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Posts Tagged ‘accountability partner’

Last week to do your 2015 book marketing plan!

With 2015 right around the corner, how well-defined is your book marketing plan for book marketing goalsthe coming year? Is it in your head? Have you jotted a few ideas down on random sticky notes? Is your book still in process – so you haven’t given much (or any) thought to marketing yet? Or do you have at least the first six months broken down, by weeks or in a way that makes sense, is achievable, and has an accountability system built into it?

Several things I recommend:

  • Get the plan out of your head onto paper, into a project management system, and/or onto your calendar.
  • Use the system that makes the most sense to you. If you’re a linear thinker, put it in calendar format. If you’re more visual, put images on the wall of your office or writing space. If mindmaps work for you, use one of those. Just be sure to include dates! Goals without dates are just wishes.
  • Put your planning session(s) on your calendar now. Get to it before January 1st. And prioritize and honor that time so that you keep your appointment with yourself. No moving a client project into that time slot, deciding you MUST do some end-of-year shopping, or heading out to the movies because your book planning can wait!
  • Start now. Even if your book is still in the planning stages, it’s never too early to begin your marketing. You’d much rather have people waiting eagerly for a book that takes a while than find yourself with a beautifully written, professionally designed book in your hands and no one to read it.
  • Once you make your plan, find an accountability partner – or team – who will help you stick with your plan. One of the most beneficial aspects of the Phoenix Publishing and Book Promotion Meetup is that we go around the room at the end of every meeting and each person commits to the task her or she will accomplish before the next meeting. Then, at the start of the next meeting, we check in to see how people did with completing their goals. You can create the same dynamic with one other person – or a group of people – with similar goals.
  • Celebrate your successes – and keep up the good work!

Here’s to a radically successful 2015!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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2015 is RIGHT around the corner — are  you READY? If you haven’t begun 2015 Goalsmapping out your book marketing efforts for the New Year, it’s time to get started! Sit down with Laura – in person or via Skype – and review your book marketing plan. We’ll evaluate: what’s working, what isn’t working, and which new strategies you may want to implement for the new year (or your newest book). Regularly $150 for a 45-minute session. Marcie Brock special: $99 for the first five who respond. mktg@WriteMarketDesign.com

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2 DAYS left to WRITE down those 2012 goals!


OK. So we headed out for a little travel in October and when we returned, a tidal wave of client work clobbered us – for which we are immensely grateful! Nevertheless, it derailed our posts for a while. I’m hoping this has given you all a chance to catch up and implement some of the ideas and techniques we shared with you since our inception in May.

Now, it’s time to focus on 2012.

The biggest thing to keep in mind is that the best way to meet a goal is to set it in the first place.

  • Is your goal to write your book?
  • Write the intro or Chapter 1?
  • Is your goal to finish your book?
  • Is your goal to find an editor?
  • Is your goal to find a book cover/interior page designer?
  • Is your goal to figure out the whole printing conundrum?
  • Do you need to build a website?
  • Are you planning to start a blog tour?
  • Planning to start your own blog?
  • Is your goal to complete a book trailer?
  • Get started in video?
  • Is your goal to convert your existing book to an ebook?
  • Get your book up on Amazon?
  • Is your goal to hit best-seller status?
  • Are you looking to get on the speaking circuit?

Whatever your biggest want and desire may be, it doesn’t become a goal until you set it – and attach a date to it.

And then tell people about it. Find an accountability partner or team. And keep on plugging. If you fall down, get back up. If your goal is too big, chunk it down. If you lose focus, realign your vision by remembering why you set the goal in the first place. If you need to change your goal, change it! No shame. No beating yourself up. No problems – just change it.

Please let us know how we can support you. We’ll be back in business with regular posts in January!

Wishing you continued peace and prosperity in 2012!

Laura

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We welcome and encourage your thoughtful, courteous comments below.

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Visit Write | Market | Design to download your Marketing Skills Evaluation. This will help you determine how close you are to SBM* status, and where you may need a little extra boost.


*Savvy Book Marketer

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“What gets MEASURED gets done” when it comes to book marketing.

(Please click on image to enlarge.)

If you have ever read a pile of résumés – or perhaps applied for a job – you’ve likely seen or used the term “self starter.” While it didn’t make LinkedIn’s Top 10 Most Overused Résumé Phrases or CareerBuilder’s list of Overused Résumé Words, it’s up there, as far as overused terms that generally don’t mean much. Except when it comes to a project like marketing your book.

Hands down, EVERY SBM*
must be a SELF-STARTER.

What is a self-starter? According to thefreedictionary.com, a self-starter is “One who displays an unusual amount of initiative.” So you can no doubt see why this is a very good trait for a Savvy Book Marketer!

The challenge most independently published authors face is the fact that there are no hard external deadlines there’s no one else putting pressure on you to get it done. When you have a publishing company waiting for your head shot or a PR firm waiting for content for a media release, there’s external pressure to get those things done. Unfortunately for most of us, human nature requires that sort of external pressure. We tend to make ourselves accountable to others in a way that we won’t be on our own.

This is where the discipline of a self-starter comes in VERY handy. If you want to launch a successful book marketing campaign, you must create hard deadlines for yourself and live up to them. Start by making appointments in your calendar, and KEEPING THEM! Treat yourself as you would a client (or your boss). You wouldn’t cancel at the last minute or constantly reschedule, would you? Not if you wanted to stay in business (or keep your job). Well, if your book is important, treat it that way!

If this still seems a bit out of reach, perhaps you can enlist someone to be your accountability partner. As Tom Peters is so fond of saying, what gets measured gets done. You’re far more likely to meet an impending deadline if it is on your calendar for this afternoon than you are by simply keeping a checklist in your head and “hoping you have time” to get to it today. Your book’s success depends on YOU!

See you Monday!

MARCIE

*Savvy Book Marketer

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We’d love it if you’d take a few minutes to give us some feedback via SurveyMonkey about an upcoming Author Sales Training Webinar series we’ve got in the works. Anyone who completes the survey and provides a viable e-mail address will be eligible to win a $10 Amazon gift card.

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We welcome and encourage your thoughtful, courteous comments below.

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If you’d like us to add a link to your writing/self-publishing/book marketing blog, please send us a note. If we think it’s a good fit, we’ll be happy to add you. Of course, we’d appreciate the reciprocity of the same!

Additionally, Marcie would be happy to make a guest appearance on your writing/self-publishing/book marketing blog. Just let us know the theme or your idea (preferably including a 6-panel concept), and we’ll see what we can draft for you.

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PREVIOUS POSTS

Monday, July 4 – A commitment to book marketing means MAKING time for it

Thursday, June 30 – How much TIME will you devote to marketing your book?

Monday, June 27 Start with ONE book marketing strategy, and BE DILIGENT about it!


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