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Book Marketing Advent Calendar – Day 3 – Give your writing away for free

Advent Calendar3

It occurs to me that perhaps the whole concept of “Advent calendar” could use some explanation. According to Wikipedia (yes – I know it’s not a 100 percent reliable resource), the season of Advent is “a time of expectant waiting and preparation for the celebration of the [birth] of Jesus at Christmas.” The term derives from the Latin word adventus, which means “coming.” Growing up Catholic, we looked forward to Advent as the colors of the priests’ vestments and altar cloths changed from green to purple. We always had an Advent wreath with its three purple candles and one pink (hope in the middle of the darkness, I believe it indicated), one candle for each Sunday of Advent.

An Advent calendar is a special calendar used to count or celebrate the days leading up to Christmas. Since the date of the first Sunday of Advent varies, falling between November 27 and December 3, the Advent calendar typically starts with December 1. Advent calendars can range in theme and format, from cardboard sports calendars to phone apps to … book marketing blog posts.

As I mentioned in my reply to a comment from author Kebba Buckley Button on my Advent calendar series, “I knew I wanted to do a Christmas-themed series … the Advent calendar idea came when I was trying to come up with a cohesive logo.”

Our Day 3 tip for the 2015 Book Marketing Advent Calendar encourages you to jump on the Advent calendar bandwagon:

Create an Advent (or pre-Christmas or Hanukkah or Festivus) series.

Do this by giving away a piece of your story or a tip from your book every day through Christmas. This may involve some nerve-calming, in terms of the decision to give away your material. Some of us seem to make ourselves a little crazy with the idea that if we give our best work away, people won’t buy our book(s). Thing is, giving away our work can often be the best thing we can do to increase our sales. Check out these seven benefits to giving away your writing, from author Bryan Hutchinson, as published in a post on DailyReckoning.com:

  1. It helps generate word-of-mouth buzz about you, which can lead to you becoming a known author.BookTree1a
  1. It’s a way to generate reviews more quickly than waiting around and hoping people buy your book, which can take a long time if you are an unknown author.
  1. Give people a reason to support you. “Most people love to reciprocate generosity; it’s built into our DNA!
  1. The number of people who download your free offer can help you estimate what your real market reach is.
  1. Your giveaway will attract readers to your website and to any other books you may have published or will publish.
  1. It helps you create “exposure, exposure, exposure…”
  1. If your book is good and resonates with the people who downloaded it, their response to it will help generate sales after the promotion. Sales you might not have had otherwise.

Of course, there’s something to be said for being strategic about what you give away, how you do it, and what your expectations are for your return on this little experiment. Entrepreneur and author Gary Vaynerchuk, who wrote the best-selling Crush It, about using social media to initiate his meteoric rise to fame and fortune, has a few words about the strategy behind your give-away.

Main point: Get over yourself and give some writing away. Send it out via your email list. Post it on your blog every day. Put it on Facebook. Tweet it. Use whichever platform matches your audience and your goals. Just be generous. Think of it as donning your virtual Santa suit.

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As you may know, I am taking part in the Holiday Author Event for the next 8 days. PLEASE BE SURE to stop by the Holiday Author Event page today to find questions from some of our other authors about their websites and blogs. Answer the questions via email and you will be entered in today’s drawing!

Wishing you a splendid Advent!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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2 Giveaways for World Book Day!

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It’s late in the day – and still perhaps I am the first to wish you a happy WORLD BOOK DAY!

World Book Day is a celebration of authors, illustrators, books, and reading. In fact, it’s the biggest celebration of its kind, designated by UNESCO (United Nations Education, Science, and Cultural Organization) as a worldwide celebration of books and reading, and is celebrated in more than 100 countries all over the world.

Today marks the 18th celebration World Book Day.

Although many of the ideas for celebrating World Book Day on the official website are geared toward teachers, school libraries, children’s books, and children’s authors, I liked one so much I’m going to offer it here.

In the comments section below, tell us in just a sentence or two about the book that has made the biggest difference or impact on your life. It could be from childhood or it could be a book you read last week – fiction or nonfiction. Then tell me the person to whom you would like to gift a copy of this book. All who participate will be entered into a drawing. I will choose a random winner, and I will send your book to your gift recipient! I will also do a drawing for my own book, Practical Philanthropy, and send a copy to another randomly selected winner.

To qualify for the drawing:

  • You MUST put your answer in the comments section below.
  • You MUST be willing to email me your friend’s mailing address or your mailing address
  • You MUST do all of this by 11:59 p.m. Mountain time on Saturday, March 7Books 5, 2015.

