Posts Tagged ‘book signings’

Traditional Labor Day celebrations offer tips for Savvy Book Marketers


Labor Day is an annual celebration of workers and their achievements that originated during the late 1800s at the height of the Industrial Revolution. At the time, the average American worked 12-hour days,  seven days a week, in order to eke out a basic living. Despite restrictions in some states, children as young as 5 or 6 worked in mills, factories, and mines, earning a fraction of adult wages. Workers of all ages faced extremely unsafe working conditions, with insufficient access to fresh air, sanitary facilities, and breaks. Congress legalized Labor Day as a national holiday in 1894.

The Labor Day holiday is still celebrated across the country with things like parades, picnics, barbecues, and fireworks. What can a new author trying to market her book take away from these simple celebrations? Lots! Focus especially on the simple part! Book marketing doesn’t need to be expensive or elaborate to be successful. We’ve talked at great length about the importance of relationship marketing, particularly for a product as personal as a book written by ONE person: you!

A simple celebration like a parade, picnic, or barbecue is the perfect backdrop for a book signing, but you needn’t wait for a holiday like Labor Day to come around. Why not stage your own event – and tailor it to your book? Say you’ve written a book of chicken recipes. How about staging a cook-off or a parade with a “best chicken costume” contest? If you wrote a book of ghost stories, perhaps you could host a bonfire reading as your book launch.

A second traditional Labor Day celebration involves public art displays. The sky’s the limit when it comes to art events surrounding a book launch, signing, or reading! Nova Hall is the grandson of Donald A. Hall, the engineer who built the Spirit of St. Louis airplane flown by Charles Lindbergh. Nova wrote a book about his grandfather, Spirit and Creator: The Mysterious Man Behind Lindbergh’s Flight to Paris and is is right now planning a public art event that will display his visual art, as well as pictures and artifacts from his book. “Flying Over Time: The Spirit of St. Louis Experience” will be on display October 21 and 22, at Arizona State University West in the La Sala ballroom in the University Center Building.

The traditional idea of celebrating Labor Day with workers and their families is a reminder to target your marketing to the proper niche and/or industry. Look  for ways to tailor your marketing to specific employees, companies, workplaces, or industry groups,  if appropriate. And remember to work your family into your marketing plan, whenever possible.

The last of the traditional ways to celebrate Labor Day includes speeches by prominent people. What better way for an author to get the word out than by speaking in public? First, get comfortable with public speaking; sign up with a Toastmasters club near you if you’re not practiced or comfortable with public speaking. Then, get busy. Community, church, and industry groups are always in need of speakers. Reach out and offer to speak. Plan to give a talk anywhere from 15 to 40 minutes in length that contains informative content on your niche topic. Ask ahead of time if you can bring copies of your book for sale, and offer to sign them at the end of your presentation.

Take a tip or two from traditional Labor Day holiday celebrations and take your book to the people!

See you Thursday, when we’ll talk about how to put together a professional media kit that will attract attention.



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Thursday, August 25 – Create a MiniBük: Fifth of 5 easy ways to give away samples of your writing

Monday, August 22 – Put Your Book on a CD: Fourth of 5 easy ways to give away samples of your writing

Thursday, September 1 – A noteworthy statistic, a question, or both can be the hook that lures a reporter’s attention


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Resourceful authors do book signings at unusual – er, creative – venues

During a recent visit to Las Vegas to attend a conference that had nothing to do with book marketing, I happened upon one of the most creative book signing locations of all time. Carolyn Ahern, author of a children’s book series featuring Tino Turtle, was signing her book, Tino Turtle Travels to Paris, France at the Paris Hotel and Casino. The adorable plush turtles were the thing that originally caught my eye as my husband and I walked past Ahern’s display in one of the casino’s well-trafficked retail areas.

As Ahern was busy chatting with a customer and we were on a time budget, I did not get to ask where she is from. Thought I might glean the answer from her website, but this author’s site is devoid of ANY details resembling an author bio, so I can’t even hazard a guess as to how much money or effort she put into this adventure. Nevertheless, she got some great exposure. I’m here sharing her link with you, right?

Another author, Lennie Ross, is a Facebook friend who recently released a mystery titled Blow Me, which is set in a hair salon. Although she lives in the Los Angeles area, Lennie has scheduled a few signings in my hometown of Phoenix, at least one of which was at a HAIR SALON. She’s scheduling additional signings at southern California salons, as well, and is using Facebook to great advantage in promoting these events. Very nice!

Are you starting to see a theme? What makes your book special (aka, what’s your hook?) and where can you host book signings that are outside the normal bookstore venues?

My client, Amara Charles, is getting ready to release a new book this September on sacred sexuality that includes info ranging from learning how to read and understand your own and your partner’s sexual anatomy types to discovering how to have a full-body orgasm. Where do we want to hold our signings? You’ve got it – intimacy retailers like Fascinations and Castle Boutique! I’m even looking into out-0f-the-way places like the Erotic Heritage Museum in Las Vegas.

When it comes to Savvy Book Marketing, the sky is the limit. Get creative. Face the fear. Pick up the phone. And CALL! What’s the worst that could happen they say no? You’re no worse off hearing a no than you were before you tried. And … what if they say YES?!

Happy book signings!



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