Posts Tagged ‘book jingles’

Which song best introduces or accompanies your book?

I am blessed to be married to a guitar player, and a pretty talented one, at that. If you’ve never had live music to accompany the workday in your home office, you don’t know what you’re missing. Recently, Mickey was hired to write a jingle for a sales coach and trainer friend of mine. Just 18 words and a pretty simple sound, it was a lot more work than one might expect.

w capFor Christmas 2013, I wrote a post about the idea of creating a jingle to market your book. Now that I’ve seen the jingle-creation process up close and personal, I might revisit that post to tweak things just a bit.

Nevertheless, Mickey’s jingle gave me an idea for an icebreaker for a networking event I hosted for members of the Phoenix Publishing and Book Promotion Meetup. While our Meetups typically have prepared programs with handouts, the networking-only events are just that – the chance to ask questions, share ideas, and get to know each other socially. Since there are always at least a couple new people and the networking group is generally much smaller, I search for engaging ways to have the authors introduce themselves.

Last night, I asked each author to choose a song they feel represents their book. This is kind of an interesting idea, if you think about it. Why not have that song playing at the start – or during – your book signing events? Of course, you’d need licensing permission if you were going to record the event for any sort of distribution. Just reading or signing, though? Music that relates specifically to you book might add something very special.

I broke the group into partners and gave them 10 minutes to come up with the song they’d each use to introduce their books. Here are their choices:

  • Cristina Whitehawk chose the Beatles’ perfectly titled “Ticket to Ride” to introduce her book in progress, A Ticket to Ride, about overcoming cancer by embracing it, rather than fighting it.
  • Tim Kelly selected Three Doors Down’s “Kryptonite” to tell us about his book in progress, Brothers in Blood, which features characters with superhuman powers.
  • Tim Benson chose “It’s Easy,” by JJ Cale and Eric Clapton, to introduce his forthcoming political novel, King of the Trailer Park.
  • Lesley Sudders, who writes under the pen name L.S. Brierfield, gave us Ray Charles’ “You Don’t Know Me” as an intro to her fantasy novel with the working title of Posie, because many of the characters are not who they seem to be.
  • Eduardo Cerviño, whose pseudonym is E.C. Brierfield, chose “In Cuba,” by renowned Cuban composer Ernesto Lecuona, to introduce his forthcoming book, Alligator Island, based on the last years he lived in Cuba during the Castro revolution.3d cover
  • David Waid chose “Adagio for Strings” to tell us about Conjurers, his forthcoming historical fantasy novel, because he believes it captures the mood and feel of the novel.
  • And I gave the group John Denver’s “Leaving on a Jet Plane.” What better song to introduce the story of a man who leaves life as he knows it to travel the world for two years? Stan Finds Himself on the Other Side of the World is a little bit love story, a little bit travelogue, a little bit social consciousness, and a lot about a guy who’s just trying to figure out what he wants out of life.

So if you had to choose a song to introduce, explain, or accompany your book, what would it be? Tell us in the comments. And feel free to give us a link to the song and/or your blog or website.

Here’s to letting the music flow!



We welcome and encourage your thoughtful, courteous comments below.


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december tip of day

December 3 Book Marketing Tip: Write a jingle!

‘Tis the season for jingles — both of the physical bell and promotional sorts. So what better time to put together a jingle — or song or ditty — jingle bellsabout your book? Corny? Probably. Memorable? It just might be!

Typically, a jingle is set to an engaging tune and designed to be memorable enough to stick in the mind of the listener. Think “Sometimes you feel like a nut,” “Don’t you want to be a Pepper, too?” and “Plop, plop, fizz, fizz.” For those too young to remember them, check out this video for these and other vintage — and still memorable — jingles.


  • Research other jingles. The above-referenced video is a good start, but do your own further research for more contemporary jingles.
  • Repeat the title of your book (or an abbreviated version, if it’s quite long).
  • Select a light and lively tune. The tempo should be quick and the rhythm snappy, like a march or a cheer.
  • Use artistic features like puns, rhymes, and onomatopoeia.
  • Keep it simple.

If you’re not so musically inclined, you may want to pull a Weird Al Yankovic and simply create a parody of a current popular tune.

Like the idea of a jingle, but still not feeling like you can do it yourself? Head over to Fiverr.com. Some people will sing a jingle you’ve already created; others will craft one for you! Of course, I’d check their prior work before hiring someone and expecting greatness, but if you’re willing to dig, you can find some stellar artists on the site.

fivrr jingle

If you actually write a jingle, please come share it with Marcie’s readers in a guest post!

Happy jingling!







We welcome and encourage your thoughtful, courteous comments below.


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