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Are you planning for SUCCESS, or planning to FAIL?

It’s been a while, but I’ve written a number of posts in the past about mindset — the reason being that it’s an immeasurably difficult uphill battle to succeed without a positive one.

Here’s a tiny case in point:

I am a member of the Facebook group, “The Writer’s Tools.” Mondays in the group are Marketing Mondays, and members are encouraged to share marketing ideas, links, blogs, and articles. So I shared a great idea I heard recently from a fantastic new business connection:

chairs
If you’re giving a presentation to a smaller group, you’ll increase your sales by as much as 40% if you put a book on every seat BEFORE the talk begins. People have a chance to look at the book. You mention a passage from a particular page during your talk. And then at the end, you say, “If you want to purchase the copy you’re holding, just pay So-and-So at the back of the room. If you don’t want it, just leave it on the chair when you go.” Sure … you may lose one or two that walk out the door – but you’d probably give those away anyway. And you’ll more than make up for it in increased sales. Idea courtesy of Jason Nast.

Here are the two responses so far:

ED: Great idea Laura. I would have to hold myself in check and not go all Oprah… “And YOU get a book, and YOU!” But if I could contain myself this would probably work brilliantly.

**************

DANIEL: Let’s say you paid out of pocket for 100 copies of your book for such an event and everyone left afterwards without buying a copy, what would you do with those books? Give them away for free, donate or something else.

It’s pretty obvious, isn’t it, which of these authors is planning to succeed, and which is planning to fail? Please, please, please don’t let yourself be in the “planning to fail” category. So what if you haven’t sold a book yet and you’ve been at it for a year? Who cares if you’re the only one who seems to believe in your dream so far? Get out of the mindset that is prompting you to self-sabotage and look for reasons to fail!

Instead, try one or more of these ideas:

  • Write affirmations about your success — first person and in present tense. Readers are flocking to buy my book, as opposed to Readers will flock to buy my book.
  • Paste those affirmations all over your house, your car, your computer, your cell phone and repeat them to yourself continuously.
  • Cut out photos that inspire you and create a vision board that denote success to you: a person signing books, books on a shelf at a bookstore, a large number in your checking account, goal destinations for public speaking events.
  • Watch movies, read books, visit social media sites, and drink in images that reinforce SUCCESS thinking.
  • Sign up to receive daily inspirational messages via email.
  • Find a Meetup group of like-minded writers who will be your support network.
  • Rejoice with EVERY success, even a single book sale.

It may take some effort, but you CAN shift your mindset from why you won’t succeed to why you will. If you have other ideas that you’ve implemented to help steer you toward success, please share them in the comments section below.

Here’s to your SUCCESS MINDSET!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Getting ready to launch your book? Be sure to download our complimentary special report, “Anatomy of a Book Launch.” Even if you’re not a novice and have a book launch or two behind you, this report will give you the timeline to help you experience even more success.

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Winter Author Blog Challenge #2: The challenges of being a Facebook early adopter

Woo-hoo! The Winter Author Blog Challenge is underway. This time around, the Challenge is just 15 days, and our focus is social media. The goal is for participants to post all 15 days, following the daily prompts provided, if they so choose. As with the inaugural Author Blog Challenge that took place last summer, I’ll be playing along with all of the posts, even though Marcie and I are the hosts!

With that, here’s the second prompt:

Do you have a Facebook fan page for yourself/your book? How long ago did you start it? Did you do it yourself or have someone help you? Are you seeing lots of new people liking it? What kinds of things do you post? What have you found to be the most effective way to get fans/have people interact? IF YOU DON’T HAVE a Facebook fan page, tell us about the fan page for an author you know or like. Why do you like them and why did you “like” their page? What do you think they are doing well that you would like to model with your own page? Do you have a goal date for creating your own fan page? Be sure to give us the link.

I have been blessed with the MOST amazing mentors! One of the most influential is my former personal trainer, Scott White. He gave me a foundation for everything I know about social media, Internet marketing, and building my business. In fact, I doubt I’d be sharing this blog with you if not for his patient coaching and early mentoring. He’s the reason I joined Facebook and Twitter. He introduced me to Craigslist. He taught me about GotPrint.com — the best business card and postcard deals on the web!

