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Posts Tagged ‘Savvy Book Marketer’

SUNDAY INSPIRATIONS: Ideas aren’t magical…

Sunday Inspirations. Send us your favorite quote, image, poem, idea … anything that has been helpful or inspirational to your writing process. If we love it, we may use it as is, or take the inspiration and modify it in some way. Give us a link to your website or blog and we’ll be sure to give you credit! Email inspiration@writemarketdesign.com or post your suggestion in the comment section below!

Here’s today’s inspiration: “Ideas aren’t magical; the only tricky part is holding on to one long enough to get it written down.”

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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What are 3 biggest new author mistakes?

Learn the steps that will set you apart from 95% of all new authors.

(Hint: It’s NOT too late, even if you’ve already placed your first printing order for books!)

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SUNDAY INSPIRATIONS: Better to write for yourself…

Sunday Inspirations. Send us your favorite quote, image, poem, idea … anything that has been helpful or inspirational to your writing process. If we love it, we may use it as is, or take the inspiration and modify it in some way. Give us a link to your website or blog and we’ll be sure to give you credit! Email inspiration@writemarketdesign.com or post your suggestion in the comment section below!

Here’s today’s inspiration: “Better to write for yourself and have no public, than to write for the public and have no self.”

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Want to experience the West Coast, sell & sign books, and make some great new friendships? Join us for Great 2017 West Coast Book Tour – July 22-August 12. We’ll visit San Diego, LA, San Francisco, Portland, Seattle, and Vancouver. Space is limited to 6 authors. Reserve your spot today! Details here.

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Scott Adams exemplifies WYTAYBA: What You Think About Your Bring About

I once heard a story about Scott Adams, creator of the Dilbert comic strip. First published in dilbert131989, the comic strip gained a quick following. But Adams wanted more. He wanted to be THE most famous cartoonist in the world. According to the story I heard (mind you, now, I’ve never done the research to back this up), he saw as his nemeses three cartoonists of immense fame and wide regard: Berke Breathed, who drew Bloom County; Gary Larson, of Far Side fame; and Bill Watterson, creator of Calvin and Hobbes. Adams felt that if he was ever going to make it to THE top, each of these three comic-drawing gods was going to have to put the cap on his pen and call it quits.

In the meantime, Adams was leaving nothing to chance. He started writing affirmations and repeating mantras to himself. He cut up strips of paper on which was written “I am the most famous cartoonist in the world,” and pasted them everywhere: bathroom mirror, refrigerator, computer, phone, car sun visor. Anywhere he looked, this affirmation was there to inspire him.

And then, unbelievably, one by one Breathed, Larson, and Watterson decided to end their strips, leaving the road clear for Adams to ascend to greatness.

I’m not sure he was ever the most popular cartoonist in the world – or even in the United States – but no one can argue with his success. The Dilbert comic strip was the progenitor of several movies, an animated TV series, a video game, and hundreds of pieces of merchandise. Adams received the National Cartoonists Society Reuben Award and the Newspaper Comic Strip Award in 1997. And his lovable misfit and entourage appear in 2,000 newspapers around the world across 65 countries, translated into 25 languages.

A post by Brendon Callagher on Complex.com titled “The 25 Best Sunday Comic Strips of All Time” placed Dilbert at #13. And my Google search for “most popular comic strip” shows Adams in the fourth position.

dilbert

What does this all have to do with you and marketing your book? Everything. First of all, have you ever answered the question: What is your #1 goal? Is it:

  • To publish your book?
  • To sell 10,000 copies of your book?
  • To make The New York Times bestseller list?
  • To go on a world tour with your book?
  • To have your book made into a movie?

Before you can achieve it, you have to know WHAT your goal is. And regardless of how distant and unachievable they might seem, none of these is out of the realm of possibility for any author. When it comes to achieving your goal, however, the deeper questions are: How much do you want it? And what are you willing to do to get it?

Adams probably did a lot more than just write, post, and say affirmations all day. But he was certain he had to embrace the success mindset he wanted to achieve. This is an essential part of the Law of Attraction. There’s a made-up word, wytayba, pronounced WHY-TAY-BA, (an acronym,  actually, that stands for “what you think about, you bring about”), that most Law of Attraction practitioners focus on daily. Where are your thoughts? What is your focus? What do you spend the most time concentrating on? If it’s not your number stan-wytabaone goal, you either need to change your goal or learn to refocus your thoughts.

I was recently gifted with an idea from the Arizona Marketing Association – a group of like-minded entrepreneurs and businesspeople who gather monthly to discuss marketing ideas, tips, and tools.

