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Posts Tagged ‘Lady Gaga’

Powerful women influencers on this budding social alchemist

For the next 26 days, we’ll be taking a little detour from the traditional marketing posts you’ve come to know and love on the Marcie Brock blog as I lead by example and follow my own writing prompts for the Author Blog Challenge. There’s still time to register. Join today and qualify for drawings for daily giveaways for every day that you post.

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Day 3 writing prompt:

Who are the writers you most admire? Who are your writing mentors?

The writers I most admire are good fiction authors, hands down. Writers whose seemingly effortless prose paints word pictures that etch themselves indelibly in my mind. Of course, I’m reminded of the quote from Spanish writer Enrique Jardiel Poncela: “When something can be read without effort, great effort has gone into its writing.

Writers whose work I have loved include Steinbeck, particularly his classic, Grapes of Wrath. His attention to details amazes me still. I can still picture that turtle on its back all these years later after my FIRST reading of the book as a junior in high school. Contemporary word-picture painters include Sue Miller and Ken Follett. Their attention to the tiniest details (cutting your leg shaving and onlookers’ necks tiring from looking up as stone masons built a Renaissance cathedral, respectively) brought their work alive for me.

Another brilliant book is Sting’s autobiography, Broken Music. No surprise that a superstar songwriter should be a good storyteller, but there’s a magical lyricism to Sting’s words that I’ve seldom seen anywhere else. What I would give to be able to spin stories in such a fashion.

I can’t say that I necessarily have writing mentors at present. Two of my instructors from my days at the University of Arizona still inspire me. I’ve written before of Richard Shelton, writer, poet, and emeritus Regents Professor of English. The other is Nancy Mairs, author, columnist, feminist, and overall inspiration. I can only imagine meeting her today, instead of as a still-green, fairly unevolved young writer all those many years ago. But her words and our conversations continue to remind me that I have an important message to share.

In general, I admire powerful, successful women. Not Miranda Priestly, Devil Wears Prada powerful, but powerful because they know who they are, what they want, and they are using their large public platforms to do great work that is making a huge difference in the world. Madonna. Hillary Clinton. Oprah. Marianne Williamson. Anne Lamott. Lady Gaga. Lilly Ledbetter. Obvious? Perhaps. Authors? Some of them. But women of influence, all. That’s my goal in life: to be a powerful influence, a catalyst for change … a true social alchemist.

Who are YOUR mentors and influencers?

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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In honor of our 1-year anniversary (May 2, 2012), we’re hosting the Author Blog Challenge! It starts June 2 and is open to published authors, authors-in-progress, and would-be authors. Come check us out and register today!

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Understanding the important distinction between publicity and PR

We made a point in the last post suggesting your marketing efforts mimic Lady Gaga’s hit song streak that she is a PR machine. Later, it occurred to me that some might think I misspoke, and should have said that Lady Gaga is a publicity machine rather than a PR machine, so I thought it might be helpful to explain the distinction between the two.

According to master marketer Seth Godin, the two are different, and PR is the much more important focus:

Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego.

But it’s not PR.

PR is the strategic crafting of your story. It’s the focused examination of your interactions and tactics and products and pricing that, when combined, determine what and how people talk about you.

And then there are the folks over at CopyBlogger, who make the following very clear distinctions between public relations and publicity:

Public relations implies that you have a public to relate with, and that’s who you are speaking to.

Publicity is something that helps you connect with people who don’t know about you yet, or those who may have heard about you, but are still on the fence.

Given these two expert explanations, it’s clear that Lady Gaga long ago surpassed the need for publicity; she truly has become a PR master.

Here’s a challenge for you

  • How will you craft YOUR story … as an author, as an expert, about the process of writing your book?
  • How do you want people to think and talk about and interact with you? 
  • What are you doing NOW to begin infusing that story into your public’s psyche?

If you don’t know the answers to these questions yet, it’s high time you start working on them!

Share your story … or the beginnings of your story … in the comments section below. We’ll do all we can to move it forward.

Laura

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Visit Write | Market | Design to download your Marketing Skills Evaluation.

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We welcome and encourage your thoughtful, courteous comments below.

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Your book marketing efforts need to be as consistent as Lady Gaga’s hit songs.

(Please click on image to enlarge.)

Love her or hate her, one thing you cannot do with Lady Gaga is ignore her. She is a one-woman PR MACHINE! And you, my lovely SBMs*, would do well to take a very specific page out of her book: BE CONSISTENT.

To the left is a summary of Lady Gaga’s recording chart history to date. From the looks of it, every song is a hit that shows up on multiple charts.What has that got to do with your book marketing efforts? Well, the number 1 rule about book marketing is that you MUST DO IT. The second rule, though, and the one without which #1 is pretty much dead in the water, is that you must do it CONSISTENTLY. If you apply your marketing strategy as consistently as Lady Gaga has landed on the recording charts in her short career, you will be well on your way to a successful campaign.

As I once heard marketing superstar, Kelly O’Neil, say:

Bad marketing done consistently
is far more impactful than good
marketing done inconsistently.

Is this permission to be sloppy with your marketing plan? Absolutely not! You are a Savvy Book Marketer, so you take time, care, and precision with your marketing strategies. However, this IS meant to be a kick in the butt to get out there, launch your marketing campaign, and keep at it, as regularly as your time permits. It’s less important that your blog posts be perfect than they get written. So your postcard has a typo in it. Unless it’s the spelling of the recipient’s name, chalk it up to “Done is better than perfect,” and into the mailbox it goes.

We’ve spent the last few posts talking about making time for marketing. Well, just as making time to market your book is an individual decision based on your own circumstances, the concept of “consistent marketing” will likely look different from one author to the next. As a rule of thumb, a well-crafted marketing campaign will “touch” the people on your list no less than 36 times a  year. That’s 3 times a month, across a variety of mediums: social media, snail mail, phone calls, e-mail.

For some of you, consistency will mean daily, in one from or another. For others, it may be once a week, or once every other week. One Write | Market | Design client, a financial advisor, has been blogging once a week for about 2.5 years, and he’s getting a tremendous return on his efforts: all of his live workshops are now fully booked, and he’s getting 100 percent post-workshop enrollment, in the form of attendees agreeing to have a staff member from his company contact them and/or schedule an appointment with them. His consistency is paying off BIG time! You can see the same results if you apply the same effort.

Come on, all you SBMs … find the Lady Gaga in you and get your marketing campaigns rocking!

See you Thursday!

MARCIE

*Savvy Book Marketer

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We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

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We welcome and encourage your thoughtful, courteous comments below.

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If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

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PREVIOUS POSTS

Thursday, July 7 What gets MEASURED gets done, when it comes to book marketing

Monday, July 4 – A commitment to book marketing means MAKING time for it

Thursday, June 30 – How much TIME will you devote to marketing your book?

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