FB personal

It was way back in early 2007 when I got started on Facebook. This was L-O-N-G before Fan Pages existed … so for a long time, my personal page was all I had, and I have yet to grow the support for the Fan Page for my business to anywhere near the 2,569 friends I have on my personal page. Interestingly, in all my study of Facebook Fan Pages, I know quite a bit about how it all works (wouldn’t it be a blessing if Zuckerberg’s minions would stop “improving things” long enough for us to figure out how the latest changes worked?) but seem to spend quite a bit of my energy building and supporting others’ (clients, husband, organizations I belong to) pages as mine rather limps along.

Although politics interests me and I follow many political topics, pages, and personalities, I tend to try not to post incendiary stuff on my personal page. Of course, what’s innocuous to me may be a lightning rod to someone else, and I did delete/block a few people during the most recent presidential campaign. The reason I mention this is that I’m still juggling the personal and professional on my personal page, perhaps the biggest challenges of pre-Fan Page success.

As client work has increased, I’ve slowed my personal posting down a bit, but the three things that helped me grow my personal page were the daily posts of: (1) an image that contained words of some sort, (2) a writing quote, and (3) a writing prompt. I posted these every day for nearly 2 years. I’m a bit more sporadic with my posts now, but I still put up images with words and the writing quotes, always accompanied by the same image. No one has told me they miss the writing prompts. Perhaps if I heard feedback to that effect, I’d start those up again, too.

fb posts

Though many have complained about the new (a year ago) Timeline feature of both personal and Fan Pages, they’re actually quite useful on the Fan Page side. One important thing you can do is create events or milestones to document things like your book launches or readings and other successes. The feature allows you to include up to 5 images, and used well, these become a great selling tool!

Jenn's signing

Here’s the post we put up to celebrate the success of a client’s first book signing event. Jenn Laurent is in California and we’re in Phoenix, but we celebrated virtually. This post was our opportunity to share Jenn’s success with our fans and by doing so, showcase our skill and expertise.

Laser FG

A similar story is true with this post, celebrating 4 years of working with a valued client, Samuel N. Asare of Laser Financial Group.

Another important thing authors can do with their Fan Pages is add the Author Marketing App. This is a great way to give your Fan Page followers an overview of your published work. The app installs as a tab on your Author Fan Page and then allows you to add details about your books and upcoming events. If you’re selling your books on Amazon, listing them is as easy as entering the ISBN!

There are dozens of little secrets like this that can help you improve your Facebook presence, and as a result, perhaps help you sell Microsoft PowerPoint - Create a Fan Page 2013 ebookmore books. If it’s just not your strong suit to learn it, know it, and do it, consider hiring a pro to help you maximize your success. If you want a step-by-step guide through the process, please consider purchasing our eBook, Using Facebook Fan Pages to Market Your Book and/or Build Your Business. It’s just $12.99 for nearly 200 pages of screen shots and step-by-step instructions.

Facebook pages we own, have built, or manage:

Write | Market | Design

Albert Mensah Student Speaker

CareerPro Résumé & Writing Center

Mickey Clement – Acoustic Guitarist

ABWA – Valley of the Sun Express Network

In the meantime, we’ll see you on Facebook!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Winter Author Blog Challenge #1: The Genesis of Marcie Brock

Woo-hoo! The Winter Author Blog Challenge is underway. This time around, the Challenge is just 15 days, and our focus is social media. The goal is for participants to post all 15 days, following the daily prompts provided, if they so choose. As with the inaugural Author Blog Challenge that took place last summer, I’ll be playing along with all of the posts, even though Marcie and I are the hosts!

With that, here’s the first prompt:

Tell us about your blog. How long have you been blogging? Do you write on a regular schedule? Do you plan your topics in advance or write as the spirit moves you? What was your favorite post? At which post do you look back and wonder what you were thinking when you wrote it? What has been the best feedback you’ve ever received? Have you ever written anything that was perceived as controversial, though you didn’t intend it that way? What tips would you offer other author bloggers?

