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Want to change your life? Keep a GRATITUDE JOURNAL

I mentioned the other day that gratitude will open up the world to you. In my humble opinion, gratitude is the most Hawkins heirarchy of emotionspowerful of all the emotions – even greater than love. Gratitude is so immensely powerful because it has the ability to change our state, pulling us out of darkness, grouchiness, lack, illness, self-doubt, and all the other lower emotions that David R. Hawkins describes in his compelling book, Power vs. Force. It can be challenging to find love when you’re in those places, but it’s almost impossible to look around the world and not find something for which to be grateful.

Of course, I remember a time I tried to encourage a coworker who was in a funk. This was a very pretty girl who was in a relationship with a wealthy man who catered to her every need. She only worked to have something to fill her days; it was not a necessity in the least, as it was for most of the rest of us. This is not to say that well-off people don’t get down, but this case seemed extreme to me. I don’t recall what specifically was wrong, just that she was “depressed.” I suggested that she list just FIVE things for which she was grateful, and she told me, after a halfhearted attempt, “I can’t think of anything.”

The fact that we live in the United States? Beautiful weather? Good friends? Your storage unit filled floor to ceiling with shoes you never wear? “Oh, yeah, I guess I do have a few things to be grateful for.” It seemed a challenging and painful exercise for her, but eventually she was able to write down seven or eight things and ultimately pulled out of her down mood.

The thing that truly empowers gratitude is the emotion behind it. Don’t slump over and whisper, “I’m so grateful.” Stand up and shout it from the highest rooftop. And if you’re not grateful yet, act as if you are.

In offering gratitude for what you already have, you open the door for so much more to come in. And as my coach has reminded me often lately, give thanks for the things that you are still working on manifesting as if they already exist. I find this particularly helpful when my gremlin is grumbling … about long lines at the supermarket, worry about when my husband will go back to work, or the human fear that strikes when I find I’m not the only editor at a networking event. Instead of giving in to the frustration or fear, I look for the thing to be grateful for. Thank you that I have money to buy nutritious food to nourish my body. Thank you for John’s completing his apprenticeship, so that when he goes back to work, it will be at the higher journeyman rate. Thank you that there are enough writers in the world to keep all of us editors very busy.

A gratitude journal is a fantastic way to stay connected to gratitude on a daily basis. You can purchase something like Elizabeth Hartigan’s What Are You Grateful for Today? workbook or you can just use a leftover spiral notebook from one of your kids. I will say, however, that writing in a book you love can certainly add to the joy and emotion that power the practice of gratitude journaling. My personal habit is to write every (or almost every) night just before bed. I date and number my entries, and I go till I can’t think of the next one. My longest list is about 40 items; the shortest ran to just a dozen.

There’s no right or wrong way to express or journal your gratitude — the most important thing is simply that you do it.

If you want to learn more about the powerful role gratitude plays in manifesting the outcomes you seek, watch this short video and read almost anything John Dimartini has written on the subject of gratitude. Whether it’s completing your book, more sales, speaking opportunities, or any other success, giving gratitude for what you already have and for positive outcomes as yet unrealized is almost guaranteed to get you there faster.

Wishing you a blessed, bountiful harvest fest!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Visit our website to view/download our Timeline of a Book, where you’ll note that marketing your book should start as soon as you begin writing it. If you’d like help setting up YOUR book marketing strategy, call us today for your complimentary 30-minute consultation! 602.518.5376

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Some T-H-A-N-K-S-G-I-V-I-N-G thoughts about marketing your book

