote I read from Ray Bradbury.

“You only fail when you stop writing.”

I think that says it all.

I’m looking forward to the Summer Author Event at the Phoenix Center for the Arts. I hope to meet a lot of you there.

Dan Trumpis, author of Welcome to Harmony and Gwen Gladstone

Learn more about Dan Trumpis on his Facebook page: facebook.com/Harmony1855

We look forward to seeing you TOMORROW!

Laura

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PHOENIX-AREA BOOK LOVERS: Come out to meet me and 30+ other local authors for this one-of-a-kind book lovers’ event. Several Summer Author Eventfirst-time authors, award-winning authors, and authors of a wide variety of genres will be on hand to sell and sign books. Genres of all sorts – from fiction to spirituality to leadership to personal finance. The first 100 attendees to register will receive goody bags! Giveaways on the half-hour. Learn more and get your complimentary ticket at SummerAuthorEvent.com.

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We welcome and encourage your thoughtful, courteous comments below.

 

 

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Danger makes this author tick – guest post from K.L. Barnes

Are you psyched for Saturday? If you’re a Phoenix-area book lover, you should be, as the inaugural Summer Author Event takes place at the Phoenix Center for the Arts (1202 N. 3rd Street, Phoenix 85004). More than 30 local authors will come together in one place for a lively book signing/meet-and-greet event that promises to delight bibliophiles of all stripes. Genres range from all manner of fiction to spiritual works, children’s books, business books, personal development books, and everything in between. Join us from 10 a.m. to 3:30 p.m. We’ll have giveaways from the authors on the half-hour!
Today, we are thrilled to have our second guest post from one of the SAE’s participating authors. K.L. BARNES is the author of the Maeve Tidewell series; Pay Attention, Pay the Piper, and Pay Penance. If you’re in the Phoenix area, please be sure to come by on Saturday to meet K.L., ask her questions, and pick up her latest book!

pay series

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My name is K.L. Barnes – Kris or Kristi to my friends and family – and I am an author. I’ve been working Barnestoward this for a long time, and it feels good to say that.

I always dreamed of being an author. When other kids fantasized about being on the big screen, or becoming a rock star, I wanted to write books.

It started with those fearless young sleuths, Trixie Belden and Nancy Drew, and let’s not forget The Hardy Boys mysteries. Boy, did they get into some tense situations. I spent a great deal of time in my youth thinking up my own suspenseful plots and harrowing escape plans, and fantasizing about my future as a real live tween detective.

Then as I matured, my interests changed, and romantic novels by authors such as Nora Roberts and Kathleen Woodiwiss held me in thrall.

What kept me reading and dreaming wasn’t the romance though, it was the danger. Those strong female characters and the solid, committed men who stood for them, were willing to risk everything to overcome any threat that might destroy their happiness. Maeve Tidewell and Ben Drake are just such characters.

You can meet them and experience their own selfless determination in the first three books of the Maeve Tidewell Pay Series; Pay Attention, Pay the Piper, and Pay Penance. We can chat about them, and they will be available to purchase at a special price individually, or as a set, at the Phoenix Summer Author Event on August 16th.

Now, I don’t write romance. I do write about relationships, love, and commitment to a certain extent, but you would laugh me right off the page if I tried to write modern romance.

No, I write about people who will risk everything, do anything, to see their loved ones safe. The same way I would. The same way you would, if faced with a deadly threat.

Life is like that. Maybe you and I don’t face life or death situations on a daily basis, but we do have to decide if we’re willing to fight, to sacrifice, to dig in for the long haul, if we’re going to have what we truly desire in life.

Dreaming up suspense, putting it down on paper, and having it read by people who love to read, takes a lot of time, sacrifice, and digging in. But believe me, it’s worth it.

For those of you attending the author event, you should probably know that I love people. I love watching people, talking with people, and connecting with people. And I am a hugger. If you come by my table and we connect, just beware.

Until we meet, I wish you well.

K.L. Barnes, author of Pay Attention, Pay the Piper, and Pay Penance

Learn more about K.L. Barnes at her website: k-l-barnes.com

We look forward to seeing you on Saturday!

Laura

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PHOENIX-AREA BOOK LOVERS: Come out to meet me and 30+ other local authors for this one-of-a-kind book lovers’ event. Several Summer Author Eventfirst-time authors, award-winning authors, and authors of a wide variety of genres will be on hand to sell and sign books. Genres of all sorts – from fiction to spirituality to leadership to personal finance. The first 100 attendees to register will receive goody bags! Giveaways on the half-hour. Learn more and get your complimentary ticket at SummerAuthorEvent.com.

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We welcome and encourage your thoughtful, courteous comments below.

