Feeds:
Posts
Comments

Posts Tagged ‘World’s Best Book’

How much TIME will you devote to marketing your book?

(Please click on image to enlarge.)

In a recent post, we discussed the difference between being interested and being committed. It will come as no surprise that becoming an SBM* requires the latter: COMMITMENT. Today we’re going to talk about one of the biggest commitments you must make if you really want to get the World’s Best Book into the hands of as many readers as possible: TIME.

Ohhhh. I can hear the groans across the airwaves! “Time? That’s the thing I have the least of.” To quote Cher from Moonstruck: “Snap out of it!” Do you want to sell books or not?

OK, I’m really not diminishing the fact that you’re busy. Here I am typing this with one hand while holding my dog’s leash in the other and balancing a laundry basket on my head. I get busy! But busy is just life in our culture these days. What busy CANNOT be is an excuse not to carve out time to market your book.

I have a good friend who has an amazing book concept that has been in development … for more than FOUR years. The reason? Life keeps getting in the way. Don’t let this be you.

This is where a little thing called self-regulation comes in. According to a white paper by Roy F. Baumeister and Kathleen D. Vohs for Social and Personality Psychology Compass, “Self-regulation is the self ’s capacity for altering its behaviors.” Pretty simple definition for a complicated but essential learning and behavior process.

Here’s the thing to remember: Life isn’t going to get less busy because you’re embarking on a Savvy Book Marketing campaign. In all likelihood, it’s going to get busier. But if you understand that at the outset, you’ll be better able to manage all the other things that will pull at you when you’re setting your marketing schedule and goals.

Remember, you’ve already given yourself permission to sell your book. Now it’s time to make whatever time commitment it takes. If you don’t make your book your priority, no one else is going to do it for you.

See you Monday!

MARCIE

*Savvy Book Marketer

__________________

We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Monday, June 27 Start with ONE book marketing strategy, and BE DILIGENT about it!

Thursday, June 23 – INTERESTED or COMMITTED – What’s the difference when it comes to book marketing?

Monday, June 20 – Take a page from the Boy Scouts: Always be PREPARED!


Advertisements

Read Full Post »

You’ve got to develop a thick skin if you’re going to get SERIOUS about SELLING books.

You've got to develop a THICK SKIN if you're going to take this SELLING thing seriously(Please click on image to enlarge.)

OK, so you’ve been listening and paying attention to our little blog. You’re even starting to enjoy wearing your SBM Hat*. Unfortunately, I’ve got to throw just a little cold water on you right now, before we take another step forward. I’ve got some news that may hurt, so I want you to hear it from me first: Not everybody is going to like your book. I’m sorry to be the bearer of such dastardly news – but that’s just a fact.

HOWEVER, the point I want you to take from this is that it’s best to get used to that idea NOW, and move on, rather than have it punch you in the gut later.

This situation reminds me of a conversation I once had with a friend who was startled because someone in her office did not get along with her. “But everybody likes me,” she wailed. It seemed strange for a woman in her late 20s to be coming to the realization that, in fact, everyone did NOT like her. The same is true for your writing. The cold, hard fact is that no matter how good your book is, there will be someone who doesn’t like it. It may truly be the World’s Best Book, but still there will be people out there who simply do not care for it.

Writing is an art, a passion, a devotion – and to do it well, the writer exposes a piece of her soul. She puts her thoughts, ideas, creations into words and onto paper … and if she means it to have impact beyond her own personal catharsis, she will release her creation for the world to see. And comment upon. Putting your writing out there exposes you to the reaction of your readers, both positive, and not so positive.

If you’re going to sell this book, though, you’ve got to put aside the detractors, find the people who love and support your work, and cultivate them. Avoid getting hung up on the one reviewer who didn’t like your book, focusing instead on building your platform with readers who are clamoring for more.

See you Monday!

MARCIE

*Savvy Book Marketer

__________________

Visit Write | Market | Design to download your Marketing Skills Evaluation. This will help you determine how close you are to SBM status, and where you may need a little extra boost.

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Monday, May 30 – If you REALLY want to sell books, you’ve got to learn to start thinking like a marketer

Thursday, May 26 You must know why YOU are writing this book – and be able to talk about it

Monday, May 23 – You can’t build your platform if you don’t KNOW your reader

Read Full Post »

%d bloggers like this: