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Posts Tagged ‘giveaways’

Book Marketing Advent Calendar – Day 6 – Use Your Book Cover on Personalized Stamps and Phone Cases

Advent Calendar6

Christmas – er, the holiday season – is a great time for experimenting with new gifts and gadgets. Why not start by making custom phone cases with your book cover on them? OK – I got this idea from Shanan Winters, author of RISING: Book One of The Adept Cycle and fellow member of Phoenix Publishing and Book Promotion. But it’s a kick-ass idea, so I’m sharing it with you.

Make custom phone cases with your book cover on them!

Cases for the iPhone, iPod Touch, iPad and iPad mini, Samsung Galaxy, and Samsung Note are available at Stan cover phone caseMyCustomCase.com. There are a LOT of options, but for such amazing personalization, the price range I saw from low $30s to about $50 seems quite reasonable. Offer them for sale on your website, or use them as prizes in your next giveaway! Place your order before December 17th to receive your case(s) by Christmas.

And speaking of personalization, if you’re mailing greeting cards this season, why not use personalized stamps that feature your book cover on them? That’s right. You can add your own book cover to real postage stamps you place on envelopes you mail to people. The colloquial term is “snail mail,” but anyone older than 20 knows it as just plain old mail. Think of how many eyeballs land on a letter between its leaving your hands and getting deposited into the mail slot of the recipient! Make sure your website is on there, running the length of the stamp. Even if it’s tiny, it will make an impression.

Use persoStan cover stampnalized stamps featuring your book cover on your holiday cards!

Order personalized stamps through Zazzle.com, PictureItPostage.com, or Photo.Stamps.com. Starting at $21.55 for a sheet of 20 stamps, they’re not cheap – but they will make a statement. If you’re not ready to do this for your own book, they’d make a great gift for an author! Order by December 17th to receive your stamps by Christmas, too.

Please be aware that these stamps are good only for domestic mail at this time.

Time to get busy customizing!

Laura

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Book Marketing Advent Calendar – Day 5 – Offer a Bonus for Buying Your Book

 

Advent Calendar5

People love free stuff. Ever seen lines for the samples at Costco on the weekend? People will actually stand in line for a bite of something they (a) don’t even know what it is, (b) don’t like whatever kind of food it is, (c) would never buy the item – but because, hey, it’s free, so let’s go get some!

Same thing at a trade show – and why it’s not a great idea to put candy on your table at a book signing. You want people to stop by your booth/table because they have an interest in talking to you about your book or business – not because they’re making a beeline for the candy dish only to grab a piece like a frog after a fly and then flee as quickly as possible, on to the next bowl of free sugar.

So since people love free stuff…

Give them something straight from your website as a bonus for buying your book.

You should already be doing this to build your mailing list – but here we’re talking about a special “thank you” gift for BookTree3purchasing your book. What could you offer? Hmmmm…

  • Favorite holiday recipes
  • A video story with a new spin on an old holiday tale … your character in the lead role
  • A coloring book related to your story or topic (these can be PDFs!)
  • A special report
  • Back stories on your characters
  • An epilogue that’s not in your book

Come on, people. You wrote these books, didn’t you? You can come up with something creative, fun, and exciting to give shoppers just that little extra nudge. I know you can.

Things get a bit more challenging if you’re selling through an online retailer or site other than your own, but it’s not by any means impossible. Just request that each buyer forward you a copy of their receipt. The best thing about this whole idea is that they’re no longer anonymous. It give you access to them and their email address … so you can begin a relationship with them. The meatier your giveaway, the more likely they’ll be to take this extra step with you.

We already dismantled the fear of giving stuff away in our Day 3 Advent Calendar post, so in case you missed it … here’s the link.

Videos R Us banner

As you may know, I am taking part in the Holiday Author Event for the next 6 days. PLEASE BE SURE to stop by the Holiday Author Event page TODAY to view some of our authors’ video book trailers. Comment, like, and share to be entered in today’s drawing!

Happy bonusing…

Laura

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A skincare company’s Times Square lesson for book marketers

If pressed, I guess I’d have to admit my husband and I are more homebodies than going-out-bodies. We thought about going to Niveafind some live music on New Year’s Eve but decided we’d enjoy our own company (and that of our dogs and cat) more than screaming to be heard at a club or toasting with happy drunks at a bar. So we joined many around the world doing what I never did in person all the time I lived in the NYC area: we watched the Times Square ball drop.

If you watched the same scene (this year or last year),  you likely noticed a sea of blue, in the form of balloons and felt hats provided to New Year’s Eve revelers by the skincare company Nivea. With this kind of creative marketing (OK, so they biffed on the Rihanna idea, but even that was definitely a clever plan — and you can’t succeed if you’re not willing to take some risks), it’s no doubt why this company has a significant global presence and market share.

They even have a great YouTube video explaining the process involved in prepping and disseminating the New Year’s goodies.

squeeze balls from PrimoPromos.biz

What’s the takeaway for you, a self-published author? OK — so you don’t have a multimillion dollar marketing budget to get yourself in front of an audience of billions. But how can you replicate this idea on a smaller scale? What kind of giveaway might you distribute to a sizable crowd at an event with media coverage? What would get the Tweeters in your audience buzzing? Whether it’s giving T-shirts with your book cover and LINK to a group of volunteer trash collectors  along a busy roadway (an investment of less than $100) or putting your book cover and LINK on a faux baseball that you hand out after an MLB game in your city (an investment of less than $500), you can garner more visibility than you may think.

It’s the start of a brand new year, the perfect time to put on your SBM* hat and get busy coming up with some creative ways to market YOUR book. Watch this space … I feel a contest coming!

Happy marketing …

Laura

*Savvy Book Marketer
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Ready to make your dream of writing a book a reality? The Empowering Women Writers program will walk you through all the steps, at your pace and on your schedule! Launching January 15, 2013!

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