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Posts Tagged ‘GotPrint.com’

Grab your flag, sparklers, and bunting – July 4th book marketing ideas!

(Please click on image to enlarge.)

Well, Independence Day falls on a Wednesday this year. That means you either get a gloriously long weekend – or you get an extra day off in the middle of the week. Either way, it’s a perfect opportunity to market your book, regardless of the topic! Freedom, history, and patriotism are just a few of the themes of this holiday. Your job is to find the natural tie-ins and leverage them as best you can.

If these it”s too late to use thes ideas THIS year, keep them on hand for next year and/or decide NOW how you can apply some of them to the NEXT HOLIDAY or seasonal event. We’ve got a few coming up between now and the end of the year:

  • Back to School (August/September)
  • Labor Day (September 3)
  • Halloween (October 31)
  • Election Day (November 6)
  • Veterans Day (November 11)
  • Thanksgiving (November 22)
  • Hanukkah (December 8-16)
  • Christmas (December 25)

Remember, the ideas here are just suggestions. Your goal should be to try them out and see what works for YOU. Even better, though, would be to use this list as a jumping off point, getting really creative and coming up with your own unique book marketing strategies!

Have a wonderful July 4th holiday!

  1. Get out that digital camera for your own holiday celebration. Your readers want to CONNECT with you. You don’t have to take them on a detailed tour of your home or interview every relative at the family picnic … but giving them a glimpse of your life so they can feel closer to you will go a long way toward building rapport and a lifelong fan.
  2. Purchase or dust off your banner, head to the dollar store for an Uncle Sam hat, and get yourself a spot in your local Independence Day parade. If vendor booths are available, you may be the only author there!
  3. Host your own Independence Day event. Sponsor a pancake breakfast at a local restaurant or do a holiday book signing at the flag shop.
  4. Drape your car with red,white, and blue bunting and a big sign with your book cover and website on it. Don’t be afraid to BE memorable!
  5. Make sure to carry business cards and/or postcards with you at all times so that you can hand them out when you meet new people. Leave them behind at coffeehouses and shops that allow it.
  6. Give away free flags at your book signings. This tip doesn’t have to be limited to July 4th. Find flags for all the holidays – or that match the theme of your book. Put your website on them somewhere so they serve as ongoing reminders of how to find you.
  7. Use www.GotPrint.com to send holiday postcards to those on your list for whom you have mailing addresses.
  8. Use your blog or social media sites to give away a couple free copies of your book to celebrate the holiday. Throw in a couple 4th of July bookmarks with your website and contact info.
  9. Write an article for your community newspaper, tying your book to local Independence Day traditions. You may have put on your creative thinking cap, but as an SBM, I know you can do it! (Note – most small monthly papers have about a 2-month lead time, meaning that’s how far in advance of publishing they need to receive the article.)
  10. The 4th of July is all about picnics and comfort food. Come up with a dozen of your favorite recipes (if they’re related to your book, all the better) and put together a little pamphlet or eBook to give away for free via your website, blog, or social media platforms. Write a media release about the recipe book giveaway.

MARCIE

*Savvy Book Marketer

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We welcome and encourage your thoughtful, courteous comments below.

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There’s still time to get in on our 10-week program: SOCIAL MEDIA FOR AUTHORS. It starts July 18 and goes for 10 consecutive weeks. Sign up for single classes or pay for all 10 and receive a 25 percent discount. Week 1: Facebook Fan Pages (7/18/12); Week 2: Twitter (7/25/12); Week 3: LinkedIn (8/1/12); Week 4: Pinterest (8/8/12); Week 5: SlideShare (8/15/12); Week 6: YouTube (8/22/12); Week 7: StumbleUpon (8/29/12); Week 8: Ning (9/5/12); Week 9: Blogging 1 (9/12/12); Blogging 2 (9/19/12).

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CreateSpace pluses seem to outweigh the minuses

I first heard about CreateSpace about 3 years ago from a very savvy Web marketer friend. Acquired by Amazon.com in 2005, the company (formerly CustomFlix) was at the time an  on-demand DVD distributor. Since then, CreateSpace has expanded to become highly competitive in the production of on-demand books, CDs, and video.

Having had two clients who published back-to-back books, one through Lightning Source and the other through CreateSpace, I was sorely disappointed with the quality of the Lightning Source book and pleasantly surprised that CreateSpace exceeded all my expectations. I have subsequently listed my own title through them, and things seem to be going quite well.

A couple weeks ago, Marcie began a series called “5 easy ways to give away FREE SAMPLES of your writing” one of those ways was taking advantage of the general tools offered by Amazon. As an Amazon company, it’s no surprise that CreateSpace also offers lots of useful tools for its authors. After its core POD service and access to distribution channels, perhaps its greatest asset is the CreateSpace Community, which offers lots of help for authors from both staff and other authors. The sheer numbers participating on the discussion streams indicates a lot of activity taking place here.