Marcie Brock was born on May 2, 2011, so she’s about to turn 2. Marcie is my alter-ego. She’s a savvy communications expert who LO & Marciewill share with you everything she knows about marketing your self-published books. The blog came about as I moved deeper into book marketing as a significant component of my business. After years of working as an editor, helping my clients get their books written and published, I began to notice that most of them had very little skill when it came to marketing these books they’d worked so hard to create. I had marketing expertise, so it was a natural fit to expand my services to first include — and now focus on — marketing their books. I now specialize in teaching self-publishing authors to think like marketers, meaning that they are planning their launches, building their platforms, and crafting their marketing strategies from the moment they begin writing.

As valuable as I KNOW writing on a regular schedule to be, life and business don’t always allow for it. It helps me stay organized to have  themes, and I believe it also helps my readers, as topical series allow me to explore topics much more fully than random single topics would. Of course, being a continuous learner who loves to share what she learns, I also write impromptu posts fairly often.

It’s funny that what I enjoy writing is not necessarily what readers seem to see, like, or comment on. Of course, blog posts that teach (which is most of them) are fun. Blog posts where I tell stories about real-life incidents are also enjoyable. But the post I truly love is the one titled, “The Art of Captivation: What makes us LOVE that book, movie, song…?” U2 is my favorite band on the planet. I was listening to the A side of Joshua Tree for perhaps the 500th time, when the question occurred to me. What makes me LOVE this music so much? And what draws us to particular art or movies or books?

The post that shattered all records was just about a year ago, on March 7, the eve of International Women’s Day. Marcie Brock had been getting some good traction in the search engines because I was posting pretty regularly, and then a strange thing happened. It seems that traffic to the International Women’s Day site itself – which had the #1, #2, and #3 results for that term – overwhelmed the site to the point that people were unable to load the pages they were seeking. Our post contained just basic information about IWD, with links to a few events around the world and a link to the main IWD event calendar. But it must have been enough of what people wanted, because we captured the residual benefits from ranking #4 for the term “international women’s day” with NEARLY 1,000 HITS over March 7 and 8! Our previous high had been 192 hits in a single day.

In July 2011, I wrote a post I thought was very clever, titled 10 Ways Marketing is Like Bowling. It was a fun little post inspired by a girls’ Marcie the bowlernight out with some new friends. Imagine my surprise to receive this EXTREMELY disapproving comment:

Too bad you brought beer into this article. It was quite funny and interesting, but then you mentioned alcohol and you lost my attention. People really should stop advertising alcohol and associating it with fun. Alcohol is the leading cause for accidents, violence, abuse, job loss and heart attacks and strokes. Advertizing it is wrong.

Seriously? I wasn’t glorifying drinking, but obviously this was a trigger issue for the commenter. One thing I’m learning the more I put stuff out there: there’s no pleasing everyone. I choose to allow unfiltered comments on my blog, as I don’t want to put any extra barriers (besides the internal spam filter) between my readers and their ability to comment. And so far, this is the worst feedback I’ve received. When people write snarky comments on your blog, you have the options to comment back, hit the delete button, or let them stand without reply.

For more ideas about blogging, see the many posts I’ve written on the topic.

Happy blogging!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________Microsoft PowerPoint - Create a Fan Page 2013 ebook

Need help creating – or updating – your Facebook Fan Page? At nearly 200 pages, this eBook is chock-full of screen shots and details about how to create or improve your Facebook Fan Page. Includes details about adding a MY BOOKS feature to your page. Grow your Fan Page and grow your list of potential readers! Get Using Facebook Fan Pages to Market Your Book and/or Build Your Business today!

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3 ways to benefit from events: Attend. Speak. Sponsor.

Last Wednesday, I visited a new (to me) women’s business group called eWomen Network. It’s a North American organization, with chapters in four Canada provinces (Alberta, BC, Nova Scotia, and Ontario) and 35 states in the US. Not surprisingly, California, Texas, and Florida have the most chapters.

The Phoenix chapter is under the relatively new management of Johnell McCauley – and she’s doing a fantastic job. You couldn’t precisely call the luncheon I attended a networking event, as it’s much more than just that – but you could definitely call it an experience.

The speaker, Cathy Alessandra, refers to herself as the Chief Innovative Officer for her marketing firm. She crammed a lot of excellent info into a

Cathy Alessandra

Cathy Alessandra

short, powerful presentation. Here are the biggest takeaways:

BE SEEN. This means showing up. But before you do, be sure you do your research, set great intentions, be willing to expand outside your comfort zone, and have a mechanism for following up. I’ve heard twice in two weeks: If you’re going to collect cards at a meeting and then not follow up, you might as well just stay home. Lastly, go with the intention of being of service, rather than selling. This takes the pressure off both you and the people with whom you’ll be connecting.

GET HEARD. As a speaker – even a free speaker at a weekly Rotary Club or chamber meeting – make sure you deliver a content-packed presentation with easily implementable steps. You will do your best if you exude both self-confidence and confidence in your area of expertise. Be sure to connect with your audience. If any of these seem wickedly challenging to you – start by getting yourself to a Toastmasters club, joining, and participating. Every speaker started somewhere – Toastmasters is an excellent place to get your feet wet.

CONNECT. Your end goal is to connect with others in a meaningful way. Do that AND be seen as a leader by speaking, sponsoring, or hosting your own events.

PLAN. As a speaker, you’ll need a one sheet (we’ll talk more about this in an upcoming post). You’ll also need to do your research to learn about live and virtual events seeking speakers with your expert knowledge. Set goals for how many events you will attend, speak at, and sponsor this year – and keep at them until you achieve your goals. Calendar these goals in pencil – and mark them in ink when they’re confirmed. Stand out from the crowd by picking up the phone and calling event planners, rather than relying exclusively on email. And check with prior speakers, vendors, and attendees to see what their experience was before signing up.

The main message here is that it’s easier than you might think to use events – and speaking in particular – to get noticed, sell books, and enhance your business. What are YOUR event and speaking goals this year? Please share them in the comment section below.

To being seen, getting heard, connecting, and planning!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________Microsoft PowerPoint - Create a Fan Page 2013 ebook

Need help creating – or updating – your Facebook Fan Page? At nearly 200 pages, this eBook is chock-full of screen shots and details about how to create or improve your Facebook Fan Page. Includes details about adding a MY BOOKS feature to your page. Grow your Fan Page and grow your list of potential readers! Get Using Facebook Fan Pages to Market Your Book and/or Build Your Business today!

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27 ways to tell your readers you love them

Valentine’s Day isn’t just for lovers. It’s the perfect opportunity to tell your readers you love them. If  your book’s still in progresslove my reader and you don’t have readers yet, perhaps these suggestions will get your creative book marketing juices flowing for ways to connect with you readers once you publish your book or eBook.

As always, we love your feedback, so if you’ve got other ideas or suggestions, please share them in the comments section below!

  1. Share their fan mail on your Facebook page.
  2. Hold a Tweet Chat so you can get to know them better.
  3. Make a video to tell them what you’re working on next.
  4. Write blog posts they’ll love – even if they’re not necessarily things you love writing about.
  5. Find a promo product tie-in and give them away wherever you go.
  6. Use Rafflecopter to give books away.
  7. Do readings at your local bookstore and library – even if it’s a pain in the ass to arrange them.
  8. Share photos of your writing space/process on Pinterest.
  9. Create discounts so they can share your books with their friends.
  10. Reply to every comment on your blog, Facebook, Twitter, Pinterest, etc.
  11. Find out the causes they value – and get involved.
  12. You know who they are, so go where they are – street fairs, quilt shows, NASCAR, university quads, airports, dog shows…
  13. Ask them their favorite parts of your book – and create a Tumblr account to share them.
  14. Make a video of yourself doing a reading.
  15. Use Rafflecopter to give eBooks away.
  16. Share single chapters of your book on CDs or Minibüks.
  17. Hold a teleconference where your fans can ask you questions.
  18. Write thank you notes to those whose addresses you have.
  19. Use Authorgraph or Autography to sign eBooks.
  20. Do a Q&A with your readers via your Facebook page.
  21. Ask their input on your next book.
  22. Attend book fairs and speak or sign books.
  23. Host a webinar featuring fellow authors or guests on your topic.
  24. Share daily quotes on LinkedIn.
  25. Ask your readers/fans to name themselves (a la Parrotheads, Dittoheads, Cheeseheads, TroubleMakers, Trekkies).
  26. Create a forum for your readers/fans on your website.
  27. Offer to pay the shipping on your books for a week.

