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Posts Tagged ‘holiday book marketing’

December Issue – CREATIVE QUILL Newsletter

Well, it’s a busy season … and just plain busy! Haven’t been doing nearly the blogging I intended to this month. The good news is that the topics are piling up!

  • How to get your book into libraries
  • The benefits of cause-related marketing
  • Mischief marketing at its best
  • Teaching people how to recommend/refer you
  • Setting your 2013 goals

LOGO - Christmas

Right now, I want to share a link to my December newsletter. The featured article is “Marketing Your Book Should Begin as Soon as You Decide to Write It.”

It was the second Tuesday in October when I received a phone call from Jenn Laurent, a new author. She was referred by my longtime networking associate, Gilat Ben-Dor. Jenn asked if I could help her market her book, Excerpts from the Heart of  Mom, a book about conscious parenting. I told her I was pretty sure I could help and asked when her book was due to be published.

“It’s going up for sale on my website tomorrow,” Jenn told me.

Wow! “Is there any strategic reason you’re starting to sell it TOMORROW?” I asked.

“Well, it’s arriving from the printer,” was Jenn’s response. READ THE REST HERE

Now I know this is probably old news for the SBMs* who’ve been with  me for a while, but there are other reasons to read the newsletter! The format of a newsletter just allows you to do different things than you can do on a blog or via other social media channels. We’ve got regular features, including:

Clients we’re supporting…

Blogs we’re following…

Sites we’re using…

Resources we’re recommending…

Conferences upcoming…

Contests for submitting…

Books we’re reading…

Movies we’re watching…

Freebies we’re offering…

Places Laura’s speaking…

THIS MONTH’S SPECIAL…

And the literary quote of the month…

See all of the above references and links here, and if you like what you see, SUBSCRIBE!

Of course, there’s a mention of my upcoming self-paced program: EMPOWERING WOMEN WRITERS.

Look for at least one more post before Christmas!

Until then … stay warm, safe, and happy.

Laura

*Savvy Book Marketer

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We welcome and encourage your thoughtful, courteous comments below.

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Speaking of holiday specials, we’re offering a special design package for the holidays: Bookmark, Postcard, Business Card, and One Sheet branded with your title and/or logo, all for just $499 (or 2 payments of $275). If you’ve been meaning to update your marketing materials or have a new title coming out for the first of the year, this opportunity is tailor-made for you! Offer expires 1/31/13. Visit Holiday Marketing Package for more details.

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12 holiday book marketing ideas for THIS season – and 6 for NEXT year

OK – it is admittedly late to BEGIN thinking about holiday book marketing for the current season, but there’s still time to do some. Here are a few ideas to get you started. Please use them as a jumping-off point only; use your own SBM* creativity to do things that will work for your book in your market.

1. Offer a 12 Days of Christmas special. Surely you can come up with 12 freebies or specials to help promote your book. Offering one a day – Cover treevia a drip e-mail campaign and/or your social media platforms – can help drum up interest in even a dated title, perhaps breathing new life into your book marketing. Free chapters are obvious. Character back stories, a map of your fictional location, a link to a song that captures the time/feel/message of your book, a video message, a recipe, and a quiz are just a few of the types of things you might offer.

2. Host a Holiday Giveaway of your book. Make it easy by using Rafflecopter so that you can embed the offer almost anywhere and easily track your participants and results.

3. Give away someone else’s book! Build rapport with other authors by giving away a book or two that you know your readers will enjoy. Or offer a holiday-themed book. Let the authors know what you’re doing so they can help you advertise the giveaway. Promote the giveaway, the winner, and the authors of the giveaway books with news releases to all parties’ local media outlets.

4. Partner with another author or two to offer a holiday package. Book buyers love deals, so help them out by offering 3 or 4 books in a package deal. The great thing about this is that you will all promote the special on your websites/blogs. Just make sure you partner with people you trust. Then set a price you can all agree on and figure out how you’ll do the money split.

5. Host a holiday contest related to your book, inviting your readers to incorporate their favorite holiday image, song, or concept into an essay, graphic, or video. Offer a bookstore gift card as the prize.

6. Create a holiday recipe book. Don’t do the work yourself, though. Ask your readers to share their favorite holiday recipes, and then compile them into an eBook. Do a week-long promotion and give away the eBook to anyone who buys your book. Remember to thank your contributors by giving them a free copy of the recipe eBook.

7. Donate a portion of your proceeds to charity. If you don’t already do this on a regular basis, the holidays are a great time for giving back. Offer a percentage of your proceeds for the holiday season to your favorite local charity. Be sure to issue a media release and alert the charity, as they’ll likely want to help you spread the word!

8. Write or share a holiday story. This will be easier if your book is fiction, but even if it’s nonfiction, craft a short holiday story around your characters or the theme of your book. Use it as your holiday greeting to your fans and readers.

9. Create a holiday tip sheet. This one will work best for nonfiction authors. Create a tip sheet tailoring it to your book’s theme and the holidays.

  • 9 holiday lawn decorating ideas.
  • 10 ways to keep your kids safe for the holidays.
  • 3 tips to alleviate stress when the in-laws are visiting.