  Tell people about your book. This may seem like an obvious way to begin – but a surprising number of authors are reluctant to talk about their books. Get over yourself and embrace your inner marketer! Of course, you don’t want to talk about your book to the exclusion of all else – or behave like THIS boorish guy. But be forthright. When people ask what you do, or what you’ve been up to lately, proudly tell them, “I just published a book about …”
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  Have a plan. Marketing doesn’t happen in a vacuum and it doesn’t happen by accident. It takes planning and strategy and time and a certain amount of  money (but it doesn’t have to be a lot). The last thing you want to do is write your book and then try to find readers. Create your marketing plan before or as you’re writing, and you’ll be a lot further ahead when the book rolls off the presses (or appears on your cyberstore).
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  Answer queries promptly. Here’s the deal: we’re all busy. I’ve never seen numbers on this, but I’m willing to bet most businesspeople waste at least 50 percent of their leads because they never follow up. Don’t let that be you! Create a system for answering phone calls, responding to emails, and connecting with new people you meet so that you don’t let precious opportunities slip through your fingers.
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  NOW is the right time to begin marketing. Your book marketing campaign should begin the second the idea for your book occurs to you – before you type your first word. If you want to sell books, it’s essential that you begin thinking like a marketer. Who is your audience? How/where do they buy books? How/where will you connect with them? Know these answers and start circulating in those places before your book is written so that you can have an audience waiting for it when it is done.
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  Know your audience. Hmmm…I’m sensing a theme here. You can’t sell books if you don’t know your intended audience. Be as specific as you can. Parents of college students is a good start, but parents of college freshmen is probably a different audience from parents of college seniors preparing for graduation. How specific an you be in determining your audience – and then meeting and connecting with them?
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  Social media is a tool – not a strategy. There’s immense hype about social media these days, and with good reason. A marketing campaign that doesn’t incorporate social media is incomplete. But social media is a tool – like email or text messaging. Email, on its own, is not a strategy. An autoresponder drip campaign is a strategy that utilizes the email tool. When you’re devising your marketing plan, figure out how you will use the tool of social media to accomplish your goals.
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  Great books deserve great marketing. You probably saw the old Mac vs. PC ads a few years back. Did you know that when the two computer platforms were first built, Apple was the FAR superior platform to IBM? But all the marketing and attention fell on the PC, so for a time, it became the ubiquitous computer of choice around the world. Thanks to Steve Jobs’ stellar vision, Apple came roaring back in the 2000s. Take a lesson there. The best books aren’t necessarily the ones that sell (ahem, take Fifty Shades of Gray, for example). The best-marketed books are the ones that sell. If you’ve got a great book, make sure you create a great marketing plan for it!
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  Invest in professional editing. The meat and potatoes of ANY book is its contents. If it’s sloppily written, rife with spelling errors, incorrect tenses, and awkward constructions, all the marketing in the world isn’t likely to help it. So invest what you can in professional editing to be sure you’ve made the best book you can.
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  Vary your marketing techniques. Relying on a single marketing method is like exercising just one part of your body. You may see results, but they will be limited and eventually you will hit a plateau. Integrate both on- and offline marketing strategies into your overall marketing plan, and use a variety of different approaches for the best results.
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  Influence is an ancillary benefit. What was your reason for writing your book? To share a message? To build your business? To attain some validation for your point of view? Whatever your main motivation, an ancillary benefit to becoming a published author is that you have increased credibility as an expert. The result of this is, generally, increased influence in your field. There are ton of financial “gurus” out there who are hawking a lot of hype and perhaps questionable advice, yet they have immense credibility because they’ve authored a line of books. I’m not suggesting you should offer questionable material – just that having a book can unlock that door to recognition as an influencer.
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  Next year is right around the corner – plan accordingly! Do you know what you’ll be writing, publishing, marketing in 2013? Do you have a written plan – with goal dates? If you haven’t yet written your marketing (and other) goals f or next year, I suggest that as soon as you finish reading this post, you make some time to do so. Only 5 percent of the population has goals toward which they are striving, and only 3 percent of those write them down. If success is truly your aim, you will write your goals now – even if you’ve never done so before.
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  Gratitude will open up the world to you. In my humble opinion, gratitude is the most powerful of all the emotions – even greater than love. We’re pretty much unable to move forward or express other positive emotions without first coming from a place of thankfulness. When you express gratitude, be grateful for what you have, and also for the positive outcomes you seek. This will amplify your energy toward them and increase your likelihood of manifesting them. It’s Thanksgiving week – the perfect time to empower the magic of gratitude in your life.

Wishing those of you in the U.S. a happy, healthy Thanksgiving week!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Visit our website to view/download our Timeline of a Book, where you’ll note that marketing your book should start as soon as you begin writing it. If you’d like help setting up YOUR book marketing strategy, call us today for your complimentary 30-minute consultation! 602.518.5376

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Never too many thank you’s

For the next 4 days, we’ll be taking a little detour from the traditional marketing posts you’ve come to know and love on the Marcie Brock blog as I lead by example and follow my own writing prompts for the Author Blog Challenge.

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Day 25 writing prompt:

Time for some shout-outs. This may mimic your acknowledgement page, but whom would you like to publicly thank for their help in creating your book or completing it to the point where it is presently?

As many books as I’ve read in my life, I’ve never really been one to read the acknowledgments. Perhaps it’s because they all sound the same: To my husband/wife/SO for their support. To the kids for giving me time to write. To my agent/attorney/publicist for believing in me. To  my editor for making my words mine, but better. Blah-blah-blah. It’s not that it’s unimportant to thank people – I could write PAGES on the importance of gratitude and the role it’s played in my life. I just don’t have a whole lot of interest in an author I don’t know thanking a whole raft of other people I don’t know.

I’m much more interested in watching the credits of a film than I am in reading the acknowledgments in a book – if only because I’m working on a screenplay and enjoy seeing how many people it takes to put a movie together. It’s also interesting to start to notice the same names popping up in secondary (to most people’s way of thinking) areas, like casting.

When I sat down to write out my own list of thank-you’s for my book, I realized that there weren’t just one or two folks to thank. I did, of course, start with my mom and dad. But then there were my sisters (one of whom I cherish, and one of whom I haven’t seen since my mom’s funeral last August); my niece; Sr. Laurian, my sixth-grade English teacher; Fr. Renna, my senior HS English teacher; Nancy Mairs, my favorite college professor; and Scott White, my personal trainer, who encouraged me every day I worked with him. And as I thought of each of those, I thought of 10 more people. Eventually, it came down to a decision to either list them all or list none of them. I opted for list them all.

Here’s the Thank You page from my book, recreated as-is, here. Of course, I’ve probably met more people in the last 6 or 7 years than in the previous 38 all put together, and not everyone from the last couple of years has necessarily made it onto this version yet. If I met you and you impacted my life, please know you belong on this list.

THANK YOU!

This book did not come into being in a vacuum. Rather, it is an accumulation of all the steps of my life, each of those steps eventually leading me to where I am today. The following list mentions those most significant to me along my journey. I have lost touch with many of the people named here – others have departed this world. But all affected my life, if even in some small way – and because of their influence, I have become the person I am today. To each of these and all who have touched my life in any way, I say thank you.

