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Posts Tagged ‘book marketing strategies’

Today’s  marketing is ANYTHING but a linear process

Not all that long ago, it was virtually a given when studying marketing to learn about the sales funnel the top-down model of building a customer base.

Social media has largely changed that. A fantastic article from Marketing Profs details this shift and the emerging winding road that is now the “client cycle.” Whereas metrics knowing WHERE your clients and customers are coming from are still important, the methods for tracking them has changed in response to the new marketing. According to Marketing Profs:

Whether they’re interested in a new pair of shoes or a new virtual private network, future customers can first engage with a potential purchase in many ways. That engagement could be via a billboard with a URL that they type into their smartphone’s mobile browser, or a click on a Facebook wall post from a friend’s feed, or a search on Google.

* * *

The best marketers can hope to do in such an environment is to manage the process so that even though all roads may not lead to Rome, eventually all roads lead to, and through, digital “toll booths” of content and information exchange.
What this means is there’s no right way or wrong way to begin a book marketing campaign, and there is no correct point of entry. That being said, you have to start somewhere. Do your research to determine where YOUR readers are most likely to come from. I still believe a blog is one of the fastest ways with the best return when it comes to staking a claim for your market, but you must determine the right way for you.
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Once you understand that marketing is not a linear process, you can embrace the holistic approach necessary to create your various on- and offline “toll booths.”
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The takeaways from this message are important:
  • We are inundated with thousands of marketing messages every day.
  • People are taking diverse paths to find the market for the goods [books] they consume.
  • You are missing the boat if you are not using a diverse strategy to reach them.
  • Your diverse strategy must include BOTH on- and offline components.
  • A deep understanding of relationship marketing is utterly essential.
  • Relationship marketing means the focus is on the prospective buyer, not the campaign.
  • You are not your buyer, even though you wrote the book they will wind up buying.
  • We need new tools to measure the new marketing.

As Marcie said early on, the most important thing is that you get started!

Happy marketing…

Laura

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The Art of Captivation: What makes us LOVE that book, movie, song…?

You probably have one of your own. That CD or MP3 you’ve listened to 1,000 times. For me, it’s the first 3 songs from U2’s Joshua Tree (Side A for you old-school vinyl enthusiasts). I’m not sure what it is about The Edge’s primal guitar beat that is so captivating, but it is as intoxicating to me as any drink. I hear the intro to “The Streets Have No Name” and I want to climb inside the music. Add an open car window on the freeway at midnight, and I’m in heaven.

Right now, you might be relating, or thinking I have terrible taste in that overblown Irish quartet. The point isn’t that you agree with my taste, but that you can relate to the concept of music you absolutely love.

 

These passionate responses are not exclusive to music. What about that movie you’ve watched dozens of times? The painting that mesmerizes you? The book that’s falling apart, you’ve read it so many times?

What makes them so special? Although there are general success indicators, the answer to that question is personal to each of us.

For example, the music industry has distilled the prediction of hit records (primarily from new artists) down to a science. Ever wondered why so many hits have such a similar sound? It might be related to the fact that music researchers in labs hook up test subjects to electrodes and measure their responses to numbers of beats, rhythms, and tones. The studios then generally take risks only on those artists whose music meets the standards predicted by the research.

Similarly, a guy decided to research what makes an Academy Award-winning movie. He got copies of 25 years’ worth of Oscar winners, watched them, and dissected and recorded the similarities between them. Then, he turned his research into a screenwriting class for which he charges thousands of dollars. Not surprisingly, many of his students sell their scripts and see them made into films.

Even with these behind-the-scenes “manipulations,” not every song the studios release becomes a hit, nor does every screenplay from this man’s class become a movie. They are indicators, though.

One thing I’ve observed about most popular art forms is that they’re usually of decent quality. Of course, every now and then a lousy book or movie finds a cult following, but more often than not, the things we like as a culture are pretty good. However, even the most popular books, movies, and music will never appeal to everyone.

As a personal example, it’s just in the last 15 years that I’ve begun to like the Beatles. And to this day, I’m still not a fan of one of the most popular bands of all time, The Rolling Stones. Both inarguably quality artists, but one appeals to me much more than the other, and even that one took some time to grow on me.

What does all of this have to do with you and marketing your book? A few quick reminders:

  • If you want to sell books, make the best book you can.
  • There are success formulas; one of them may work for you.
  • When it comes right down to it, taste is individual. Some readers will resonate with you; those are the ones you want to find and cultivate.
  • Even if you hit a home run with your book, there will be some people who don’t like it.

