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Posts Tagged ‘author partnerships’

Too cool not to share – illustrated “Imagine”

This is not my typical post. I received it tonight via email from my wonderful friend, Babara Chavarria – and my immediate instinct was to share it. Notice the partnership – illustrator Pablo Stanley and legendary songwriter and artist John Lennon.

I suppose the lesson, if you must draw one, is to find a partner to help you express yourself in a new, unusual, or unexpected way. Such a creation could be an excellent way to increase your reach by touching a segment of the public that warms to your message even though they wouldn’t find you through your typical channels.

Imagine

Here’s to creating an unexpected experience for your readers!

Laura

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Travel partners abound for “Stan”

Day 29 of the 5-Week Author Blog Challenge asks who the perfect partner would be to help me market my novel. All 35 posts for this Challenge will be focused on writing, publishing, and book marketing. I hope you’ll stick around through all 35 posts. And if you want to take part, come on in – the water is great! You can register here.

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Day 29 writing prompt:

Who would be the perfect person/company to partner with to sell your book? It might be another author, a performer, a shop owner, a seminar facilitator, a teacher, etc. Pretty much, the answer to this question is limited only by your imagination. How will you reach out to that person/company? What’s the hook for your pitch?

Such an interesting question – and so very many ideas that come up, as a result! I think the number one partner for me would be a travel website like TripAdvisor.com – especially because I mention the site by name in the text. If movies can do product placement, why can’t a novel? Right now, the site is only mentioned once, but I think I’d be willing to have Stan stumble his fingers across the site more often in exchange for some good quid pro quo!

tripadvisor

Travel agents would also be potentially great partners, as would the aforementioned travel clubs and Meetups.

travel shop

Kitschy shops that sell maps, globes, and travel accessories would be a perfect fit. Alas, one of the coolest, the ADC Map and Travel Center in Washington, D.C., has shuttered its doors permanently. Specialty shops from each of the countries – or ones like Yucatecan Imports in Tempe, Ariz., that sell goods from all corners of the globe – might also be worth a phone call or a visit.

Yucatecan Imports

While I suppose not every traveler is a reader, travel does provide ample opportunity for reading … so a novel about travel is a great fit and certainly one of my hooks.

It’s time to hit the LinkedIn and see who in my circle knows someone who might hook me up with the perfect connections…

What about you? Who are your perfect partners? Chances are plenty of them, if you just put on your SBM* hat and let the ideas percolate awhile…

Please make sure to check in again tomorrow, when I’ll be casting the Hollywood version of #StanTravels!

And for the record, I’d love your feedback on my Author Blog Challenge posts! And, of course, would really love to have you support all of the bloggers in the Challenge. Find their links here.

Here’s to meeting all kinds of wonderful characters in your waking life!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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If you’re new to social media, my book Social Media for Authors goes into much greater detail about when, how, and where to post for the greatest chances at succeeding with your specific goals. Get your copy today! It’s never too early to begin planning!

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Nonprofit partnerships: Due diligence required on both sides

The conversation during a recent meeting of the Phoenix Publishing and Book Promotion Meetup turned to the topic of partnering with a nonprofit as an excellent way of marketing one’s book. Kebba Buckley Button, a member of the group, expanded on the topic in her Nov. 2nd post for our group blog.

Partners

In her post, Kebba gives the example of the very specific steps one might take to partner with a food bank organization, including things like:

  • Offering talks or trainings
  • Donating a percentage of book sales to the organization
  • Joining a committee or the board of the food bank
  • Creating relationships with the organizations that provide volunteers to the food bank
  • Expanding the outreach to national and international organizations that support the same or parallel causes

All told, it is an exceptional post that provides concrete steps one could take toward creating a meaningful partnership with a nonprofit to benefit both the organization and the author.

