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A noteworthy statistic, a question, or both can be the hook that lures a reporter’s attention


Click twice (slowly – not a double click) on this image to enlarge.
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So you had a little homework assignment last time: to dig around until you uncovered the theme, aspect, storyline, statistic, or other compelling concept from your book that will make any editor or producer sit up and take notice. What did you come up with?

This idea of finding the hook is important for two reasons:

(1)    You want to grab the agent’s or publisher’s attention immediately by standing out from the thousands of other manuscripts they see.

(2)    The hook, if it’s strong enough, will become the newsworthy element that causes the editor, reporter, or producer to want to interview you about your book.

As far as contacting the media, it’s important to remember a few things:

  • The media are hungry for news.
  • You don’t have to be a professional PR rep to get through to the media.
  • You do need to write a professional news release with a GIANT hook.
  • The media’s job is NOT to promote your book, but to provide relevant, newsy content to their readers, listeners, and/or viewers.
  • If you position your hook as something newsworthy, and they’ve got the space, they MIGHT contact you. There are no guarantees.
  • The fact that you wrote a book is not, in and of itself, newsworthy. Lots of people write books!
  • Do your research! Make sure you contact the proper reporter, editor, or producer in their preferred way to be contacted (i.e., some old-school media outlets still use fax machines; some want you to e-mail attachments with photos; others prefer the media release in the body of the e-mail).
  • This should go without saying: PUT YOUR CONTACT INFO ON THE RELEASE!
  • This also should go without saying: Once you send the release, BE AVAILABLE if someone from the media contacts you. You won’t get a second chance with that reporter, so don’t tell them you’ll call them back or ask to reschedule.

We’ll get into more details about media releases in an upcoming post.

In the meantime, a good way to present your hook is by using a noteworthy statistic, a question, or both: “Which mistake do 4 out of 5 plastic surgeons routinely make?”

See you Monday, when we’ll talk marketing tips from traditional Labor Day celebrations.

MARCIE

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Please contact us if you’d like help putting together your media kit, media releases, or book proposal. Free 30-minute consultation when you mention this post ($99 value).

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We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

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PREVIOUS POSTS

Monday, August 29 What’s the HOOK that will lure that reporter, agent, or publisher to READ your book?

Thursday, August 25 – Create a MiniBük: Fifth of 5 easy ways to give away samples of your writing

Monday, August 22 – Put Your Book on a CD: Fourth of 5 easy ways to give away samples of your writing

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What’s the HOOK that will lure that reporter, agent, or publisher to READ your book?

Click twice (slowly – not a double click) on this image to enlarge.
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“So what’s your book about?”

“Well, when I was a little girl, I used to love to collect seashells. In fact, until recently, I still had boxes and boxes of them all over my house. Every time I go to the beach, which is usually at least a couple times a year, I try to find a few new shells for my collection. Eventually, there got to be so many shells, I figured I either had to do something with them, or get rid of them. So I started making …”

“ZZZZZZZZZZZZZzzzzzzzzzzzzzzzzzz…”

Don’t let this be you!

Whether it’s a media release or the intro page of your book proposal, your marketing materials need a hook. A hook is a highly compelling anecdote, fact, quote, idea, or statistic that will convince a reporter, producer, agent, and/or editor to keep reading … and phone you up for either an interview or a meeting.

The media is absolutely inundated with news releases – a single media outlet can receive thousands of media releases in a single day. Agents and publishers receive book proposals by the wheelbarrow. What does your first SENTENCE say to capture their attention and immediately cause them to think, “I’ve GOT to read this book?” Your hook is the info that QUICKLY convinces someone your book is a must-read.

NOTE: If you can’t find something jaw-droppingly compelling about your book,  it’s unlikely that anyone else will be able to find it either.

We’ll talk next time about about HOW to present a compelling description of your book – but in the meantime, I want you to dig around until you uncover the theme, aspect, storyline, statistic, or other compelling concept that will make any editor or producer sit up and take notice.

MARCIE

__________________

Please contact us if you’d like help putting together your media kit, media releases, or book proposal. Free 30-minute consultation when you mention this post ($99 value).

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Thursday, August 25  Create a MiniBük: Fifth of 5 easy ways to give away samples of your writing

Monday, August 22 Put Your Book on a CD: Fourth of 5 easy ways to give away samples of your writing

Thursday, August 18 Amazon’s Author Central: Third of 5 easy ways to give away samples of your writing

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