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Day 7 of the 12 Days of Christmas Book Giveaway – “Guide to Free AZ Family History Research” by Diana DeLugan

Hello, book lovers!

Today is Day 7 of the 12 Days of Christmas Book Giveaway Contest, featuring an excellent resource book from Diana DeLugan, a member of the Family HistoryPhoenix Publishing & Book Promotion Meetup. Her book is Guide to Free Arizona Family History Research.

The Guide to Free Arizona Family History Research, by Diana DeLugan, is a basic genealogy guide on how to find your Arizona ancestors. This book helps you discover valuable physical and online resources to build your family tree. You will learn where to search for maps, baptismal records, birth and death records, census, biographies, obituaries, and more. Resources are also excellent for writers of Arizona history. For more info, visit DianaDeLuganAuthor.com.

To enter this contest, USE THIS LINK to head over to Rafflecopter, read the 6 different ways you can enter to win this book, and enter as many ways as you like! You may enter once per method per email address, unless otherwise specified.

This contest runs from 12 a.m. PST on 12/19/14 to 12 a.m. PST on 12/20/14. The winner will be posted on the official contest page as soon as his or her name is drawn.

The rest of the books you could win in the 12 Days of Christmas Book Giveaway are:

DAY 8 (Saturday, 12/20)
“Lonnie the Loon Learns to Fly” by Barbara Renner

DAY 9 (Sunday, 12/21)
“The Cactus Caucus” by Steve Meissner

DAY 10 (Monday, 12/22)
“Parenting … A Work in Progress” by Ellen L. Buikema

DAY 11 (Tuesday, 12/23)
“The Audacious Ladies of La Gran Sorellanza” by K-lee Starland

DAY 12 (Wednesday, 12/24)
“Practical Philanthropy” by Laura Orsini

We’ll also have BONUS Christmas Day drawing for the book of your choice from the 12 participating authors!

Have fun  and may the best readers win!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

__________________

 

 

Slow and steady really does win the book marketing race

I was reminded yesterday of a movie I’ve never seen. En route to a client meeting, I found myself driving down a busy street in Phoenix behind a tiny (at least he seemed tiny from my perspective) old man driving a motorized tricycle at about 18 miles an hour. Since I was making a right within a couple blocks, I made no effort to go around him, deciding it would do me good to slow down for a few minutes. Not so with some of the drivers behind me, many of whom couldn’t swerve into the other lane quickly enough.

slow and steady

To their credit, it is the holiday season, and many people seem to be in a rush these days. However, as I drove home later in the day in a completely other part of town, I again witnessed car after car zooming to beat the changing signals, streaking to jump ahead of the other drivers when they saw a bus or a lane closure ahead. I always find it comical when someone zips past me in a seeming huff (OK – that may just be my perception), only to wind up stopped next to me at the same red light.

I thought again of the man on the tricycle, which brought to mind the movie posters for The The_Straight_Story_posterStraight Story. Though I didn’t see it, my sister described it as “exactly what you would expect of a two-hour movie about a guy driving a tractor 5 MPH for 240 miles.” And that led me to a great reminder about book marketing. It’s an old idiom, so overly familiar to us that we may dismiss it as just too simple. But when it comes to successful book marketing, more often than not, slow and steady does, indeed, win the race.

OK – more the steady than the slow. But when you think about how many ways and places we’re being marketed to – experts suggest that Americans are exposed to an average of 5,000 marketing messages per day – it’s slow repetition rather than the slick, quick, explosive, one-time message that has the greatest effect. Sure, you can go all out on an ad in Publishers Weekly. You can pay to have your book listed in the catalogue for Book Expo America. You can arrange to hold your book launch at the base of the Eiffel Tower. And such tactics might work, short term.

However, things that will have a more lasting effect are:

  • Blogging daily or weekly, as opposed to as the whim strikes.
  • Showing up at your networking meetings every time – not just once in a while.
  • Adding every new person you meet to your database and sending a monthly newsletter – even when you don’t feel like it or “have time” for it.
  • Following up in a timely, appropriate manner.
  • Making a regular practice of social media instead of tweeting only when you’ve got a new book or event to push.

I heard a long time ago that bad marketing done regularly beats great marketing done occasionally, and I concur. Make the best book you can. Develop a website you can be proud of. Join a group blog – it will keep you accountable and probably drive more traffic. Retweet as often as you post original content. Repin and share and like with abandon. Most importantly, have a plan – and then follow it.

