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Last week to do your 2015 book marketing plan!

With 2015 right around the corner, how well-defined is your book marketing plan for book marketing goalsthe coming year? Is it in your head? Have you jotted a few ideas down on random sticky notes? Is your book still in process – so you haven’t given much (or any) thought to marketing yet? Or do you have at least the first six months broken down, by weeks or in a way that makes sense, is achievable, and has an accountability system built into it?

Several things I recommend:

  • Get the plan out of your head onto paper, into a project management system, and/or onto your calendar.
  • Use the system that makes the most sense to you. If you’re a linear thinker, put it in calendar format. If you’re more visual, put images on the wall of your office or writing space. If mindmaps work for you, use one of those. Just be sure to include dates! Goals without dates are just wishes.
  • Put your planning session(s) on your calendar now. Get to it before January 1st. And prioritize and honor that time so that you keep your appointment with yourself. No moving a client project into that time slot, deciding you MUST do some end-of-year shopping, or heading out to the movies because your book planning can wait!
  • Start now. Even if your book is still in the planning stages, it’s never too early to begin your marketing. You’d much rather have people waiting eagerly for a book that takes a while than find yourself with a beautifully written, professionally designed book in your hands and no one to read it.
  • Once you make your plan, find an accountability partner – or team – who will help you stick with your plan. One of the most beneficial aspects of the Phoenix Publishing and Book Promotion Meetup is that we go around the room at the end of every meeting and each person commits to the task her or she will accomplish before the next meeting. Then, at the start of the next meeting, we check in to see how people did with completing their goals. You can create the same dynamic with one other person – or a group of people – with similar goals.
  • Celebrate your successes – and keep up the good work!

Here’s to a radically successful 2015!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

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Do your writing and book marketing projects have goal dates?

Whether it’s your writing process or your marketing plan, do you have goal dates attached to your projects? Do you have a timeline, a series of deadlines, a goal list, or some general thoughts that one day you’ll get it all organized? Timelines – even for those of us who resist discipline as a confining box – are our friends. Though the word may have something of a negative connotation, deadlines help us accomplish our goals. If it’s the word itself that causes you anxiety, change the word. Use timeline, goal date, or ADOC (anticipated date of completion) instead.

You may have heard of the concept of SMART goals:

S – Specific

M – Measurable

A – Achievable

R – Relevant

T – Time-bound

The date aspect may be the most important, because a goal without a date is nothing more than a wish. Without a date attached to your goal, you’re not really committed.

This came up recently for me when I was sharing my progress on a project with my coach. I was fortunate enough to get an audience with a valuable expert on my topic, and at the conclusion of our conversation she asked when I expected to finish my project. The best answer I could offer in that moment was, “It’s still a ways off, but I’ll let you know.” My coach, of course, suggested that I set a goal date for completion of this project! What a novel idea.

When you set a goal with a date, it becomes an affirmation – a commitment to achieve the goal and see it through to manifestation or reality.

Those who teach and subscribe to the Law of Attraction (the belief that what we focus on is what we create) often suggest adding a postscript to the end of your affirmations: “This or something better.” The thinking is that God/Spirit/the Universe is grander than we can even imagine, so what we, in our humanness, might think to affirm could be much less than what we might actually achieve/receive. So rather than limiting our affirmations to our human perceptions, we add “this or something better,” to make room for the grandest possible results.

Here’s to setting and meeting your deadlines!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Visit the Write | Market | Design Facebook page to meet other authors and aspiring authors who have a sincere interest in writing, publishing, and selling the best books they can. And if you need a self-publishing consultant in your corner for anything from advice on structure to developing a marketing strategy, drop us a note at MarcieBrock@WriteMarketDesign.com or give us a call at 602.518.5376!

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