December 6 Book Marketing Tip: Watch your words!
I attended a networking event today where an interesting thing happened. Within the space of three introductions, two different people used words in a way that caused me to sit up and take notice. The first is a retired school teacher, who stumbled as she said, “I used to teach learning abled … I mean disabled … kids.” I thought to myself, Wouldn’t it be wonderful if we changed our language to reflect this woman’s seeming error? What if, rather than referring to people as learning disabled, we instead began to think of them as learning abled? Yes, it’s a far-fetched idea, but it delighted me enough to write it down.
Another intro passed without incident, and then the third woman spoke. She works in real estate, and I have no doubt that she meant the word REALTOR when she introduced herself as a “re-luh-tor.” But then I started to dismantle that word and realized that she’s probably more correct than she realizes – because doesn’t every successful REALTOR need to be a relater?
Sherry Anshara is a Phoenix-area author, medical intuitive, and energy healer who frequently dissects words in this way. She refers to the practice as “wordology.” If you’ve never stopped to think about your words, I encourage you to take some time out to do so. And not just as they relate to marketing your book, but as they relate to the totality of your life, your book, your business, your relationships.
Here are a few simple word messages we can deconstruct:
The disease we experience in our bodies comes from being in dis-ease.
Change IMPOSSIBLE to I’M POSSIBLE.
Change NOWHERE to NOW HERE.
If you want to explore this concept a bit on your own, you can use WordPlays.com (or many other similar sites) to plug in a word or phrase and see what kinds of smaller words it contains. Just for fun, I put in my name – LAURA ORSINI – and it returned 287 words. My favorites? SAUNA and AURORA.
The more you pay attention, the more you’ll begin to see the words within the words, and how quickly the message – and your perception – can change when you alter your perspective just a bit.
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