Feeds:
Posts
Comments

Posts Tagged ‘Sark’

Shoot for the stars when seeking celebebrity endorsements for your book!

For the next 11 days, we’ll be taking a little detour from the traditional marketing posts you’ve come to know and love on the Marcie Brock blog as I lead by example and follow my own writing prompts for the Author Blog Challenge.

______________________

Day 18 writing prompt:

Who did/could you ask to write a blurb for your book? Why that person/people? How did/will you go about reaching them?

Endorsements, also called testimonials or blurbs, are statements made by people attesting to the quality of writing and the value of the content in your book. If you can get celebrities or industry experts to endorse your book, it can have a significant positive effect on prospective buyers. In marketing terms, this is called the ‘Halo Effect,’ meaning you benefit from another person’s or organization’s notoriety.

Thus writes Brian Jud, author of How to Make REAL Money Selling Books (without Worrying about Returns).

And Jud is correct. If you think about how many times you’ve seen famous folks pitching every kind of product from cosmetics to financial services on the TV machine, you probably know the value their endorsements mean to big companies like CoverGirl and Capital One. So think about what a celeb endorsement could mean to your book!

The advice I universally give my clients is to AIM HIGH. Reach for the stars, in terms of who you approach to ask to write the intro or compose a blurb for the back of your book. The worst their going to do is say no, and you’re no worse off than you were before you asked.

While it may seem almost impossible to obtain a blurb from a celebrity, that doesn’t have to be the case. The best way reach out to someone famous for their endorsement is through networking. Talk to everyone you know and see who has a direct connection or knows someone who could make an introduction for you. Of course, you want to make sure your book is a good fit for that person. It probably wouldn’t make a whole ton of sense to approach Arnold Palmer for an endorsement of a SciFi book or Rachel Maddow for a blurb for your romance novel.

Another option for contacting the celebrity of your dreams is through the mail. The goal is to make it as easy as possible for them to reply to your request. In your initial query, include a cover letter asking them to endorse your book. Include with it the pertinent info regarding why you’re tapping them for this particular book: the table of contents, a galley copy or sample chapters for their review. Also provide a self-addressed, stamped envelope (SASE) to make it easy for them to get back to you.

Tell your celebrity up front that you appreciate them taking time from their very busy schedules, and provide sample testimonials from which they may choose if they do not have time to write one of their own.

Think about how busy you are. Even if a celebrity loves your book and wants to endorse it, it can take some time to receive a response from them. If you do not hear back from someone in two or three weeks, send a follow-up letter or email. They may have a gatekeeper screening their mail or email, so just keep at it. And wherever possible, make direct contact!

I have, to date, made one significant overture for a celebrity endorsement of 1,001 Real-Life Questions for Women. My friend, Connie, attended an event where Sark was speaking and had a chance to present her with a copy of my book. She said she liked it, but was too busy writing her current book to do any endorsements at the time. That was a couple years ago, though, so I guess it’s time to take my own medicine and try again – as well as developing a longer list and getting busy!

Below, you will find a list of organizations that may be helpful in contact the celebrity you want to endorse your book:

The Screen Actors Guild represents nearly 120,000 film, television, commercial, and music video actors.

• 757 Wilshire Blvd., Los Angeles, CA 90036 | 323-954-1600

• 360 Madison Avenue, Fl. 12, New York, NY 10017 | 212-944-1030

Contact Any Celebrity claims to have a database of more than 15,000 reliable celebrity addresses. There’s a fee to join, but once you register you will receive full access to the members’ area, which allows you to search the database of celebrity addresses.

• 8721 Santa Monica Blvd. #431; West Hollywood, CA 90069 | 310-691-5466

Reel Classics, the classic movie website, provides a free list of addresses for certain celebrities that have approved the use of their contact information.

Additionally, I CANNOT and DO NOT vouch for this, but I came across an info product titled Secrets to Getting Celebrity Endorsements that claims to teach you all the ins and outs of obtaining celebrity endorsements.

Happy celebrity hunting!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

In honor of our 1-year anniversary (May 2, 2012), we’re hosting the Author Blog Challenge! It starts June 2 and is open to published authors, authors-in-progress, and would-be authors. Come check us out!

Read Full Post »

Do you need to break your book marketing goal into bite-size “micromovements”?

While I wouldn’t say I’m a yard sale junkie, if time permits, I’ve got a few bucks in my wallet, and the sale looks promising, I’ll sometimes stop. A couple weeks ago, my sister and I pulled up to a sale in my neighborhood. The GIANT box of books and videos first caught my eye. Alas, nothing there that needed to come home with me. I wasn’t in the mood to shop for Christmas ornaments on a warm March day, and it was beginning to look like a bust.

Then I saw them, a bag of glittery plastic orbs. Ten rubber bouncy balls smiling up at me from the corner of a box of toys. “75¢” declared the bright orange price sticker. Seemed a little high, but I was willing to pay it. I’d always loved playing jacks, in particular the feel of the rubber and watching the ball bounce crazily. As I was reaching in my wallet to grab the money, I noticed two white legal pads, still in the wrapper, but without an orange price sticker.

Bouncy balls in hand, I took the notepads to the girl running the sale to inquire about the price. She looked over to another woman, who apparently had final say over such matters. “Twenty-five cents?”

The original girl shrugged yes, turned to me, and said, “It’ll be a dollar for both.”

Really? Now I love my jack balls, but to be honest, they’re likely to sit on a shelf at my house until I have a yard sale. The notepads, on the other hand, will be used in no time at all. How interesting to notice the difference in the way we value things. This idea of how we value things got me to thinking about something similar: priorities.

It’s been said that if you want to know someone’s priorities, all you have to do is look at their results. Does that sentence unsettle you or motivate you? Either way, it’s true, isn’t it? We can tell people our priorities and write things down on our to-do lists, but at the end of each day, what did we really get done?

If you’ve added “Make 5 new social media connections” to your calendar for today, CONGRATULATIONS! At least it’s become important enough for you to attempt to block out time for it. If, however, you added “Make 5 new social media connections” (or any other book marketing task) to your calendar, but at the end of the day you’re moving it to tomorrow’s schedule, or the day after that, maybe it’s time to reexamine how significant a priority it is for you.

Please understand, I’m not here to shame you, berate you, or in any other way make you feel bad. What I’d like to do, though, is encourage you to examine why you might be stuck or shuffling other things to take priority over marketing your book. We talked about this a long time ago when we discussed the difference between finding time and making time.

Your book’s not going to market itself. Elves aren’t going to visit your computer in the night to blog for you or gather up new friends or followers. And people can’t buy your book unless they know about it, but they won’t know about it unless and until you do something to get the word out.

Maybe you have a grand vision, but you need to start smaller. Inspirational writer Sark, “a recovering procrastinator and perfectionist with a short attention span,” has a concept that might work for you. In her book, Make Your Creative Dreams Real: A Plan for Procrastinators, Perfectionists, Busy People, and People Who Would Really Rather Sleep All Day, Sark introduces the idea of “micromovements,” a method of dividing a much larger project into tiny tasks that take no more than 5 minutes to accomplish. This way, you break down your process into small, immensely manageable steps. And at the end of the day, you KNOW you’ve actually take action toward that ultimate goal of (writing or) marketing your awesome book.

Sark describes her own success:

All of my 11 published books, posters, cards and company exist due to many thousands and thousands of micromovements all strung together. I think of the micromovements as tiny colored beads that have helped me be someone who lives in her dreams instead of talking about them.

You may want to download SARK’s worksheet to guide you through your own micromovement process. If you use the steps with some success, make sure you come back and tell us about it!

Happy accomplishing!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Visit the Write | Market | Design Facebook page to meet other authors and aspiring authors who have a sincere interest in writing, publishing, and selling the best books they can. And if you need a self-publishing consultant in your corner for anything from advice on structure to developing a marketing strategy, drop us a note at MarcieBrock@WriteMarketDesign.com or give us a call at 602.518.5376!

Read Full Post »

%d bloggers like this: