Posts Tagged ‘author events’

Are you planning for SUCCESS, or planning to FAIL?

It’s been a while, but I’ve written a number of posts in the past about mindset — the reason being that it’s an immeasurably difficult uphill battle to succeed without a positive one.

Here’s a tiny case in point:

I am a member of the Facebook group, “The Writer’s Tools.” Mondays in the group are Marketing Mondays, and members are encouraged to share marketing ideas, links, blogs, and articles. So I shared a great idea I heard recently from a fantastic new business connection:

If you’re giving a presentation to a smaller group, you’ll increase your sales by as much as 40% if you put a book on every seat BEFORE the talk begins. People have a chance to look at the book. You mention a passage from a particular page during your talk. And then at the end, you say, “If you want to purchase the copy you’re holding, just pay So-and-So at the back of the room. If you don’t want it, just leave it on the chair when you go.” Sure … you may lose one or two that walk out the door – but you’d probably give those away anyway. And you’ll more than make up for it in increased sales. Idea courtesy of Jason Nast.

Here are the two responses so far:

ED: Great idea Laura. I would have to hold myself in check and not go all Oprah… “And YOU get a book, and YOU!” But if I could contain myself this would probably work brilliantly.


DANIEL: Let’s say you paid out of pocket for 100 copies of your book for such an event and everyone left afterwards without buying a copy, what would you do with those books? Give them away for free, donate or something else.

It’s pretty obvious, isn’t it, which of these authors is planning to succeed, and which is planning to fail? Please, please, please don’t let yourself be in the “planning to fail” category. So what if you haven’t sold a book yet and you’ve been at it for a year? Who cares if you’re the only one who seems to believe in your dream so far? Get out of the mindset that is prompting you to self-sabotage and look for reasons to fail!

Instead, try one or more of these ideas:

  • Write affirmations about your success — first person and in present tense. Readers are flocking to buy my book, as opposed to Readers will flock to buy my book.
  • Paste those affirmations all over your house, your car, your computer, your cell phone and repeat them to yourself continuously.
  • Cut out photos that inspire you and create a vision board that denote success to you: a person signing books, books on a shelf at a bookstore, a large number in your checking account, goal destinations for public speaking events.
  • Watch movies, read books, visit social media sites, and drink in images that reinforce SUCCESS thinking.
  • Sign up to receive daily inspirational messages via email.
  • Find a Meetup group of like-minded writers who will be your support network.
  • Rejoice with EVERY success, even a single book sale.

It may take some effort, but you CAN shift your mindset from why you won’t succeed to why you will. If you have other ideas that you’ve implemented to help steer you toward success, please share them in the comments section below.

Here’s to your SUCCESS MINDSET!



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3 ways to benefit from events: Attend. Speak. Sponsor.

Last Wednesday, I visited a new (to me) women’s business group called eWomen Network. It’s a North American organization, with chapters in four Canada provinces (Alberta, BC, Nova Scotia, and Ontario) and 35 states in the US. Not surprisingly, California, Texas, and Florida have the most chapters.

The Phoenix chapter is under the relatively new management of Johnell McCauley – and she’s doing a fantastic job. You couldn’t precisely call the luncheon I attended a networking event, as it’s much more than just that – but you could definitely call it an experience.

The speaker, Cathy Alessandra, refers to herself as the Chief Innovative Officer for her marketing firm. She crammed a lot of excellent info into a

Cathy Alessandra

Cathy Alessandra

short, powerful presentation. Here are the biggest takeaways:

BE SEEN. This means showing up. But before you do, be sure you do your research, set great intentions, be willing to expand outside your comfort zone, and have a mechanism for following up. I’ve heard twice in two weeks: If you’re going to collect cards at a meeting and then not follow up, you might as well just stay home. Lastly, go with the intention of being of service, rather than selling. This takes the pressure off both you and the people with whom you’ll be connecting.

GET HEARD. As a speaker – even a free speaker at a weekly Rotary Club or chamber meeting – make sure you deliver a content-packed presentation with easily implementable steps. You will do your best if you exude both self-confidence and confidence in your area of expertise. Be sure to connect with your audience. If any of these seem wickedly challenging to you – start by getting yourself to a Toastmasters club, joining, and participating. Every speaker started somewhere – Toastmasters is an excellent place to get your feet wet.

CONNECT. Your end goal is to connect with others in a meaningful way. Do that AND be seen as a leader by speaking, sponsoring, or hosting your own events.

PLAN. As a speaker, you’ll need a one sheet (we’ll talk more about this in an upcoming post). You’ll also need to do your research to learn about live and virtual events seeking speakers with your expert knowledge. Set goals for how many events you will attend, speak at, and sponsor this year – and keep at them until you achieve your goals. Calendar these goals in pencil – and mark them in ink when they’re confirmed. Stand out from the crowd by picking up the phone and calling event planners, rather than relying exclusively on email. And check with prior speakers, vendors, and attendees to see what their experience was before signing up.

The main message here is that it’s easier than you might think to use events – and speaking in particular – to get noticed, sell books, and enhance your business. What are YOUR event and speaking goals this year? Please share them in the comment section below.

To being seen, getting heard, connecting, and planning!



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Resourceful authors do book signings at unusual – er, creative – venues

During a recent visit to Las Vegas to attend a conference that had nothing to do with book marketing, I happened upon one of the most creative book signing locations of all time. Carolyn Ahern, author of a children’s book series featuring Tino Turtle, was signing her book, Tino Turtle Travels to Paris, France at the Paris Hotel and Casino. The adorable plush turtles were the thing that originally caught my eye as my husband and I walked past Ahern’s display in one of the casino’s well-trafficked retail areas.

As Ahern was busy chatting with a customer and we were on a time budget, I did not get to ask where she is from. Thought I might glean the answer from her website, but this author’s site is devoid of ANY details resembling an author bio, so I can’t even hazard a guess as to how much money or effort she put into this adventure. Nevertheless, she got some great exposure. I’m here sharing her link with you, right?

Another author, Lennie Ross, is a Facebook friend who recently released a mystery titled Blow Me, which is set in a hair salon. Although she lives in the Los Angeles area, Lennie has scheduled a few signings in my hometown of Phoenix, at least one of which was at a HAIR SALON. She’s scheduling additional signings at southern California salons, as well, and is using Facebook to great advantage in promoting these events. Very nice!

Are you starting to see a theme? What makes your book special (aka, what’s your hook?) and where can you host book signings that are outside the normal bookstore venues?

My client, Amara Charles, is getting ready to release a new book this September on sacred sexuality that includes info ranging from learning how to read and understand your own and your partner’s sexual anatomy types to discovering how to have a full-body orgasm. Where do we want to hold our signings? You’ve got it – intimacy retailers like Fascinations and Castle Boutique! I’m even looking into out-0f-the-way places like the Erotic Heritage Museum in Las Vegas.

When it comes to Savvy Book Marketing, the sky is the limit. Get creative. Face the fear. Pick up the phone. And CALL! What’s the worst that could happen they say no? You’re no worse off hearing a no than you were before you tried. And … what if they say YES?!

Happy book signings!



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