Feeds:
Posts
Comments

Archive for February 29th, 2012

Interesting marketing (read, social media) stats authors might find useful

If you’re a metrics junkie, you love numbers and stats. If you’re a book marketer, though you might find statistics boring, they are immensely useful in understanding where your market is and how they want to be touched. The following are some of the more interesting (OK, interesting to me) statistics from a couple recent publications.

NOTE: The following statistics are borrowed from two sources:

HubSpot’s 100 Awesome Marketing Stats, Charts, & Graphs and AdAge’s Book of Tens: Stats That Mattered for Media and Marketing in 2011.  Each cited its own sources in the original material — I have not reproduced those original citations in the following images.

http://adage.com/article/adagestat/stats-mattered-media-marketing-2011/231534/
__________________
http://adage.com/article/adagestat/stats-mattered-media-marketing-2011/231534/
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
__________________
http://adage.com/article/adagestat/stats-mattered-media-marketing-2011/231534/
__________________
http://adage.com/article/adagestat/stats-mattered-media-marketing-2011/231534/
__________________

OK, that last one is probably more voyeuristic than useful, but you know who you are!

Even if none of these specific statistics speaks to you or your audience, you might want to think about going out to find stats that do apply in your situation. Who are your readers? Where are they? How much have they integrated social media into their lives? Where should you be if you want to connect with them?

Happy researching!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Visit the Write | Market | Design Facebook page to meet other authors and aspiring authors who have a sincere interest in writing, publishing, and selling the best books they can. And if you need a self-publishing consultant in your corner for anything from advice on structure to developing a marketing strategy, drop us a note at MarcieBrock@WriteMarketDesign.com or give us a call at 602.518.5376!

Read Full Post »

%d bloggers like this: