Feeds:
Posts
Comments

Posts Tagged ‘Savvy Book Marketer’

SUNDAY INSPIRATIONS: … my initial concern is to get a hearing

Sunday Inspirations. Send us your favorite quote, image, poem, idea … anything that has been helpful or inspirational to your writing process. If we love it, we may use it as is, or take the inspiration and modify it in some way. Give us a link to your website or blog and we’ll be sure to give you credit! Email inspiration@writemarketdesign.com or post your suggestion in the comment section below!

Here’s today’s inspiration: When I sit down to write a book, I do not say to myself, “I amgoing to produce a work of art.” I write it because there is some lie that I want to expose, some fact to which I want to draw attention, and my initial concern is to get a hearing.

george-orwell

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Want to experience the West Coast, sell & sign books, and make some great new friendships? Join us for Great 2017 West Coast Book Tour – July 22-August 12. We’ll visit San Diego, LA, San Francisco, Portland, Seattle, and Vancouver. Space is limited to 6 authors. Reserve your spot today! Details here.

Advertisements

Read Full Post »

Setback: A Reason to Quit or a Time for Reevaluation?

Setbacks happen. To all of us. Sometimes when we least expect them. I recently had a big one. On January 2nd, I came down with a cough that eventually worsened and evolved into pneumonia – which sidelined me, well, pretty much until this weekend. A whole month – lost.

january-calendar

Or was it?

Productivity wise, yeah, it was a lost month. I had to tell my clients, “I’ll get back to you as soon as I can.” Most were very understanding, offering to pray for my quick recovery. I didn’t work on my novel. I had to cancel the first Meetup of the year for Phoenix Publishing and Book Promotion. My husband and I had to cancel a getaway to Flagstaff. I was down.

Benefits to Being Sidelined

But the sidelining forced me to do some things I, apparently, haven’t been very good at.setback One – resting. A lot. Like all day long for two straight weeks. Two – pacing myself. Once I regained a little strength, I had to figure out where and how to use it, because it was so limited. Three – listening to my body. Besides the obvious breathing issues, the illness also affected my digestion, sleeping, skin, and cognitive function. Who knew that thinking used up so much more energy than exercise? Four – drinking water. I’ve heard for years that we’re supposed to drink ½ our body weight in ounces per day – and I’ve never come close to that. Being sick, though, made me desperate for water. And I learned that I very much prefer ice water. So now that I’m in the water-drinking habit, it’s probably something that will stay with me.

It also gave me time to dedicate to something I’ve wanted to do for a long time – express myself more, in terms of social commentary. When Arthur M. Schlesinger, Jr. died 10 years ago, one of the terms that was used to describe him was social commentator. I loved that – and wondered what I needed to do to become a social commentator. I added it to my personal description on my website, but I never pursued it much. I guess I do a little of that with this blog, but I really work on staying focused on book marketing, so the opportunity for broader expression is limited, by design. I could start another blog – but those of you who’ve been following me for a while know I can be pretty hit-or-miss with this one, so another blog seems a silly endeavor unless/until I get much more disciplined. Maybe someday…

In the interim, I had my trusty phone with me whether I was in bed or watching another stand-up comedian’s Netflix special, so I delved into Facebook in a way I never have. I’m honestly not advocating for Facebook – it’s just the platform that was accessible to me at the time. (I’m also exploring a new one called Minds.com that looks to be a very promising challenger to THE social network.) And I started paying attention to all of the posts I was seeing – many of them, understandably, political. I don’t know whether it was simply having the time, or whether I was finally deciding to answer that calling to be more visible about my perspectives, but I wrote and posted a lot of stuff, some of it very personal, that I’d never before shared publicly. Things like: my complicated position on abortion; my mom’s lifelong mental health issues that finally turned out to be vascular dementia; my feelings about the “Make Facebook Fun Again” meme; my thoughts on Obama’s legacy; many issues on both sides of the political aisle. I never pay much attention to my friends count, like some do – but as far as I can tell, it didn’t really waiver in the face of all these new revelations. Did I impact anyone? I think so – just based on the comments on some of the posts. Have I been invited to blog anywhere or do a TEDx talk? No – not yet. But it was a good exercise, one I hope to find time to periodically continue as I emerge from my illness and get back to work.

Last May I started working with a personal trainer, Miles Beccia of Mind Muscle Memory. Miles’ training style was foreign to me, at first – very different from the prior experience I’d had working with a trainer. But he’s actually a genius – and his method, reflected in his business name, works. His method is to start slowly, with the goal of training your body and mind to work together to form new patterns that help you eat well and get the most out of your exercise regimen. “Because,” he said, some months ago, “if you ever experience a setback, you want to be able to get back on your program as soon as you can afterward.” (OK – that’s paraphrased.) But it really worked! Not for one moment while I was sidelined due to this illness did I ever consider abandoning my new exercise and healthy eating habits. Yes – I sure had to put them on hold for a while, as consuming multiple boxes of saltines is not really recommended for a healthy person who wants to reach a weight loss goal. But I’ve recently resumed my workouts, though slowly and in a fairly abridged format. More importantly, I am motivated to work my way back to the full strength and stamina I had when I left off at the end of December.

