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Which song best introduces or accompanies your book?

I am blessed to be married to a guitar player, and a pretty talented one, at that. If you’ve never had live music to accompany the workday in your home office, you don’t know what you’re missing. Recently, Mickey was hired to write a jingle for a sales coach and trainer friend of mine. Just 18 words and a pretty simple sound, it was a lot more work than one might expect.

w capFor Christmas 2013, I wrote a post about the idea of creating a jingle to market your book. Now that I’ve seen the jingle-creation process up close and personal, I might revisit that post to tweak things just a bit.

Nevertheless, Mickey’s jingle gave me an idea for an icebreaker for a networking event I hosted for members of the Phoenix Publishing and Book Promotion Meetup. While our Meetups typically have prepared programs with handouts, the networking-only events are just that – the chance to ask questions, share ideas, and get to know each other socially. Since there are always at least a couple new people and the networking group is generally much smaller, I search for engaging ways to have the authors introduce themselves.

Last night, I asked each author to choose a song they feel represents their book. This is kind of an interesting idea, if you think about it. Why not have that song playing at the start – or during – your book signing events? Of course, you’d need licensing permission if you were going to record the event for any sort of distribution. Just reading or signing, though? Music that relates specifically to you book might add something very special.

I broke the group into partners and gave them 10 minutes to come up with the song they’d each use to introduce their books. Here are their choices:

  • Cristina Whitehawk chose the Beatles’ perfectly titled “Ticket to Ride” to introduce her book in progress, A Ticket to Ride, about overcoming cancer by embracing it, rather than fighting it.
  • Tim Kelly selected Three Doors Down’s “Kryptonite” to tell us about his book in progress, Brothers in Blood, which features characters with superhuman powers.
  • Tim Benson chose “It’s Easy,” by JJ Cale and Eric Clapton, to introduce his forthcoming political novel, King of the Trailer Park.
  • Lesley Sudders, who writes under the pen name L.S. Brierfield, gave us Ray Charles’ “You Don’t Know Me” as an intro to her fantasy novel with the working title of Posie, because many of the characters are not who they seem to be.
  • Eduardo Cerviño, whose pseudonym is E.C. Brierfield, chose “In Cuba,” by renowned Cuban composer Ernesto Lecuona, to introduce his forthcoming book, Alligator Island, based on the last years he lived in Cuba during the Castro revolution.3d cover
  • David Waid chose “Adagio for Strings” to tell us about Conjurers, his forthcoming historical fantasy novel, because he believes it captures the mood and feel of the novel.
  • And I gave the group John Denver’s “Leaving on a Jet Plane.” What better song to introduce the story of a man who leaves life as he knows it to travel the world for two years? Stan Finds Himself on the Other Side of the World is a little bit love story, a little bit travelogue, a little bit social consciousness, and a lot about a guy who’s just trying to figure out what he wants out of life.

So if you had to choose a song to introduce, explain, or accompany your book, what would it be? Tell us in the comments. And feel free to give us a link to the song and/or your blog or website.

Here’s to letting the music flow!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

We’re six weeks into 2015 — are  you READY? If you haven’t yet 2015 Goalsmapped out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

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Change your thoughts to change your outcomes

If you live in Phoenix, you’ve likely noticed a giant increase in panhandlers at intersections in every part of the Valley. As I understand it, we have looser restrictions on “begging” than many other major municipalities. That – perhaps coupled with our temperate homelessweather – means that we’re seeing a lot more presumably needy people asking for handouts.

Whatever your feelings about these folks, I’ve got to tell you, I don’t envy them. I don’t care whether they’re homeless. I don’t care whether it’s a “scam.” Seriously – who would choose that as their life’s work, unless it was some sort of temporary sociological experiment?

One guy, in particular, got me to thinking the other day. I work from home, so I don’t typically drive the same path on a daily basis. Last week, though, I did have occasion to drive the exact same route at roughly the same time, two days in a row. As I arrived at a busy intersection, I noticed a man sitting on a battered cooler in front of a convenience store. He was bearded, wearing a blue ball cap, and, as you might expect, fairly scruffy looking. The next day, there he was again. Same man, same battered cooler, same blue ball cap, in exactly the same place.