Here’s to slow, steady, consistent marketing efforts in 2015!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

__________________

 

 

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Day 6 of the 12 Days of Christmas Book Giveaway Contest – “Doorways to Daily Soul Nurturance,” by Cristina Whitehawk

Hello, book lovers!

Today is Day 6 of the 12 Days of Christmas Book Giveaway Contest. Some of the talented authors from the the DoorwayPhoenix Publishing & Book Promotion Meetup are giving away one book a day until December 24th. Today’s book is Doorways to Daily Soul Nurturance, by Cristina Whitehawk.

Doorways to Daily Soul Nurturance contains spiritual guidance and intention for each day of the year. Each message creates a place for your heart and soul to enter into and receive deep nourishment and focus. Turn the rose-colored heart doorknob at each zodiac door and enter into your next season, experience, and process. Through powerful inspirational messages and colorful, free-spirited artwork, Doorways provides a joyous framework to remind us we are all One. Visit PoweredByGenius.com to learn more.

To enter this contest, USE THIS LINK to head over to Rafflecopter, read the 6 different ways you can enter to win this book, and enter as many ways as you like! You may enter once per method per email address, unless otherwise specified.

This contest runs from 12 a.m. PST on 12/18/14 to 12 a.m. PST on 12/19/14. The winner will be posted on the official contest page as soon as his or her name is drawn.

The rest of the books you could win in the 12 Days of Christmas Book Giveaway are:

DAY 7 (Friday, 12/19)
“Guide to Free Arizona Family History Research” by Diana DeLugan

DAY 8 (Saturday, 12/20)
“Lonnie the Loon Learns to Fly” by Barbara Renner

DAY 9 (Sunday, 12/21)
“The Cactus Caucus” by Steve Meissner

DAY 10 (Monday, 12/22)
“Parenting … A Work in Progress” by Ellen L. Buikema

DAY 11 (Tuesday, 12/23)
“The Audacious Ladies of La Gran Sorellanza” by K-lee Starland

DAY 12 (Wednesday, 12/24)
“Practical Philanthropy” by Laura Orsini

We’ll also have BONUS Christmas Day drawing for the book of your choice from the 12 participating authors!

Have fun  and may the best readers win!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

__________________

 

 

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Day 5 of the 12 Days of Christmas Book Giveaway Contest – “The Zoo” by R. Lee Fleming

Hello, book lovers!

Today is Day 5 of the 12 Days of Christmas Book Giveaway Contest. The fifth book in this 13-day giveaway from some Cover mockup smof the talented Arizona authors is The Zoo, by R. Lee Fleming.

Mary McEvoy has a career she loves as the Director of the San Ysidro Zoo. Her life changes the day she receives a call from Ermilio Santana, a wild animal wrangler who insists that she must immediately hop a plane to Peru to view a great black panther, “a cat unlike any you – or the world – have ever seen.” Mary convinces her Board of Directors to pay an exorbitant amount to bring the giant panther to her zoo. All goes according to plan, until a small mechanical failure becomes one in a series of events that leads to an unimaginable terror streak that leaves a bloody trail of carnage. For more info, please visit RLeeFlemingAuthor.com.

To enter this contest, USE THIS LINK to head over to Rafflecopter, read the 6 different ways you can enter to win this book, and enter as many ways as you like! You may enter once per method per email address, unless otherwise specified.

This contest runs from 12 a.m. PST on 12/17/14 to 12 a.m. PST on 12/18/14. The winner will be posted on the official contest page as soon as his or her name is drawn.

The rest of the books you could win in the 12 Days of Christmas Book Giveaway are:

DAY 6 (Thursday, 12/18)
“Doorways to Daily Soul Nurturance” by Cristina Whitehawk

DAY 7 (Friday, 12/19)
“Guide to Free Arizona Family History Research” by Diana DeLugan

DAY 8 (Saturday, 12/20)
“Lonnie the Loon Learns to Fly” by Barbara Renner

DAY 9 (Sunday, 12/21)
“The Cactus Caucus” by Steve Meissner

DAY 10 (Monday, 12/22)
“Parenting … A Work in Progress” by Ellen L. Buikema

DAY 11 (Tuesday, 12/23)
“The Audacious Ladies of La Gran Sorellanza” by K-lee Starland

DAY 12 (Wednesday, 12/24)
“Practical Philanthropy” by Laura Orsini

We’ll also have BONUS Christmas Day drawing for the book of your choice from the 12 participating authors!