What It All Means to You

So what does any of this have to do with book marketing, anyway? A lot, if you think about it. No matter who you are or where you are in the publishing process, chances are good that you’ve hit a setback or two. This lead or that tool did not pay off the way you thought it would. You were less than successful at three book fairs or festivals in a row, which caused you to think, “I’ll never do this again!” You burned through your annual budget in the first two months of your book marketing campaign. Whatever it is – you’re not where you wanted to be or thought you would/should be by now.

What Are You Going to Do About It?

  • Are you going to become a victim, give up, and go back to whatever you were doing before you decided to write your book?
  • Are you going to take some time to reevaluate your plan – or write out a plan, if you’ve never taken the time to do that before – so you can make any necessary adjustments and give it another shot?
  • Are you going to learn from the experience, and apply what you’ve learned going forward?
  • Are you going to get back on the treadmill – or decide that you never really wanted to lose the weight in the first place?

Setbacks happen. Here’s hoping you make the most of the next one that finds you.

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Want to experience the West Coast, sell & sign books, and make some great new friendships? Join us for Great 2017 West Coast Book Tour – July 22-August 12. We’ll visit San Diego, LA, San Francisco, Portland, Seattle, and Vancouver. Space is limited to 6 authors. Reserve your spot today! Details here.

Read Full Post »

SUNDAY INSPIRATIONS: No real ending…

Sunday Inspirations. Send us your favorite quote, image, poem, idea … anything that has been helpful or inspirational to your writing process. If we love it, we may use it as is, or take the inspiration and modify it in some way. Give us a link to your website or blog and we’ll be sure to give you credit! Email inspiration@writemarketdesign.com or post your suggestion in the comment section below!

Here’s today’s inspiration: “There is no real ending. It’s just the place where you stop the story.”

unfinished

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Want to experience the West Coast, sell & sign books, and make some great new friendships? Join us for Great 2017 West Coast Book Tour – July 22-August 12. We’ll visit San Diego, LA, San Francisco, Portland, Seattle, and Vancouver. Space is limited to 6 authors. Reserve your spot today! Details here.

Read Full Post »

Ready to Sell More Books in 2017? Here Are 9 Tips

Here are 9 tips for moving your book marketing forward in 2017 .

Unless you’re writing as a hobby, your book is a business and you have a goal to sell as many copies as you can. The start of the year is your chance to review and revise your current book marketing plan – or create and implement one if you’re just starting out.

You’ll need a few things to put your plan into action:

1. Sales goals, broken down by week, month, and/or year
2. Concrete understanding of who your ideal reader is (demographics)
3. Knowledge about your ideal reader’s habits and preferences (psychcographics)
4. An understanding of relationship and content marketing
5. A plan to grow your email list
6. Strategies you plan to implement to reach your ideal reader
7. An actual calendar (paper or digital) on which to record the steps of your marketing plan
8. Assigned dates for quarterly reviews of your plan
9. Rewards for accomplishing your goals

1. Sales goals, broken down by week, month, and/or year
It’s impossible to reach your goals if you don’t know what they are. So how many books do you want to sell? What’s realistic, given the time, skills, and money you can invest in your marketing efforts? How many books do you need to sell to recoup your costs? How many books do you need to sell to reach/maintain bestseller status?

2. Concrete understanding of who your ideal reader is (demographics)
No matter how good your marketing plan is, it’s likely to fail unless and until you know who your ideal reader is. Who this reader is may surprise you. One author I know writes hard-boiled detective novels, so he envisioned men, particularly law enforcement types, as his ideal readers. As he was halfway into his second novel, he did a review of who had bought his first book and was surprised to find it was mostly soccer moms.

3. Knowledge about your ideal reader’s habits and preferences (psychcographics)
Once you know who your reader is, it becomes easier to discern what they like, what they read, where and how they buy books. This will help you determine whether your best bet is to connect with them via LinkedIn or Instagram – or whether you’re more likely to find them at a tradeshow or through your membership in a civic organization.

4. An understanding of relationship and content marketing
Think of your own preferences, when it comes to buying things. Long gone are the days when people will tolerate being sold to. More often, they buy because the product (yes, your book is a product) meets a need or sates a desire – and they choose books because the author comes pre-recommended from a trusted source. Don’t discount reviews – but an anonymous review on Amazon carries a lot less weight than their best friend telling them, “You have to read this book – it’s amazing!” That kind of sharing results (a) from a really good book, and (b) because an author takes the time to cultivate relationships and provide engaging content via their blog, website, YouTube, and other social media platforms.