To a love of reading  and readers!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________Microsoft PowerPoint - Create a Fan Page 2013 ebook

Need help creating – or updating – your Facebook Fan Page? At nearly 200 pages, this eBook is chock-full of screen shots and details about how to create or improve your Facebook Fan Page. Includes details about adding a MY BOOKS feature to your page. Grow your Fan Page and grow your list of potential readers! Get Using Facebook Fan Pages to Market Your Book and/or Build Your Business today!

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Marketing lessons authors can take from the State of the Union address

OK – just so we’re clear: this is not a partisan post. This is about the concept of the State of the Union address, a speech the President of the United States presents to a joint session of the U.S. Congress, typically delivered in January of February of every year. Last night was President Obama’s fifth State of the Union address, so it seems the perfect opportunity to study this annual event.

state of the union

Aside: Do you think Congress will vote to change
the word “he” after the election of our first female president?

In order to grasp the marketing lessons, let’s break down the State of the Union address, one facet at a time.

OUTLINE YOUR AGENDA. The State of the Union address reports on the condition of the nation, as well as allowing the President to outline his legislative agenda (for which he needs Congress’ cooperation) and his national priorities.

When it comes to your marketing, you need to have a plan and to be able to confidently, eloquently, and simply explain it, as necessary. While you may not follow it precisely – as life happens and situations change – a plan will give you an outline about where you’re going so that can avoid trying to blindly navigate the market for your book.

COMMUNICATE IN A WAY PEOPLE WILL RESPOND TO. Though the State of the Union began as a communication between the President and Congress, it has morphed largely into a communication between the President and the people of the United States. With the advent of broadcast media, the speech is now seen live on most TV networks, preempting scheduled programming. Once given during the day, the speech is now made in the evening in order to reach the largest possible television audience, usually after 9 p.m. EST.

How are you communicating with your audience and prospective readers? Do you know where they are, and are you going there to reach them? Are you reaching out to them where they spend time (e.g., blog, website, social media, Meetup), or are you H-O-P-I-N-G they will come to find you?

HONOR SPECIAL GUESTS. The President’s goal in the State of the Union is to outline the administration’s accomplishments over the previous year, along with setting the agenda for the coming year, in upbeat and optimistic terms. Since 1982, it also has become common for the President to honor special guests sitting in the gallery of the U.S. House chamber, such as everyday Americans or visiting dignitaries.

Who are the most important people in your publishing success? Who are your raving fans? Whom do you go out of your way to thank for their support? And most importantly – how do you let them know how much you value them?

LEARN TO HANDLE CRITICISM. Since 1966, the televised State of the Union address has been followed by a response or rebuttal from a member of the opposing political party.

You will never be all things to all people, so how do you handle criticism? Do you view other authors in your genre as competition or colleagues? Do you look for the similarities – and ways to leverage them for increased exposure – or focus on the ways you’re different?

Regardless of your politics – or feelings about the federal government – they do get some things right. I think the State of the Union is one of them. What lessons can you learn, extrapolate, or apply in your marketing efforts?

Laura

Resource: en.wikipedia.org/wiki/State_of_the_Union_address
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We welcome and encourage your thoughtful, courteous comments below.

__________________Microsoft PowerPoint - Create a Fan Page 2013 ebook

Need help creating – or updating – your Facebook Fan Page? At nearly 200 pages, this eBook is chock-full of screen shots and details about how to create or improve your Facebook Fan Page. Includes details about adding a MY BOOKS feature to your page. Grow your Fan Page and grow your list of potential readers! Get Using Facebook Fan Pages to Market Your Book and/or Build Your Business today!

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Creative problem solving: Asking more people to do less

In the past week or so, I’ve seen three highly creative approaches to problem-solving that focus on requesting small actions from many people, rather than asking a lot from a few. When I saw the first, I thought, “Wow, what a great idea! I want to get involved.” When I saw the second, I thought, “That’s very cool. I’ll have to blog about it.” Now that the third has come across my email, I’m actually blogging about it!

Here are three strategies that involve reaching out to more people with smaller requests, thereby lowering the barrier to entry for making a difference.