Have fun  and may the best readers win!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

__________________

 

 

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Day 4 of the 12 Days of Christmas Book Giveaway Contest – “Arrowstar” by C.K. Thomas

Hello, book lovers!

Today is Day 4 of the 12 Days of Christmas Book Giveaway Contest. Book #4 in this 13-day giveaway from some of Arrowstarthe talented authors from the the Phoenix Publishing & Book Promotion Meetup is Arrowstar, by C.K. Thomas.

Set in a small southeastern Arizona mining town, Arrowstar revolves around the success or failure of Arrowstar Antiques and Star Lance, the woman who owns the shop. Star likes to drive her Jeep in the fast lane, but can she outrun whoever wants a particular item she purchased for her store from the estate of a rumored old-time train robber? Determined to make a go of a new life in a place far from Indiana and reminders of her husband’s untimely death, Star connects with a trio of women who refuse to let her accept defeat. For more info, please visit C.K.ThomasAuthor.blogspot.com.

To enter this contest, USE THIS LINK to head over to Rafflecopter, read the 6 different ways you can enter to win this book, and enter as many ways as you like! You may enter once per method per email address, unless otherwise specified.

This contest runs from 12 a.m. PST on 12/16/14 to 12 a.m. PST on 12/17/14. The winner will be posted on the official contest page as soon as his or her name is drawn.

The rest of the books you could win in the 12 Days of Christmas Book Giveaway are:

DAY 5 (Wednesday, 12/17)
“The Zoo” by R. Lee Fleming

DAY 6 (Thursday, 12/18)
“Doorways to Daily Soul Nurturance” by Cristina Whitehawk

DAY 7 (Friday, 12/19)
“Guide to Free Arizona Family History Research” by Diana DeLugan

DAY 8 (Saturday, 12/20)
“Lonnie the Loon Learns to Fly” by Barbara Renner

DAY 9 (Sunday, 12/21)
“The Cactus Caucus” by Steve Meissner

DAY 10 (Monday, 12/22)
“Parenting … A Work in Progress” by Ellen L. Buikema

DAY 11 (Tuesday, 12/23)
“The Audacious Ladies of La Gran Sorellanza” by K-lee Starland

DAY 12 (Wednesday, 12/24)
“Practical Philanthropy” by Laura Orsini

We’ll also have BONUS Christmas Day drawing for the book of your choice from the 12 participating authors!

Have fun  and may the best readers win!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

__________________

 

 

The Power of Words

The Power of Words

I recently had an interesting conversation with a new author acquaintance about the power of words. I took from it two important lessons – one about being kind with our own words, the other about not letting others’ words get in our heads.

This author wrote a historical fiction trilogy in the early 80s, which went on to some modest success, including dont speakwinning a few minor awards. Published by a small Canadian press, he had the opportunity to meet with a couple agents from one of the larger houses with international reach. “Over lunch, one of the agents said something that affected my life for the next 20 years,” he explained. “If you were someone, we’d publish you in a heartbeat.”

Translation: “You’re not famous or important or impressive enough for us to take a risk on you, so we’ll pass. But buck up, old chap. Your books are really good.”

The man explained that he went back to work as a CPA, put his head down, and didn’t write another word for more than two decades. Wow – those are some powerful words. You hear about this all the time: parents, teachers, and other adults who burst children’s dreams, often behind the excuse of “helping them face reality.”

And how often do the rest of us say similar things, usually speaking the first thing that comes into our minds, rather than stopping, considering for a moment, and saying the thing that might be the most useful or helpful? It’s called a filter. Some of us have stronger, better developed filters; others just go with the first thing that pops into our heads – kind, cruel, whatever. If they can’t take the feedback, they shouldn’t share their news with me in the first place.

Why is the negative or critical thought so often our first comment? I’m sure there are many pysch studies to explain the phenomenon – but I think it probably has to do with two things: (1) it’s human nature to try to make ourselves feel better by bringing others – even close friends, our children, our spouses – down a peg, and (2) we’re lazy and sloppy and don’t stop to think before we speak. Ultimately, I believe it’s a bad habit that can be unlearned and replaced with a kinder, more thoughtful one.

