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Posts Tagged ‘choices’

Are you emphasizing the SOCIAL in social networking?

Social media is content that is created by the users, from music to videos to copy and more. Social networks are the vehicles through which we share much of that content. I find that while many people have heard how important social media is as a marketing tool, an overwhelming number seem to forget that all the emphasis belongs on the word SOCIAL.

A helpful reminder may be to recall how we conduct ourselves in face-to-face networking scenarios. How gung ho are you to “do business” with a person whose only real specialty is the Business Card Shuffle? Probably not very, if you’re like most people. So why, then, do so many of us have a tendency to revert to that obnoxious sort of behavior online? How is it that we so often forget our first priority in social networking: being SOCIAL? Our goal, first and foremost, is to initiate, enhance, and preserve relationships.

I came across a fantastic post this morning by Srini Rao about a terrific success he had with actual real-life relationship marketing. As always, I encourage you to absorb the content and look for ways Srini’s success might be applicable to your book marketing endeavors.

Wishing you good relationships and abundant business!

Laura

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One of the biggest benefits of relationship marketing is the ability to elicit powerful testimonials from satisfied clients. Visit Write | Market | Design to download a special report about making the most of your testimonials.

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We welcome and encourage your thoughtful, courteous comments below.

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AWESOME advice: Take the path of MOST resistance

OK — we’ve been talking most recently about choosing one book marketing strategy and just beginning somewhere. I stand by that. Seriously you just need to get started. If that means starting with the low-hanging fruit (the easiest-to-implement strategy), do it. Just get going.

But later, there will be other choices. And that’s where this advice comes in. Darren Hardy, publisher of Success magazine, advocates the following in a recent post:

How do I know what the right choices are? Here’s a simple formula: When in doubt, just do what you don’t want to do—that’s usually exactly what you should do. Take the path of MOST resistance.

If you’ve been reading for a while, you should know what’s coming next.

Here’s the challenge:

Make a commitment that one day this week (and why not today?) you will follow the resistance. Do the hard thing, the challenging thing, the thing you most want to avoid. Then, come back and tell us about it. How did it feel to make the commitment? How did you get yourself to do it? How did you feel afterward? My guess is that Darren didn’t get to be the publisher of Success magazine for no reason.

Let’s share our successes!

Laura

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Visit Write | Market | Design to download your Marketing Skills Evaluation.

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We welcome and encourage your thoughtful, courteous comments below.

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