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Book Marketing Advent Calendar – Day 1 – Partner with other authors to create a package deal

Advent Calendar1

I have long been a proponent of the Power of the Group. It’s why I took over hosting the Phoenix Publishing & Book Promotion Meetup, where I blog monthly on this very topic. The Power of the Group lies in the sharing of the work, the effort, the expenses – and book marketing is an excellent place to put this to work.

Our Day 1 tip for the 2015 Book Marketing Advent Calendar comes straight out of this theory:

Partner your way to success.

Reach out to several other authors – in your genre or an allied one (e.g., a YA author partnering with several children’s authors) – and offer multiple books as a bundle for a discount price.

STEPS

  • In order for this to work, it’s important to research your partners ahead of time. They don’t have to be authors BookTree1you already know in person, but they do need to be people you can trust to hold up their end of the bargain.
  • Decide how many books you will offer.
  • Decide what the discount bundled price will be.
  • Come up with a catch name for the promotion. A logo would be great, too.
  • Determine how long you will run this promotion.
  • Write out some turn-key tweets and Facebook posts you can all use to promote this special.
  • Promote this special on Goodreads and through each author’s blog.
  • Each author should take a picture of all the books together (if they are print books) and post it to Instagram and/or Pinterest. Make a collage of the covers if they are ebooks.
  • Each author should make a short video promoting the special to post to YouTube and/or your various social networks.
  • Don’t forget your email list! Send a note to your list, advising them about the special. Be sure to ask them to share the news with their contacts.

Get a group together and leverage the power each of you can bring to the party. Wishing you success and prosperity this holiday season!

Laura

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Use a naming workshop to find the title of your next book

Are you having trouble coming up with the perfect title for your next book? Maybe it’s time to leverage the Power of the Group!

group smart

I just began a blog series for a group blog written by authors from the Phoenix Publishing & Book Promotion Meetup. The goal of the blog is to give exposure to members of our group by encouraging regular blogs at monthly intervals. No one has to write more than one post per month, yet we all share in the marketing and resulting attention to the blog and our books. I decided that rather than write on random topics for my monthly contributions, I would work around a singular topic: The Power of the Group.

Our Meetup is proof that the group works, and I invite you to read that blog and the posts to come on this topic.

I came across an excellent post this morning from MarketingProfs, one of the best online marketing resources I know of. The post is titled “10 Steps to a Successful Naming Workshop,” and my immediate first thought was how useful this might be when it came to helping authors find great book titles.

I highly encourage you to read the whole post, but here are the 10 steps, without any explanation:

1. Get Everyone Together in a Room

2. Start With a Brain  Dump

3. The Free-Association Exercise

4. The Scrabble Exercise

5. The Blockbuster Exercise

6. The Thesaurus Exercise

7. The Role-Play Exercise

8. Taste It, Touch It, Smell It

9. Quick Pick-Me-Up

10. Put a Shortlist Together

Why would it be advantageous to get a group together to help you name your book? Here are several reasons I can think of, off the top of my head:
  • It will take the pressure off you.
  • The group dynamic brings out more ideas than you could come up with on your own.
  • It’s the opportunity to bring together diverse thinkers – not just your typical readers or people from your industry.
  • It’s a great way to help build buzz. Who wouldn’t want to spread the word about a book they had a hand in titling?
  • You can offer participation as a perk for your crowdfunding campaign.
There is vast power inside a well-formed group. As Seth Godin puts it:
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
― Seth Godin, Tribes: We Need You to Lead Us

Please let us know in the comments section if you’ve seen the group dynamic work to help you achieve success with your book!

Here’s to a the power of the group!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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