Study the movies, music, and books you love; pay attention to what about them captivates you. Are there hints you can glean about developing and capturing a similar passion in your readers?

Laura

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If bookstores were properly categorized…

Oh, how I wish I could take credit for this one! Here is a delightful excerpt from Italo Calvino’s If on a Winter’s Night a Traveler. Book lovers near and far will be able to relate to this!

Sections in the Bookstore

  • Books You Haven’t Read
  • Books You Needn’t Read
  • Books Made for Purposes Other than Reading
  • Books Read Even Before You Open Them, Since They Belong to the Category of Books Read Before Being Written
  • Books That if You Had More than One Life, You Would Certainly Also Read, but Unfortunately Your Days Are Numbered
  • Books You Mean to Read But There Are Others You Must Read First
  • Books Too Expensive Now and You’ll Wait ‘Til They’re Remaindered
  • Books ditto When They Come Out in Paperback
  • Books You Can Borrow from Somebody
  • Books That Everybody’s Read So It’s as if You Had Read Them, Too
  • Books You’ve Been Planning to Read for Ages
  • Books You’ve Been Hunting for Years Without Success
  • Books Dealing with Something You’re Working on at the Moment
  • Books You Want to Own So They’ll Be Handy Just in Case
  • Books You Could Put Aside Maybe to Read This Summer
  • Books You Need to Go with Other Books on Your Shelves
  • Books That Fill You with Sudden, Inexplicable Curiosity, Not Easily Justified
  • Books Read Long Ago Which It’s Now Time to Re-read
  • Books You’ve Always Pretended to Have Read and Now It’s Time to Sit Down and Really Read Them
  • Books You Love but Wouldn’t Be Caught Dead Holding on the Subway**
  • Books You’ve Lent to Someone, but You Can’t Remember Who**
  • Books to Inspire Your Own Writing**

This is a pretty thorough list, but if you have any to add, please do so in the comment section. The double-asterisks (**) are my own additions.

Happy reading er browsing, and then reading!

Laura

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Linen Laid & Felt — Utterly GORGEOUS Handmade Books

If you are a bibliophile who loves the physicality of books … their texture, weight, covers, smell, artistry, design … you MUST visit Linen Laid & Felt, a site hosted by handmade book artist, Katie Gonzalez. She describes herself this way:

I’m a cardigan-wearing bookbinder living and working in Nashville, Tennessee with my husband and my dog. I studied the art of bookmaking in Cortona, Italy during the summer of 2006. My work channels traditional techniques into bright, contemporary books that emphasize textures, colors, and patterns. Archival materials make these books — whether journals, photo albums, guest books, or sculptural expressions — into long-lasting works of art. I want to share my works in progress and the photography, sewing, printmaking, and other arts that inspire me.

This site is luscious and rich, even if you’re  not that into the whole bookbinding process. Take a look, and let Katie know if you like her stuff!

Happy page-turning!

Laura

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Authors, your readers would love to know what YOU’RE READING! A list of lists…

The other night, I came across a wonderful list of books about dragons. The list maker, obviously a huge fantasy fiction fan, had painstakingly drawn up an extensive list of dragon books, including cover shots. Now I loved the movie Dragonslayer and even thought the lady dragon in Shrek was cute, but I’m not much of a fantasy fiction fan. Nevertheless, I found this list compelling enough to share on my Facebook page.

It also got me to thinking about who creates such a list and what the value might be in doing so. I’ve been subscribed to GoodReads.com almost since its inception, but beyond the first dozen or so books I listed, I’ve never added a title nor paid much attention to it. I suppose I read what I want, whatever strikes my fancy (or need) at the time, but I seldom seem to consult others for ideas.

I worked with a guy a few years back, though, who read only thrillers. Not only that, he read only thrillers by authors he already knew. Seriously. I couldn’t believe someone would be so limited in their reading choices, but the only way this guy would try a new author was if they were strongly recommended by someone he trusted, and even then, he did so with great skepticism.

The fact is, some people just prefer to have someone recommend titles to them, perhaps because it’s easier than staring at the millions of books on Amazon or the gazillion titles in a book store or library and trying to choose one.

I think this can benefit authors, because one thing your readers always want is to know more about you. And what better way to do that than by sharing your own reading list? If you don’t have one, maybe you could compile one around a topic of interest to you.