5. A plan to grow your email list
Although your blog readers and social media connections are important, nothing is more valuable to you, when it comes to marketing your books, than your email list. If your blog goes down for any reason or your social media account is hacked, bye-bye to all those connections. But you own your list – no one else does. If you don’t have one yet, it’s time to start building it! This means finding ways and reasons to get people to give you their email addresses. Contests and giveaways are a big one, as is an ethical bribe you offer on your website or social media pages (a free report, quiz, ebook, or other interesting/useful item). Make sure your giveaway item is digital – so that it’s easy for you to collect the visitor’s email address upon delivering it.

6. Strategies you plan to implement to reach your ideal reader
Now that you know who your reader is, what steps will you take to connect with them? A focused Pinterest campaign? A contest? Biweekly news releases? A blog? A Tip-of-the-Week newsletter? Choose no more than six you will focus on for all of 2017.

7. An actual calendar (paper or digital) on which to record the steps of your marketing plan
Now, it’s time to actually break down the six (or fewer) strategies you’ve settled on into realistic, manageable, measureable steps – and add them to your calendar. Whether you dedicate a certain amount of time every day (the best plan) or a couple hours one day a week, nothing’s going to move unless and until you TAKE ACTION on your plan. This means calendaring the steps, and then keeping your appointments with yourself to implement the plan.

8. Assigned dates for quarterly reviews of your plan
As you move through the steps on your plan, you’ll likely find that some things work better than you’d anticipated, while others are less effective. An important aspect of achieving your goals is setting a date once a quarter to review your plan. What worked? What didn’t work? What might you do more of? What can you abandon and replace with something else?

9. Rewards for accomplishing your goals
Whether you sell one book or a hundred books, it’s more than you sold before – so have a plan to celebrate your success. First, you’ve got to know what it means to have succeeded (see #1). And then, you really want to have a pre-determined reward for accomplishing that goal. Think of it as something to work toward. Try to make the reward commensurate with the goal. For instance, come up with small rewards like a bubble bath or dinner at your favorite restaurant for meeting your weekly goals. Then, think of bigger rewards for accomplishing your quarterly or annual goals.

Will 2017 be the year YOU design and implement an actionable book marketing plan?
____________
Want to take your book marketing to the next level next year? Get your complimentary physical copy of my 2017 Book Marketing Calendar (all you pay is 1 penny, plus $3.95 S&H). Order here: http://bit.ly/BookMktCalendar­.

It has one idea a week for all 52 weeks of the year to move your book marketing forward, along with a theme for each month and specific writing-related day celebrations. You can take action on the weekly marketing tips, while also expanding your engagement by promoting the celebratory days on your blog and/or favorite social media platforms.

EXAMPLES:
JANUARY IS BOOK BLITZ MONTH.

JANUARY BOOK MARKETING IDEAS
– Make a list of non-bookstore venues you can approach
– Put your ebook on CDs/DVDs
– Make a list of ancillary products you can create

JANUARY DAY CELEBRATIONS
January 10 – National Poetry at Work Day
January 15 – Wikipedia Day
January 16 – Book Publishers Day

Get your complimentary physical copy (all you pay is 1 penny, plus $3.95 S&H). Order here: http://bit.ly/BookMktCalendar­.

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

Read Full Post »

Come celebrate Phoenix-area indie authors this Saturday, October 8th!

Authors are a strange lot. Many write for love of the craft. Some write to share important messages or to establish themselves as experts in their fields. Most are seeking readers. Some embrace the idea of abracadabra-instant-best-sellermarketing. Many are stunned when they hear the 80/20 principle as it applies to publishing: the recommended ratio of marketing time/effort to writing time/effort. A huge number seem to wish they could wave a magic marketing wand and be done with it. Hocus pocus. Abracadabra. And voila … a bestseller appears.

Unfortunately – or fortunately – it doesn’t work like that. The successful authors are the ones who are willing to be creative and determined to get the word out about their books.

That is the goal of the Phoenix Publishing & Book Promotion Meetup. We are on the cusp of reaching 1,000 members in our little club. That means that one in every 3.552 residents of the Valley of the Sun is a member of our group who either (a) has written at least one book, (b) is in the process of writing a book, or (c) is thinking about writing a book and has an interest in learning more about marketing their titles.

