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Book Marketing Advent Calendar – Day 1 – Partner with other authors to create a package deal

Advent Calendar1

I have long been a proponent of the Power of the Group. It’s why I took over hosting the Phoenix Publishing & Book Promotion Meetup, where I blog monthly on this very topic. The Power of the Group lies in the sharing of the work, the effort, the expenses – and book marketing is an excellent place to put this to work.

Our Day 1 tip for the 2015 Book Marketing Advent Calendar comes straight out of this theory:

Partner your way to success.

Reach out to several other authors – in your genre or an allied one (e.g., a YA author partnering with several children’s authors) – and offer multiple books as a bundle for a discount price.

STEPS

  • In order for this to work, it’s important to research your partners ahead of time. They don’t have to be authors BookTree1you already know in person, but they do need to be people you can trust to hold up their end of the bargain.
  • Decide how many books you will offer.
  • Decide what the discount bundled price will be.
  • Come up with a catch name for the promotion. A logo would be great, too.
  • Determine how long you will run this promotion.
  • Write out some turn-key tweets and Facebook posts you can all use to promote this special.
  • Promote this special on Goodreads and through each author’s blog.
  • Each author should take a picture of all the books together (if they are print books) and post it to Instagram and/or Pinterest. Make a collage of the covers if they are ebooks.
  • Each author should make a short video promoting the special to post to YouTube and/or your various social networks.
  • Don’t forget your email list! Send a note to your list, advising them about the special. Be sure to ask them to share the news with their contacts.

Get a group together and leverage the power each of you can bring to the party. Wishing you success and prosperity this holiday season!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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december tip of day

December 5 Book Marketing Tip: Create partnerships with other authors!

Every December for the last 20 years, the NBC affiliate in Phoenix has sponsored the Season for Sharing campaign to season for sharingattract attention and dollars for local nonprofit agencies that are helping better our community. I propose that you initiate your own season for sharing by researching and reaching out to other authors to see how you can partner with them. It’s tempting, as an author (or creator of any product), to run as far and as fast as possible from the competition. In fact, I’m often the first to champion setting yourself apart from the pack. However, there’s also something to be said for joining forces with the very same pack to pool your resources and creativity to reach a wider audience.

WAYS TO PARTNER

Your partnership could be as simple teaming up to package your romance book with a handful of other authors for a discount.

It could involve creating a joint event with other authors of various genres in your community.

You might cross-promote with another nonfiction author whose topic complements yours on each other’s websites and/or social media sites.

Create your own blog tour by reaching out to authors with similar topics, genres, or interests. 

Go in together with fellow authors to create a Tweet Chat (the more people you invite, the better!) or host a contest with joint giveaways.

These are just a few ideas to get your creative juices flowing. If you’ve had success partnering – or come up with an ingenious partnership idea – come back and share it with us in the comment section or via a guest post!

Happy partnering!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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