The dragons list compelled me to look for other lists. Not all are as well done as the dragons, but some are much more exhaustive. Perhaps my list of lists will give you a jumping off point for creating your own list.

Books about NURSES

Books about HERMITS

Books about GRANDMOTHERS

Books about BEEKEEPERS

Books about PIRATES

Books about PLAYWRIGHTS

Books about U.S. PRESIDENTS

Books about DOGS

Books about the CIRCUS

Books about GHOSTS

Books not about, but by SCIENTISTS

Books by DEAD AUTHORS

Writers writing on the topic of WRITING (not necessarily books)

Happy reading and list-making!

Laura

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There’s NO SUCH THING as a nonfiction novel!

If you’ve been reading this blog for a while, you may have come to know my penchant for, “This should go without saying, but…” THIS ONE definitely should go without saying, but there it was, on an indie book review blog:

This blog is for novels (over 50,000 words) by indie writers in any of the following fiction or non-fiction categories:  action / adventure / chick lit / drama / fantasy / historical / horror / mystery / thriller / romance / and science fiction.

Seriously. I’m not making this up. I’m not going to name the blogger here, but if you’re on the Google, you can figure it out with a few key strokes. HOW can someone post that they’re reviewing only novels … and then say they’ll accept books “in any of the following fiction or nonfiction categories”?

Let’s clarify this once and for all.

FICTION: Prose literature, esp. short stories
and novels (i.e., not poetry), about IMAGINARY
events and people.

NONFICTION: Prose writing based on FACTS,
such as biography or history… or science or politics
or music or medicine or publishing or sports or …

Thanks, Wikipedia, for the definitions.

Therefore, a novel can never be either fiction or nonfiction. It is always fiction. Period.

There is a relatively new genre known as Creative Nonfiction (also known as literary or narrative nonfiction) , which is described as writing that uses literary styles and techniques to create factually accurate narratives. It’s still FACTUAL, though, so it’s still NONfiction; however, it uses literary devices often found in novels and other fictional writing.

On the other hand, some novels are based on real-life incidents; historical fiction is one such genre. You may have seen TV crime dramas based on true stories and real characters; they are fictionalized versions of the stories on which they are based. One would never confuse an episode of Law and Order (fiction) with an episode of Cops (nonfiction). Fiction can contain real characters set in actual places the distinction is that the story is make-believe.

Are these the thing that are confusing people? I wish I knew. And I wish our indie book review blogger was the only person ever to make this blunder, but she’s not. Lots of people you’d think should know better have done the same. You, on the other hand, have NO more excuses.

Here’s to happy fiction and nonfiction writing!

Laura

P.S. The word “nonfiction” is not hyphenated. That’s another mistake you often see.

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Do you remember when your love of reading was born?

EVERY day, I post two writing/book/literary quotes on Facebook: one on my personal page and one on my business page. After a while, as interesting as they are, they sometimes begin  to run together. This one stood out for me, perhaps because I was instantly transported back to that moment when my life was changed forever.

At one magical instant in your early childhood, the page of a book – that string of confused, alien ciphers – shivered into meaning. Words spoke to you, gave up their secrets; at that moment, whole universes opened. You became, irrevocably, a reader.

_Alberto Manguel_

Laura

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Poor spelling doesn’t equal inferior intelligence, but it does require a Plan B

After a recent conversation with a Facebook pal about her spelling challenges, I was reminded of this voicemail I received from a client a few years back:

Hi, Laura. It’s Elizabeth. I really hope I caught you in time. You know that article I sent you to edit? Don’t open it! I mean, I hope you didn’t look at it yet. I just reread it, and realized it’s terrible. I need to rework it. I’ll see what I can do with it later this afternoon, and send you my improved version tonight or tomorrow. Thanks.

Unfortunately, Elizabeth never sent me the revision.

Funny thing about writing: many people have absolutely ZERO confidence in their ability to do it. What they often fail to realize is that they are much more skilled than they give themselves credit for. And for those whose ability is less than stellar, that’s the whole reason editors have jobs, isn’t it?

What I’d like to convince my client, Elizabeth — and everyone else out there who feels similarly — is that there is absolutely nothing to be ashamed about with regard to their writing skills. No matter how bad the spelling or how egregious the grammar errors, none of that is representative of how smart she is; nor does it diminish the importance of the information she wants to share with her audience.

