Posts Tagged ‘Day Week Month proclamations’

7 easy steps to ramp up your summer book marketing

So we’re just past the start of spring – in some places there’s still snow on the ground; in others, we’re looking at 109-degree highs by the end of the week. Nevertheless, the summer gift-giving season is about to descend on us: Mothers Day, graduations, weddings, Fathers Day – LOADS of reasons for people to look for the perfect gift. Is your book right for one of them?

How prepared are you for this tremendous opportunity? Is your summer book marketing plan in place? Do you know which holidays – both well known and more obscure – are coming up and which ones are good marketing opportunities for your book? Are you blogging about them? Are your media kit and news releases all ready to go? Have you thought of a special holiday incentive you can offer, either via your website or your social networks, like Facebook, Twitter, and Pinterest?

If your answers to the above questions are generally no, DON’T PANIC. There’s still plenty of time to craft a plan and a strategy for implementing it. Here are some simple steps that may help you get there:

  1. Review the upcoming holidays for May, June, and July from the lists below.
  2. Identify one or two from each month that have natural tie-ins with your book.
  3. Brainstorm some ideas for ways to market each holiday you identified.
  4. Chunk those marketing ideas down into actionable steps.
  5. Get out your calendar – or, if you’re a more visual planner, download a printable version here.
  6. Add one step per day to your calendar.
  7. Take the steps!




  • Creative Beginners Month
  • Get Caught Reading Month
  • Latino Books Month
  • National Bike Month
  • National Inventors Month
  • Older Americans Month


  • Children’s Book Week (7-13)
  • Dating and Life Coach Recognition Week (7-13)
  • Reading Is Fun Week (13-19)
  • Craft Beer Week (14-20)


  • Mother Goose Day/1
  • Public Radio Day/3
  • World Press Freedom Day/3
  • Cartoonists Day/5
  • Cinco de Mayo/5
  • Free Comic Book Day/5
  • National Teachers Day/8
  • Birthmothers Day/12
  • Nurses Day/12
  • Mothers Day/13
  • Biographers Day/16
  • O’Henry Pun-Off Day/19
  • Be a Millionaire Day/20
  • Memorial Day/28
  • What You Think Upon Grows Day/31
  • Audio Book Appreciation Month
  • Effective Communications Month
  • Entrepreneurs’ Do-It-Yourself
    Marketing Month
  • National Bathroom Reading Month
  • National GLBT Book Month


  • Positive Power of Humor and Creativity Days (1-3)
  • National Business Etiquette
    Week (3-9)


  • Dare Day/1
  • Drawing Day-Pencil Day/2
  • World Environment Day/5
  • Ballpoint Pen Day/10
  • Family History Day/14
  • Flag Day/14
  • World Jugglers Day/16
  • Fathers Day/17
  • National Columnists Day/26
  • Camera Day/29
  • Anti-Boredom Month
  • Freedom from Fear of Speaking Month
  • National Hotdog Month
  • National Parks Month


  • Sports Cliché Week (8-14)
  • National Independent Retailers Week (15-21)
  • National Parenting Gifted
  • Children Week (15-21)
  • National Ventriloquism Week (18-21)


  • Made in USA Day/2
  • Independence Day/4
  • Take Your Webmaster to Lunch Day/6
  • International Town Criers Day/9
  • Teddy Bear Picnic Day/10
  • Moon Day/20
  • Amelia Earhart Day/24
  • National Day of the Cowboy/28
  • Paperback Book Day/30
  • Mutts Day/31

Note: these are just partial lists of holidays I found interesting. For more complete lists, you might try these sites:

Happy planning!



We welcome and encourage your thoughtful, courteous comments below.


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January is BOOK BLITZ Month! Among others…

If you’ve been with us for a while, you may have noted that we occasionally acknowledge certain Day, Week, and Month celebrations dedicated to literary and self-improvement topics. What better reason to create a PR push for your book than tying it to a related Day, Week, or Month celebration? Better still, why not create your OWN Day, Week, or Month? Ever wonder who came up with National Pickle Day (Nov. 14)? I’m putting my money on someone involved with the pickle industry…  And I’m betting that Dairy Alternative Month (June) was most likely conceived by folks who have problems digesting dairy – or who have a lot of love for cows?

The most official proclamations of Day, Week, or Month commemorations are made by the President of the United States, but a good PR campaign can be official enough to make it real.

If you’ve created your own commemorative Day, Week, or Month, or know of one you’d like to see get its due recognition, you can submit your own entry for Chase’s Annual Events. The deadline for submitting ideas for the 2013 volume is April 15, 2012. However, before you submit your entry, do your research to make sure the event isn’t already on their lengthy list and be aware of their rules:

We accept submissions for existing special events (festivals, sporting events, country fairs, etc.) as well as special days, weeks and months. However, if you submit a special day, week or month, it needs to already exist. Chase’s lists existing events – not theoretical ones.

Speaking of commemorative months conceived as great PR maneuvers, here is a partial list of January’s observations:

Book Blitz Month

Get Organized Month

International Creativity Month

National Be on Purpose Month

National Clean Up Your Computer Month

If any of those is up your alley, you might want to get busy promoting your book/business, and the commemorative month with a little PR campaign of your own.

And speaking of Book Blitz Month, here’s a little info to inspire you to start the new year right by blitzing your book.

First, I came across a list of ideas on RealBook.com to help readers celebrate Book Blitz Month.

  1. Start a reading list.
  2. Make the library one of your favorite places this month.
  3. Read every day.
  4. Set a reading goal.
  5. Go through an entire series.
  6. Listen to audiobooks.
  7. Celebrate with your child.
  8. Meet an author.
  9. Go on a book treasure hunt.
  10. Make a book with your child.

Good ideas, all, but probably not what the PR executive who created Book Blitz Month intended. According to the Boston University website:

January is… National Book Blitz Month, which was created by a public relations executive to encourage authors to promote their own books. It focuses attention on improving the relationships between authors and the media in order to create a best-selling book. (The same webpage also mistakenly refers to January as National Book Month – which actually is celebrated in October.)

So as ExpertClick.com states, your goal for Book Blitz Month – and for the rest of the year – should be “to actively work on improving your relationships with the media. Find out what they want and give it to them. In return, you may gain the publicity you need to elevate your book to best seller status.”

Thanks to MangoMissives for making this info easy to find!

If you need a refresher, you may want to reread some of our previous posts on the topic of media:

Happy blitzing!



We welcome and encourage your thoughtful, courteous comments below.


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