That got me to wondering about him. Where did he sleep at night? When was the last time he’d had a shower? A hot meal? There was a report on the radio at that moment about MLB pitchers and catchers reporting for Spring Training. When was the last time this guy had sat on a couch and watched a baseball game? Where was he from? Where was his family? What had he last done for work? What kind of education did he have? All this went through my head in the minute or so I sat at the stoplight noticing him.

As I continued driving, I pondered further, wondering what might have happened in his life to lead him to that place. Had he lost a job? Had he broken up with a girlfriend and wound up homeless? The interesting thing to me was that he had managed to make something normal of his circumstances. That cooler might have been his only possession, but it was his, and as such, it gave him a place to sit while begging from his corner at the same time, two days in a row. I’ve no idea if he’s out there again today. And if he’s not, I’ve no idea where he’s gone. But for the times I saw him, he’d adopted that corner as part of his routine.

So that led me to thinking about how any of us adopt routines – both healthy and unhealthy. One might take the stand that adopting the routine of panhandling on a street corner is unhealthy. On the other hand, the routine of staying alive by any means necessary is probably a pretty good idea. There are always two ways to look at a situation, aren’t there?

A big part of what leads to a routine is our mindset – deciding to do something on a regular basis. But it’s often developed rather unconsciously, isn’t it? We stumble into something, do it once, and then one day we look up to notice that we’ve created a routine for ourselves, whether or not we intended to. Sometimes, like I imagine it might have been for my panhandling friend, it may amount to settling for things. Maybe he did lose his job – and unable to find more work right away, accepted unemployment as his new normal. Maybe then his girlfriend threw him out, and without any real friends in the Valley, he wound up sleeping in his car. So that became another new normal. But he still had to eat – so he decided to make a sign and pitch his cooler in front of a Circle K on a busy corner near a freeway entrance. My point is that he probably didn’t plan to become a panhandler. I’ll bet if you went and asked him, he’d tell you the other, bigger dreams he had. This just happened. In no small part, because he agreed to each step of his new routine, accepting them as the way things are.

While the panhandler is an extreme example, this is the way most of our lives unfold. Things happen, and we accept them. Unless and until we decide to take action and move in a different direction, they will keep happening along whatever trajectory we’re currently following. Are there places in your life where you’ve just accepted that “that’s the way it is”? Inability to find time to write as often as you’d like? Not enough money to market your book properly? You don’t have to be living in your car or begging on a street corner to have found yourself settling.

Here’s the thing: you can change your outcomes. You simply have to decide to make a shift. The what iffirst step is knowing what you want. The second step is believing something else is possible. Even if it seems absolutely impossible at this moment, allow yourself to think – and more importantly, feel – “But what if it were possible? What if I could find more time to write? What if there were a way to market my book on my tiny budget?” What if…? can be a powerful trigger, if you let it.

We all get stuck sometimes, yours truly included. We stagnate, find ourselves settling for less than what we want, deserve, and are capable of achieving. The great news is that we have the ability to choose to become unstuck. Whether that means reading this blog, finding one supportive person to help you, or rearranging your schedule so that you live on your own terms, the answers and support and solutions are out there. You just need to ask, and they will appear.

Here’s to changing your thoughts AND your outcomes!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

We’re six weeks into 2015 — are  you READY? If you haven’t yet 2015 Goalsmapped out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

 

 

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Inspirational Quotes for Writers from Presidents of the U.S.A.*

US-Presidents

We should not look back unless it is to derive useful lessons from past errors, and for the purpose of profiting by dearly bought experience. — George Washington

A pen is certainly an excellent instrument to fix a man’s attention and to inflame his ambition. — John Adams

Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude. — Thomas Jefferson

Philosophy is common sense with big words. — James Madison

A little flattery will support a man through great fatigue. — James Monroe

Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish. — John Quincy Adams

It is a damn poor mind indeed which can’t think of at least two ways to spell any word. — Andrew Jackson

Those who have wrought great changes in the world never succeeded by gaining over chiefs, but always by exciting the multitude. The first is the resource of intrigue and produces only secondary results, the second is the resort of genius and transforms the universe. — Martin Van Buren

To Englishmen, life is a topic, not an activity. — William Henry Harrison

I can never consent to being dictated to. — John Tyler

I cannot, whilst President of the United States, descend to enter into a newspaper controversy. — James K. Polk

I shall pursue a straightforward course, deviating neither to the right or left, so that come what may, I hope my real friends will never have to blush for me, so far as truth, honesty, and fair dealings are concerned. — Zachary Taylor

