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Posts Tagged ‘Maxine Attong’

Considering a VIRTUAL LAUNCH? Join us Friday to see how it’s done!

Although it’s always fun to throw a big party to celebrate your book’s release, sometimes this isn’t the most practical thing to do. Maybe your budget doesn’t accommodate a grand shindig. Perhaps you simply don’t have time to plan a big party. It could  be that the bulk of your readers are not in your back yard, but on the other side of the world.

As book tours have moved online, it’s also becoming more common for authors to hold virtual book launches.

Such is the case with my client, Maxine Attong, who is launching her second book, Lead Your Team to Win: Achieve Optimal Performance by Providing a Safe Space for Employees, this coming Friday, October 3 at 9 a.m. PDT. Maxine lives and works in Trinidad but has clients in the eastern U.S. and throughout the UK. For her, a virtual launch makes perfect sense.

What’s Involved

Step 1: Choose a date.

Step 2: Decide the format. We decided to do it as a panel discussion, with Maxine interviewing several other leadership experts who have read and are able to comment intelligently about her book.

Step 3: Invite the panelists.

Step 4: Find a charismatic host. Connie Kadansky is an international sales trainer and a webinar pro, so she’s the perfect person to act as host for this event.

Step 5: Secure a webinar platform and create an account.

Step 6: Schedule the webinar.

Step 7: Start sending out the link to the webinar.

Step 8: Write some turnkey promotions for the webinar that your panelists, raving fans, and inner circle can send out to their own lists to invite more people.

Step 9: Create an agenda for the webinar and send it to the host and panelists.

Step 10: Schedule practice sessions for the panelists.

Step 11: Hold the webinar!

People Involved

  1. Author
  2. Host
  3. Panelists
  4. Webmaster (for adding info about webinar)
  5. Supporters who are willing to share the link
  6. Project manager/consultant, especially helpful if this is all new to you

Turnkey Marketing

Here are a few samples of the turnkey marketing pieces we wrote to make it easy for Maxine’s supporters to help her promote the webinar:

FOR FACEBOOK/LINKEDIN

“A Safe Space is the office version of Las Vegas: what happens in the room stays in the room. This is the place to be weak, Vegasvulnerable, indolent, petulant and indulgent, knowing that whatever is said and done happens in a faraway place that has no bearing on your office/career reality. You always leave with your dignity intact.” (Excerpt from “Lead Your Team to Win,” the excellent new book from @AttongMaxine.) Does your team have what it takes to employ a ‪#‎SafeSpace‬?

Mark your calendar for 9 a.m. PDT this Friday, October 3, and join this fantastic webinar to find out. Click the link to register: www.maxineattong.com/upcoming-events/the-webinar

____________

“The Safe Space is for dreaming. Members dream of the way that they want the organization to look and feel and then plot l-Dream-bigprojects to make it happen. It is the space for the impossible to be converted to possible. It is the team’s think tank. The space is for risk-taking. The leader prompts the team to be ridiculous in its thoughts and go for the big ideas. People come in thinking that failure is an option and leave with the confidence to try and permission to fail.” (Excerpt from “Lead Your Team to Win,” the excellent new book from @AttongMaxine.)

Is dreaming big an option in your office – specifically, within your team? Is it encouraged or discouraged? What might happen if ridiculous ideas were given room to germinate, without being shut down as impractical, impossible, or pipe dreams? In a Safe Space, big dreams are not only possible – they are encouraged. Does your team have what it takes to employ a ‪#‎SafeSpace‬?

Mark your calendar for 9 a.m. PDT this Friday, October 3, and join this fantastic webinar to find out. Click the link to register: www.maxineattong.com/upcoming-events/the-webinar

FOR TWITTER

A #SafeSpace is critical to a well-functioning team: it allows every team member to take risks, learn, grow, and perform at optimal levels.
Is your team working at its full potential? Join this 10/3 webinar to find out:
What is a #SafeSpace? The chance to be yourself, get support & enhance your work life. Join this webinar to learn how! .
Is your team healthy? Would a #SafeSpace improve relationships and morale? Join this 10/3 webinar to learn more:
What questions do you have about creating a #SafeSpace at work? Join this 10/3 webinar to get answers!
My friend @maxineattong has written a powerful book about creating a #SafeSpace at work. Learn more at this webinar:

Tweet: Join us for a great webinar on Friday at 9 a.m. PDT and learn more about the #SafeSpace concept. http://ctt.ec/Zp1Ev+

The SAFE SPACE concept teaches all members of a team the power of respect and allows every team member to take risks, learn, grow, and ultimately perform at optimal levels. I believe Maxine’s book truly has the power to make a difference in many people’s lives because the SAFE SPACE is a place specifically designed for dreaming on the job. Team members dream of the way they want their organization to look and feel, and then plot projects to make it so (kudos to Captain Picard). In the SAFE SPACE, the impossible is converted to the possible. The SAFE SPACE is the team’s think tank, a place for risk-taking. The leader prompts the team to be ridiculous in its thoughts and go for the big ideas. People come in thinking failure is an option, and leave with the confidence to try.

As a leader in the self-publishing arena, I believe in Maxine’s concept. Whether you have an interest in the #SafeSpace or just want to sit in on a virtual launch webinar, I encourage you to register for Maxine’s virtual launch, where she and several special guests will be discussing her book and answering any questions you may have.