Think about a simple device you probably have in your hands for hours at a time daily – your smart phone. Would you believe that the average person checks their device – that means looks at and/or unlocks their home screen – between 85 and 110 times a day?

What if you were to leverage that seemingly innocuous task to your benefit by having it help you focus on your goal? It’s easy enough to do. Write your goal on a piece of paper – clearly so you can read it. Then take a picture of that goal and make that image the lock screen for your phone. (If you don’t know how to do this, find the closest sixth-grader and ask them.) Going forward, every time you go to unlock your phone, you have an added imprint of your goal – a reminder of what you intend to accomplish next in life. (This image is my new lock screen.)

I’ll tell you, I’m sure a lot more focused on publishing my novel by April 22nd (the day before the L.A. Times Festival of Books begins) than I was before I added this simple, elegant reminder to my phone.

Here’s to accomplishing your goal and living WYTAYBA!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Want to experience the West Coast, sell & sign books, and make some great new friendships? Join us for Great 2017 West Coast Book Tour – July 22-August 12. We’ll visit San Diego, LA, San Francisco, Portland, Seattle, and Vancouver. Space is limited to 6 authors. Reserve your spot today! Details here.

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SUNDAY INSPIRATIONS: … my initial concern is to get a hearing

Sunday Inspirations. Send us your favorite quote, image, poem, idea … anything that has been helpful or inspirational to your writing process. If we love it, we may use it as is, or take the inspiration and modify it in some way. Give us a link to your website or blog and we’ll be sure to give you credit! Email inspiration@writemarketdesign.com or post your suggestion in the comment section below!

Here’s today’s inspiration: When I sit down to write a book, I do not say to myself, “I amgoing to produce a work of art.” I write it because there is some lie that I want to expose, some fact to which I want to draw attention, and my initial concern is to get a hearing.

george-orwell

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Want to experience the West Coast, sell & sign books, and make some great new friendships? Join us for Great 2017 West Coast Book Tour – July 22-August 12. We’ll visit San Diego, LA, San Francisco, Portland, Seattle, and Vancouver. Space is limited to 6 authors. Reserve your spot today! Details here.

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Setback: A Reason to Quit or a Time for Reevaluation?

Setbacks happen. To all of us. Sometimes when we least expect them. I recently had a big one. On January 2nd, I came down with a cough that eventually worsened and evolved into pneumonia – which sidelined me, well, pretty much until this weekend. A whole month – lost.

january-calendar

Or was it?

Productivity wise, yeah, it was a lost month. I had to tell my clients, “I’ll get back to you as soon as I can.” Most were very understanding, offering to pray for my quick recovery. I didn’t work on my novel. I had to cancel the first Meetup of the year for Phoenix Publishing and Book Promotion. My husband and I had to cancel a getaway to Flagstaff. I was down.

Benefits to Being Sidelined

But the sidelining forced me to do some things I, apparently, haven’t been very good at.setback One – resting. A lot. Like all day long for two straight weeks. Two – pacing myself. Once I regained a little strength, I had to figure out where and how to use it, because it was so limited. Three – listening to my body. Besides the obvious breathing issues, the illness also affected my digestion, sleeping, skin, and cognitive function. Who knew that thinking used up so much more energy than exercise? Four – drinking water. I’ve heard for years that we’re supposed to drink ½ our body weight in ounces per day – and I’ve never come close to that. Being sick, though, made me desperate for water. And I learned that I very much prefer ice water. So now that I’m in the water-drinking habit, it’s probably something that will stay with me.

It also gave me time to dedicate to something I’ve wanted to do for a long time – express myself more, in terms of social commentary. When Arthur M. Schlesinger, Jr. died 10 years ago, one of the terms that was used to describe him was social commentator. I loved that – and wondered what I needed to do to become a social commentator. I added it to my personal description on my website, but I never pursued it much. I guess I do a little of that with this blog, but I really work on staying focused on book marketing, so the opportunity for broader expression is limited, by design. I could start another blog – but those of you who’ve been following me for a while know I can be pretty hit-or-miss with this one, so another blog seems a silly endeavor unless/until I get much more disciplined. Maybe someday…

In the interim, I had my trusty phone with me whether I was in bed or watching another stand-up comedian’s Netflix special, so I delved into Facebook in a way I never have. I’m honestly not advocating for Facebook – it’s just the platform that was accessible to me at the time. (I’m also exploring a new one called Minds.com that looks to be a very promising challenger to THE social network.) And I started paying attention to all of the posts I was seeing – many of them, understandably, political. I don’t know whether it was simply having the time, or whether I was finally deciding to answer that calling to be more visible about my perspectives, but I wrote and posted a lot of stuff, some of it very personal, that I’d never before shared publicly. Things like: my complicated position on abortion; my mom’s lifelong mental health issues that finally turned out to be vascular dementia; my feelings about the “Make Facebook Fun Again” meme; my thoughts on Obama’s legacy; many issues on both sides of the political aisle. I never pay much attention to my friends count, like some do – but as far as I can tell, it didn’t really waiver in the face of all these new revelations. Did I impact anyone? I think so – just based on the comments on some of the posts. Have I been invited to blog anywhere or do a TEDx talk? No – not yet. But it was a good exercise, one I hope to find time to periodically continue as I emerge from my illness and get back to work.

