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Posts Tagged ‘graphic designers’

A case for author networking — INFOGRAPHIC

Back in May, before the Author Blog Challenge got underway, I did a post about infographics and declared my intention to explore this popular new communication tool. I finally had some time and decided to apply the infographics technique to our ongoing conversation about the benefits of networking to authors.

Is it the  best infographic ever created? Probably not. Is it a solid first attempt? I’d say so.

I used a program called infogr.am for the formatting, but relied primarily on Photoshop to create the individual components of the infographic. Also downloaded a new toy called Inkscape, which I played with briefly but did not use for the creation of this image. It’s a free graphics program that looks like it will be a nice ancillary tool to use in concert with Photoshop.

Here’s the thing. I’ve never been trained in graphic design. A friend upgraded and gave me his old, outdated copy of Photoshop eight or nine years ago, and I taught myself, a little at a time. Here’s a hint: LAYERS are one of the most crucial elements to understand when you’re starting off. I play with graphics because I enjoy it. It’s a nice creative outlet that is often useful in my work.

If you want to try your hand at an infographic — or any kind of graphics, for that matter — a free tool like Inkscape can help. If you want to use infographics or need help with your book cover design and have no interest in (learning to) doing it yourself, there are tons of hungry graphic artists out there who are eager to work with you. Visit elance.com or guru.com to interview experts of all skill levels and fee ranges.

OK. Break’s over. Next up, we’ll be talking about how to decide whom you want to meet at your next networking event.

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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There’s still time to get in on our 10-week program: SOCIAL MEDIA FOR AUTHORS. It starts Sept 5 and goes for 10 consecutive weeks. Sign up for single classes or pay for all 10 and receive a 25 percent discount. Week 1: Facebook Fan Pages (9/5/12); Week 2: Twitter (9/12/12); Week 3: LinkedIn (9/19/12); Week 4: Pinterest (9/26/12); Week 5: SlideShare (10/3/12); Week 6: YouTube (10/10/12); Week 7: StumbleUpon (10/17/12); Week 8: Ning (10/24/12); Week 9: Blogging 1 (10/31/12); Blogging 2 (11/7/12).

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Celebrate the 68th International PRINTING WEEK with your favorite printer or graphic designer!

Although books are going the way of CD and albums before them, publishing wouldn’t be where it is today without the advent of printing. Tomorrow marks the beginning of the 68th annual celebration of International Printing Week. The Graphic Professionals Resource Network (IAPHC – don’t ask me how the acronym matches up) explains the origins of the week:

In the summer of 1944, while the uncertain winds of war still raged, a printer from New Jersey proposed that the IAPHC, The Graphic Professionals Resource Network, christen a weeklong celebration of the craft and art and science of graphic expression. International Printing Week, born in the crucible of wartime, has flourished in the intervening decades as a celebration of the wonderful manner in which we global graphic professionals are able to assist our valued clients in embracing the truth that: Print is a Powerful Partner in the Media Mixology.

International Printing Week® is a registered trademark of the IAPHC, and all organizations interested in promoting the importance of the printed word in our lives are welcome to take part in this annual event, which is the 67th consecutive celebration of International Printing Week®.

International Printing Week kicks off each year the week of January 17, Ben Franklin’s birthday. You may know that before he was a statesman and inventor, Franklin became one of America’s first millionaires at the age of 46 as a result of his printing business. According to Alaska Litho: “Franklin explored many interests, from philosopher to scientist, advertiser to founding father. At the age of 12 he became a printing apprentice, and by 17 he was a master printer. He later opened his own printing office and began publishing. Eager to share news with everyone, even those who couldn’t read, Franklin brought creative ideas to printing such as printing cartoons and illustrating news stories.”

Though Cal-Poly and the city of Shanghai seem to have the most events planned to celebrate International Printing Week, why not take this opportunity to express some gratitude to a printer or graphic designer you know and send them a card or note (printed) or even an e-card. They’ll almost certainly be surprised and cherish the sentiment.

Happy printing…

Laura

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Resources: (1) http://www.sdce.edu/node/648; (2) http://answers.yahoo.com/question/index?qid=20080423143556AAEgrtx; (3) http://www.facebook.com/note.php?note_id=185985098091897

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We welcome and encourage your thoughtful, courteous comments below.

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Visit Write | Market | Design to download your Marketing Skills Evaluation. This will help you determine how close you are to SBM* status, and where you may need a little extra boost.


*Savvy Book Marketer

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