Interesting marketing (read, social media) stats authors might find useful
If you’re a metrics junkie, you love numbers and stats. If you’re a book marketer, though you might find statistics boring, they are immensely useful in understanding where your market is and how they want to be touched. The following are some of the more interesting (OK, interesting to me) statistics from a couple recent publications.
NOTE: The following statistics are borrowed from two sources:
HubSpot’s 100 Awesome Marketing Stats, Charts, & Graphs and AdAge’s Book of Tens: Stats That Mattered for Media and Marketing in 2011. Each cited its own sources in the original material — I have not reproduced those original citations in the following images.
http://adage.com/article/adagestat/stats-mattered-media-marketing-2011/231534/
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http://adage.com/article/adagestat/stats-mattered-media-marketing-2011/231534/
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
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http://adage.com/article/adagestat/stats-mattered-media-marketing-2011/231534/
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http://adage.com/article/adagestat/stats-mattered-media-marketing-2011/231534/
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OK, that last one is probably more voyeuristic than useful, but you know who you are!
Even if none of these specific statistics speaks to you or your audience, you might want to think about going out to find stats that do apply in your situation. Who are your readers? Where are they? How much have they integrated social media into their lives? Where should you be if you want to connect with them?
Happy researching!
Laura
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We welcome and encourage your thoughtful, courteous comments below.
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You have a typo on your second to last slide.
Thanks for the eagle eye, RJ! I misspelled that twice – apparently still didn’t get it right. However, I’ve decided to let my inner perfectionist have the day off. If anyone reads the comments, they’ll figure it out. 🙂
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