 

 

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Escaping together – guest post from Matthew Cerra

Saturday promises to be an exceptional day in Phoenix, Arizona, as the inaugural Summer Author Event takes place at the Phoenix Center for the Arts (1202 N. 3rd Street, Phoenix 85004). More than 30 local authors will come together in oneCerra Empires place for a lively book signing/meet-and-greet event that promises to delight book lovers of all stripes. Genres range from all manner of fiction to spiritual works, children’s books, business books, personal development books, and everything in between. Join us from 10 a.m. to 3:30 p.m. We’ll have giveaways from the authors on the half-hour!
Today, we are thrilled to have a guest post from one of the SAE’s participating authors. MATTHEW CERRA is the author of Empires Awakening, a debut fantasy novel. If you’re in the Phoenix area, please be sure to come by on Saturday to meet Matthew, ask him any questions, and pick up a copy of his book!

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Today one of the wonderful readers of my book sent me a link to an image on Facebook with a unique why I writequote (right), that after a bit, I realized had some truth to it. In some ways, being the writer of fantasy can easily turn into a very dangerous form of balanced insanity. If some random person were walking around your town describing dragons, unicorns, and creatures of a magical nature out loud for all to hear, they would undoubtedly be committed before they hurt themselves or others.

However as an author of fantasy, I am called upon to create a fantastic world that will actually lure people in with its beauty and enticing story. I must create an experience so immersive and engaging to the reader that they will want to leave reality behind for a time. I must create an experience that a reader will love and appreciate as much, if not more, than they do reality. I must also keep a firm grip on which world is real. That balancing act is exciting, and not entirely without its dangers.

I began writing when I was very young, though I am not sure when I began to compose entire stories. I know for certain I railroadswas reading as many books as I could get my hands on from an early age. I was a very early reader – before I turned four I could already read, driven to it by the book pictured at the right. As you can imagine, I had a thing for trains and railroads. Okay, I will be honest, I still have a thing for trains and railroads. If I ever become as well off as JK Rowling, I fully intend to buy my own steam engine, working, of course. It will be a Norfolk and Western Class J, for those wondering.

However, much of my reading was an escape. For much of the first 18 years of my life, things happened that created a need and a wish to get away. When I had the opportunity – which was infrequent, since I moved a great number of times – I took writing workshops and courses to help me get the insanity inside my mind out onto the page. For a time, I even participated in an email RPG. That amounted to a creative writing exercise where the first writer tags multiple people in a story thread and tries to push the story ahead, while at the same time giving those people a chance to fill in the gaps and push the story ahead in a cooperative fashion.

I think my greatest lessons from that process were both practical and social. I learned the great value in working with other creative individuals. I also think learning to let go is a very difficult process for some authors, for their words are sacred to them. My stories are my creations, my work put into the world – to have someone change that in a way I can’t predict or control is frightening! You don’t realize how attached you are until you hand something over to another and have no clue what they will make of it. It’s very hard to get used to that.

The even more important lesson I learned was how powerful words can be for us. Language is our way of bonding with others – friends, family, and love are created through language. That person you see every day on the subway or the bus may not mean as much to you as someone you have written with or talked with. Those words and the emotions behind them mean something. One of the writers I found to be an incredible blast to work with, and with whom I spent probably four years working, let me and a few close others know he had a terminal illness. I had never met the man in person; we had simply emailed and written back and forth for just a few years – but the loss of his presence and words really struck a chord with me.

Empires Awakening is the grandest story I have created yet. This is the largest world, with the most characters, and is a culmination of many different creative threads I have had dancing around inside my head for a decade. The biggest thing I want people to know see is my desire to bring them a glimpse of something wonderful. I will always take my time and craft a world or a place that strikes a reader with its beauty, its presence, and even its emotional toll.

Anyone who comes to my table at the Summer Author Event will be guaranteed an exciting and open, spoiler-free conversation. I am very friendly and want every reader to have the chance to be given a way out of reality for a short time. Hopefully, however, not for the same reasons I needed to escape. A few minutes witnessing beauty through the words put to page is something everyone could benefit from each day.

Matthew Cerra, author of Empires Awakening

Read and follow Matthew’s blog: http://zombiefear.blogspot.com

We look forward to seeing you on Saturday!

Laura

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PHOENIX-AREA BOOK LOVERS: Come out to meet me and 30+ other local authors for this one-of-a-kind book lovers’ event. Several Summer Author Eventfirst-time authors, award-winning authors, and authors of a wide variety of genres will be on hand to sell and sign books. Genres of all sorts – from fiction to spirituality to leadership to personal finance. The first 100 attendees to register will receive goody bags! Giveaways on the half-hour. Learn more and get your complimentary ticket at SummerAuthorEvent.com.

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We welcome and encourage your thoughtful, courteous comments below.