Use it as a blog post, social media blast, or news release.

10. Offer to gift wrap books for people who buy from your site. Choose (or create, if you’re really crafty) holiday wrapping paper that that corresponds to the theme of your book, along with an appropriate gift tag.

11. Make a “Christmas tree” from your book cover and use the image for your holiday cards.

12. Get festive with your email signature. Put a holiday greeting at the bottom of each email. Maybe plop a Santa hat atop your logo or include a line from your favorite Christmas carol. Remember to include a mention of the holiday special you’re offering.

IDEAS FOR NEXT YEAR

1. Partner with local retailers. While I see the value and purpose of Amazon, I am a HUGE proponent of shopping local. Local bookstores, bakeries, hardware stores, restaurants – where I can, I keep my business at home. Small local shops love to partner with local product providers. So get off the couch and get creative to find non-book stores in your area that would be a good fit for your book. Hit them up in the summer, when they’re starting to think about holiday displays, but haven’t committed to anyone else yet. Better still, suggest a signing or reading that will bring in more people to their venue – and then make sure you promote the event!

2. Be a front-of-store vendor. Many local bookstores allow vendors in front of their stores, particularly at the holiday season. Approach your favorite well in advance of the holiday season and secure your spot. Do a signing and other promotional giveaways to attract people to your display.

3. Host a holiday book signing at a local restaurant. Choose your favorite ethnic restaurant and ask them to serve your favorite holiday dish. Or serve eggnog or other holiday treats while you do a signing and reading for your local fans.

4. Remember that holiday story from above? Repurpose it by sending it to your (on- or offline) local community paper, your alumni magazine, and/or special interest publication about the topic or theme of your book.

5. Host a children’s book drive at your local library. You don’t have to be a children’s/YA author to give back to the kids in your community. Challenge your friends, neighbors, colleagues, readers, clients, and customers to donate new books for your holiday book drive. Then rent a room at your favorite library or bookstore and invite the kids from a local shelter or nonprofit group to come choose a book for the holidays. If you can get someone to don a Santa outfit for you, all the better! This is the type of event that’s worthy of a media coverage – so remember to write and send your news releases!

6. Offer your book to local bakeries or coffeehouses for inclusion in their holiday gift baskets. Put on your thinking cap around this one – it doesn’t need to be a food establishment. If there’s a business better suited to give away your book, why not approach them with the gift basket idea? It may be something they’d never considered – so you’ll generate even more goodwill by helping them market their business for the holidays.

While pre-planning is definitely your friend when it comes to book marketing, once you learn to think like a marketer, you’ll realize there are ALWAYS things you can do to keep your book in front of your audience. Wishing you a festive, happy, productive December and holiday season!

Laura

*Savvy Book Marketer

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

Speaking of holiday specials, we’re offering a special design package for the holidays: Bookmark, Postcard, Business Card, and One Sheet branded with your title and/or logo, all for just $499 (or 2 payments of $275). If you’ve been meaning to update your marketing materials or have a new title coming out for the first of the year, this opportunity is tailor-made for you! Offer expires 1/31/13. Visit Holiday Marketing Package for more details.

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Grab your flag, sparklers, and bunting – July 4th book marketing ideas!

(Please click on image to enlarge.)

Well, Independence Day falls on a Wednesday this year. That means you either get a gloriously long weekend – or you get an extra day off in the middle of the week. Either way, it’s a perfect opportunity to market your book, regardless of the topic! Freedom, history, and patriotism are just a few of the themes of this holiday. Your job is to find the natural tie-ins and leverage them as best you can.

If these it”s too late to use thes ideas THIS year, keep them on hand for next year and/or decide NOW how you can apply some of them to the NEXT HOLIDAY or seasonal event. We’ve got a few coming up between now and the end of the year:

  • Back to School (August/September)
  • Labor Day (September 3)
  • Halloween (October 31)
  • Election Day (November 6)
  • Veterans Day (November 11)
  • Thanksgiving (November 22)
  • Hanukkah (December 8-16)
  • Christmas (December 25)

Remember, the ideas here are just suggestions. Your goal should be to try them out and see what works for YOU. Even better, though, would be to use this list as a jumping off point, getting really creative and coming up with your own unique book marketing strategies!

Have a wonderful July 4th holiday!