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A fellow member of a Facebook poetry group shared a link to Art4TheHomeless, a Georgia-based nonprofit organization that solicits artists of all types to donate portions of their income to help solve the problem of homelessness in America. From their website:

art4thehomeless

Art4TheHomeless is an Atlanta based nonprofit organization that unites artists of all mediums to promote homeless awareness in the USA. Our goal is to open an art gallery and venue spot where not only artists will be shown and promoted, but also funds will be generated to sponsor other nonprofit homeless relief organizations.

Art4TheHomeless was started as an art blog by a young lady. The dream of a young artist affected by Hurricanes Katrina and Rita was to give back to the kind people at the homeless shelter she stayed in Atlanta, GA. At the time, all she had was her own art. She went to trade school and learned about computers and started the art blog–and used it to promote homeless awareness. That original blog is still up and you can click here to see it today!

The thing that caught my attention was this:

Donate

Our goal is to raise $250, 000 one dollar at a time.
Imagine if 250K people only donated one buck!

Use this link if you’d like information about becoming an Art4TheHomeless partner.

********

Next up, Natalie Pace, a financial educator and personal Facebook connection, invited me to her event: $1 for 1 Day. The gist is:

The ABCs of Money by Natalie Pace

Amazon is hosting a $1 for 1 Day sale of my new Amazon bestselling book, The ABCs of Money, on 3.3.13. Mark your calendar and share with your friends.

Think about various orgs that might benefit as well. You could gift 30 books to a high school math class for just $30 on that day. (I gifted books to the girls in Kenya whom I mentor, and to all of my retreat volunteers, for $80 instead of $1200.) All you need are the email addresses of whomever you wish to gift to. If the org is a 501c3, you could receive a tax write-off on your taxes, in addition to helping others.

If you are not in the U.S., one of your U.S. friends can buy and gift it to you. They just need your email address.

If you’re on Facebook and would like more info, here’s the link: http://goo.gl/mqQqY.

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Lastly, I received this email via LinkedIn today from Christina Mylonas, a Peace Corps volunteer:

As a Peace Corps Volunteer, I do a community needs assessment, and develop projects based on that assessment. The biggest problem for the villages in Kavango Region is a lack of things for kids to do.

I am setting up a library at Diyana Combined School, with space for social events like: story time, girls’ day and games day. The space will also be used for speaker presentations and movies.

Here’s my problem, and where you come in: The library has very few books, and what they have are well worn. The shelves were mounted against the walls, so termites got many of them. I’ve since moved the shelves in hopes of eliminating that problem. I’m asking everyone in my network of friends, clients, and LinkedIn connections to send one children’s book.

Why just one? To do a book drive would result in one person shipping and paying for what could be a lot of books. That can get very expensive and time consuming. Instead, you can grab a book off your kid’s shelf, or used book store, or even your grocery store. Throw it into a brown envelope, walk it to the post office and mail it to: Diyana Combined School kids_booksLibrary, P. O. Box 5061, Divundu, Namibia. The postage is your contribution.

Then you pass this email on to 10 friends. Before long Diyana will have enough books to fill its shelves. It’s a small thing to do that can make a real difference.

Thanks for taking the time to help out. For those of you who helped by donating to Andara Combined School, that library has been a big success. THANK YOU!

Christina Mylonas, PCV, Namibia
christinahelps @ yahoo . com

********

While none of these ideas may apply directly to you, as always I challenge you to find lessons from these concepts that you can apply to your own marketing, networking, and/or problem-solving efforts.

Two of these came to me via Facebook and one reached out through LinkedIn, so one lesson here is harnessing the power of social media. I also noticed that all of these creative thinkers are women. Gentlemen, where are your good ideas? Let’s hear them!

Here’s to innovative thinking in YOUR book marketing!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________Microsoft PowerPoint - Create a Fan Page 2013 ebook

Need help creating – or updating – your Facebook Fan Page? At nearly 200 pages, this eBook is chock-full of screen shots and details about how to create or improve your Facebook Fan Page. Includes details about adding a MY BOOKS feature to your page. Grow your Fan Page and grow your list of potential readers! Get Using Facebook Fan Pages to Market Your Book and/or Build Your Business today!

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