To them, I say KUDOS! Hats off! Well done! And happy Indie Author Day! Now not every member of our group is a self-published author, but the vast majority are indie authors. Google the definition of indie author and you’ll likely find dozens of variations. In my opinion, an indie author is an author who is the creative director of their books, from concept to publication to marketing and beyond. While they may or may not partner with a variety of service providers along the way, they drive their own publishing process and agenda. Many small publishers are indie presses, as are those authors who only ever self-publish a single book.

Saturday, October 8, 2016, marks the inaugural Indie Author Day. On that day, libraries across North America will host their own local author events with the support of the Indie Author Day team. We won’t know for a while whether IAD will become an annual event, but that would be a happy outcome! Surprisingly few Phoenix-area libraries are participating – but it’s the first year, so let’s hope it grows with time.

Maricopa County Library District — El Mirage Branch  /  El Mirage, AZ

Maricopa County Library District — Northwest Regional Branch  /  Surprise, AZ

Maricopa County Library District — Queen Creek Branch  /  Queen Creek, AZ

Maricopa County Library District — Sun City Branch  /  Sun City, AZ

There IS something else you can do to celebrate indie authors in the Phoenix area – and that is join us forBooks Take You Higher Gala the inaugural Books Take You Higher Gala! This party features local authors – many of whom are members of the Phoenix Publishing & Book Promotion Meetup – and gives Valley book lovers the chance to mix and mingle with some of the best. Authors in attendance range from award-winning children’s authors to adult fiction authors, memoir writers, business writers, and everyone in between.

Some of the things you can look forward to:

  • A spelling bee for the smarty pants in the house (PRIZE: $25 gift card)
  • A literary trivia contest for the true bibliophiles (PRIZE: $25 gift card)
  • An optional costume contest (come as your favorite literary character – it is October, after all – and you could win a $50 gift card!)
  • Live music from comedy quartet, Lilac Crazy, and solo guitarist Mickey Clement
  • Food from Pita Jungle
  • Much more…

Advance tickets are just $5 for members of the Phoenix Publishing & Book Promotion Meetup; $10 for the general public; and $15 for 2 general public tickets. Join us and help us support Read Better Be Better, a local nonprofit whose goal is to interrupt the cycle of childhood illiteracy that so often gives way to adult illiteracy in our country.

Questions? Email phxazlaura@gmail.com. Please come and bring a friend! And if you can’t make it, please press one of the share buttons to tell your bibliophile friends about the event!

Many thanks to our printing sponsor, Author2Market.com – and Write | Market | Design for hosting the event!

Books Take You Higher Gala partners banner

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

What are 3 biggest new author mistakes?

Learn the steps that will set you apart from 95% of all new authors.

(Hint: It’s NOT too late, even if you’ve already placed your first printing order for books!)

CLICK HERE TO GRAB YOUR FREE REPORT NOW!

 

Read Full Post »

SUNDAY INSPIRATIONS: Let children read whatever they want…

Sunday Inspirations. Send us your favorite quote, image, poem, idea … anything that has been helpful or inspirational to your writing process. If we love it, we may use it as is, or take the inspiration and modify it in some way. Give us a link to your website or blog and we’ll be sure to give you credit! Email inspiration@writemarketdesign.com or post your suggestion in the comment section below!

Here’s today’s inspiration: ““Let children read whatever they want and then talk about it with them. If parents and kids can talk together, we won’t have as much censorship because we won’t have as much fear.”

“Let children read whatever they want and then talk about it with them. If parents and kids can talk together, we won't have as much censorship because we won't have as much fear.” ― Judy Blume

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

What are 3 biggest new author mistakes?

Learn the steps that will set you apart from 95% of all new authors.

(Hint: It’s NOT too late, even if you’ve already placed your first printing order for books!)

CLICK HERE TO GRAB YOUR FREE REPORT NOW!

 

Read Full Post »

SUNDAY INSPIRATIONS: Cram your head with characters and stories…

Sunday Inspirations. Send us your favorite quote, image, poem, idea … anything that has been helpful or inspirational to your writing process. If we love it, we may use it as is, or take the inspiration and modify it in some way. Give us a link to your website or blog and we’ll be sure to give you credit! Email inspiration@writemarketdesign.com or post your suggestion in the comment section below!

Here’s today’s inspiration: “Cram your head with charactersand stories. Abuse your library privileges. Never stop looking at the world, and never stop reading to find out what sense other people have made of it. If people give you a hard time and tell you to get your nose out of a book, tell them you’re working. Tell them it’sresearch. Tell them to pipe down and leave you alone.”

jennifer-weiner

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

What are 3 biggest new author mistakes?

Learn the steps that will set you apart from 95% of all new authors.

(Hint: It’s NOT too late, even if you’ve already placed your first printing order for books!)

CLICK HERE TO GRAB YOUR FREE REPORT NOW!

 

Read Full Post »

« Newer Posts - Older Posts »

%d bloggers like this: