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Book Marketing Advent Calendar – Day 5 – Offer a Bonus for Buying Your Book

 

Advent Calendar5

People love free stuff. Ever seen lines for the samples at Costco on the weekend? People will actually stand in line for a bite of something they (a) don’t even know what it is, (b) don’t like whatever kind of food it is, (c) would never buy the item – but because, hey, it’s free, so let’s go get some!

Same thing at a trade show – and why it’s not a great idea to put candy on your table at a book signing. You want people to stop by your booth/table because they have an interest in talking to you about your book or business – not because they’re making a beeline for the candy dish only to grab a piece like a frog after a fly and then flee as quickly as possible, on to the next bowl of free sugar.

So since people love free stuff…

Give them something straight from your website as a bonus for buying your book.

You should already be doing this to build your mailing list – but here we’re talking about a special “thank you” gift for BookTree3purchasing your book. What could you offer? Hmmmm…

  • Favorite holiday recipes
  • A video story with a new spin on an old holiday tale … your character in the lead role
  • A coloring book related to your story or topic (these can be PDFs!)
  • A special report
  • Back stories on your characters
  • An epilogue that’s not in your book

Come on, people. You wrote these books, didn’t you? You can come up with something creative, fun, and exciting to give shoppers just that little extra nudge. I know you can.

Things get a bit more challenging if you’re selling through an online retailer or site other than your own, but it’s not by any means impossible. Just request that each buyer forward you a copy of their receipt. The best thing about this whole idea is that they’re no longer anonymous. It give you access to them and their email address … so you can begin a relationship with them. The meatier your giveaway, the more likely they’ll be to take this extra step with you.

We already dismantled the fear of giving stuff away in our Day 3 Advent Calendar post, so in case you missed it … here’s the link.

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As you may know, I am taking part in the Holiday Author Event for the next 6 days. PLEASE BE SURE to stop by the Holiday Author Event page TODAY to view some of our authors’ video book trailers. Comment, like, and share to be entered in today’s drawing!

Happy bonusing…

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Book Marketing Advent Calendar – Day 1 – Partner with other authors to create a package deal

Advent Calendar1

I have long been a proponent of the Power of the Group. It’s why I took over hosting the Phoenix Publishing & Book Promotion Meetup, where I blog monthly on this very topic. The Power of the Group lies in the sharing of the work, the effort, the expenses – and book marketing is an excellent place to put this to work.

Our Day 1 tip for the 2015 Book Marketing Advent Calendar comes straight out of this theory:

Partner your way to success.

Reach out to several other authors – in your genre or an allied one (e.g., a YA author partnering with several children’s authors) – and offer multiple books as a bundle for a discount price.

STEPS

  • In order for this to work, it’s important to research your partners ahead of time. They don’t have to be authors BookTree1you already know in person, but they do need to be people you can trust to hold up their end of the bargain.
  • Decide how many books you will offer.
  • Decide what the discount bundled price will be.
  • Come up with a catch name for the promotion. A logo would be great, too.
  • Determine how long you will run this promotion.
  • Write out some turn-key tweets and Facebook posts you can all use to promote this special.
  • Promote this special on Goodreads and through each author’s blog.
  • Each author should take a picture of all the books together (if they are print books) and post it to Instagram and/or Pinterest. Make a collage of the covers if they are ebooks.
  • Each author should make a short video promoting the special to post to YouTube and/or your various social networks.
  • Don’t forget your email list! Send a note to your list, advising them about the special. Be sure to ask them to share the news with their contacts.

Get a group together and leverage the power each of you can bring to the party. Wishing you success and prosperity this holiday season!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Join the Holiday Author Event to get maximal exposure for your book(s) right before the holidays!
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