In a 2000 Suite101.com article, “What Does Your Spelling Say About You Behind Your Back?” Sandra Linville references Marilyn Vos Savant’s book, The Art of Spelling: The Madness and the Method. Vos Savant wrote her book after conducting a 1998 survey in her Parade Magazine column, in which she asked, “What does your spelling really say about you? Is spelling ability a measure of your education, intelligence, desire, or none of the above?”

In her article, Linville explains, “The survey garnered more than 42,000 responses, indicating that better organizational skills benefit spelling ability, rather than intelligence. However, Vos Savant realizes that inept spellers can look inept in other ways. A misspelled word can kill a job offer or result in a rejected proposal. She also states that an English-speaking perfect speller doesn’t exist.”

Corresponding with Vos Savant’s theory, it is widely reputed that Albert Einstein, the unquestionable genius physicist, was so bad at spelling that he was initially assumed to be retarded. In fact, according to the 1998 ScienceGoGo.com article, “Ten Obscure Factoids Concerning Albert Einstein,” Factoid #3 is:

He Was a Rotten Speller. Although he lived for many years in the United States and was fully bilingual, Einstein claimed never to be able to write in English because of “the treacherous spelling.” He never lost his distinctive German accent either, summed up by his catch-phrase “I vill a little t’ink.”

Some now purport that Einstein struggled with dyslexia, a learning disorder that impairs a person’s fluency or comprehension accuracy. However, this claim is only speculative. Nevertheless, spelling is only one of several serious difficulties facing people with dyslexia.

According to Dyslexia-Parent.com, there are four main challenges for a dyslexic person:

1. Spelling
2. Sentence punctuation
3. Handwriting
4. Sequencing ideas

In such a case, lack of intelligence clearly is not the issue for a challenged speller.

There is also the distinction to be made between poor cognitive spelling skills and never having learned to do it properly. As Philip Hensher writes in the UK’s The Independent:

Spelling may, in the end, not be a very reliable indicator of intelligence, and it is certainly possible to imagine very intelligent and articulate people who lack the skill. But society has agreed that it is significant, and there is no doubt that people, at some point in their lives, will be judged partly on the basis of whether they can spell or not. It is simply the job of education to teach that skill, and it is incredible to hear professional teachers sneering at the notion.

I fear that this attitude is not all that unusual, however. A couple of years ago, I agreed to teach a residential course for sixth-formers who were interested in becoming journalists. They were from a disadvantaged part of London, but I would say they were intrinsically bright and capable. I set some written work: it arrived: I held my head in horror. Not one of them was capable of writing 20 words without making a mistake in spelling, and sometimes an elementary one.

The point here is not that they lacked ability, but that their education had never impressed on them the importance of accuracy. It seemed perfectly plausible to them, and to their teachers, that native ability and enthusiasm would be enough to qualify them to write prose for a living. The idea that accuracy might be needed had literally never occurred to them.

One interesting yet seldom-mentioned fact is the converse of this idea that poor spelling is an indication of inferior intelligence, that is, good spelling is NOT necessarily an indication of intelligence. A person may have strong memorization and/or language skills without possessing comprehensive intelligence across all subjects.

Beyond spelling, another consideration is the fact that not all of us are inherently strong in verbal/linguistic skills. Renowned social scientist Howard Gardner developed a model known as multiple intelligences, meaning that although each of us has many ways in which we learn and perceive information, we generally have one primary area where we excel. The eight intelligences Gardner identified are: Verbal/Linguistic, Logical/Mathematical, Visual/Spatial, Intrapersonal, Interpersonal, Bodily/Kinesthetic, Musical/Rhythmic, and Naturalistic.

Although verbal and linguistic may be perceived as the most commonly emphasized of the eight intelligences, there are seven other skill sets at which a person may excel. Verbal/linguistic may be my personal strengths, but just ask my niece about my fiasco as a sub, teaching math to her 6th grade Montessori class.

What it comes down to is this: in business in particular, heighten and hone your natural skills and leverage them as far as you can – but HIRE OUT your weaknesses. Don’t worry that you don’t do it well as you hand over the project to your outsourcee – that’s why you’re hiring them!

My client who said she needed to rewrite her article before she sent it to me reminded me of those people who feel they have to clean their houses before the housekeeper arrives. That one also baffles me. Rather than focus on her imperfections, I wish she could celebrate her wisdom in reaching out for help. If we could all just get past our shame about our deficiencies and instead focus on the things we do well, life would be so much easier.