Last May I started working with a personal trainer, Miles Beccia of Mind Muscle Memory. Miles’ training style was foreign to me, at first – very different from the prior experience I’d had working with a trainer. But he’s actually a genius – and his method, reflected in his business name, works. His method is to start slowly, with the goal of training your body and mind to work together to form new patterns that help you eat well and get the most out of your exercise regimen. “Because,” he said, some months ago, “if you ever experience a setback, you want to be able to get back on your program as soon as you can afterward.” (OK – that’s paraphrased.) But it really worked! Not for one moment while I was sidelined due to this illness did I ever consider abandoning my new exercise and healthy eating habits. Yes – I sure had to put them on hold for a while, as consuming multiple boxes of saltines is not really recommended for a healthy person who wants to reach a weight loss goal. But I’ve recently resumed my workouts, though slowly and in a fairly abridged format. More importantly, I am motivated to work my way back to the full strength and stamina I had when I left off at the end of December.

What It All Means to You

So what does any of this have to do with book marketing, anyway? A lot, if you think about it. No matter who you are or where you are in the publishing process, chances are good that you’ve hit a setback or two. This lead or that tool did not pay off the way you thought it would. You were less than successful at three book fairs or festivals in a row, which caused you to think, “I’ll never do this again!” You burned through your annual budget in the first two months of your book marketing campaign. Whatever it is – you’re not where you wanted to be or thought you would/should be by now.

What Are You Going to Do About It?

  • Are you going to become a victim, give up, and go back to whatever you were doing before you decided to write your book?
  • Are you going to take some time to reevaluate your plan – or write out a plan, if you’ve never taken the time to do that before – so you can make any necessary adjustments and give it another shot?
  • Are you going to learn from the experience, and apply what you’ve learned going forward?
  • Are you going to get back on the treadmill – or decide that you never really wanted to lose the weight in the first place?

Setbacks happen. Here’s hoping you make the most of the next one that finds you.

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Want to experience the West Coast, sell & sign books, and make some great new friendships? Join us for Great 2017 West Coast Book Tour – July 22-August 12. We’ll visit San Diego, LA, San Francisco, Portland, Seattle, and Vancouver. Space is limited to 6 authors. Reserve your spot today! Details here.

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SUNDAY INSPIRATIONS: No real ending…

Sunday Inspirations. Send us your favorite quote, image, poem, idea … anything that has been helpful or inspirational to your writing process. If we love it, we may use it as is, or take the inspiration and modify it in some way. Give us a link to your website or blog and we’ll be sure to give you credit! Email inspiration@writemarketdesign.com or post your suggestion in the comment section below!

Here’s today’s inspiration: “There is no real ending. It’s just the place where you stop the story.”

unfinished

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Want to experience the West Coast, sell & sign books, and make some great new friendships? Join us for Great 2017 West Coast Book Tour – July 22-August 12. We’ll visit San Diego, LA, San Francisco, Portland, Seattle, and Vancouver. Space is limited to 6 authors. Reserve your spot today! Details here.

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Ready to Sell More Books in 2017? Here Are 9 Tips

Here are 9 tips for moving your book marketing forward in 2017 .

Unless you’re writing as a hobby, your book is a business and you have a goal to sell as many copies as you can. The start of the year is your chance to review and revise your current book marketing plan – or create and implement one if you’re just starting out.

You’ll need a few things to put your plan into action:

1. Sales goals, broken down by week, month, and/or year
2. Concrete understanding of who your ideal reader is (demographics)
3. Knowledge about your ideal reader’s habits and preferences (psychcographics)
4. An understanding of relationship and content marketing
5. A plan to grow your email list
6. Strategies you plan to implement to reach your ideal reader
7. An actual calendar (paper or digital) on which to record the steps of your marketing plan
8. Assigned dates for quarterly reviews of your plan
9. Rewards for accomplishing your goals

1. Sales goals, broken down by week, month, and/or year
It’s impossible to reach your goals if you don’t know what they are. So how many books do you want to sell? What’s realistic, given the time, skills, and money you can invest in your marketing efforts? How many books do you need to sell to recoup your costs? How many books do you need to sell to reach/maintain bestseller status?