Mom & Dad • Ann Rendon • Corina Orsini • Samantha Rose Wood • Dolores Diaz • Marta Glueck • Michael Glueck • Rita Lettner • Arthur Orsini • Fr. Frank Orsini • Carmen Perez • Silveria RendonHortencia Reyes • Loretta Roldan • Joe Torres • Jimmy • James • Chip • Mrs. Gore • Kenny • Loretta, Steve, Bill, Mike, Tim, & Dave • Mr. & Mrs. DavisNick, Edith, & Jimmy Ruccolo • Steve Bowers • Tony Blanco • Janine, Mary, & Dan Piatkowski • Jimmy Adams • Chris Bishop • Marvin Brooks • Stephen Davis • Brian Hiers • Susan Finnerty • Kathy Freeman • Leslie Gugliamo • Kelly Jordan • James Lewis • Michelle Mangosing • Manuel Romero • Jerry Moudy • Paula Myscow • Carol Pachek • Chene Valdez • Darrell Stettmeier • Jeff Walker • Cindy Brown • Eddie Perez • Matt Korp • Chris Winters • Brian DeLong • Brian HolderAndrea Piña • Cindy Purigraski • Stephanie Sanchez • Sr. Laurian • Fr. Murray Phalen • Sr. Cecily • Sr. Augusta • Mrs. Hillman • Miss King • Roberta Kase • Therese Martin Portman • Christine Mollitch • Mrs. Vales • Dr. Tan • Ron, the orthodics guy • Mrs. Galia • Pat O’Friel • Mrs. Partridge • Linda Pilon • Fr. Anton Renna • Emily Wolf • Lisa Pflaum Regalado •NHS racquetball crew: Mike, Herman, Phil, Gilbert, WeeGan, etc. • Jane Oh Kim • James Kim • Troy Newman • Toby Newman • Anthony Gimino • Marie, Rich, & Rich Jr. Gimino • David Baker • Jon Lazar • Diana • Mark Macumber • Keith Manning • Mary Greene • Rich Wilner • Maria Bongiovi • Kathy Crook • Gregg Derr • Matt Dudek • Beth Frketich • Mary Fitzpatrick • Margot Fuentes • Christine Glass • Colleen Koors • Doria Kryzwicki • John Cooper • Lisa Munninger • Anne Marie Kuban • Patty McDermott • Eddie Meehan • Matt Mnichowicz • Kay Philippakis • Dave L. • Debbie Riebe • Stacey Seaman • Chris Stevens • Cory Sullivan • Tom • Leslie • Vickie Laramie • Pat • Marylou Bessette • Jerry Smith • Chris Hogan • Jayne Tucker O’Sullivan • Tom O’Sullivan • Shirley, Tim, & Mike Tucker • Dawn • Bobbie Jo Buel • Steve & Edith Auslander • Elaine Raines • Mike Downs • Gawain Douglas • Fred Araiza • Nancy James Baetz • Keith Bagwell • Joyce Bertschy • Erin & Zach • Al Bravo • Patty Brest • Marlene Dekker • Judi Erickson • Dave & Johanna Eubank • David Koen • Steffennie Fedunak • Tom Frankman • Tom & Christia Gibbons • Linda Gutierrez • Collette Bancroft • Donine Henshaw • Susan Knight • Rick Gary • Javier Morales • Scott Peterson • Joe Salkowski • Kristin Cook • Mari Schaefer • Ron Somers • Angela Soto • Sid & Elena • Miles Standish • Mike Tucker • Betty Johnson Wittenberg • Maureen • Lynn Zacek Kosmata • Johnny Kosmata • Brian Carlson • Mary Biel Haney • David Haney • Ed Quigley • Payton Bissell • Eric Wakatani • Richard Karsk • Mari Olsen • Tamzen Smith • John Whetzel • Andi, Chris, & Rick • Jim & Matt • Nancy Mairs • Homer Petty • Richard Shelton • Fr. Robert Burns • UA Newman Center folks • Fr. Bede • Fr. Nathan • Fr. David • Sr. Dominic • Joan Canty • Bernardo Quinteros • Anthony Lewis • Dale & Diane Lewis • Wendee Lewis Dunlap • Mike Balk • David Wood • Sean, the car rental guy • Ken Bolden • Barbara Vaccaro • George Rossi • Manja Agnese • Susan Berdel • Kevin Boyle • Debbie • Carolyn Weiss Clayton • Fran Bresnan • Anne Chan • Joe Buscemi • Maryanne Glassen • Doreen Ciccone • Ray Jacobs • Tamara Jones • Amy Lehman • Barbara Muller • Jessica • Karen Oak • LuAnn Osterhoudt • Elizabeth Painter • Peggy Perry • Lori Rose • Alison Richards • Luisa Rossillo • Jen Seibert • Christine Sweeney • Juliet Campbell • Chris Fuller • Victoria Worthington • Joanie • Wayne • Sam by the ferry dock • Tom Ferriter • Pete Kelegian • Debbie Carver • Nancy Clark • Peggy Scriva • David Oakes • Miguel Trelles • Patty Jordan • Carlo • Stephanie Regalia • Bev Simonelli • Christine • John • Nadine • Silvio • Stephanie • Everyone from the CWT Washington D.C. office • Kathy, Bruce, & Jill Eric • Mary Weidenborner • Anna Sank • All the Spence-Chapin folks • Every adoptive parent or prospective adoptive parent I ever spoke with • Judy Link • Judi Greene • Sandy Ripberger • Kathy Legg • All the Spence birthmoms • Dr. George McQuilkin • Terry • Nursing staff at St. Mary Hospital in Hoboken • Kirk Rule • Jayson Berkshire • Nick Firoozye • Nathan Hosner • Janet Eng • LauraAnne Pafundi • Mickie Thomas • Jim Dykema • WFC cleaning ladies • Patricia Anderson • Peggy Arciero • Kathy Paulik • Karin Anderson • Howard Ponzer • Lynn Franklin • Arianne Anthony • Anne Harvey • Lisa Venezia • Maryl Tolge Darko • Fr. Albert Felice-Pace • Candace Rondeaux • Barry Stein • Tim • Carl • Leo Sanchez • Cheryl • Floyd • Scott • Krista Knight • Tom Poindexter • James Macumber • Brian Carey • Julian Altbush • Fr. Vic Kennedy • the Blanchards • Lady at the hotel in Colorado Springs who asked me about reading a map • Old lady who always rode the bus and PATH train between JC and the WTC • Homeless man in JC who ran when I approached him • Ed, my mechanic • Claire Behun • Evie & Reilly Carpenter • Emilio Ruiz • Sam & Will Falconer • Nevada Gellerman • Little Annette Ruiz • Alex Stuart • Marshall & Tayler Tucker • Lucas Turner • Mariah Yaeger • Anna, Courtney, Lindsay, & Melissa • Alan Jones • Lori Hart • Karen Estrada • Rick Reeker • Satwant Singh Khalsa • Jaswant Khalsa • Karen Paxton • Susan Richie • Susan McGinn • Jeff Finley • Mary Castro • Nick DiCarlo • Leo Beus • Joanne Brooks • Hopi Castaneda • Tammy Cole • Laurie Craig • Patty Crawford • Tina Daniels • Stephanie DeBuhr • Sherry Delgado • Paul Gilbert • Jim Harrison • Kim Jackowski • Eric Kamps • Christine Jones • Tim Kasparek • Kevin Kushner • Carol Moore • Jen Parkinson • Joe Pierce • Beth Pleskovitch • Dave Rodgers • Quint Seamons • Karen Stoll • Karen Sullivan • Nancy Swanner • Christine Taradash • Donna Walla • Gordon Wasson • Anne Way • Brit Worthen • the Mr. Janitor folks • Sara at TOC • All the kids I taught as a sub • Brad Benson • Aimee Brown • Brian Becker • Marc Scremin • Keith, Mary, & Marylou • Eric Gagnon • John Taylor • Luke & Holly Taylor • Bruce • Bruno • Jon • Matthew • Larry • All the guys from my Personal Ad-Ventures • Oh Family • Anderson Family • Pachek Family • Healy Family • Kathy Spade • Cami Brown • • Julia Baldazan • Lori Carter • Barbara Jones • Gretchen Goldstein • Gina Abate • Heather Homuth • Doris & Lew • Pastor Eric • Patricia Bolivar • Steve Avery • Mary Ann • George Rodriguez • Georgie, Nick, Adrian • Ruth Strauss • David Brown • Kerrell & Matt Farmelant • Landis • Jason Sanchez • Tim Gartland • Ken Conditt • Melissa Ward • Kevin • D-Backs ticket office/others: Adrian, Ann, Barbara, Chris, Christina, Christy, Craig, Cree, Darren, David, Devan, Finn, Helen, Jeanette, Joan, Joslyn, Karla, Kelly, Kendi, Kenny, Kirk, Luis, Manny, Marsha, Mary, Monique, Nancy, Natalie, Neely, Nita, Paula, Rob, Roger, Rowena, Ryan, Sarah B., Sarah P., Scott, Stacey, Susan, Syd, Tiffanie, the security guys, etc. • Annette Alvarez • Debra Davenport • Linda Herold • Lisa Platt • Heather Hudak • Vickie Mullins • Elizabeth Gannon • Yuri Haglund • Robin & Tony Muscia • Sally Baker • Vickie Champion • Justin • Baron Benham • Candace Robles • St. Theresa 6 p.m. Choir • Fr. Chuck Keiffer • Petra Boham • Ira Hayden • Connie & Jerry Kadansky • Steve Dawson • Patty & Paul • Ellen & Dan Gardner • Andrew Rulon • Everyone at Arizona Pathways: Donnie, Dan, Calli, Brooks, Northern, Kenny, Khrista, Jim, Eddie, Cadillac, Mike Y., Mike A., Adam, Patrick, David, James • Sherrie Fischer • Dave Lastinger • Deborah Wellborn • Chris Kyselka • Michelle Gillenwater • Sandy Rogers • Maruice Guinouard • Joanne Tedesco • Holly Lorant Dobbs & Jimmy Dobbs • Donna Tucker • Cecilia Cusimano • Lucinda Lintz • Sue Shipman • Kas Winters • Peggy Rostron • Dyane Welt • Lorraine Festa • Gary Gilbertson • Jessica Gunawan • Janet Magno • Matt Lowry • Jen Pfister • Paula Dawson • Mark Maxon • Mary Edmonds • Jessie • Linda Crone • Gina Keating • Allison Parker • Sandy Grimalauskso • Victor Lopez • Clorrie Smith • Thaedwood Smith • Amy, Lori, Dave, John, Ron & Mary • Steve • AJ • Jackie Hill • Candace Burton • Richard Dance • Suzanne Koivun • Raleigh Pinskey • Scott White • Ryan Johnson • William Nelson • Tara Godfrey • Kathleen Hudson • Matt Moran • Jim Norman • Buck O’Neil • Mike Salomon • Jacie Carter • Breah Parker • Lorraine DeLeon • Chris LaMont • Dave Cornelius • Norma Earl • Janet Maxwell • Toni Verso • Betsy Ingram • Sam Sites • Gilat Ben-Dor • Helen Kazemi • Lynn Ehmann • Janet Shanney • Nicole Bolde • Candace Lappe • Sherree Mongrain • Linda Leibl • Meryl Runion • Kasten Spethmann • Kim Hollenback • Lori Grobe • Barbara Sparrgrove • Sue Flaig • Ruth Breen • Sue C. • Ann Williamson • Rebecca Joy • Lou Hunt • Pam Hillyer • Irene Conlan • Ken Lettner • Emil Orsini • All the staff at the Phoenix Adult Day Care Center • All the angels from Hospice of the Valley • Fr. Ernest Larkin • Todd Smith • Norma Strange • Selena Pepe • Stephanie Shaw • Shari Gacksatter • Ted Herbig • Steve Vinson • Teel McClanahan • Ramsey Carpenter • Dr. Ed • Wendy Kenney • Lana Leslie • Harold Wong • Therese Skelly • Mitzi Lynton • Ron Peer • Jody Owen • Lindy Lutz Cash • Barbara Bengtsson • Pam Gaber & Gabriel • Mara DeFilippis • Lynn Paige • Jim Gordon • Karen Levine • Dan Levine • Anna Weber • Arleen Holtz • Michele Pariza Wacek • Cindy Wilson • Donna Bochow • Gina Van Luven • Sherry Fragosa • Dave Barnhart • Kim & Craig Jolly • Rick Sanchez • Phil Singleton • Chip Lambert • Eileen Proctor • Eileen Roth • Patricia Drain • Debbie Allen • Johnny G • David Hepburn • Lynn Rose • Bill Gluth • Jeremy Tuber • Doug Hibbard • Bill Strain • Jack Alspaugh • George Fleming • Steve & Carol Weber • Joel Block • Ken & Judy Foster • Eric Lofholm • Arvee Robinson • Melanie Benson Strick • Ray DuGray & Maria Ngo • Brendan Burchard • Matt Mannino • Adam Urbanski • Peter Montoya • Adora Spencer • Greg S. Reid • Tom Antion • Dave Lakhani • James Ray • Norma Hollis • Beth Schneider • Declan Dunn • Donna Fox • John DiMartini • James Malinchak • Stephanie Frank • Jeanette Cates • Kendall Summerhawk • Linda Hollander • Noah St. John • Lynn Pierce • Audrey Hagen • Tom Justin • Linne Bourget • Jack Lindsley • Kent Rini • Vincent Kellsey • Howard Teibel • Jay Hare • Allan Sabo • Tina Kennedy • Ryan Chester • Annie Loyd • Becky Breitweiser • Jodi Powers • Michelle Corr • Rose Winters • Bill Soroka • Terri Mansfield • Elleyne Kase • Tammy Holmes • Mollie Kidari • Krylyn Peters • Bill Greaves • Rob Nye • Patricia Brooks • Kebba Buckley Button • Ron Button • James Casey • Jeannette Chaplin • Jen Blackert • Jenn Kaye • Kathleen Hudson • Anna “Banana” Kruchten • Gary Houghtaling • Karen Watts Edwards & Bill Edwards • Helen Goldman • Kay Fulkerson • Jason Wong• Pam Donison • Janice Plado Dalager • Ben Cruz • Jennifer Furrier • Melissa Rose • Jenny Dickason • Steve & Resa Ferreira • Lisa Albinger • Vicki Christensen • Mike Hayashi • Kelly Damron • Laura Bank Witte • Karen Kibler • Leon Gildin • Daniel & Ryan • Barbara Chavarria • Beth Kozan • Carol Hogan • Tom Otstot • Sunil Ahuja • Brad Taft • Dana Ball • Suzanne Muusers • Anne Morris • Ann Terhark • Charlie Pascu• Tom Mozilo • Emily • Joey Sampaga • Linda Hall • John & Rebecca • Richard Garrard • Tom C • Dane Treat • Michael Niall • Michael & Suzie Goldstein • Brandon Oliver • Mark Cohen • Diane Busey-Bird• Teresa Cole • Steve von Ehrenkrook • Marc Hampson • Debbie Meyers • David Bell • Christine Pekrul • Debbie Black • Helen Pugh • Jeff Haebig • Linda Sloan • Tammy Smith • Brian Renner • Mark Brezinsky • Tom Buckhardt • Michele Elizabeth • Lara • Ginger • Brian • Samuel N. Asare • Ken & Laura Speer • Judy & Earl Corkett • Penni Honey • Gary Webb • Shivaun Sullivan • Gina Canardo • Charlie Jones • Shawn Armenta • Titus • Tommie Jones • John Rice • Paul Force • Guy Batty • Jane Dominguez • Rick • Karen Langston • Kevin Mogavero • Ashley Szczesiak • Brian • Peter • Sheri Nordstrom Scott & Chuck Scott • Tina Sacchi • Glenn Mark • Frannie Barrientos • Ginna Hoff • Heather Barr • Betina Frisone • Barbara Powers • LynnRae Ries • Matt Bustos • Teddiye Walton • Tunde Negron • John & Gayle Kelemen • Mary Kelemen • Gayle, Ed, & Charlotte Snible • John Kelemen, the love of my life • Me •