So here’s lesson two. Why do we allow ourselves to be so detrimentally affected by others’ words in the first place? Now I can understand a child who grows up with damaged parents who constantly harp on the kid or tell him that he’s stupid or his dreams are stupid or he’ll never amount to anything. That’s some deep karmic energy that’ll likely warrant therapy, hypnosis, and/or lots of reprogramming and rebuilding of self-esteem.

doubt our power

But what about those toss-off phrases, like “If you were someone, we’d publish you in a heartbeat”? Why do we give such power to another person’s negative comments, letting them get inside our heads and literally affect the course of our lives? Why do we doubt our own power? Why do we let others’ words, rather than our own thoughts and self-talk, become the mantra we embrace? Why do we live our lives according to others’ expectations of us, instead of our own? And, most importantly, why do we let others’ expectations of us become our own?

Toss-off comments can also be supportive, but you don’t hear too much about those. Let me share two examples. My sixth grade teacher at St. Agnes Catholic School in Phoenix, Sr. Laurian, told me I had great capacity for words and would someday make writing my life’s work. I took a circuitous path to get here – and yet here I am. Being told you’re good at something when you’re 11 years old sure is validating and gives you plenty of incentive to keep getting better at it.

Then there was time the immigrant farm-worker father of my client introduced her to Cesar Chavez, telling the labor leader, “She will be the next secretary for the United Farm Workers union.”

“No,” Chavez said. “She will become a lawyer who fights for our rights.”

It took her a long time to get there, and she had to fight for every degree and promotion, but my client is now a very well-respected immigration attorney. She was two years old when she met Cesar Chavez, but a toss-off comment from him emblazoned itself on her father’s heart, and he went to every length possible to see her become the amazing advocate she is today.

Ultimately, words have whatever power we give them. But it’s essential that we choose them carefully – for you never know where someone else is in the process of developing a thick skin and the ability to let your words roll off, in the event you are inadvertently (or deliberately) incautious, callous, or just plain lazy.

Here’s to the power of words!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

__________________

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Day 3 of the 12 Days of Christmas Book Giveaway Contest – “Magnolias of Sutherland Creek” by E.C. Briefield

Hello, book lovers!

Today is Day 3 of the 12 Days of Christmas Book Giveaway Contest. A few of the talented authors from the the magnoliasPhoenix Publishing & Book Promotion Meetup are giving away one book a day until December 24th. Today’s book is The Magnolias of Sutherland Creek, by E.C. Brierfield.

In 1905 Louisiana, 5-year-old Jonas watches the lynching of his great-grandfather William, a freed slave. The trauma renders Jonas mute for the next decade, until his innate ability to play the piano manifests. Jonas, a musical prodigy, succeeds despite prejudice and drug addiction. Hidden in Jonas’s past is an interracial affair that led to murder. That secret threatens his career, fame, and fortune. The solution to his predicament lies within the walls of his newly acquired mansion, but will the spirit living there allow it? Learn more: E.C. Brierfield.

To enter this contest, USE THIS LINK to head over to Rafflecopter, read the 6 different ways you can enter to win this book, and enter as many ways as you like! You may enter once per method per email address, unless otherwise specified.

This contest runs from 12 a.m. PST on 12/15/14 to 12 a.m. PST on 12/16/14. The winner will be posted on the official contest page as soon as his or her name is drawn.

The rest of the books you could win in the 12 Days of Christmas Book Giveaway are:

DAY 4 (Tuesday, 12/16)
“Arrowstar” by C.K. Thomas

DAY 5 (Wednesday, 12/17)
“The Zoo” by R. Lee Fleming

DAY 6 (Thursday, 12/18)
“Doorways to Daily Soul Nurturance” by Cristina Whitehawk

DAY 7 (Friday, 12/19)
“Guide to Free Arizona Family History Research” by Diana DeLugan

DAY 8 (Saturday, 12/20)
“Lonnie the Loon Learns to Fly” by Barbara Renner

DAY 9 (Sunday, 12/21)
“The Cactus Caucus” by Steve Meissner

DAY 10 (Monday, 12/22)
“Parenting … A Work in Progress” by Ellen L. Buikema

DAY 11 (Tuesday, 12/23)
“The Audacious Ladies of La Gran Sorellanza” by K-lee Starland

DAY 12 (Wednesday, 12/24)
“Practical Philanthropy” by Laura Orsini

We’ll also have BONUS Christmas Day drawing for the book of your choice from the 12 participating authors!

Have fun  and may the best readers win!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

__________________

 

 

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