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Posts Tagged ‘Thanksgiving’

Some T-H-A-N-K-S-G-I-V-I-N-G thoughts about marketing your book

  Tell people about your book. This may seem like an obvious way to begin – but a surprising number of authors are reluctant to talk about their books. Get over yourself and embrace your inner marketer! Of course, you don’t want to talk about your book to the exclusion of all else – or behave like THIS boorish guy. But be forthright. When people ask what you do, or what you’ve been up to lately, proudly tell them, “I just published a book about …”
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  Have a plan. Marketing doesn’t happen in a vacuum and it doesn’t happen by accident. It takes planning and strategy and time and a certain amount of  money (but it doesn’t have to be a lot). The last thing you want to do is write your book and then try to find readers. Create your marketing plan before or as you’re writing, and you’ll be a lot further ahead when the book rolls off the presses (or appears on your cyberstore).
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  Answer queries promptly. Here’s the deal: we’re all busy. I’ve never seen numbers on this, but I’m willing to bet most businesspeople waste at least 50 percent of their leads because they never follow up. Don’t let that be you! Create a system for answering phone calls, responding to emails, and connecting with new people you meet so that you don’t let precious opportunities slip through your fingers.
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  NOW is the right time to begin marketing. Your book marketing campaign should begin the second the idea for your book occurs to you – before you type your first word. If you want to sell books, it’s essential that you begin thinking like a marketer. Who is your audience? How/where do they buy books? How/where will you connect with them? Know these answers and start circulating in those places before your book is written so that you can have an audience waiting for it when it is done.
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  Know your audience. Hmmm…I’m sensing a theme here. You can’t sell books if you don’t know your intended audience. Be as specific as you can. Parents of college students is a good start, but parents of college freshmen is probably a different audience from parents of college seniors preparing for graduation. How specific an you be in determining your audience – and then meeting and connecting with them?
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  Social media is a tool – not a strategy. There’s immense hype about social media these days, and with good reason. A marketing campaign that doesn’t incorporate social media is incomplete. But social media is a tool – like email or text messaging. Email, on its own, is not a strategy. An autoresponder drip campaign is a strategy that utilizes the email tool. When you’re devising your marketing plan, figure out how you will use the tool of social media to accomplish your goals.
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  Great books deserve great marketing. You probably saw the old Mac vs. PC ads a few years back. Did you know that when the two computer platforms were first built, Apple was the FAR superior platform to IBM? But all the marketing and attention fell on the PC, so for a time, it became the ubiquitous computer of choice around the world. Thanks to Steve Jobs’ stellar vision, Apple came roaring back in the 2000s. Take a lesson there. The best books aren’t necessarily the ones that sell (ahem, take Fifty Shades of Gray, for example). The best-marketed books are the ones that sell. If you’ve got a great book, make sure you create a great marketing plan for it!
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  Invest in professional editing. The meat and potatoes of ANY book is its contents. If it’s sloppily written, rife with spelling errors, incorrect tenses, and awkward constructions, all the marketing in the world isn’t likely to help it. So invest what you can in professional editing to be sure you’ve made the best book you can.
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  Vary your marketing techniques. Relying on a single marketing method is like exercising just one part of your body. You may see results, but they will be limited and eventually you will hit a plateau. Integrate both on- and offline marketing strategies into your overall marketing plan, and use a variety of different approaches for the best results.
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  Influence is an ancillary benefit. What was your reason for writing your book? To share a message? To build your business? To attain some validation for your point of view? Whatever your main motivation, an ancillary benefit to becoming a published author is that you have increased credibility as an expert. The result of this is, generally, increased influence in your field. There are ton of financial “gurus” out there who are hawking a lot of hype and perhaps questionable advice, yet they have immense credibility because they’ve authored a line of books. I’m not suggesting you should offer questionable material – just that having a book can unlock that door to recognition as an influencer.
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  Next year is right around the corner – plan accordingly! Do you know what you’ll be writing, publishing, marketing in 2013? Do you have a written plan – with goal dates? If you haven’t yet written your marketing (and other) goals f or next year, I suggest that as soon as you finish reading this post, you make some time to do so. Only 5 percent of the population has goals toward which they are striving, and only 3 percent of those write them down. If success is truly your aim, you will write your goals now – even if you’ve never done so before.
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  Gratitude will open up the world to you. In my humble opinion, gratitude is the most powerful of all the emotions – even greater than love. We’re pretty much unable to move forward or express other positive emotions without first coming from a place of thankfulness. When you express gratitude, be grateful for what you have, and also for the positive outcomes you seek. This will amplify your energy toward them and increase your likelihood of manifesting them. It’s Thanksgiving week – the perfect time to empower the magic of gratitude in your life.

Wishing those of you in the U.S. a happy, healthy Thanksgiving week!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Visit our website to view/download our Timeline of a Book, where you’ll note that marketing your book should start as soon as you begin writing it. If you’d like help setting up YOUR book marketing strategy, call us today for your complimentary 30-minute consultation! 602.518.5376

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