Posts Tagged ‘Fast Company’

Marketing involves making the best-quality book you possibly can

We’ve touched on it before, but it always bears repeating that the first part of marketing your book is creating a book people will want to read. This means, first and foremost, good content that is edited by a professional. But there’s more to it than that. As Charles Orlando, self-published author of The Problem With Women… Is Men: The Evolution of a Man’s Man to a Man of Higher Consciousness, says in this February 2012 interview with Fast Company magazine:

I didn’t just need the book printed. I could do that at Kinko’s in a three-ring binder. I needed the finished product to look like a professionally published book–professional look/cover, professional illustrations, perfect binding, back cover quotes, etc. This was an effort to build the right perception and position in the marketplace, and I couldn’t afford to have it looking like someone just ran a ditto copy off a 1979 thermofax machine.

The keywords here arebuild the right perception and position in the marketplace.” You won’t build a very strong position in the marketplace with a schlocky book.

So create a plan, devise a strategy, develop a budget, and begin taking the necessary steps to create a high-quality book that you will be proud to market.

  • Write the book
  • Have it edited
  • Create a cover (front, back, spine)
  • Design the interior layout (front matter, chapters, back matter)
  • Get endorsements
  • Submit it for reviews (3 to 4 months in ADVANCE of your publication date)
  • Print the book
  • Format for ePublishing (ePub and mobi are the crucial formats)
  • Distribute the both the ebook and print versions

My one piece of advice: if you’re not an expert in these areas, you needn’t necessarily spend a lot of money on each of the above-mentioned segments if you’re teachable and have a good instructor.  Work with someone who’s been down the path before. Consult with professionals – or spend time in a the best-seller department of your local bookstore. What do the covers have in common? What’s similar about the titles? How do the insides look? Notice the table of contents, index, page numbers, and chapter header pages.

You can do this! And if you need more specific guidance, we’re happy to answer any questions!



We welcome and encourage your thoughtful, courteous comments below.


Visit our website to view/download our Timeline of a Book, where you’ll note that marketing your book should start as soon as you begin writing it. If you’d like help setting up YOUR book marketing strategy, call us today for your complimentary 30-minute consultation! 602.518.5376

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