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Internet Radio: Are interview opportunities just waiting for YOU?

(Click twice SLOWLY – not a double-click – to enlarge the image.)

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While a media kit is an important tool for promoting your book and securing media appearances, don’t overlook the smaller opportunities that surround you. One great, inexpensive way to promote your book is by finding Internet radio shows that are thirsty for quality guests.

These generally aren’t elaborate, expensive productions it may be a guy in his home office with a makeshift studio, hosting guests via Skype or telephone. Nevertheless, some of these shows get great traction. And, more importantly, many of them are tailored to incredibly SPECIFIC audiences … perhaps the very same audience as the one you’re seeking for your book. As they are often one-“man”-shops, these small radio hosts may not have the time or interest to slog through a full media kit. In this instance, a well-worded e-mail may be a better idea.

Make sure the subject line is clear and direct, and that your succinct message contains your pitch. Your goal is for them to call you back and book you for their show at the next available opening.

Obvious caveat: If someone ASKS your for your media kit, send the  media kit. Always have your media kit updated and ready to send at a moment’s notice!

You may want to look into the following Internet radio providers with large catalogues of shows:

http://blogtalkradio.com

http://voiceamerica.com

http://wsradio.com

http://alltalkradio.net

Happy pitching!

MARCIE

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Please contact us if you’d like help putting together your media kit, media releases, or book proposal. Free 30-minute consultation when you mention this post ($99 value).

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Thursday, Sept. 22 Rehearse your BOOK PITCH until it rolls off your tongue fluidly

Monday, Sept. 19 Want to be attractive to the media? Include a MEDIA ROOM on your website!

Thursday, September 15 – 10 creative alternate uses for media releases

Monday, September 12 – Get your MEDIA RELEASE to the right person in a timely fashion for a better chance of response

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Want to be attractive to the media? Include a MEDIA ROOM on your website!

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Now that we’ve discussed how to write a news release and what goes into a media kit, it’s time to build a room to house them. A media room is not an actual room, but the virtual space (usually on your website) where you aggregate all of the things that would be interesting and useful to any sort of journalist, blogger, or author who might be using your website to learn more about you. After your home page, this is the spot where you want your website to shine!

What kinds of things belong in your media room? High resolution photos, your bio, your book cover blurbs, reviews, links to any interviews you have done, and the like. Now don’t worry if you don’t really have all of those things collected. You’ve got to start somewhere, so begin with what you do have, and add the other items as the PR campaign for your book grows.

What are the benefits of a media room?

Rather than having to navigate all over your site, all of your media materials are collected into one space, making them easy for a reporter to find, and saving them precious time either looking or calling you.

A media room can also bolster your SEO, giving you a place to constantly update your site with relevant new content.

You can either host and manage this on your own site, or pay a third-party company like PR Newswire to do it for you. While a third-party site might be slightly more professional looking, you’ll have more immediate access and control if you (or your webmaster) do it yourself.

What should go into a good media room?

High Resolution Photos

  • A good head shot, first and foremost.
  • Preferably one of you by yourself (not holding Fido, a fishing reel, or at your laptop, unless your book is about dog training, fishing, or Internet marketing)
  • You want to be smiling (or with a pleasant look).
  • It should be against a neutral background (no nature shots).
  • Make sure your eyes are open – not tiny slits, as so much of your personality shines through your eyes.
  • Even if you HATE all your pictures, you need to get this picture taken, both for the book itself and for your media room. You needn’t hire a professional photographer, just someone who can capture a friendly shot, chest up or head only.
  • Your book cover (front and back)
  • Any other relevant images.
  • Make sure all of these photos are good quality and high resolution (300 dpi) so that they will reproduce well in print.

Your Media Kit

Granted, your media kit will contain a lot of what is included in the media room, but it will be a shorter version that you update less frequently.

Media Releases

Include PDFs of any media releases you (or your PR team) have written about your book, your launch parties and book signings, events you’ve attended, etc.

Videos

Include links to any videos you have created about your book, like your book trailer. Third-party videos, such as interviews, probably go in a different location within the media room.