One very special shout-out goes to Judy Corkett, my friend who embraced my book from the first moment she heard about it, helped me get its launch off the ground, and encouraged my earliest marketing efforts. She was a godsend and I appreciate every moment she nudged me in a forward direction.

While I don’t think it needs to be done in the front matter of your book, this seems to me to be a worthy exercise for almost anyone to undertake – if not to make a literal list, but to simply realize that every person we meet, however fleeting, has a story and impacts our story. Thanks to all of those who’ve helped me on my way.

In gratitude!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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In honor of our 1-year anniversary (May 2, 2012), we’re hosting the Author Blog Challenge! It starts June 2 and is open to published authors, authors-in-progress, and would-be authors. Come check us out!

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Every Savvy Book Marketer has an attitude of GRATITUDE.

(Please click on image to enlarge.)

You’ve had the weekend to mull it over, so I hope you’ve been giving some thought to how to make your book (or your book marketing campaign) remarkable.

One of the fastest ways to become remarkable is by adopting a daily practice of gratitude. You may be wondering what in the world gratitude has to do with book marketing – or you may  be thinking, “Tell me something I don’t already know!”

A number of years ago, I was at a business development meeting when I was quite surprised to hear a man I knew to be a fairly well-established business coach share with the group a “new discovery.” He stood up and told us how he had recently come to learn about the power of gratitude … and that he planned to begin implementing it as part of his daily routine. I remember thinking, “Really??! You’re 60-something and you’re just figuring that out now?” Later, as the movie The Secret began to take the world by storm, it became clear that this was actually a new concept for a lot of people.

Why is gratitude important, particularly to a successful book-marketing campaign? According to an article by Kevin Eikenberry on SuccessConsciousness.com, gratitude (1) attracts more of what we want, (2) improves relationships, (3) reduces negativity, (4) improves problem-solving skills, and (5) helps us learn.

Let’s break those items down, as they relate to selling books.

  1. What do we want? To sell more books.
  2. How do improved relationships help us sell more books? The stronger your relationships with your readers, the more they will want to buy your books AND tell others about you.
  3. Why do we want to reduce negativity? A book marketing campaign can be stressful; sometimes we’ll meet people who are not supportive. Gratitude helps us stay positive even when our progress is slower than we might like.
  4. What kinds of problems do we need to solve? Everything related to getting our book to market!
  5. Why is it important to keep learning? Even if you’re about to market your 20th book, there are always new tips, tools, and techniques to learn, embrace, and implement.

Whom should you thank? Only you can answer that – you might start with a list of people who helped you create your book and get where you are today. Go back as far as you feel appropriate … maybe even to your junior high creative writing teacher!

The traditional way an author thanks people is on the Acknowledgements page of their book. While that’s very nice and very formal, I’m suggesting something much more personal here. A phone call, an e-mail, a handwritten note, a mention in your blog, a Twitter or Facebook shout-out, a gift certificate to their favorite coffeehouse, an invitation to lunch, a gift basket… You get to decide. You needn’t break the bank to do this – just get creative. What would this individual really appreciate as a thank-you gesture?

Thank at least one person every day and watch your marketing campaign blossom!

See you Thursday!

MARCIE

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Write | Market | Design is sponsoring an Author Discussion Series via our Facebook page. If you are interested in booking YOUR session, please complete this survey and someone will get back to you to schedule you.

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We welcome and encourage your thoughtful, courteous comments below.

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If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

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PREVIOUS POSTS

Monday, July 28 Is your book a word-of-mouth worthy PURPLE COW?

Monday, July 25 – Marketing a book is different than marketing a smartphone or a pair of shoes

Thursday, July 21Book marketing is like brushing your teethyou have to do it every day

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