 

 

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Meet the participating authors from the SUMMER AUTHOR EVENT

If you’re in the Phoenix area, we hope you’ll come out and join us on Saturday, August 16th for the inaugural Summer Author Event. With 30+ local authors participating, from award-winners to debut authors, we’ve got a great line up for you. This is your chance for some one-on-one time with authors of all genres, from thriller and horror and contemporary fiction to children’s books to business books to spiritual books to personal development books and everything in between.

10 a.m. to 3:30 p.m. at the Phoenix Center for the Arts | 1202 N. 3rd Street, Phoenix 85004

The first 100 people who register at our EventBrite link will receive goody bags – provided they bring their EventBrite tickets with them to the event. No exceptions! There will be book giveaways on the half-hour.

Foothills Community Services, a nonprofit organization that feeds the homeless in Downtown Phoenix, will be on hand, vending water and treats.

Check out our video and get to know the works of our participating authors!

Look for guest posts in the coming days from a few of our authors!

I’ll see you there!

Laura

 

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PHOENIX-AREA BOOK LOVERS: Come out to meet me and 30+ other local authors for this one-of-a-kind book lovers’ event. Several Summer Author Eventfirst-time authors, award-winning authors, and authors of a wide variety of genres will be on hand to sell and sign books. Genres of all sorts – from fiction to spirituality to leadership to personal finance. The first 100 attendees to register will receive goody bags! Giveaways on the half-hour. Learn more and get your complimentary ticket at SummerAuthorEvent.com.

__________________

We welcome and encourage your thoughtful, courteous comments below.

 

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The BEST book marketing tool? A REALLY good book

I conducted a basic book design workshop a few days ago. The attendees were diverse, but each one a novice to the design/layout/typesetting aspect of getting a book into print. Several have been attending the Meetup group I facilitate: Phoenix Publishing and Book Promotion. In spite of having attended the group for a while and the fact that we have been exclusively focused on the marketing for a good 3 months now, one of the gals asked: “How do I market my book? Where do I begin?”

Make a really good book!

Make a really good book!

That’s the million-dollar question, isn’t it? How do I find readers for my book, now that it’s written and I’m getting ready to print a few copies? I have said again and again – in this blog and at our Meetups – that you’re shooting yourself in the foot if you wait until your book is done to begin marketing it. However, that’s certainly the situation in which some authors find themselves.

So their goal, more often than not, is to build a platform from scratch. How do you do it? There’s no cut-and-dried answer. If you look at this list, there are dozens of ways to sell and market your book. Where should you begin? Should you attempt to do all of them? Let’s take the second answer first: OF COURSE NOT! As for beginning, you should begin wherever it makes sense for you to begin. First, who are your prospective readers, specifically? Then, what can you do to begin connecting with and developing relationships with those readers?

If you already have a Facebook following in the thousands, that might be the place to start. If you’re already dabbling at  blogging, maybe begin to tailor your posts to be about your book – or start a new blog. If you’ve got access to the media or are good at writing media releases, perhaps that’s a good place for you to begin. It’s going to be different for each author. Perhaps you want to start with reviews or a blog tour. Read the archives of this blog – we’ve covered hundreds of ways to begin building your platform.

However, before you begin looking
to external means to market your book,
make the best book you can possibly make.

This means you’re not taking shortcuts.

  • You’re writing a complete book with a fantastic story or compelling content.
  • It’s ordered in a way that makes sense and has an appealing design.
  • You’ve had it professionally edited and had a professional design the cover for you.
  • You’ve SpellChecked and double-checked every URL and phone number.
  • You have appropriate headers, footers, page numbers, and a Table of Contents.
  • You paid as much attention to the back cover and the spine as you did to the front cover.
  • You have a legitimate ISBN which you bought and belongs to you (not one from someone selling off ISBNs from their own set of 10).
  • You have created a publishing company, and your book bears your publisher’s mark on the spine.

This is a book that will run rings around the vast majority of the rest of the self-published books out there. And once you know you’ve got a good book on your hands, it becomes that much easier to share it with people, create buzz around it, and channel your marketing efforts into a sizable platform of fans who are willing to help you market because they are so excited about your book.

Here’s to a your great marketing success!

Laura

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PHOENIX-AREA BOOK LOVERS: Come out to meet me and 30+ other local authors for this one-of-a-kind book lovers’ event. Several Summer Author Eventfirst-time authors, award-winning authors, and authors of a wide variety of genres will be on hand to sell and sign books. Genres of all sorts – from fiction to spirituality to leadership to personal finance. The first 100 attendees to register will receive goody bags! Giveaways on the half-hour. Learn more and get your complimentary ticket at SummerAuthorEvent.com.

__________________

We welcome and encourage your thoughtful, courteous comments below.

 

 

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