Laura

Originally posted on March 31, 2007 as “There’s No Shame in Being a Bad Speller/Poor Grammarian” on the blog Communication Made Easy, by Marcie Brock creator, Laura Orsini.

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Author Amara Charles capitalizes on 2 innovative opportunities – and you can, too!

Outside the box. Creative. Innovative. Whichever word you use, when it comes to marketing, if you’re doing something new and different, you’re probably reaching a new segment of your market. The way to do this? Always be on the lookout for new opportunities.

One of the few PG13 pics we could show from Amara's Ignite Phoenix After Hours presentation!

My client, Amara Charles, is the author of the lovely forthcoming book on sacred sexuality, The Sexual Practices of Quodoushka. In advance of the book’s September 27 release, we took advantage of a couple of great opportunities this past week. The first is an event known as Ignite Phoenix After Hours. The format is a group of presenters, each giving a different 5-minute talk accompanied by 20 PPT slides, each slide timed for exactly 15 seconds. The after-hours nature of this 21-and-over show made it the perfect vehicle for Amara to share her content with a new audience, so I submitted her pitch (Sexual Anatomy Types: Are You a Pit Bull Man or Antelope Woman?) with a great description, and she was selected as one of the 14 presenters! It was a hoot!

Then, we thought we should make the most of this opportunity to promote both the Ignite Phoenix After Hours event and Amara’s book … so the day before Ignite Phoenix, we scheduled a Facebook Author Discussion with Amara. In just 2 days’ time, we had more than 30 people indicate an interest, and on the day of the chat, we had about a dozen folks “listening” in, with a handful who were brave enough to submit questions.

Below is a brief excerpt from the Facebook chat:

AMARA:   Okay, the word Quodoushka (kwuh-DOE-shka) means the coming together of two energies, in such a way that the energy created is more than the sum of the two parts.

LAURA:    I think we’ve all heard that before – the sum of the parts is greater than the individual components…

AMARA:   I wrote the book after sharing these amazing teachings for over twenty years around the world. I have seen these amazing teachings transform the intimate lives of so many people around the world.

LAURA:    Amara – what is the biggest gift people receive when they learn these teachings?

AMARA:   Well, one of the biggest gifts is that people get to experience and truly feel that their sexuality is healthy, natural and good. They reconnect with their sexiness on a deep level and realize we can indeed learn through pleasure!

LAURA:    Awesome! So tomorrow night, you’re doing something unusual – giving a slide show presentation as part of Ignite Phoenix After Hours. What will you be sharing with the crowd at Axis Radius?

AMARA:   Yes, I am presenting on Sexual Anatomy Types: Are You a Pit Bull Man or Antelope Woman?

LAURA:    And if anyone’s still interested in tickets – you can try Twitter. Use the hashtag #ipah. I saw several people with extra tickets this morning…

LAURA:    OK, let’s open things up to the audience for their questions.

SHYENA:  How does looking at what created me (my sexuality) help me deal with emotionally turbulent relationships?

AMARA:   In answer to Shyena’s question: When we get back in touch with what created us, our sexual soul force energy, it brings us face to face with the most powerful energy in the world. When we feel that our sexual energy is natural, and we understand how to use it in beauty, then our relationships become more intimate, more tender and way more passionate.

LAURA:    That’s very powerful – very primal. What an amazing concept, that our sexual energy is the most powerful energy in the world! Makes you wonder why we’re so often taught to run from it or hide it or find shame in it.

Now is Ignite Phoenix built as a platform for promoting a book? Of course not! The goal is to create a dynamic presentation on a topic you’re passionate about. Is Amara passionate about the 9 different female and male anatomy types? You bet! Did she give an outrageous presentation that had even the ladies serving the pizza stopping to watch? She did! Did it serve to help get the word out about her new book? Absolutely!

Here’s your takeaway from our experience: be on the lookout for interesting, appropriate new ways to market YOUR book. One of my Facebook author friends recently did a book signing at a hair salon in Phoenix, because her book is a murder mystery set in a hair salon! Where can you go? Whom can you approach? Which venues will allow you to give presentations and signings and workshops?

Put on your book marketing hat and get creative!

Laura

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Please email Amara if you’d like more information about her book launch or a copy of the full Facebook Author Chat transcription. Also SAVE THE DATE of September 27 for the Virtual Launch Party. Register here.

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“Am I tough enough to succeed in the cut-throat business world?”