  1. Get out that digital camera for your own holiday celebration. Your readers want to CONNECT with you. You don’t have to take them on a detailed tour of your home or interview every relative at the family picnic … but giving them a glimpse of your life so they can feel closer to you will go a long way toward building rapport and a lifelong fan.
  2. Purchase or dust off your banner, head to the dollar store for an Uncle Sam hat, and get yourself a spot in your local Independence Day parade. If vendor booths are available, you may be the only author there!
  3. Host your own Independence Day event. Sponsor a pancake breakfast at a local restaurant or do a holiday book signing at the flag shop.
  4. Drape your car with red,white, and blue bunting and a big sign with your book cover and website on it. Don’t be afraid to BE memorable!
  5. Make sure to carry business cards and/or postcards with you at all times so that you can hand them out when you meet new people. Leave them behind at coffeehouses and shops that allow it.
  6. Give away free flags at your book signings. This tip doesn’t have to be limited to July 4th. Find flags for all the holidays – or that match the theme of your book. Put your website on them somewhere so they serve as ongoing reminders of how to find you.
  7. Use www.GotPrint.com to send holiday postcards to those on your list for whom you have mailing addresses.
  8. Use your blog or social media sites to give away a couple free copies of your book to celebrate the holiday. Throw in a couple 4th of July bookmarks with your website and contact info.
  9. Write an article for your community newspaper, tying your book to local Independence Day traditions. You may have put on your creative thinking cap, but as an SBM, I know you can do it! (Note – most small monthly papers have about a 2-month lead time, meaning that’s how far in advance of publishing they need to receive the article.)
  10. The 4th of July is all about picnics and comfort food. Come up with a dozen of your favorite recipes (if they’re related to your book, all the better) and put together a little pamphlet or eBook to give away for free via your website, blog, or social media platforms. Write a media release about the recipe book giveaway.

MARCIE

*Savvy Book Marketer

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

There’s still time to get in on our 10-week program: SOCIAL MEDIA FOR AUTHORS. It starts July 18 and goes for 10 consecutive weeks. Sign up for single classes or pay for all 10 and receive a 25 percent discount. Week 1: Facebook Fan Pages (7/18/12); Week 2: Twitter (7/25/12); Week 3: LinkedIn (8/1/12); Week 4: Pinterest (8/8/12); Week 5: SlideShare (8/15/12); Week 6: YouTube (8/22/12); Week 7: StumbleUpon (8/29/12); Week 8: Ning (9/5/12); Week 9: Blogging 1 (9/12/12); Blogging 2 (9/19/12).

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10 Independence Day book marketing tips for independently publishing authors

(Please click on image to enlarge.)

Happy 4th of July weekend! Here’s a special gift for all of our SBMs* – an extremely rare Saturday post, in honor of the big holiday weekend. This is a list of 10 book marketing tips directly related to the 4th of July holiday. I realize that many of these are probably arriving too late for you to implement this holiday, but there are still two things you can do with them: (1) keep them on hand for next year, and (2) decide NOW what you can apply to the NEXT HOLIDAY … the next major one being Halloween, a full four months from now.

This list is a radical departure from the norm for this blog, where we’ve been examining one tip per post in depth. Our plan is to walk you through every facet of a crafting a successful book marketing campaign from scratch. So if you go back to the first post and read in order, you’ll notice a logical progression. Nevertheless, each post also stands on its own.

Certain tips on this list will receive expansion in future posts – but some are pretty self-explanatory. Remember, the ideas here are just suggestions. The goal is to have you try them out and see what works. Even better, though, would be to use this list as a jumping off point, getting really creative and coming up with your own unique book marketing strategies!

Have a wonderful July 4th holiday!

  1. Get out that digital camera for your own holiday celebration. Your readers want to CONNECT with you. You don’t have to take them on a detailed tour of your home or interview every relative at the family picnic … but giving them a glimpse of your life so they can feel closer to you will go a long way toward building rapport and a lifelong fan.
  2. Purchase or dust off your banner, head to the dollar store for an Uncle Sam hat, and get yourself a spot in your local Independence Day parade. If vendor booths are available, you’ll probably be the only author there!
  3. Host your own Independence Day event. Sponsor a pancake breakfast at a local restaurant or do a holiday book signing at the flag shop.
  4. Drape your car with red,white, and blue bunting and a big sign with your book title and Web site on it. Don’t be afraid to BE memorable!
  5. Make sure to carry business cards and/or postcards with you at all times so that you can hand them out when you meet new people or leave them behind at coffeehouses and shops that allow it.
  6. Give away free flags at your book signings. This tip doesn’t have to be limited to July 4th. Find flags for all the holidays – or for whatever the theme of your book is. Put your Web site on it somewhere, so it serves as an ongoing reminder of how to find you.
  7. Use www.GotPrint.com to send holiday postcards to those on your list for whom you have mailing addresses. Don’t have many mailing addresses? We’ll talk in a future post about ways to gather those little pieces of gold.
  8. Use your blog or social media sites to give away a couple free copies of your book to celebrate the holiday. Throw in a couple 4th of July bookmarks with your Web site and contact info.
  9. Write an article for your community newspaper, tying your book to local Independence Day traditions. You may have put on your creative thinking cap, but as an SBM, I know you can do it! (Note – most small monthly papers have about a 2-month lead time, meaning that’s how far in advance of publishing they need to receive the article.)
  10. The 4th of July is all about picnics and comfort food. Come up with a dozen of your favorite recipes (if they’re related to your book, all the better) and put together a little pamphlet or eBook to give away for free via your Web site, blog, or social media platforms. Write a media release about the recipe book giveaway.

See you Monday!

MARCIE

*Savvy Book Marketer

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We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

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We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

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PREVIOUS POSTS

Thursday, June 30 – How much TIME will you devote to marketing your book?

Monday, June 27 Start with ONE book marketing strategy, and BE DILIGENT about it!

Thursday, June 23 – INTERESTED or COMMITTED – What’s the difference when it comes to book marketing?


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