Articles and Interviews

This is a collection of any third-party coverage you have received, including articles, radio and TV interviews, podcasts, online chats, etc. The easiest thing is to use links to the sites where they are hosted – but make sure to check periodically to be certain the links remain live. There’s nothing worse than having a reporter be interested in learning more, only to find your links don’t work.

Reviews

Much like the articles, this is a collection of reviews you have received – but you want to set them apart specifically as REVIEWs. Whether they were in print publications, online publications, blogs, or other places, include links to each of them, placing the most current at the top of the list.

Awards and Endorsements

This media room is your chance to toot your own horn – LOUDLY! Include all awards, endorsements, and acknowledgements that in any way further your establishment as a credible author. For instance, should you mention your award as Home Room Assistant of the Year at your child’s school? Absolutely – if your book is about parental involvement in their children’s education!

Catalogue Page/Listing

If you have a traditional publisher, chances are good that your book was included in their print or online catalogue. Include a PDF of the printed page that contains info about your book, or a link to the online version.

Bio and Credentials

Include a brief bio of yourself that you would want to see reprinted in an article. It should be short, but thorough enough to give a radio interviewer sufficient information to introduce you properly.

Schedule of Coming Events

If you’ve got readings, book signings, and or workshops booked, include a list of those in your media room.

Personal Contact Info

Make it easy for visitors to get in touch with you! Include your name, e-mail address, social media handles, business mailing address, and business phone number.

For a look at an author with a good start on a media room, please visit AmaraCharles.com.

MARCIE

__________________

Please contact us if you’d like help putting together your media kit, media releases, or book proposal. Free 30-minute consultation when you mention this post ($99 value).

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Thursday, September 15 – 10 creative alternate uses for media releases

Monday, September 12 – Get your MEDIA RELEASE to the right person in a timely fashion for a better chance of response

Thursday, September 8 A dynamic MEDIA KIT can help you land those coveted interviews

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A dynamic MEDIA KIT can help you land those coveted interviews

Click twice (slowly – not a double click) on this image to enlarge.
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If one of your PR goals is to get on local, regional, or national TV or radio to promote your book, a media kit is an essential tool. Spend the money and/or take the time to create a high-quality, professional media kit.

Remember how many other authors, performers, and speakers are vying for the same airtime and program directors’ attention. A well-conceived media kit will contain the materials that convey the importance and relevance of your book WITHOUT being unduly long or burdensome for the reader.

Elements that good media kits contain:

  • Table of contents
  • Personalized pitch letter (Send this only if you are mailing the media kit to a specific person.)
  • Author bio
  • Author head shot
  • Image(s) of the front and back covers
  • Q&A (Write out suggested questions for the interviewer with anticipated response times.)
  • Reviews and praise for the book (Do not include questionable or negative reviews.)
  • Media coverage you’ve already received (Include dates and article/show titles – links to the same, if possible.)
  • Media release about the book launch
  • Short excerpt of your book (It may be a good idea to include a sample of your writing but keep it SHORT.)

Here is Page 1 of a sample media kit that is succinct, yet works to land media opportunities:


So what should you DO with your media kit?

  • You can put together your own list from media websites – but this will take some time, and you won’t always get the most accurate info from a website.
  • You can buy a media list – but check the validity of the source first and be prepared to pay, possibly a lot of money.
  • You should add it to the Media Room on your website (more about this in an upcoming post).
  • You should have it ready to send out to anyone who asks for it.

Make sure to check back Monday when we’ll talk about what goes into a well-crafted media/news release. Remember, you don’t need to hire a PR firm to make an impact you just need to create professional documents and then have the willingness and determination to send them out!

MARCIE

__________________

Please contact us if you’d like help putting together your media kit, media releases, or book proposal. Free 30-minute consultation when you mention this post ($99 value).

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Monday, September 5 Traditional Labor Day celebrations offer tips for Savvy Book Marketers

Thursday, September 1 A noteworthy statistic, a question, or both can be the hook that lures a reporter’s attention

Monday, August 29 What’s the HOOK that will lure that reporter, agent, or publisher to READ your book?

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