It is not strange … to mistake change for progress. — Millard Fillmore

Frequently the more trifling the subject, the more animated and protracted the discussion. — Franklin Pierce

The test of leadership is not to put greatness into humanity, but to elicit it, for the greatness is already there. — James Buchanan

Whatever you are, be a good one. — Abraham Lincoln

I have reached the summit of my ambition. — Andrew Johnson

Everyone has his superstitions. One of mine has always been when I started to go anywhere, or to do anything, never to turn back or to stop until the thing intended was accomplished. — Ulysses S. Grant

Since I came here, I have learned that Chester A. Arthur is one man and the President of the United States is another. — Chester A. Arthur

A man is known by the company he keeps, and also by the company from which he is kept out. — Grover Cleveland

Great lives never go out; they go on. — Benjamin Harrison

In the time of darkest defeat, victory may be nearest. — William McKinley

The only man who makes no mistake is the man who does nothing. — Theodore Roosevelt

Don’t write so that you can be understood, write so that you can’t be misunderstood. — William Howard Taft

We grow great by dreams. All big men are dreamers. — Woodrow Wilson

Ambition is a commendable attribute without which no man succeeds. Only inconsiderate ambition imperils. — Warren G. Harding

All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work. — Calvin Coolidge

Words without actions are the assassins of idealism. — Herbert Hoover

Happiness lies in the joy of achievement and the thrill of creative effort. — Franklin D. Roosevelt

We need not fear the expression of ideas — we do need to fear their suppression. — Harry Truman

I never saw a pessimistic general win a battle. — Dwight D. Eisenhower

Leadership and learning are indispensable to each other. — John F. Kennedy

The noblest search is the search for excellence. — Lyndon Johnson

A man who has never lost himself in a cause bigger than himself has missed one of life’s mountaintop experiences. Only in losing himself does he find himself. — Richard Nixon

Things are more like today than they have ever been before. — Gerald Ford

If you fear making anyone mad, then you ultimately probe for the lowest common denominator of human achievement. — Jimmy Carter

Heroes may not be braver than anyone else. They’re just braver five minutes longer. — Ronald Reagan

Don’t try to fine-tune somebody else’s view. — George H.W. Bush

If you live long enough, you’ll make mistakes. But if you learn from them, you’ll be a better person. It’s how you handle adversity, not how it affects you. The main thing is never quit, never quit, never quit. — Bill Clinton

We are not limited by what we have done, or what we have left undone. We are limited only by what we are willing to do. — George W. Bush

We need to internalize this idea of excellence. Not many folks spend a lot of time trying to be excellent. — Barack Obama

*These quotes are attributed to the people listed. However, the Internet is not infallible, as you well know. So if you know/think/suspect that a quote listed here was originally spoken by another, you can either make a polite comment below or just know we made our best effort and keep reading. 🙂

Happy Presidents Day  now go write something!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

We’re six weeks into 2015 — are  you READY? If you haven’t yet 2015 Goalsmapped out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

 

 

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You seriously have NO excuse for not finishing your book (and neither do I)

This post may be construed as controversial. It may be construed as political. It may unnerve you, piss you off, or motivate you. Any of those responses is fine with me. The thing is, nothing gets done unless we decide to do it. Our books don’t get written, published, marketed, or distributed unless we decide to write them, publish them (or find publishers for them), market them, and distribute them (or find distributors for them). If you haven’t finished your book yet, I’m here to make a recommendation that I, myself, need to follow: GET OVER YOURSELF AND GET IT DONE!

Mohammedou_Ould_Salahi

Mohamedou Ould Slahi has been a detainee at the Guantanamo Bay detention camp in Cuba since August 4, 2002. By all accounts, he is innocent of any crimes yet he continues to wait with 121 other detainees for trials … release … death. But that’s not the remarkable part. Slahi, who now speaks four languages (Arabic, German, French, and English), learned enough English during his detainment to write a book in English about his torture experience at Gitmo. He finished the book in 2005, but because of the many murky channels of government bureaucracy that had to be negotiated, it was not published until January 20th of this year.

Publication of Guantanamo Diary was due in no small part to the tireless research and persistence of Larry Siems, a writer and human rights advocate who for many years directed the Freedom to Write Program at PEN American Center. In an NPR report from the UK’s The Guardian, Siems detailed the trail and many-layered steps that went into the publishing process of this amazing and all-too-necessary book. Here is a link to an abbreviated piece Siems published January 16 on TheGuardian.com. Siems is credited as the editor and author of the book’s introduction.

