Posts Tagged ‘“What gets measured gets done”’

A recommitment to finishing!

The penultimate post… Day 34 of the 5-Week Author Blog Challenge asks what I liked and would do differently with the Author Blog Challenge. All 35 posts for this Challenge will be focused on writing, publishing, and book marketing. I hope you’ll stick around through all 35 posts. And if you want to take part, come on in – the water is great! You can register here.


Day 34 writing prompt:

What has been the best part of participating in the Author Blog Challenge? What are your suggestions for improving the next Author Blog Challenge?

Far and away, I have loved participating in this Challenge more than either of the previous two – even when I felt the cold sweat on my neck as one day wooshed into another without a post, so many in a row that I found myself 8 days behind! Given that I am the creator and host of this Challenge, it just wouldn’t do for me to cop out and bring in anything less than all 35 posts before the 11:59:59 p.m. PDT deadline on Saturday, October 17th. God willing, since this is my penultimate post, I will be able to do that.

Two of the biggest benefits for me were the impetus to write every day – or make up for it when I didn’t bradbury for ABC2and the ability to make the publication of my novel more real to me. Thank you, Ray Bradbury! That’s such important advice that every writer would do well to try to follow.

As you know by now – if you’ve been reading these posts with any regularity at all – I’ve been working on this novel for a Long. Damned. Time. And I suppose life really did get in the way in a couple instances. But mostly, it’s been me sabotaging my own efforts and success. I’ve got a great support team, excellent editor standing by at the ready, and marketing plans that will ROCK! So now that the Challenge is over and I will have time for my other writing, I can fulfill the promise I know “Stan” holds.

90 percent down the pathYep – it’s intimidating to walk into a bookstore and see all the bright, shiny competing titles. It’s intimidating to be in the company of such great authors as the other participants in this Challenge and the members of the Phoenix Publishing & Book Promotion Meetup. It’s intimidating to see a news report about a local historical author earning in the six figures. But I know I’m a decent writer. I’ve spent a long time on “Stan” thus far and will follow this project through the final 10 percent to completion. This Challenge helped me recommit, find an editor, and figure out how to pitch the book (part travelogue, part social commentary, part fiction).

Things I’d do differently next time? Monetize it so that I can get help to run it. Really – it’s a LOT of work and I didn’t do all I wanted to, simply because family time commitments continued to drag me away. Life, I believe they call that.

So … we’ll do another Challenge, maybe six months or a year from now. Stick around. Details will arrive in your inbox if you’re a subscriber. Maybe next time you’ll join as a participant!

Please make sure to check in again tomorrow for the final post of the Challenge, when I will tell you what I plan to do to keep the momentum going.

And for the record, I’d love your feedback on my Author Blog Challenge posts! And, of course, would really love to have you support all of the bloggers in the Challenge. Find their links here.

To a very successful Author Blog Challenge!



We welcome and encourage your thoughtful, courteous comments below.

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“What gets MEASURED gets done” when it comes to book marketing.

(Please click on image to enlarge.)

If you have ever read a pile of résumés – or perhaps applied for a job – you’ve likely seen or used the term “self starter.” While it didn’t make LinkedIn’s Top 10 Most Overused Résumé Phrases or CareerBuilder’s list of Overused Résumé Words, it’s up there, as far as overused terms that generally don’t mean much. Except when it comes to a project like marketing your book.

Hands down, EVERY SBM*
must be a SELF-STARTER.

What is a self-starter? According to thefreedictionary.com, a self-starter is “One who displays an unusual amount of initiative.” So you can no doubt see why this is a very good trait for a Savvy Book Marketer!

The challenge most independently published authors face is the fact that there are no hard external deadlines there’s no one else putting pressure on you to get it done. When you have a publishing company waiting for your head shot or a PR firm waiting for content for a media release, there’s external pressure to get those things done. Unfortunately for most of us, human nature requires that sort of external pressure. We tend to make ourselves accountable to others in a way that we won’t be on our own.

This is where the discipline of a self-starter comes in VERY handy. If you want to launch a successful book marketing campaign, you must create hard deadlines for yourself and live up to them. Start by making appointments in your calendar, and KEEPING THEM! Treat yourself as you would a client (or your boss). You wouldn’t cancel at the last minute or constantly reschedule, would you? Not if you wanted to stay in business (or keep your job). Well, if your book is important, treat it that way!

If this still seems a bit out of reach, perhaps you can enlist someone to be your accountability partner. As Tom Peters is so fond of saying, what gets measured gets done. You’re far more likely to meet an impending deadline if it is on your calendar for this afternoon than you are by simply keeping a checklist in your head and “hoping you have time” to get to it today. Your book’s success depends on YOU!

See you Monday!


*Savvy Book Marketer


We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.


We welcome and encourage your thoughtful, courteous comments below.


If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.



Monday, July 4 – A commitment to book marketing means MAKING time for it

Thursday, June 30 – How much TIME will you devote to marketing your book?

Monday, June 27 Start with ONE book marketing strategy, and BE DILIGENT about it!

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