The two books I would give away if I were entering this drawing are From Beginning to End: The Rituals of Our Lives, by Robert Fulghum, and Secrets of Attraction, by Sandra Anne Taylor. I’ve lost count of how many copies of these books I’ve given away. They are each outstanding in their own way, and I highly recommend them to anyone looking for a boost.

Come play with us and win a book!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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We’re two months into 2015! If you haven’t yet 2015 Goalsmapped out your book marketing efforts for the year, time’s getting away from you! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

 

 

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CHRISTMAS DAY BONUS: 12 Days of Christmas Book Giveaway – Choose any of the 12 titles from the contest

Hello, book lovers!

So … it’s done. 12 authors came together to offer 12 books in the 12 Days of Christmas Book Giveaway Contest. Today is a bonus offering: YOUR CHOICE of any of the 12 books given away.

All Books

Enter to win your choice of books from the contest. And while you’re at it, check out the other titles that interest you  maybe even purchase one or two!

1. Seeing Eye: A Day at the Fair, by Liz Marshall

2. The Brodick Affair, by Les Brierfield

3. The Magnolias of Sutherland Creek, by E.C. Brierfield

4. Arrowstar, by C.K. Thomas

5. The Zoo, by R. Lee Fleming

6. Doorways to Daily Soul Nuturance, by Cristina Whitehawk

7. Guide to Free Arizona Family History Research, by Diana DeLugan

8. Lonnie the Loon Learns to Fly, by Barbara Renner

9. The Cactus Caucus, by Steve Meissner

10. Parenting … A Work in Progress, by Ellen L. Buikeman

11. The Audacious Ladies of La Gran Sorellanza, by K-lee Starland

12. Practical Philanthropy: How ‘Giving Back’ Helps You, Your Business, and the World Around You, by Laura Orsini

To enter this contest, USE THIS LINK to head over to Rafflecopter, read the 6 different ways you can enter to win this book, and enter as many ways as you like! You may enter once per method per email address, unless otherwise specified.

This contest runs from 12 a.m. PST on 12/25/14 to 12 a.m. PST on 12/26/14. The winner will be posted on the official contest page as soon as his or her name is drawn.

Have fun  and may the best readers win!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

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Day 12 of the 12 Days of Christmas Book Giveaway – Practical Philanthropy,” by Laura Orsini (yours truly)

Hello, book lovers!

OH. MY. GOODNESS! We made it all the way to the end. Today is Day 12 of the 12 Days of Christmas Book Giveaway Contest. I’m so happy that you’ve been reading  along and entering each day of the contest  and I’m especially proud to offering what I think is an important and useful book that can help you take a step that both builds your business and changes the world, if even in a small way.

This book originated as a presentation I did as part of a the “Your Vibrant Business” webinar I co-created with Karen Gridley. Our goal was to cover all aspects that went into creating and maintaining a flourishing business life — whether folks ran their own small businesses or had more traditional careers. What I discovered in putting my presentation together was that I loe this topic! Not only that, but I also think it’s a very relevant concept for so many people in business who are looking for ways to make a difference but need some help to get started.

Ready to learn  more about Practical Philanthropy: How ‘Giving Back’ Helps You, Your Business, and the World Around You?

Cover - practical philanthropyAlthough volunteering has a significant impact on the success and efficacy of our charitable organizations, only a fraction of those capable actually volunteer. If you run a business — or have a family — you may think you’re just too busy, too tired, too overwhelmed to give back. Perhaps you think “giving back” is for do-gooders and completely unrelated to business. But there are many different ways to give back that you may not have considered — activities that can give you a greater sense of purpose, generate great exposure for your business, and help others in a massively impactful way. Sell the book as a fundraiser with YOUR logo on it!

To enter this contest, USE THIS LINK to head over to Rafflecopter, read the 6 different ways you can enter to win this book, and enter as many ways as you like! You may enter once per method per email address, unless otherwise specified.

This contest runs from 12 a.m. PST on 12/24/14 to 12 a.m. PST on 12/25/14. The winner will be posted on the official contest page as soon as his or her name is drawn.

We’ll also have BONUS Christmas Day drawing for the book of your choice from the 12 participating authors!

Have fun  and may the best readers win!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

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Day 11 of the 12 Days of Christmas Book Giveaway – The Audacious Ladies of La Gran Sorellanza by K-lee Starland

Hello, book lovers!

Today is Day 11 of the 12 Days of Christmas Book Giveaway Contest. Today’s book, The Audacious Ladies of La Gran Sorellanza, is novel from K-lee Starland with a very important message.

ladies's coverIn K-lee Starland’s powerful debut novel, The Audacious Ladies of La Gran Sorellanza, the lines between family, duty, and honor are dangerously blurred. The 1950s find mafia boss Don Amato Rizoso determined to enter the lucrative human trafficking business. The only thing standing in his way? Loretta, Mary, Doris, Georgiana, Meredith – the wives of Don Amato’s most loyal and effective underlings. In the absence of any federal laws, these five wives are forced to go head-to-head with San Leandro’s most corrupt group of players. But as they fight for vulnerable strangers, the inevitable question arises: will they be able to protect their own families? Visit K-LeeStarland.org for more info.

