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Lucky for you  it’s the Year of the Dragon!

If the Year of the Dragon is the luckiest of the Chinese lunar years – so much so that “some Chinese and Chinese-Americans are … getting fertility treatments to boost their chances” of having a baby this year, it stands to reason this is a great year to birth your book!

To give you an idea of who the Dragon is:

Dragon personalities are the free spirits of the Zodiac; conformation is a Dragon’s curse because rules and regulations are made for other people. Dragons see restrictions as blowing out the creative spark. The Dragon is a colorful, flamboyant creature. They possess an extroverted bundle of energy and do everything is on a grand scale. Confident and fearless in the face of challenge, Dragons are almost inevitably successful, usually making it to the top. However, Dragons must be aware of their natures: too much enthusiasm can leave them tired and unfulfilled. Always willing to aid others when necessary, their pride can impede them from accepting the same kind of assistance when they need it. Dragons’ exuberant personalities mean they make friends easily, but their self-sufficiency can mean they have few close bonds with other people.

CHARACTERISTICS of DRAGONS

  • Innovative
  • Enterprising
  • Flexible
  • Self-assured
  • Brave
  • Passionate
  • Conceited
  • Tactless
  • Scrutinizing
  • Unanticipated
  • Quick-tempered
Sources: http://online.wsj.com/article/SB10001424052970203806504577177011519558088.html and http://www.usbridalguide.com/special/chinesehoroscopes/Dragon.htm

Reasons/Ways to Promote Your Book for the Year of the Dragon

  • If your book has a dragon in it anywhere, hold a dragon contest! Have your readers/fans incorporate a dragon into writing, song, visual art, video, etc and use the winner in a promo for your book.
  • If your book in any way includes the mention of Chinese culture or beliefs, write a media release about your book that incorporates the Year of the Dragon.
  • If your main character has any Dragon traits, write a media release explaining why your character is a “dragon!”
  • Hold a book release party at your favorite Chinese restaurant – ask them to share the cost of the PR with you or give you a discount.
  • Buy or make a dragon kite and fly it in a popular park near you. Hand out sample chapters of your book to those who come over to chat.
  • If your book is still in process, make a dragon vision board with colorful images that indicate the success you see for your book and hang it over your writing space to inspire you.
  • If your book is an eBook, put a tiny picture of a dragon (or the word dragon) on a random page and hold a Facebook treasure hunt. Whoever finds it first wins a free copy of your next book (or whatever other prize you dream up).
  • Post dragon quotes on Twitter for a week or two – with a link to your webpage.

I always wanted to ride a dragon myself,
so I decided to do this for a year in my imagination.

CORNELIA FUNKE

  • Create a Dragon Discount. It could be a percentage off the cost of your book; two books for the price of one; a discount on one of your seminars or other products – anything your mind can envision, really.
  • Many cities are holding Year of the Dragon parades this coming weekend. Get out there and take your bookmarks, business cards, sample chapters, books, etc. with you! And if your city has no celebration scheduled, be a dragon yourself and host your own impromptu party! Invite your social media friends – and ask them to re-post details of your event.

Happy dragoning!

Laura

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