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december tip of day

December 30 Book Marketing Tip: Share your cover!

I came across this last night on a random (to me) book blog. Thanks to ME Patterson for this great idea!

Ever think about the fact that retailers use consumers as advertisers every day? When you carry that TJ Maxx sack around or reuse a your pic hereChipotle bag for your lunch, you are advertising those brands. Same with t-shirts that bear logos like Nike and Aéropostale. Also true for a John Deere cap or One Direction backpack.

So why not do something similar by giving your fans a chance to keep you nearby? Make a desktop wallpaper version of your book cover and offer free downloads! Do this before your book is released to generate pre-launch interest. Do it for a currently published book to remind your fans about you.

For that matter, if it dovetails with your subject/theme and you have the budget, you might want to opt for a promo product like a beach towel or keyring.

What are your marketing plans for 2014? Share your best ideas in the comments section and we’ll put together a post with all of them!

Happy promoting!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Want a professional book cover that doesn’t cost you an arm and a leg? Visit our website to peruse our selection of 25 book cover templates, and download our complimentary special report, “Book Elements: Organizing the Parts of Your Book” TODAY! 

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RELATIONSHIP marketing is the only way to SELL something personal like a book.

(Please click on image to enlarge.)

I can hear the cries already: “Marcie, you’re schizophrenic. One day you tell us marketing is all about the RELATIONSHIP; the next day you tell us it’s about SELLING BOOKS. What, exactly are you trying to teach us here?”

The answer  is: BOTH of these things! Relationship marketing is the best way to sell anything, especially something personal like a book. Don’t think a book is personal? Think again. It’s one of the most personal products in the world, because in most cases, a single person created it. Not a business. Not a larger corporation or massive entity. One person, who is probably a lot like his or her potential readers.

Marketing can be defined as the process of introducing and interesting potential buyers in your products or services. So, Savvy Book Marketing is the process of introducing YOUR BOOK to your clearly defined TARGET  audience (i.e., people who want to BUY and READ your book).

We talked last time about how companies used to use advertising as their key means of launching a product. Companies used to rely almost exclusively on a sales strategy to create demand for their products whereby they essentially chased customers, “pushing” their products/services at prospective buyers. Relationship marketing has turned that old style of selling on its ugly little head.

Today, the kind of selling that works best is “pull marketing,” campaigns that draw buyers (a.k.a. readers) to you by engaging them, getting to know them, creating RELATIONSHIPS with them. However, once you engage and connect with them, your goal is still to SELL your book to them.

We’ve been hammering this point for a while now, so here’s a little homework assignment for you. Answer the following question:

Who is YOUR ideal reader, and what are you doing
to connect and create relationships with them?

If you’re feeling bold, share your comments below. (As an SBM* or an SBM-in-Training, I sure hope you’re getting bolder!) This isn’t all about me lecturing you. I know we’ve got some very Savvy Book Marketers* out there with great ideas we can all learn from.

See you Thursday!

MARCIE

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We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

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We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

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PREVIOUS POSTS

Thursday, June 9 – Savvy Book Marketing is all about the RELATIONSHIP

Monday, June 6 Give yourself PERMISSION to market your books

Thursday, June 2 – You’ve got to develop a thick skin if you’re going to get SERIOUS about SELLING your books

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Savvy Book Marketing is always about the RELATIONSHIP.


(Please click on image to enlarge.)

It would make my little Savvy Book Marketing heart sing if most people who read the headline on this post think, “Duh!” But I’ve found that whenever it seems like everyone should know something, that’s the perfect time to reiterate the point.

Let’s start by taking a trip in Marcie’s Time Machine. Buckle up, ’cause here we go.

A l-o-n-g time ago, when there were many fewer mediums than exist in today’s hyper-connected world, it was enough for a company to launch a new product with an ad on the TV machine or the radio box. Fewer companies + fewer ads = lots more attention paid to each product featured.

Today, it’s estimated that we come across between 3,000 and 5,000 marketing messages in a single DAY. Think about it: license plates and frames, sides of cars and trucks and buses, bus stops, real estate signs, billboards, product placement in movies, let alone radio, TV, print media, and the Internet. Here’s the thing: Ads might amuse us, but what they don’t do is cause us to connect with the company/service provider. That’s where the relationship comes in.

And that’s what you want to start thinking about as soon as you begin writing your book. Who will read it and how can you create a connection with them? Social networking isn’t about selling remember to put the emphasis on the first word: SOCIAL. Do the same in your face-to-face networking and with your e-mail list. Notice the individual.

Use Twitter to get to know agents and publishers WITHOUT asking anything from them. Send birthday, anniversary, congratulations, and most importantly, thank you cards. Respond personally to people who reach out to you first. Cultivating the relationship is the single most profitable thing you can do to market yourself as an aspiring author.

See you Monday!

MARCIE

__________________

We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

__________________

We welcome and encourage your thoughtful, courteous comments below.

__________________

If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

__________________

PREVIOUS POSTS

Monday, June 6 Give yourself PERMISSION to market your books

Thursday, June 2 – You’ve got to develop a thick skin if you’re going to get SERIOUS about SELLING your books

Monday, May 30 – If you REALLY want to sell books, you’ve got to learn to start thinking like a marketer

Read Full Post »

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