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Posts Tagged ‘creating a platform’

You must know why YOU are writing this book – and be able to talk about it.

(Please click on image to enlarge.)

OK – we’ve established that one of the most important aspects of becoming an SBM* is creating a platform. And last time, we talked about how vital it is to know your reader when building that platform. Here’s a related point, though: besides knowing WHO your reader is, you must know why YOU are writing this book. (*Savvy Book Marketer)

Walking into a bookstore can be the most dispiriting act in the world for an author. With nearly 200,000 books published every year, you’ve got to figure out how yours is different. How will your book stand out, especially from all the others in your genre, industry, or market? I firmly believe that if you have a story or message to share, it is your duty, obligation, and calling to share it. But in order to do so, you must have a passion for your story or message, and you must know what compels YOU to write it.

Knowing why you wrote it is not enough, though. You must also be able to easily talk about it and describe it to others. You must do your research to find out what else has been written on your subject, without letting it depress you. Instead, figure out how YOUR book is different. Here’s reason #1 that it’s different YOU wrote it. But how else is it different?

You must also believe that the people who need to hear your words will find you because, even if there are 1,000 other books on this subject, YOURS will be the one to touch them or change their lives. People often buy many books on a single subject (remember the “people who bought this also bought …” lists you see on Amazon?). You want yours to be THE book they recommend most.

See you Monday!

MARCIE

__________________

Visit Write | Market | Design to download your Marketing Skills Evaluation. This will help you determine how close you are to SBM status, and where you may need a little extra boost.

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Monday, May 23 – You can’t build your platform if you don’t KNOW your reader

Thursday, May 19 If you don’t have a PLATFORM, it’s time to start building one!

Monday, May 16 The best time to start marketing your book is WHILE you are writing it

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You can’t build your platform if you don’t KNOW your reader.

(Please click on image to enlarge.)

I’m hoping, since our last post, that you’ve given some thought to how YOU can become an SBM (Savvy Book Marketer). Last time, we talked about how vital your platform is to selling books. Another term for platform is a multitude of raving fans and supporters, people who know about you before your book comes out and who can’t wait to buy it. In order to build that platform, it’s essential that you know your reader inside and out.

Whether you’re writing fiction or nonfiction, you must know everything you can about your reader. This includes two components: demographics and psychographics. Demographics means measureable things like age, education, and marital/parenting status. Psychographics, on the other hand, are the things that make your reader unique, such as their personality traits, values, and attitudes.

The better grasp you have of who your ideal reader is, the better you can connect with them and interest them not only in the subject of your book, but in getting to know YOU better. And the more they like and connect with YOU, the more likely they will be to eagerly anticipate your book’s release, recommend your book to others, and to enthusiastically await your next project.

Additionally, getting to know things about your reader like the Web sites they visit, their hobbies, and their civic and business associations might give you ideas about innovative ways and places to sell your book. For example, take Suzie Q’s Guide to Great Quilting. Since Suzie Q knows quilters as well as she knows her own mother, she’s aware that they tend to visit crafting and sewing blogs, hang out in fabric stores, and occasionally frequent sewing machine repair shops. So guess where she’s going to be spending lots of her marketing time and energy?

How can you model Suzie Q and apply her ideas for meeting readers to YOUR book?

See you Thursday!

MARCIE

__________________

Visit Write | Market | Design to download your Marketing Skills Evaluation. This will help you determine how close you are to SBM status, and where you may need a little extra boost.

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Thursday, May 19 If you don’t have a PLATFORM, it’s time to start building one!

Monday, May 16 The best time to start marketing your book is WHILE you are writing it

Thursday, May 12 – Book and writing contests WORK

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If you don’t have a PLATFORM, it’s time to start building one!

(Please click on image to enlarge.)

Today I want to let you in on a little secret. Our entire goal for this blog is to turn you into a Savvy Book Marketer (SBM). You’ve gone to a lot of trouble to write and publish your book now your sole focus is on marketing it. And if you’re lucky, you’ve found us before you’ve finished writing so that you can do as we suggested in our last post: start ramping up your marketing efforts BEFORE your book is done.

A key component of becoming an SBM and selling lots of books is the critical publishing concept of creating a platform.

If you are unfamiliar with the term “platform” as it relates to the publishing world, it’s time to get familiar with it! An author’s platform is his/her ability to reach their audience of book-buyers, or their plan to do so. It is a measure of your EXISTING INFLUENCE and your ABILITY TO SELL to your market. This is why celebrities find it much easier to land book deals than unknown writers they already have a built-in audience.

In learning to think like an SBM, you’ve got to tap into all the ways and places you can start creating demand for your book (even before it is printed) and expand your sphere of influence. This includes things like:

  • Public speaking
  • Radio and TV interviews
  • Articles, on- and offline
  • Social media
  • Blogging
  • Video marketing

How much exposure do you have? If the answer’s “not much,” it’s time to get started. Stick with us to learn more about creating a platform and becoming an SBM!

See you Monday!

MARCIE

__________________

Visit Write | Market | Design to download your Marketing Skills Evaluation. This will help you determine how close you are to SBM status, and where you may need a little extra boost.

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Monday, May 16 The best time to start marketing your book is WHILE you are writing it

Thursday, May 12 – Book and writing contests WORK

Monday, May 9 A book is a BUSINESS

Read Full Post »

The best time to start marketing your book is WHILE you are writing it.

(Please click on image to enlarge.)

Thanks for bearing with our unscheduled but important announcement in our last post (Book and Writing Contests WORK). We’re now ready to get back on track with the orderly organization of things. Good thing our readers are flexible and able to go with the flow!

You will, of course, recall that two posts ago we discussed the fact that a book is a business. And how does anyone build business? By marketing … the whole point of this blog, right?

Yet the super-duper GINORMOUS mistake that many authors make is waiting until their book is written and printed to begin marketing it. “Hellll-oooo? I’ve got this great book over here … anyone want to buy one?”

DON’T LET THIS BE YOU!

As you get ready to begin writing or even while you are already writing take some time to answer three IMPORTANT questions:

  1. Who is my reader?
  2. Where will I find them/where will they find me?
  3. Why must they buy my book?

The answers to these questions will help you begin to position yourself and your book so that you’ve got people clamoring to get their hands on it as soon as it comes off the press. Another term for this is “creating your platform,” which we’ll discuss in more detail in our next post.

If you’re brave and have a huge vision for carrying your message BEYOND your book, you can even build additional marketing into the text of the book itself things like suggesting that readers visit your Web site, buy other books, or attend seminars and workshops. The übermotivational Harv Eker’s Secrets of the Millionaire Mind is perhaps one of the best examples of such a book.

Just remember, wherever you are in the writing process, the time is perfect to begin marketing your book NOW.

See you Thursday!

MARCIE

__________________

Visit Write | Market | Design to download your Marketing Skills Evaluation. This will help you determine where your marketing skills shine, and where outside help might be a good reinforcement.

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Thursday, May 12 – Book and writing contests WORK

Monday, May 9 A book is a BUSINESS

Thursday, May 5 Decide that you WANT to sell books

Read Full Post »

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