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Posts Tagged ‘guest blogging’

Woo-hoo!! It’s a DOUBLE-horn-blowing day!!

As you may have read in our earlier post, we had an exciting event today, our debut guest post by Gwen Tanner. But today’s a day of firsts and a day of guest posts, as we are very pleased to refer you to OUR guest post at IndieAuthorCouncil.com.

Please click the link and make sure to read our post: TOP MARKETING MISTAKES INDIE AUTHORS MAKE. There are 8 of them, and some are doozies! I’m sure that if you’ve been following us for a while and have earned your SBM* creds, you’re not making any of them … but if you’re new, you’ll want to be on the safe side and read up.

The good news is that you it’s never too late to learn, apply, and correct course on any marketing campaign or strategy, even one that seems stalled in the starting gate.

And while we’re tooting, if you have a book/writing/literary/marketing blog and would like us to write a guest post for you, please drop us a note at MarcieBrock@WriteMarketDesign.com.

Happy posting!

Laura & Marcie

*Savvy Book Marketer

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If you would like to contribute a guest post, please contact us at MarcieBrock@WriteMarketDesign.com.

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We welcome and encourage your thoughtful, courteous comments below.

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Visit the Write | Market | Design Facebook page to meet other authors and aspiring authors who have a sincere interest in writing, publishing, and selling the best books they can. And if you need a self-publishing consultant in your corner for anything from advice on structure to developing a marketing strategy, drop us a note at MarcieBrock@WriteMarketDesign.com or give us a call at 602.518.5376!

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You are cordially invited to guest blog with Marcie and Laura

Unless you’re like my friend Tim whose birthday is May 2nd, you probably don’t have that date marked on your calendar. I’m hoping to change that for you, though, because May 2, 2012 will be the first anniversary of our little blog, Marcie Brock – Book Marketing Maven. We thank all of our regular readers, whether you’ve been with us from the beginning or just discovered us last week! We’ve learned a lot over these 11 months and hope you continue to find our content interesting and useful.

Over this time, our subscribers have slowly been picking up and people seem to be commenting with some regularity. Interestingly, however, no one has invited us to blog for them and, more importantly, none of you has said, “Hey, I’d like to submit a guest post for you!” OK  let me make the confession now that we dropped the ball with the one person we met through the Arizona Book Publishers Association who offered to guest blog for us. You have my word that I will follow up with her this week to see if she’s still willing. But now we’d like to hear from you!

So, I am taking this opportunity to cordially invite YOU to write a guest post for our blog. Why you? Why not you? What would you write about? Well, there’s no end to the topics from which you might choose, but here are some ideas to get you going:

  • Describe how you first came up with the idea for your book.
  • Tell us how long you’ve been writing.
  • Describe your relationship with your editor.
  • Describe the marketing technique that’s worked best for you.
  • Describe a marketing struggle (chances are, another reader has faced the same challenge).
  • Tell us about other blogs you read for ideas, inspiration, instruction, or direction.
  • Tell us how your own blogging is going.
  • Describe how you’re using social media to market your book.
  • If you haven’t written your book yet, tell us what you envision for it.
  • Tell us a funny story about your writing process/marketing efforts.
  • Chronicle a day in the life of you, Author Extraordinaire.

You get the idea. The only caveat is that it must be ORIGINAL content. If you have an idea for an image, let me know. Otherwise, we’ll do our own graphics magic on it.

To submit your guest blog, send us an e-mail at GuestBlog@writemarketdesign.com. Tell us who you are, the name of your current book (if you have one), your e-mail address, and give us a link to your website or blog. Please submit the text of the post as a Word doc or text file. That’s all there is to it.

We’ve had a “Guest Posts” category for months now, but since there are no posts in that category, you can’t see it on the list (along the right-hand side of the blog). Wouldn’t you love to be the first?!

And hey, if you ever want us to guest blog for you, of course we would be happy to reciprocate!

LASTLY … we’re planning some special giveaways to celebrate our one-year anniversary, so please be sure you DO put it on your calendar and come back often between now and then.

Looking forward to your guest posts!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Visit the Write | Market | Design Facebook page to meet other authors and aspiring authors who have a sincere interest in writing, publishing, and selling the best books they can. And if you need a self-publishing consultant in your corner for anything from advice on structure to developing a marketing strategy, drop us a note at MarcieBrock@WriteMarketDesign.com or give us a call at 602.518.5376!

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Guest blogging is a great way to increase exposure to your author blog

So how’s the blogging going? If we haven’t convinced you of the value yet, don’t worry. We’ve got a few more pieces to the puzzle for you. Like a winning author website, one of the most important aspects of a successful author blog is TRAFFIC. Your goal is to get in front of as many new eyeballs as possible. Your blog’s stats pages and/or Google Analytics will give you some idea of how many people are reading your blog, but (a) they aren’t definitive and (b) there are other ways to let people know about your blog (and, subsequently, your book).

One excellent way to increase your traffic and spread the word about your blog is to guest blog, which simply means writing for another (preferably well-established) blog with the goal of increasing your quality backlinks, traffic, and exposure, as well as building relationships. Matthew Meyer wrote an excellent post for SiteProNews.com about the 5 main benefits of guest blogging. I’ll give you an overview of his points here, but please go read the whole thing, as it is excellent information.

BENEFIT #1. Guest blogging instantly puts your message in front of an audience it took the blog owner years to develop. You’ve heard of riding another’s coat tails? This is a legal, ethical way of doing that because you can’t guest blog unless the blog owner wants you to be there.

BENEFIT #2. Guest blogging traffic is better than traffic you buy. You can always use a pay-per-click campaign to increase your traffic, but guest blogging puts your posts in front of the people who really want to read them, so the readers are better qualified than they are if they just happen to click on a paid link to find your blog.

BENEFIT #3. Guest blogging can generate long-term, high-quality backlinks. As with links to your website that come from other high-profile sites that target a similar audience, the same is true of backlinks that come through a guest blog. Rather than buying them and crossing your fingers, the links to your blog from a guest post on a well-respected blog are going to generate more highly targeted traffic back to you.

BENEFIT #4. Guest blogging is one of the best ways to become famous in your niche and to increase your brand awareness. Find a blog that is related to your niche and use all your expert knowledge to stand out in the crowd.

BENEFIT #5. Guest blogging can help you build your e-mail list and social media followers. Again, this is about traffic. When new folks visit your blog and comment or, better yet, subscribe, you’ve captured their e-mail addresses. Ditto with the social media.

If you like the idea of guest blogging but don’t know where to begin, Quertime has published a list of 55 popular websites and blogs that accept guest posts. This should simply be a jumping off point, though. Do a search of your own for blog directories on your topic and you will undoubtedly locate other (perhaps more topical) blogs that accept guest posts.

In addition to the specifics about guest blogging, Kiesha Easley has written a great post for WeBlogBetter.com about three additional ways to snag more blog opportunities. This rather straight-forward advice is a great reminder:

(1)     Plan time to do research.

(2)     Be flexible enough to follow an important thread NOW – rather than thinking “I’ll get back to that later.”

(3)     Subscribe to the right blogs.

Like marketing, blogging’s not rocket science. If you are organized and put together a thoughtful plan, you can succeed with your blog and ultimately generate followers who will become readers and rabid fans.

Happy blogging!

MARCIE

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Download your complimentary copy of the highly useful Website Design & Marketing worksheet from Write | Market | Design.

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We welcome and encourage your thoughtful, courteous comments below.

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If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

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Friday, March 9 – 18 benefits of an author blog

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