On the other hand, if a CreateSpace rep tries to sell you on their marketing tools, RUN!!! The CreateSpace marketing options are largely a scam, nothing more than a money-making machine for the company that will cost you as much as 20 TIMES MORE than you could be paying for the exact same products/services elsewhere.

Click twice (slowly – not a double click) on this image to enlarge.

So, on the whole, CreateSpace’s author services get a thumbs-up, while their marketing tools get a big raspberry and a giant thumbs-down.

While I never recommend that you shop solely on price, when it comes to spending money to get your book written, published, printed, and into the marketplace, be a truly Savvy Book Marketer and remember to do your research! These are some of the players you may need on your team, so do a good scouting job!

  • Editor
  • Book designer
  • Typesetter
  • Proofreader
  • Printer
  • Distributor
  • Social media strategist
  • Book trailer expert
  • Web designer
  • Print collateral (bookmarks, postcards, etc.)

Get references, compare notes, and make sure you are getting the best value for your money.

Happy marketing…

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Two things you can do next: (1) Visit the Write | Market | Design Facebook page and “LIKE” it if you like it. (2) Visit Laura’s other blog.

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10 Independence Day book marketing tips for independently publishing authors

(Please click on image to enlarge.)

Happy 4th of July weekend! Here’s a special gift for all of our SBMs* – an extremely rare Saturday post, in honor of the big holiday weekend. This is a list of 10 book marketing tips directly related to the 4th of July holiday. I realize that many of these are probably arriving too late for you to implement this holiday, but there are still two things you can do with them: (1) keep them on hand for next year, and (2) decide NOW what you can apply to the NEXT HOLIDAY … the next major one being Halloween, a full four months from now.

This list is a radical departure from the norm for this blog, where we’ve been examining one tip per post in depth. Our plan is to walk you through every facet of a crafting a successful book marketing campaign from scratch. So if you go back to the first post and read in order, you’ll notice a logical progression. Nevertheless, each post also stands on its own.

Certain tips on this list will receive expansion in future posts – but some are pretty self-explanatory. Remember, the ideas here are just suggestions. The goal is to have you try them out and see what works. Even better, though, would be to use this list as a jumping off point, getting really creative and coming up with your own unique book marketing strategies!

Have a wonderful July 4th holiday!

  1. Get out that digital camera for your own holiday celebration. Your readers want to CONNECT with you. You don’t have to take them on a detailed tour of your home or interview every relative at the family picnic … but giving them a glimpse of your life so they can feel closer to you will go a long way toward building rapport and a lifelong fan.
  2. Purchase or dust off your banner, head to the dollar store for an Uncle Sam hat, and get yourself a spot in your local Independence Day parade. If vendor booths are available, you’ll probably be the only author there!
  3. Host your own Independence Day event. Sponsor a pancake breakfast at a local restaurant or do a holiday book signing at the flag shop.
  4. Drape your car with red,white, and blue bunting and a big sign with your book title and Web site on it. Don’t be afraid to BE memorable!
  5. Make sure to carry business cards and/or postcards with you at all times so that you can hand them out when you meet new people or leave them behind at coffeehouses and shops that allow it.
  6. Give away free flags at your book signings. This tip doesn’t have to be limited to July 4th. Find flags for all the holidays – or for whatever the theme of your book is. Put your Web site on it somewhere, so it serves as an ongoing reminder of how to find you.
  7. Use www.GotPrint.com to send holiday postcards to those on your list for whom you have mailing addresses. Don’t have many mailing addresses? We’ll talk in a future post about ways to gather those little pieces of gold.
  8. Use your blog or social media sites to give away a couple free copies of your book to celebrate the holiday. Throw in a couple 4th of July bookmarks with your Web site and contact info.
  9. Write an article for your community newspaper, tying your book to local Independence Day traditions. You may have put on your creative thinking cap, but as an SBM, I know you can do it! (Note – most small monthly papers have about a 2-month lead time, meaning that’s how far in advance of publishing they need to receive the article.)
  10. The 4th of July is all about picnics and comfort food. Come up with a dozen of your favorite recipes (if they’re related to your book, all the better) and put together a little pamphlet or eBook to give away for free via your Web site, blog, or social media platforms. Write a media release about the recipe book giveaway.

See you Monday!

MARCIE

*Savvy Book Marketer

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We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

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We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

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PREVIOUS POSTS

Thursday, June 30 – How much TIME will you devote to marketing your book?

Monday, June 27 Start with ONE book marketing strategy, and BE DILIGENT about it!

Thursday, June 23 – INTERESTED or COMMITTED – What’s the difference when it comes to book marketing?


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