2. Concrete understanding of who your ideal reader is (demographics)
No matter how good your marketing plan is, it’s likely to fail unless and until you know who your ideal reader is. Who this reader is may surprise you. One author I know writes hard-boiled detective novels, so he envisioned men, particularly law enforcement types, as his ideal readers. As he was halfway into his second novel, he did a review of who had bought his first book and was surprised to find it was mostly soccer moms.

3. Knowledge about your ideal reader’s habits and preferences (psychcographics)
Once you know who your reader is, it becomes easier to discern what they like, what they read, where and how they buy books. This will help you determine whether your best bet is to connect with them via LinkedIn or Instagram – or whether you’re more likely to find them at a tradeshow or through your membership in a civic organization.

4. An understanding of relationship and content marketing
Think of your own preferences, when it comes to buying things. Long gone are the days when people will tolerate being sold to. More often, they buy because the product (yes, your book is a product) meets a need or sates a desire – and they choose books because the author comes pre-recommended from a trusted source. Don’t discount reviews – but an anonymous review on Amazon carries a lot less weight than their best friend telling them, “You have to read this book – it’s amazing!” That kind of sharing results (a) from a really good book, and (b) because an author takes the time to cultivate relationships and provide engaging content via their blog, website, YouTube, and other social media platforms.

5. A plan to grow your email list
Although your blog readers and social media connections are important, nothing is more valuable to you, when it comes to marketing your books, than your email list. If your blog goes down for any reason or your social media account is hacked, bye-bye to all those connections. But you own your list – no one else does. If you don’t have one yet, it’s time to start building it! This means finding ways and reasons to get people to give you their email addresses. Contests and giveaways are a big one, as is an ethical bribe you offer on your website or social media pages (a free report, quiz, ebook, or other interesting/useful item). Make sure your giveaway item is digital – so that it’s easy for you to collect the visitor’s email address upon delivering it.

6. Strategies you plan to implement to reach your ideal reader
Now that you know who your reader is, what steps will you take to connect with them? A focused Pinterest campaign? A contest? Biweekly news releases? A blog? A Tip-of-the-Week newsletter? Choose no more than six you will focus on for all of 2017.

7. An actual calendar (paper or digital) on which to record the steps of your marketing plan
Now, it’s time to actually break down the six (or fewer) strategies you’ve settled on into realistic, manageable, measureable steps – and add them to your calendar. Whether you dedicate a certain amount of time every day (the best plan) or a couple hours one day a week, nothing’s going to move unless and until you TAKE ACTION on your plan. This means calendaring the steps, and then keeping your appointments with yourself to implement the plan.

8. Assigned dates for quarterly reviews of your plan
As you move through the steps on your plan, you’ll likely find that some things work better than you’d anticipated, while others are less effective. An important aspect of achieving your goals is setting a date once a quarter to review your plan. What worked? What didn’t work? What might you do more of? What can you abandon and replace with something else?

9. Rewards for accomplishing your goals
Whether you sell one book or a hundred books, it’s more than you sold before – so have a plan to celebrate your success. First, you’ve got to know what it means to have succeeded (see #1). And then, you really want to have a pre-determined reward for accomplishing that goal. Think of it as something to work toward. Try to make the reward commensurate with the goal. For instance, come up with small rewards like a bubble bath or dinner at your favorite restaurant for meeting your weekly goals. Then, think of bigger rewards for accomplishing your quarterly or annual goals.

Will 2017 be the year YOU design and implement an actionable book marketing plan?
____________
Want to take your book marketing to the next level next year? Get your complimentary physical copy of my 2017 Book Marketing Calendar (all you pay is 1 penny, plus $3.95 S&H). Order here: http://bit.ly/BookMktCalendar­.

It has one idea a week for all 52 weeks of the year to move your book marketing forward, along with a theme for each month and specific writing-related day celebrations. You can take action on the weekly marketing tips, while also expanding your engagement by promoting the celebratory days on your blog and/or favorite social media platforms.

EXAMPLES:
JANUARY IS BOOK BLITZ MONTH.

JANUARY BOOK MARKETING IDEAS
– Make a list of non-bookstore venues you can approach
– Put your ebook on CDs/DVDs
– Make a list of ancillary products you can create

JANUARY DAY CELEBRATIONS
January 10 – National Poetry at Work Day
January 15 – Wikipedia Day
January 16 – Book Publishers Day

Get your complimentary physical copy (all you pay is 1 penny, plus $3.95 S&H). Order here: http://bit.ly/BookMktCalendar­.

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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