The story is harrowing, to say the least. Yet Slahi proves to be the biggest humanitarian of all, in that he says he would one day like to sit and have tea with his captors. Who among us could ever be so gracious? Read an excerpt from the book here.

Now, back to you and me. I’m guessing no one reading this right now is in government lockup. I know I’m not. I’ve got a busy life – especially right now due to a family health crisis. But who among us doesn’t have a busy life? Is that really what we’re telling ourselves and accepting as our excuse for not finishing our books? For not learning the next skill we need to market our books? For not “finding” the money to hire an expert to help us – or do it for us?

Mohamedou Ould Slahi and Larry Siems have proven, undeniably, that where there’s a will, there’s a way.

I’m not here to shame you. I’m in the same boat, remember? I just want to encourage you to set aside your excuses and get your book written, published, and into your readers’ hands. Don’t they deserve to have your knowledge or story to teach them, entertain them, or inspire them?

If you still need a little push, I highly recommend you buy, borrow, or check out from the library Steven Pressfield’s The War of Art. As I’ve mentioned before on this very blog, strap on your seatbelt, though, because this book is going to grab you by the throat and hold on until you’ve screamed “Uncle!”

Let’s make a pact, why don’t we? You take the next step in your publishing process TODAY and come back here and tell us about it in the COMMENTS section of this post. And I’ll do the same. Let’s compare notes and see where we end up. At least one step close to our goals, I’m guessing…

Here’s to banishing the excuses once and for all!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

We’re one month into 2015 — are  you READY? If you haven’t yet 2015 Goalsmapped out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

 

 

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Exercises in Observation

My family used to tease me that nothing ever escaped me. If someone got new tires, I noticed. Rearranged a small piece of furniture, I saw it. I spotted every new ‘do or piece of clothing. When I was in college, I worked at the local newspaper. One of my friends was an assistant sports editor who routinely shaved his beard the first day of baseball season, when pitchers and catchers Open  your eyesreported for Spring Training, and then stopped shaving the day after the World Series. Before I became familiar with his schedule, I remember seeing him about 4 in the afternoon the day after he’d shaved and noticing his beard was gone. He told me I was the only one who’d noticed. “Several people asked me if I’ve lost weight, though,” he quipped cheerily. “And someone else told me they liked this shirt I’ve worn about a thousand times.” How could you not notice a full beard missing from the face of a man you saw nearly every day?

Observation is an essential skill for a writer. It’s also a really useful one for a book marketer. How can observation enhance your writing? Well, what are you paying attention to? Ideas, details, suggestions, comments that could become lines of dialogue, problems people are trying to solve – all of them surround us daily. If we pay attention, we can incorporate them into our work – both fiction and nonfiction.

EXAMPLES

1. The front page of the January 16, 2015 Arizona Republic had an article titled “8 amazing things from the records at Yuma prison.” The story contains interesting details about prison life in the Old West. “In the days before statehood, Yuma Territorial Prison was the official slammer, and guards there kept copious records. So we read them – tattoos, missing teeth and all.” I thought immediately of an author I know who writes Arizona-based Westerns. Maybe these details aren’t for her – but they would likely be important to some author of Westerns looking to authenticate the setting of a novel in the works.

2. A few days ago, I heard a story on NPR about Walter Brinker, a Vietnam vet who now offers free roadside assistance to stranded motorists up and down the North Carolina highway system. The report explained how, with more than 2,000 free roadside assists behind him, Walter has amassed decades of experience in quick solutions to help people get back on the road without having to call AAA. He’s even put his knowledge into a book of his own, Roadside Survival: Low-tech Solutions to Automobile Breakdowns. That story just conjured images for me that could make for a transformative scene in a contemporary work of fiction. It might also find its way into the next version of my own nonfiction book, Practical Philanthropy: How ‘Giving Back’ Helps You, Your Business, and the World Around You.

3. The main character of my novel in progress, Stan Finds Himself on the Other Side of the World, is on a journey of self-discovery via world travel. It was an audacious undertaking to write a book about many places I’ve never been – thank god for the Internet generally, travel blogs and YouTube specifically. One of the 28 countries Stan visits is the Philippines, where he is struck by the abject poverty in which many Filipinos live. In writing this section of the book, I recalled a Facebook post I’d seen about an amazing project called A Liter of Light. You’d better bet the details of this amazing project to bring light into millions of homes without the use of electricity made it into my novel. This also may be another useful example for Practical Philanthropy.

liter of light

4. Several years ago my sister, my husband, a friend, and I embarked on a screenplay that has been put to the side for now. One of our characters, however, was modeled after a man I met at a gas station. With his carrot-orange hair, a full beard, and missing quite a few teeth, he approached me to ask if I would like an unopened bag of red licorice. “Can’t eat ‘em,” he said, motioning to the absent pearly whites. A woman had offered the candy to him, and he was now offering it to me. In the process of our conversation, I learned that he’d lost his wife about a year earlier, subsequently fell down on his luck, and was now homeless – temporarily, he assured me.

All of these observations were incorporated into my writing projects. But the need for observation is not limited to the writing aspect of the publishing process. The same is true of book marketing opportunities. If you remain vigilant, they show up everywhere.

MORE EXAMPLES

5. The Summer Author Event (Aug. 2014) and Holiday Author Event (Dec. 2014) came out of my noticing some grumbling in the Phoenix Publishing & Book Promotion Meetup about the lack of opportunities for authors to connect with readers. Evidently, Elaine Mays had the same awareness before she began the League of Local Authors, a group that is constantly on the lookout for book signing opportunities. Currently, members participate in several Phoenix-area farmers’ markets a few times a month, and the appearances will certainly expand soon.

6. Robert Scanlan, author of Tigers Under My Bed: Life Lessons Tamed During Three Organ Transplants, put his book in front of several renowned transplant surgeons shortly after its release in May 2014. Now, it is being considered as an ancillary textbook in both the USC and UCLA medical schools.

7. Diana DeLugan wrote a book of ghost tales from the American Southwest. In her efforts to do some research for a second book, The Otero Arizona Land Grant Documentary, she went down to Tubac, Arizona. There, she connected with the proprietor of a hotel and parlayed that connection into a book signing event over Halloween weekend. Great timing for a book of ghost stories, isn’t it?

Good books are the easiest ones to market. Details make for good books. And observation – of people, situations, voids that need filling – is one of the most significant keys to successful marketing.

Open your eyes. Listen up. Get nosy about people. If you’re not great at meeting Mr nosypeople, practice! Try Toastmasters, where you’ll hear (and occasionally have to give) speeches on myriad topics. Read everything. If you typically read only computer magazines, expand your horizons and pick up a copy of Atlantic Monthly. If your politics fall firmly on one side of the aisle, occasionally do some opposition research: read op-eds from writers with opposing views; listen to talk radio shows of people whose opinions you “hate.”

Then, have a way to capture the details as they come in. Use the digital recorder on your smartphone. Carry a notebook with you. Text yourself. Once you begin to discover the wide, wide world around you, you’ll wonder how the small things ever escaped your notice before.

Here’s to seeing with new eyes, hearing with new ears, and writing with new zest!

Laura

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

We’re one month into 2015 — are  you READY? If you haven’t yet 2015 Goalsmapped out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

 

 

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Life Hacks for Writers

I don’t know about you, but when it comes to learning of apps, sites, devices, and 123 high fiveprocesses that will make my life easier, I am a sponge. I study a new tool, practice with it, and if it works for me, I implement it immediately. A couple weeks ago, we did a post about the concept of life hacks.

LIFE HACK

Any trick, shortcut, skill, or novelty method that increases productivity and efficiency, in all walks of life. It is arguably a modern appropriation of a Gordian knot – in other words, anything that solves an everyday problem in an inspired, ingenious manner.*

This being a blog that is indirectly about writing (most of my posts are about other aspects of the publishing process – most importantly, book marketing), it just seemed like a good idea to share a great resource full of life hacks for writers and authors. This post, from LifeHack.org, is titled The Ultimate Writing Productivity Resource.

The resources in this post include:

  • 9 Free Apps Every Writer Should Consider
  • 10 Online Apps and Services Every Writer Should Check Out
  • 10 Sites Every Writer Should Bookmark (Besides Lifehack)
  • 30 Lifehack Posts Every Writer Should Read
  • 5 Online Communities Every Writer Should Join

I am familiar with some of these resources and have checked out others – but you’ll need to do your own due diligence. If it doesn’t work for you, don’t use it. If any of the links are broken, let the author know. My only grievance about this post is that it is undated, meaning I can’t tell you how current it is. The single comment I can see is from November 2014, so I’m extrapolating from that that the post Life hackis fairly recent.