I was on a Webinar today where I missed the audio because of a simultaneous client call. One quick line flashed across the screen, though: “Create a competitor wall when trying to close new business.” Hmm … what exactly is a competitor wall?

Now I’m not sure MY presenter had the same thing in mind, but a search on the Google lead me to the concept of a poster you hang on an actual wall with all your competitors on it: their branding, logos, missions, clients … you get the picture. Every detail you can unearth about who your competitors are and how they distinguish themselves from each other and from you.

Here’s an interesting segment from an article titled “Never Stop Looking Over Your Shoulder,” about keeping tabs on your competitors:

When you find something [your competitors are doing that] you can do easily, that’s great. But be really interested when you find something that would be hard to do. It might be hard because of technical or practical difficulties. Or hard to do because it would destroy businesses (or revenue) that you already have. But that’s what makes it attractive as a strategy. It won’t be easy for the competition either. 

The point of this – and all the other talk of competition? To motivate you to stop at nothing to climb over those competitors, conquer them, and land the next client. This idea might really be resonating with some of you. Other than that single passage, the concept didn’t resonate with me … at all. In fact, in not resonating with me, it led me a direction I don’t usually travel … to wonder if I’ve really got what it takes to succeed in business, because I have NEVER resonated with that message of “Conquer your competitors before they conquer you!”

Here’s my problem with belief in competitors: it comes from a place of lack. This whole idea of competition stems from the belief that there is a finite amount of business to be had, and if I don’t CONQUER the others in my industry, they will TAKE something from me. I have always believed that we live in an abundant universe, which means there is more than enough for all of us. The challenge in the business/marketing world is that this puts me at odds with the “never stop looking over your shoulder” mentality.

I’ll admit my way is NOT for everyone. But it’s the only thing that works for ME. And that’s what I encourage you to do – find the way that works for YOU. We can have all the clever names (SBM/Savvy Book Marketer) and cute cartoons in the world … but at the end of the day, the only marketing that will work for you is marketing that works for you.

If I tell you to blog, blog, blog, but you can’t/won’t/don’t blog – for whatever reason – blogging is not going to work for you. Video works great for some people/businesses; others never get it off the ground. Find the marketing strategies that work for your book, and use them to your best advantage. Please note the word strategIES. As we’ve mentioned in the past, a diffuse approach really works best, because certain segments of your market will respond better to certain marketing approaches, while other segments will be more aligned with something else altogether. Underneath it all, though, your marketing plan has to work for you.

So, in answer to my own question, it’s not about being too nice or too tough. It’s about being focused, committed, strategic, action-oriented, and comfortable in your own skin. I may look around regularly to see what others in my industry are doing – both to learn from them and to take note of where I fall in the offerings, but I will never take the anxiety-prone approach of always looking over my shoulder to see who’s gaining on me. I’ve got too many things in front of me that need my attention.

Happy marketing!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Two things you can do next: (1) Visit the Write | Market | Design Facebook page and “LIKE” it if you like it. (2) Visit Laura’s other blog.

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Start with ONE book marketing strategy, and BE DILIGENT about it!

(Please click on image to enlarge.)

In our last post, we reenforced the understanding that becoming an SBM* is neither terribly complicated nor difficult. What it requires is creativity, strategy, and a significant commitment of time and energy. Book marketing strategies are probably as plentiful as the authors who employ them. Your goal should be to determine ONE strategy to begin with email, social media, postcards, newsletter, phone calls, networking and be faithful and diligent about it.

First, choose the strategy that makes the most sense to you. If you already have a sizable mailing list, an e-mail drip campaign might make sense. If you’ve got a good-sized social network, you may want to begin there. If you are building your platform from the ground up, a blog may be the best place to start.

Next, create a schedule and stick to it. Blog three days a week. Create a weekly e-mail drip campaign. Join two networking groups and attend every meeting faithfully and then follow up religiously. Begin with ONE strategy, and master it. Then explore which strategy will best compliment your current effort and add another one, and do that regularly. And so on…  But start with one – the key word there being START!

See you Thursday!

MARCIE

*Savvy Book Marketer

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We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

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We welcome and encourage your thoughtful, courteous comments below.

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If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

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PREVIOUS POSTS

Thursday, June 23 – INTERESTED or COMMITTED – What’s the difference when it comes to book marketing?

Monday, June 20 – Take a page from the Boy Scouts: Always be PREPARED!

Thursday, June 16 Are you using the 80/20 RULE when it comes to marketing your books?

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