To enter this contest, USE THIS LINK to head over to Rafflecopter, read the 6 different ways you can enter to win this book, and enter as many ways as you like! You may enter once per method per email address, unless otherwise specified.

This contest runs from 12 a.m. PST on 12/23/14 to 12 a.m. PST on 12/24/14. The winner will be posted on the official contest page as soon as his or her name is drawn.

The rest of the books you could win in the 12 Days of Christmas Book Giveaway are:

DAY 12 (Wednesday, 12/24)
“Practical Philanthropy” by Laura Orsini

We’ll also have BONUS Christmas Day drawing for the book of your choice from the 12 participating authors!

Have fun  and may the best readers win!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

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Day 10 of the 12 Days of Christmas Book Giveaway – “Parenting … A Work in Progress” by Ellen L. Buikema

Hello, book lovers!

Today is Day 10 of the 12 Days of Christmas Book Giveaway Contest. Today’s book by Ellen L. Buikema, a member of the Phoenix Publishing & Book Promotion Meetup, is Parenting … A Work in Progress. With a Masters of Education, Ellen taught special ed for students in preschool through seventh grade, as well as adult education, for many years. She once had a grandmother and grandson in her Psychology 101 course — fighting for the highest A. If anyone’s poised to bring you info on parenting, it’s Ellen!

ParentingParenting … A Work in Progress offers insightful strategies and humorous stories to guide parents of children, newborn to adolescent. Parenting has always been difficult. Crypts found from the 11th century contain prayers from parents asking for help with their children. Parenting … A Work in Progress can help you guide your children along the rocky road to adulthood. Visit EllenBuikema.com for more info.

To enter this contest, USE THIS LINK to head over to Rafflecopter, read the 6 different ways you can enter to win this book, and enter as many ways as you like! You may enter once per method per email address, unless otherwise specified.

This contest runs from 12 a.m. PST on 12/22/14 to 12 a.m. PST on 12/23/14. The winner will be posted on the official contest page as soon as his or her name is drawn.

The rest of the books you could win in the 12 Days of Christmas Book Giveaway are:

DAY 11 (Tuesday, 12/23)
“The Audacious Ladies of La Gran Sorellanza” by K-lee Starland

DAY 12 (Wednesday, 12/24)
“Practical Philanthropy” by Laura Orsini

We’ll also have BONUS Christmas Day drawing for the book of your choice from the 12 participating authors!

Have fun  and may the best readers win!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

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Day 9 of the 12 Days of Christmas Book Giveaway – “The Cactus Caucus” by Steve Meissner

Hello, book lovers!

Today is Day 9 of the 12 Days of Christmas Book Giveaway Contest, featuring a book about Arizona politics from veteran journalist, Steve Meissner, a member of the Phoenix Publishing & Book Promotion Meetup. If you’re a Cactus Caucus front coverpolitical junkie, want to find humor in the craziness that is politics these days, or would like an inside look on what goes on at the Arizona State Capitol, The Cactus Caucus the perfect book for you.

Bill Leña couldn’t make it in Brooklyn, Nogales, or Tucson. Now, following his uncle’s sudden death, this adobe storefront lawyer must survive a brief stint in the Arizona state legislature, where money talks, craziness stalks, and wingnuts make the law. Though it’s fiction, this book is the perfect gift for students of politics, especially those with an interest in the inner workings of Arizona government. For more info, please visit CactusCaucus.com.

To enter this contest, USE THIS LINK to head over to Rafflecopter, read the 6 different ways you can enter to win this book, and enter as many ways as you like! You may enter once per method per email address, unless otherwise specified.

This contest runs from 12 a.m. PST on 12/21/14 to 12 a.m. PST on 12/22/14. The winner will be posted on the official contest page as soon as his or her name is drawn.

The rest of the books you could win in the 12 Days of Christmas Book Giveaway are:

DAY 10 (Monday, 12/22)
“Parenting … A Work in Progress” by Ellen L. Buikema

DAY 11 (Tuesday, 12/23)
“The Audacious Ladies of La Gran Sorellanza” by K-lee Starland

DAY 12 (Wednesday, 12/24)
“Practical Philanthropy” by Laura Orsini

We’ll also have BONUS Christmas Day drawing for the book of your choice from the 12 participating authors!

Have fun  and may the best readers win!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

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