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Posts Tagged ‘Leap Day’

How will you use your EXTRA DAY this year to promote your book?

When I was in fourth grade, my teacher decided to teach us history by putting on  a play with characters representing all the holidays in February. I’m not sure how every student in a class of 25  found a role and I don’t remember my lines, but I’ve never forgotten that Susan B. Anthony was born on February 15. My mom took me to Goodwill to look for a dress for the costume. Amazingly, we found a stained off-white lace dress in my size. After two runs through with packets of powered Rit Dye, we managed to turn it a ghastly shade that wanted to be Kelly green. “Better than the stain,” my mom reassured me when I complained of the hideous hue.

The play wasn’t memorable for much else, except that I was probably fonder than most of the Susan B. Anthony coins that were released a few years later. In the last 35 years, the Super Bowl has moved to February, and this year we’ve also got Leap Day two extra characters for any fourth-graders out there who might be vying for roles this year.

In addition to the obvious holidays, February also has been declared:

• Black History Month
International Expect Success Month
• Book Lovers’ Month
International Boost Self-Esteem Month

SBMs, I suggest you put on your Savvy Book Marketing hats and start thinking about how you could use one or several of these commemorations and/or holidays to promote your book. What are the obvious links? What are the less-obvious links?

Black History Month, Book Lovers’ Month, Boost Self-Esteem Month, and Expect Success Month each has a fairly wide range, meaning there are likely natural tie-ins to books on myriad topics. Likewise with the ever-popular Valentine’s Day. At the very least, apply the Expect Success thoughts to your own book marketing campaign!
Here’s what I suggest:
First, do some brainstorming. Come up with 10 or 15 ideas for promoting your book this month. Then, narrow it down to the Top 3:
  1. Make one easy and obvious.
  2. Make one a bit of a reach, but doable.
  3. And make one something that will really stretch you.

If you’ve never written a media release, let this be your debut. If you’ve been sitting idly by on your social media sites, it’s time to jump in with both feet. If you’ve never planned a big event, plan one; then write a media release and use social media to promote it!

Happy February!

Laura

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