And if you fancy yourself a “lifehacker” or someone who has great tips to share, you might want to apply to become a Lifehack Expert. The image at the side shows just a few of the site’s more recent posts that I found interesting and/or useful.

I think it’s important that authors stick together. If you find a useful tool, the tendency may be to hoard it, thinking, “If I share it, some other author will use it, write a book, and steal my readers.” Really, though? Shouldn’t you just be concerned about writing the best book you can? And, as I’ve noted before, there’s more power in the collective than there is on your own. The Internet is a vast, incalculable warehouse of knowledge. Spend all day, every day just surfing and you will never come across all the useful tools out there. So why try? You share what you know and others share what they know. Sooner than later, the lousy apps, sites, devices, and processes fall away, replaced by great ones that really do make life and writing and marketing easier.

Here are just a couple sites sharing marketing lifehacks:

http://www.b2bmarketing.net/knowledgebank/professional-development/features/marketing-life-hacks

http://www.slideshare.net/NedPoulter/time-money-marketing-lifehacks-33921168

Here’s to sharing what you know to make your writing and marketing projects easier!

Laura

*Source:  en.wikipedia.org/wiki/Life_hacking

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

 

 

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Do you quit or find a life hack/workaround when you hear “no”?

LIFE HACK

Any trick, shortcut, skill, or novelty method that increases productivity and efficiency, in all walks of life. It is arguably a modern appropriation of a Gordian knot – in other words, anything that solves an everyday problem in an inspired, ingenious manner.*

Have you ever noticed how often you see the Super Bowl referred to as “The Big Game” – in advertisements in particular, but in other places and spaces, leading up to … well, the big game? That’s because the NFL has a trademark on the phrase “Super Bowl,” at one point even attempting to trademark the phrase “big game.” If unsanctioned advertisers (i.e., those that didn’t pony up beaucoup buckaroos) try to use the term, they receive near-instantaneous cease-and-desist letters. The NFL is so rigorous in its pursuit of dollars for use of the words Super Bowl that in 2007, it threatened to sue a church that planned to hold a viewing party as a fundraiser.**

Maybe you caught Stephen Colbert’s madly humorous takeoff on the nutty degree to which the NFL protects its big game catchphrase last year: The Superb Owl.

superb owl

So I’m not sure Colbert’s response qualifies as a life hack, but it got me thinking about workarounds, in general – you know, the things we do to get what we want when we hear responses like, “no,” “not now,” “not yet,” “that’s out of your price range,” and “we’ll see.”

When my son was about 11, he had a favorite online videogame. It had multiple levels, but you could only play the first dozen or so for free; after that, you had so subscribe for $5 a month. According to his adoptive mom, he would pester her and his dad almost every day about getting a subscription to this game. “No,” they said, again and again. “Maybe when you’re older.” “I don’t care if all your friends are doing it.” Typical parent answers, right? Then, one day, perhaps in a weak moment, his mom said “Maybe.” Which my son interpreted as “Yes!”

Kathy described to me how she went out to get the paper the next morning, and there was an onesenvelope, bulging at the seams, waiting for the mailman to pick it up. I chuckle as I try to imagine this ingenious, towheaded kid bundling up the sixty $1 bills he’d extracted from the jar he kept as a bank under his bed. Five bucks a month x 12 months = $60. Voila. What else did he need? She had to explain why it’s a bad idea to send cash through the mail, as well as tax and other boring grown-up stuff. But at this point, how could she say no?

So how often do we let “no,” “not now,” “not yet,” “that’s out of your price range,” and “we’ll see” stop us? Do we quit when faced with an obstacle, or do we find a life hack or workaround, simply moving one letter to change the whole game? Are we like my son who takes “Maybe…” as “Definitely!”?

Just something to keep in mind while we’re still laying out the plans for our 2015 book marketing campaigns. Trust me – I write this as much for myself as for you!

Here’s to your Superb Owl success in 2015!

Laura

Sources:
* en.wikipedia.org/wiki/Life_hacking
** bizjournals.com/ dont-say-super-bowl

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We welcome and encourage your thoughtful, courteous comments below.

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2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

 

 

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