In addition to Maxine’s fantastic book, when you purchase on the day of the launch, Friday, October 3rd, you will also receive free gifts from several other leadership trainers and experts, including an eBook copy of my own book, Practical Philanthropy: How ‘Giving Back’ Helps You, Your Business, and the World Around You. Additionally, if you are unable to attend this event as it happens, a recording will be made available for anyone who registers.

We look forward to “seeing” you on Friday!

Laura

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PHOENIX-AREA BOOK LOVERS: Come out to meet me and 50 other local authors for this one-of-a-kind book lovers’ Logo w backgroundevent. Several first-time authors, award-winning authors, and authors of a wide variety of genres will be on hand to sell and sign books. Genres of all sorts – from fiction to spirituality to leadership to personal finance. The first 200 attendees to register will receive goody bags! Giveaways on the half-hour. Learn more and get your complimentary ticket at HolidayAuthorEvent.com, or spend just $35 for the opportunity to receive an autographed book and dine with several of the authors!

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We welcome and encourage your thoughtful, courteous comments below.

 

 

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When it comes to your author blog, trust the process

The most recent topic at the Phoenix Publishing and Book Promotion Meetup was “Blogging Success Tips for Authors.” We’ve covered blogging at length before here at the Marcie Brock blog. Here’s link to a number of our posts about author blogging.

TRUST THE PROCESS.

TRUST THE PROCESS.

While we’ve offered lots of guidance around creating and maintaining a successful blog (defined as one that gets traction, shows up in the search engines, and positions you as the expert you are), here’s a recap of some of the most important success tips:

  1. Determine your goals for blogging.
  2. Identify your target audience.
  3. Identify the topics/themes that are important to your target audience.
  4. Upon launching your blog, post 40 to 50 days in a row.
  5. Decide how often you will post.
  6. Always include a call to action!
  7. Use an image with every post.
  8. Make time to blog.
  9. Calendar your blogging time – and stick to it.
  10. Write ahead and post later.
  11. Let your readers know your posting schedule.
  12. Read and comment intelligently on other related blogs.
  13. Avoid sending mixed messages, or failing to stay on topic.
  14. Make it easy to subscribe to your blog.
  15. Get your SEO keywords right.
  16. Be patient – results take time.

Mind you, this is just the recap of a prior post that expands on all 16 points.

During our Meetup, when we got to #4 – upon launching your blog, post 40 to 50 days in a row – the response was pretty typical. Gasps, followed by the one-word question: “Really?” Yes, really.

Here’s the thing. Blogs are much more dynamic than traditional websites, because the well-maintained ones are continually adding new content, and search engine spiders love new content. When you’re first launching your blog, you’ve got to prove to the search engines that you mean business by showing up day after day and week after week with brand new content. Once they see new content continually show up on your blog, they will begin to add your data to search engine results pages (SERP), provided that you’ve done a good job tagging each post with proper keywords.

Translation: People will type in your keywords and start finding your blog posts.

I’ve offered this advice to a number of clients. One was a few years ago, and he was really skeptical at the get-go. Then, six or seven weeks went by, and I received a call from him. “Hey, guess what! My blog is picking up traction. People are starting to read it and comment on my posts, and my subscribers are increasing. You were right, after all.”

And so it goes. Here’s an excerpt from a post from the most recent client I advised about the importance of blogging.

So I was set this challenge by my publicist “write 50 blogs in 50 days” including Saturdays and Sundays. This she promised me will get much needed traffic to my blog. She also said that the blogs should be 300 – 500 words in length and when I can, make the content about something topical. (You just got a piece of free advice).

This sounds like work to me. Blogging for me is when I feel inspired to say something or share an opinion. I do not own a television, I stay away from news websites and I do not listen to talk radio. It’s not that I don’t want to know what is going on but I get so disillusioned when I read or hear news that the Ku Klux Clan is recruiting in North Carolina, or about murders by people who are there to “protect and serve”, or about bombs in Israel and Palestine, or that girls are stolen and not yet returned, or about kids who are locked in cars in sweltering US summer heat, or that the media is giving us hope by telling us what movie stars are doing.

To maintain my sanity and my peace of mind I usually stay away from all media and live in my own little bubble of words.

Maxine Attong has written a new book, Lead Your Team to Win, about creating a Safe Space in the workplace. A #SafeSpaceAttong_cover is critical to a well-functioning team because it allows every team member to take risks, learn, grow, and ultimately perform at optimal levels. I’ll have more details soon about her October 3 virtual launch. In the meantime, visit her blog. Her posts are thoughtful and conversational, just like she is.

And yet, even though the idea of blogging daily for 50 straight days initially seemed daunting to Maxine, she’s starting to see results, just like my other client did. Just like I did. Just like you will, if you follow through, keep blogging, and trust the process.

Sure, it’s easy to get discouraged when it feels like you’re blogging into the wind. Hanging your heartfelt words or well-researched posts out for the world to see, yet no one seems to see them. Remember, you are trying to make a dent in the INTERNET. You are trying to grab your little share of attention, notoriety, and fanfare on a very crowded stage. It won’t happen overnight. And it won’t happen at all if you give up on it, do it haphazardly, or do it once every six months.

Follow the steps above and see where it leads you. In 40 or 50 days, come back and tell us how it’s going. Share the link for your author blog with me, and I’ll add it the list of author blogs on my sidebar. I’ve repeatedly made this offer, and have only had 2 takers. You can be #3!

Here’s to all my fellow author bloggers!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Check out Laura’s newest book, Practical Philanthropy: How ‘Giving Back’ Helps You, Your Business, and the World Around You. A percentage of all book sales is donated to Art4TheHomeless.org and the Society of St. Vincent de Paul.

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