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Posts Tagged ‘Toilet Paper Entrepreneur’

Consistency: The key to LUCK in the book business

Today I was invited to contribute a tip for Mike Michalowicz, the Toilet Paper Entrepreneur, on this topic:

How do you improve your luck (the odds) in business?  Do you have a single rule or tip that serves you the best in having things go in your favor?

My response:

There’s no better key to achieve success in business than consistency in all things. When you meet new people, follow up immediately EVERY time. When you’re building your social media presence, be there on a REGULAR basis. Using a blog to make a name for yourself? Post frequently and CONSISTENTLY. Be careful not to spread yourself too thin in terms of trying to do it all. Then, increase your luck by creating a pattern or plan and being consistent about it.

Let’s expand just a bit.

When you meet new people, follow up immediately EVERY time. One of the places more business people miss out on opportunities (i.e., sabotage their own luck) is by failing to follow up promptly. Whether it’s a new person at a networking event or the opportunity to speak, an amazing number of people let those opportunities fly right out the window by hesitating or taking too long to respond. Be the early bird and nab that client, speaking gig, or other opportunity!

When you’re building your social media presence, be there on a REGULAR basis. This means that instead of making a sporadic showing on all your various social media sites, you create a plan and contribute consistently. A participant in the Author Blog Challenge Facebook group shared this post from Search Engine Watch about how to create a social media calendar. Most useful if you want to be as effective as possible with your social media presence.

Using a blog to make a name for yourself? Post frequently and CONSISTENTLY. OK, if you’ve been reading the Marcie Brock blog for a while, I’m preaching to the choir on this one. If you’re new here, expect to hear it again and again. It’s frequent, regular posting, combined with the use of good keywords, that will help you make a significant impression on the search engines.

Be careful not to spread yourself too thin in terms of trying to do it all. If you’re a one-woman show, you’ve got to be sensible about your time and efforts. Increase your “luck” by creating a pattern or plan and being consistent about it.

Happy luck-making!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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In honor of our 1-year anniversary (May 2, 2012), we’re hosting the Author Blog Challenge! It starts June 2 and is open to published authors, authors-in-progress, and would-be authors. Come check us out and register today!

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How are you incorporating SOCIAL MEDIA into your book marketing strategy?

This image has perhaps been reposted several thousand times since at least as far back as February 2011, so I feel a bit late to the party in just having come across it now. It’s hard to know where it originated; the furthest back I could trace it was here. But it’s a GREAT illustration (albeit a more scatological example  than I might have used, had I been clever enough to dream it up) of the distinctions between the more popular social media outlets.

I recently came across a blog post by MaryPat Kavanagh in which she explains quite well that social media is not a marketing strategy unto itself as much as it is a tool you can (and SHOULD) apply to your marketing efforts. That said, how are you applying your involvement in the different social networks to your book marketing campaign?

  • Are you posting excerpts from your book? Some authors get antsy about this idea, fearing they might give too much away. Dump that thinking in a hurry! And go read Seth Godin’s blog, where he frequently notes how essential it is to give away free information before you can cultivate buyers who will turn into long-term fans.
  • Are you creating events and inviting your friends/followers/contacts to your book signings and readings? If you’re not inviting your social media peeps to these events, one might wonder what you’re doing on these sites at all.
  • Are you holding contests? Mike Michalowicz, author of The Toilet Paper Entrepreneur, has held contests that included being the first respondent to tell him the last word on a given page in his book and having readers post pictures of themselves holding copies of his book in various locations.
  • Have you made a book trailer or video series related to your book?
  • Have you joined groups and begun interacting with others in industries that might have a use for your book?
  • Are you making connections to begin forging joint ventures, finding outlets for bulk sales, or soliciting speaking opportunities? Social media is a great avenue for thinking bigger than individual readers and really leveraging your contacts to grow your brand as an author.

Marketing your book is not rocket science. But it does require willingness to learn, an investment of time, and consistent effort. You can do it – you just have to get started.

Happy social networking!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Visit the Write | Market | Design Facebook page to meet other authors and aspiring authors who have a sincere interest in writing, publishing, and selling the best books they can. And if you need a self-publishing consultant in your corner for anything from advice on structure to developing a marketing strategy, drop us a note at MarcieBrock@WriteMarketDesign.com or give us a call at 602.518.5376!

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