Interestingly, however, another member of the Meetup came back to me with the following equally important questions:

On the matter of collaboration between an author and a charity: Do you have information about accountability and set up? How does one ensure that the charity in question gets what is due them? How can they protect their reputation and credibility? It would seem that the direct mailing and accounting involved is difficult, time-consuming work.

As I initially interpreted the question, I read it as the author asking how to make sure they were partnering with a reputable nonprofit. While that is an excellent question, this is actually asking the reverse: How does the nonprofit protect its reputation when choosing its partners? Two sides of the same coin, really.

First, from the author’s side of the equation:

As with almost everything in life, an author would certainly need to do his/her due diligence and research the nonprofit before committing to a partnership. Two good resources that offer checklists for consideration are:

(1) http://www.npgoodpractice.org/category/guide-categories-and-concepts/board-members-guide-partnership-planning/due-diligence

(2) http://www.nonprofitlawblog.com/mergers-due-diligence-items.

I would also suggest that the author ask for referrals to a few clients/beneficiaries of the nonprofit to see if/how the organization’s goods/services are distributed. Any hesitation by the nonprofit to provide such names should raise red flags.

Secondly, from the nonprofit’s side of the equation:

While many people are under the impression that corporate donations make up the majority of nonprofit funding, this couldn’t be further from the truth. Nonprofits rely hugely on the goodwill of their volunteers and donors to sustain themselves. In fact, the National Center for Charitable Statistics provides the following statistics for 2012 charitable contributions in the United States.

nonprofit donations

And often, charities hold funding drives and campaigns in which donors, large and small alike, offer what amount to promissory notes. The thing is, the auditors require those charities to record these promised amounts as actual donations. What’s the nonprofit’s next job? Collect on all that promised money, of course! So when you see that telethon or open the door to the neighbor kid who’s collecting for next weekend’s bowl-a-thon and say you’ll give $50, but you never get around to writing or mailing your check, however inadvertently, you’ve actually shorted the charity on the money it’s already recorded as RECEIVED in its ledgers.

The same would be true for any promises an author makes to deliver in a partnership with a nonprofit. The organization has no choice but to take you at your word that you will actually come through with that promised percentage of your book sales or promotion of its cause in your newsletter or offer to speak at its next fundraiser. If the author welches, the organization is left holding an empty bag.

What can the nonprofit do to protect itself? Same sorts of due diligence the author would do. Ask for references. Google the author. Find out how long he or she has been in town, and the other sorts of community involvement he or she has on record.

Lastly, I would recommend a very thorough documentation of the precise terms of agreement for both parties: what the author is expected to deliver and the dates for delivery, as well as what the nonprofit promises to do/provide in exchange. Partnership can most definitely be a win-win for both the organization and the author – as long as both sides benefit and honor their agreements.

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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december tip of day

December 5 Book Marketing Tip: Create partnerships with other authors!

Every December for the last 20 years, the NBC affiliate in Phoenix has sponsored the Season for Sharing campaign to season for sharingattract attention and dollars for local nonprofit agencies that are helping better our community. I propose that you initiate your own season for sharing by researching and reaching out to other authors to see how you can partner with them. It’s tempting, as an author (or creator of any product), to run as far and as fast as possible from the competition. In fact, I’m often the first to champion setting yourself apart from the pack. However, there’s also something to be said for joining forces with the very same pack to pool your resources and creativity to reach a wider audience.

WAYS TO PARTNER

Your partnership could be as simple teaming up to package your romance book with a handful of other authors for a discount.

It could involve creating a joint event with other authors of various genres in your community.

You might cross-promote with another nonfiction author whose topic complements yours on each other’s websites and/or social media sites.

Create your own blog tour by reaching out to authors with similar topics, genres, or interests. 

Go in together with fellow authors to create a Tweet Chat (the more people you invite, the better!) or host a contest with joint giveaways.

These are just a few ideas to get your creative juices flowing. If you’ve had success partnering – or come up with an ingenious partnership idea – come back and share it with us in the comment section or via a guest post!

Happy partnering!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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